386:
216:
373:(who later became president of General Motors) helped fuel R. L. Polk & Company's entry into the automotive industry. During the conversation, Sloan asked Polk to impartially tabulate and publish statistical information on cars and trucks in operation. R.L. Polk & Company launched its motor vehicle statistical operations in 1922, when the first car registration reports were published. In 1922, R.L. Polk & Co. published its first Passenger Car Registration Report, covering 58 makes and accounting for 9.2 million passenger automobiles on America's highways.
247:, plus a listing of post offices in nine states. Additional directories followed in the ensuing years. claiming 1000 directories by 1960. Affiliates included the Polk-Husted Directory Co. of Oakland, California. Polk directories contain an alphabetical listing of residents and businesses in a city. They usually also contain a section with properties listed in consecutive order by address. In addition to city directories, the company published bank directories.
40:
376:
From 1951 to 1958, the company pioneered the use of electronic punch card tabulating equipment. In 1956, Polk's reporting services included monthly statistics on boats, business aircraft, motorcycles, commercial trailers, and recreational vehicles. In 1976, the
National Vehicle Population Profile
195:
with operations in several other countries, including Canada, Germany, the United
Kingdom, France, Japan, China and Australia. Its business-to-business marketing services included PolkInsight, the National Vehicle Population Profile (NVPP), Blackburn / Polk Marketing Services Inc. (BPMSI), Polk
397:
to form
Blackburn/Polk Marketing Services Inc. (BPMSI). Polk also acquired a 35% interest in Carfax from Blackburn Marketing Services. In 1995, Polk entered an alliance with Marketing Systems GmBH and acquired a substantial minority interest in The Ultimate Perspective (T.U.P).
430:(VIN), each history provides potential buyers with all available facts about a used car being considered for purchase. This may include original use of the vehicle, odometer records, number of owners, and other items that might affect a purchase decision.
196:
Dealer
Marketing Manager, The Ultimate Perspective (T.U.P), Polk Canada Net, Polk Vehicle Lifecycle System, Polk CrossSell Reports, and Polk Total Market Predictor (Polk TMP). From 1999 it was the owner of the vehicle data service
433:
In 2000, Polk sold its
Consumer Information Solutions (CIS) business units, including Direct Marketing, Data Information Services/Polk Verity, City Directory, and the Compusearch and Prospects Unlimited units of Polk Canada, to
457:
In 2005, R. L. Polk & Company introduced the Polk
Inventory Efficiency Award, which recognizes and rewards outstanding aftermarket companies for process improvements relative to inventory efficiency.
385:
852:
900:
885:
441:
Ralph Lane Polk II was inducted into the
Automotive Hall of Fame in Dearborn, Michigan in 2001, and into The Direct Marketing Association (DMA) Hall of Fame in 2002.
890:
905:
653:
758:
910:
895:
532:
629:
450:
In 2004, R. L. Polk & Company launched Polk Cross Sell Report and RLPTechnologies, a new wholly owned subsidiary, is established. The
875:
426:. Carfax compiles vehicle histories from various sources, with about 75 percent of the information coming from Polk data. Using the
461:
In 2007, R. L. Polk & Co. acquired a majority interest in ROADTODATA, a supplier of automotive price and specifications data.
401:
In 1996, Polk completed acquisition of the
Blackburn/Polk operations and renamed it Polk Canada Marketing Services Inc. (PCMSI).
557:
451:
732:
215:
438:. Polk launched Garage Predictors and Polk Canada, Inc. announced Polk Canada Net. Polk acquired Marketing Systems Group.
427:
573:
516:
485:
810:
915:
657:
490:
405:
682:
654:"Salesforce Gives More Than 250 Sales and Support Reps at R. L. Polk & Co. Rapid Access to Customer Data"
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845:
828:
880:
263:
192:
115:
796:
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awards R. L. Polk & Company with a Level II Capability
Maturity Model Integrated (CMMI) rating.
244:
188:
176:
339:
236:
613:
589:
447:
In 2003, PolkInsight is launched. Polk Total Market
Predictor (Polk TMP) is also introduced.
415:
259:
197:
577:
520:
423:
370:
228:
93:
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The Polk Company announced on August 2, 1999 that it had completed a 100% acquisition of
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240:
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343:
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In 2002, Polk launched the Polk Vehicle Lifecycle System and the Polk Cross Sell.
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411:
In 1999, Polk sold Advertising Unlimited, Inc. to Norwood Promotional Products.
468:
275:
204:
104:
513:
R. L. Polk & Company :: Our Company :: Who We Are :: Index
363:
347:
311:
251:
418:. Polk had previously owned 35 percent of Carfax, in partnership with the
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512:
435:
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634:(1907-1908 ed.). Detroit: R.L. Polk & Co. 1907. p. 2
384:
351:
279:
214:
355:
295:
191:, insurance companies, and related businesses. It was based in
707:
464:
In 2010, R. L. Polk & Company partnered with Citytwist.
