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98:(PC) that this became their primary business. During the 1990s, Intel invested heavily in new microprocessor designs and in fostering the rapid growth of the PC industry. During this period Intel became the dominant supplier of microprocessors for PCs, and was known for aggressive and sometimes controversial tactics in defense of its market position, as well as a struggle with
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for control over the direction of the PC industry. The 2007 rankings of the world's 100 most powerful brands published by
Millward Brown Optimor showed the company's brand value falling 10 places – from number 15 to number 25. Intel is the largest employer in
90:, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Originally known primarily to engineers and technologists, Intel's successful "Intel Inside" advertising campaign of the 1990s made it and its
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processor household names. While Intel created the first commercial microprocessor chip in 1971, it was not until the creation of the
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