123:. The goal was to provide workers with access to health services at a reasonable cost and through an advanced reimbursement plan. The Blue Cross prepaid plan was based on similar Blue Cross plans offered in the United States that covered hospital care for their members, including diagnosis, treatment and surgical services.
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of making healthcare a lucrative market, especially at a time where healthcare was largely in the hands of the
Catholic Church in the province of Quebec. Its quick success can be attributed to its exclusive partnerships with hospitals, the backing of major corporations and the support from physician associations.
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From its inception as a non-profit voluntary insurance plan, the Blue Cross Plan rose very fast, collecting 38% of Quebec's premiums in health insurance by 1950. It was the non profit purpose of Blue Cross that fueled its growth. It allowed Blue Cross to overcome the moral debate
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products with over 1.4 million
Canadians benefitting from the Group’s different services in 1995. In 1996, however, the organisation decided to refocus its efforts around Québec Blue Cross by selling other assets. From its inception in the province and in North America, the blue cross has
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The following years were characterised by an increase in competition from commercial plans, the explosion of insurance and medical costs and a decrease in enrollments. In Quebec, the insurance industry failed to extend its protection to lower-class workers and the coalition that initially supported
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in 1969, Québec Blue Cross had to adapt its services offering to offer benefits complementing those provided by the public healthcare plan. In 1977, Québec Blue Cross launched its travel insurance to provide medical insurance coverage to insured members travelling outside their
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province of residence. By 1996, Québec Blue Cross covered nearly 50% of the travel insurance market in the province.
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The Blue Cross Plan was introduced in 1942 by the Quebec
Hospital Service Association, now named the
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Gagné, Jean-Paul. "La Croix Bleue est revenue à sa mission originale : l’assurance santé",
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Gagné, Jean-Paul. "La Croix Bleue est revenue à sa mission originale : l’assurance santé",
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242:, The History of Health Care in Canada 1914-2007, 11 June 2011. Retrieved on 19 July 2019.
199:, The History of Health Care in Canada 1914-2007, 11 June 2011. Retrieved on 19 July 2019.
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212:, Études d’histoire religieuse, volume 69, p. 29-40. Retrieved on 25 September 2019.
223:"Le marché de la maladie - Soins hospitaliers et assurances au Québec, 1939-1961 "
210:"L’Église, les assureurs et l’accès aux soins hospitaliers au Québec (1939-1960)”
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been a symbol of Health
Insurance and travel insurance products.
186:, Government of Canada, 11 June 2019. Retrieved on 21 June 2019.
171:" Register - Insurers, Deposit institutions and Trust companies"
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is a registered trademark in Health
Insurance. It is owned by
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309:Québec Blue Cross official website
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182:Intellectual property databases.
169:Autorité des marchés financiers.
240:" Autonomy in La Belle Province"
134:With the implementation of the
184:"Canadian Trademarks Database"
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251:Québec Blue Cross.
255:, Retrieved on 19 July 2019.
238:Canadian Museum of History.
197:" Blue Cross Hospital Plans"
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