187:
was a provider of business and marketing information to the
708:"The Driving Spirit - Automotive Hall of Fame E-Newsletter"
591:
Polk's Abilene (Taylor County, Texas) City Directory, 1960
533:"All News Releases and Press Releases from PR Newswire"
369:
In 1921, a conversation between Ralph Lane Polk II and
393:
In 1993, Polk combined their Canadian activities with
772:"Polk Automotive Has Been Acquired | IHS Markit"
615:
Polk's San Jose City and Santa Clara County Directory
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A 1878 R. L. Polk & Company map of Toledo, Ohio
241:
directory with names and addresses of all residents
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133:
123:
110:
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89:
62:
54:
46:
471:announced a $ 1.4 billion purchase of R.L. Polk.
811:"Information company IHS to purchase R.L. Polk"
631:Michigan State Gazetteer and Business Directory
508:
506:
250:In 1907, R.L. Polk & Co. was publishing a
166:Senior Vice President/Chief Financial Officer
8:
558:"Overview | IHS Markit Online Newsroom"
32:
901:Publishing companies disestablished in 2013
404:In 1997, Polk acquired the MSS division of
38:
31:
239:. In 1872, the company first published a
886:Publishing companies established in 1870
227:R. L. Polk & Company was founded by
502:
891:American companies established in 1870
846:Works published by R.L. Polk & Co.
594:. R. L. Polk & Co. 1960. p. 7
683:"Polk Acquires 100 Percent of Carfax"
254:Business directory for the states of
7:
860:Works related to R.L. Polk & Co.
853:Works related to R.L. Polk & Co.
452:Software Engineering Institute (SEI)
381:Turn of the century growth and sale
906:2013 disestablishments in Michigan
25:
911:1870 establishments in Michigan
833:. NY: R.L. Polk & Co. 1916.
1:
896:2013 mergers and acquisitions
797:"CityTwist | IHS Markit"
428:vehicle identification number
749:Retrieved on 4 November 2008
395:Blackburn Marketing Services
68:; 154 years ago
515:Retrieved 31 October 2008
142:Chairman, President and CEO
932:
876:Companies based in Detroit
761:Retrieved 14 November 2008
576:December 29, 2009, at the
486:St. Louis City Directories
571:R.L. Polk : Heritage
491:New York City Directories
406:Automatic Data Processing
37:
830:Directory of Directories
408:'s European operations.
221:Illinois State Gazetteer
185:R. L. Polk & Company
377:(NVPP) was introduced.
33:R.L. Polk & Company
29:Data publishing company
733:"The DMA Hall of Fame"
687:www.theautochannel.com
390:
224:
519:July 2, 2008, at the
420:Blackburn Group, Inc.
388:
218:
203:Polk was acquired by
739:on November 14, 2008
660:on November 16, 2007
264:Walkerville, Ontario
237:business directories
193:Southfield, Michigan
116:Southfield, Michigan
245:Evansville, Indiana
189:automotive industry
34:
18:R.L. Polk & Co.
844:Internet Archive.
537:www.prnewswire.com
391:
235:as a publisher of
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158:President, CARFAX
16:(Redirected from
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916:City directories
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813:. June 10, 2013.
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735:. Archived from
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139:Stephen R. Polk
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862:, various dates
858:OCLC WorldCat.
855:, various dates
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822:Further reading
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521:Wayback Machine
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424:London, Ontario
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371:Alfred P. Sloan
229:Ralph Lane Polk
213:
211:Company history
154:Richard Raines
150:President, Polk
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94:Ralph Lane Polk
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50:Data publishing
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839:External links
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776:japan.polk.com
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779:. Retrieved
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741:. Retrieved
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344:Pennsylvania
320:South Dakota
316:North Dakota
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177:www.polk.com
161:
153:
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111:Headquarters
103:Acquired by
47:Company type
26:
881:Directories
743:November 4,
717:November 5,
692:November 7,
542:November 4,
231:in 1870 in
146:Tim Rogers
125:Area served
870:Categories
664:August 10,
497:References
469:IHS Markit
340:Washington
276:California
205:IHS Markit
135:Key people
105:IHS Markit
58:Automotive
467:In 2013,
364:Wisconsin
348:Tennessee
312:Minnesota
252:Gazetteer
207:in 2013.
129:Worldwide
574:Archived
517:Archived
475:See also
328:Missouri
308:Maryland
304:Kentucky
288:Oklahoma
284:Illinois
272:Arkansas
256:Michigan
83:Michigan
55:Industry
759:Reuters
712:ias.net
638:June 7,
618:. 1907.
436:Equifax
324:Montana
292:Indiana
260:Windsor
233:Detroit
219:Polk's
173:Website
90:Founder
79:Detroit
71: (
63:Founded
416:Carfax
336:Oregon
332:Nevada
300:Kansas
268:Alaska
258:(plus
223:, 1880
198:Carfax
118:, U.S.
85:, U.S.
352:Texas
280:Idaho
783:2008
745:2008
719:2008
694:2008
666:2023
640:2016
600:2014
544:2008
362:and
356:Utah
296:Iowa
262:and
100:Fate
73:1870
66:1870
422:of
266:),
243:of
872::
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
