29:
1095:
235:
R/GA was founded as a design company that focused on motion graphics, live-action film, and video production. By incorporating computers into the film-making process, R/GA created the first integrated computer-assisted production process. The company became known for creating the opening title
222:
R/GA, formerly R/Greenberg
Associates, was founded in 1977, by two brothers, Richard and Robert Greenberg with $ 15,000 of capital. Richard was the designer, while Robert was the producer and cameraman. It has restructured its business model every nine years due to the CEO's belief in
262:
R/GA created a digital studio that combined three separate media—print, television commercials, and feature films. During the period R/GA was doing this, its body of work spanned approximately 400 feature films and 4,000 television commercials. In 1986, R/GA won a
338:
R/GA created an online brand platform that gives runners a tool to record, track, and share their running data. In 2007, Nike+ won a number of awards including
Titanium and Cyber Grand Prix awards at the Cannes Lions International Advertising Festival. In 2009,
288:
R/GA changed its agency model to account for client's increasing demand for digital media. The agency expanded globally, and built a more diverse offering including mobile, social, digital advertising, and brand development. R/GA developed the
267:, and Richard Greenberg left the company to pursue other interests. In 1993, R/GA Interactive was founded as part of R/GA Digital Studios. Its purpose was to extend R/GA's scope to include interactive content, such as video games.
309:
services followed by the additions of consulting and product innovation in 2012. R/GA has a venture studio that develops digital products and services with start-ups; this is based on various themes from healthcare to retail.
329:
by visually enhancing each name so it appears to be flying into the screen. The visual imagery and special effects developed for this film launched R/GA (then known as R/Greenberg
Associates) as a visual-effects company.
559:
392:
279:
as a client. At the time, IBM was consolidating advertising agencies and selected R/GA to redesign the company's five-million-page website. In 2001, R/GA became the
Interactive Agency of Record for Nike.
1505:
563:
396:
1500:
227:. Over 40 years, the company has evolved from a computer-assisted film-making studio to a digital design and consulting company, as part of a major advertising network.
1520:
706:
459:
1515:
264:
1151:
506:
1029:
1160:
103:
Bob
Greenberg, Founder + Executive Chairman; Tiffany Rolfe, Global Chair + Global Chief Creative Officer; Robin Forbes, Global CEO
589:
1074:
211:
123:
982:
440:
1510:
731:
1144:
761:
242:
in 1978. R/GA's commercial work also includes trailers, special effects, and promotions for feature films like,
1181:
865:
1464:
1369:
1285:
54:
202:. The company has received a number of industry honors for its creative and media work, including Adweek's
1428:
1280:
914:
1137:
530:
325:
238:
1007:
1218:
819:
418:
1383:
643:
306:
888:
1436:
1289:
635:
275:
In its third nine-year cycle, R/GA changed into an interactive advertising agency and secured
483:
1356:
1324:
1248:
627:
167:
1365:
1346:
150:
is an innovation consultancy, and digital design and advertising agency, headquartered in
1479:
1407:
364:
118:
1494:
1474:
1423:
1129:
647:
360:
163:
155:
151:
90:
84:
1469:
356:
250:
244:
183:
179:
791:
359:
to create their music platform and advertising; key campaigns coincided with the
372:
159:
58:
1338:
1415:
368:
290:
224:
50:
1052:
639:
842:
662:
187:
739:
28:
684:
631:
1378:
507:"Iconoclastic R/GA chief Bob Greenberg looks to re-invent company, again"
191:
796:
769:
615:
305:
reported the company would begin to offer clients event marketing and
1399:
367:. The creative work won a number of awards and the brand was sold to
195:
175:
171:
614:
Timke, Edward; O'Barr, William M.; Greenberg, Bob (30 March 2017).
199:
371:
for a reported $ 3 billion; after the sale, Beats Music became
1133:
276:
960:
1124:
393:"R/GA Poaches Frog Design for Head of San Francisco Office"
939:
134:
1119:
1457:
1392:
1355:
1299:
1258:
1199:
1174:
1167:
1053:"Book of Tens: Best Non-TV Campaigns of the Decade"
1030:"Advertising in the Noughties - Top 10 digital ads"
129:
117:
107:
97:
79:
64:
46:
38:
709:. The Academy of Motion Picture Arts and Sciences
1506:Business services companies established in 1977
726:
724:
460:"Advertising's Big Four: It's Their World Now"
441:"R/GA Digital Innovation Agency of the Decade"
1145:
8:
395:. Fins (Wall Street Journal). Archived from
323:R/GA created the opening title sequence for
21:
1171:
1152:
1138:
1130:
1008:"Digital Campaign of the Decade Nike Plus"
20:
1501:Advertising agencies of the United States
590:"R/GA Plans to Create a New Agency Model"
583:
581:
531:"Madison Avenue's 30-Second Spot Remover"
271:1995–2004: interactive advertising agency
16:Advertising agency based in New York City
1226:Matterkind (previously known as Cadreon)
1051:Diaz, Ann-Christine (14 December 2009).
231:1977–1985: computer-assisted film making
1521:1977 establishments in New York (state)
477:
475:
473:
383:
208:Digital Innovation Agency of the Decade
1075:"R/GA Creative Partnership with Beats"
983:"Sometimes Titles Are the Whole Story"
889:"To Grow, an Agency Breaks Down Walls"
391:Ghigliotty, Damian (7 December 2011).
529:O'Brien, Timothy (12 February 2006).
524:
522:
520:
284:2004–2011: digital media and products
7:
818:Owens, Jennifer (12 February 2001).
553:
551:
458:The New York Times (31 March 2002).
297:2011 onwards: digital transformation
915:"Too big to scale creative heights"
620:Advertising & Society Quarterly
419:"Digital Agency of the Decade R/GA"
1161:The Interpublic Group of Companies
864:Sacks, Danielle (1 October 2007).
14:
1325:McCann (formerly McCann Erickson)
981:Judith Shulevitz (28 July 1991).
913:Emily Steel (10 September 2012).
820:"R/GA - profile of the ad agency"
558:Walters, Helen (4 October 2006).
482:Bennahum, David (November 1994).
210:in 2019. R/GA is a subsidiary of
1516:Companies based in New York City
841:Kaufman, Gil (22 January 2008).
206:in 2009 and Campaign Magazine's
27:
562:. Business Week. Archived from
505:Kate Bulkley (9 October 2012).
616:"Interview with Bob Greenberg"
588:Stuart Elliot (16 July 2012).
345:Digital Campaign of the Decade
212:Interpublic Group of Companies
124:Interpublic Group of Companies
1:
685:"R/Greenberg Associates (us)"
887:Stuart Elliot (8 May 2011).
661:Radatz, Ben (10 July 2012).
204:Digital Agency of the Decade
1096:"Beats Sale to Apple $ 3bn"
843:"Great Design: Nikelab.com"
560:"Doing Things the R/GA Way"
1537:
940:"R/GA IOT Venture Studio"
707:"Academy Awards Database"
258:1986–1994: digital studio
154:, with global offices in
26:
1465:Cassidy & Associates
1370:MullenLowe Lintas Group
265:technical Academy Award
866:"Reinventing the Reel"
792:"R/GA Digital Studios"
768:. 1996. Archived from
351:Beats By Dre (2012-14)
1281:Jack Morton Worldwide
1259:Marketing Specialists
1120:R/GA official website
632:10.1353/asr.2017.0009
314:Notable creative work
1309:Commonwealth//McCann
1306:Avrett Free Ginsberg
355:R/GA partnered with
33:Logo used since 2019
109:Number of employees
23:
1384:MullenLowe Profero
1335:Momentum Worldwide
1290:Rogers & Cowan
1271:dna Communications
1206:Ensemble Worldwide
732:"R/GA Interactive"
665:. Art of the Title
464:The New York Times
399:on 14 January 2012
307:data visualization
1511:Interpublic Group
1488:
1487:
1453:
1452:
1437:The Martin Agency
1300:McCann Worldgroup
1286:Octagon Worldwide
1192:New Honor Society
1055:. Advertising Age
772:on 4 January 1997
742:on 4 January 1997
445:Campaign Magazine
145:
144:
1528:
1412:Carmichael Lynch
1404:Big Family Table
1375:MullenLowe Comms
1357:MullenLowe Group
1312:Casanova//McCann
1249:Universal McCann
1172:
1154:
1147:
1140:
1131:
1108:
1107:
1105:
1103:
1092:
1086:
1085:
1083:
1081:
1071:
1065:
1064:
1062:
1060:
1048:
1042:
1041:
1039:
1037:
1026:
1020:
1019:
1017:
1015:
1004:
998:
997:
995:
993:
978:
972:
971:
969:
967:
957:
951:
950:
948:
946:
936:
930:
929:
927:
925:
910:
904:
903:
901:
899:
884:
878:
877:
875:
873:
861:
855:
854:
852:
850:
845:. F+W Media, Inc
838:
832:
831:
829:
827:
815:
809:
808:
806:
804:
788:
782:
781:
779:
777:
758:
752:
751:
749:
747:
738:. Archived from
728:
719:
718:
716:
714:
703:
697:
696:
694:
692:
681:
675:
674:
672:
670:
658:
652:
651:
611:
605:
604:
602:
600:
585:
576:
575:
573:
571:
566:on 29 March 2007
555:
546:
545:
543:
541:
526:
515:
514:
502:
496:
495:
493:
491:
479:
468:
467:
455:
449:
448:
437:
431:
430:
428:
426:
415:
409:
408:
406:
404:
388:
141:
138:
136:
75:
73:
31:
24:
1536:
1535:
1531:
1530:
1529:
1527:
1526:
1525:
1491:
1490:
1489:
1484:
1449:
1388:
1366:MullenLowe U.S.
1351:
1347:Weber Shandwick
1295:
1254:
1200:IPG Mediabrands
1195:
1163:
1158:
1116:
1111:
1101:
1099:
1094:
1093:
1089:
1079:
1077:
1073:
1072:
1068:
1058:
1056:
1050:
1049:
1045:
1035:
1033:
1028:
1027:
1023:
1013:
1011:
1006:
1005:
1001:
991:
989:
980:
979:
975:
965:
963:
961:"R/GA Ventures"
959:
958:
954:
944:
942:
938:
937:
933:
923:
921:
919:Financial Times
912:
911:
907:
897:
895:
886:
885:
881:
871:
869:
863:
862:
858:
848:
846:
840:
839:
835:
825:
823:
817:
816:
812:
802:
800:
790:
789:
785:
775:
773:
760:
759:
755:
745:
743:
730:
729:
722:
712:
710:
705:
704:
700:
690:
688:
683:
682:
678:
668:
666:
660:
659:
655:
613:
612:
608:
598:
596:
587:
586:
579:
569:
567:
557:
556:
549:
539:
537:
528:
527:
518:
504:
503:
499:
489:
487:
481:
480:
471:
457:
456:
452:
439:
438:
434:
424:
422:
417:
416:
412:
402:
400:
390:
389:
385:
381:
353:
336:
321:
319:Superman (1978)
316:
299:
286:
273:
260:
233:
220:
133:
110:
100:
93:
87:
71:
69:
34:
17:
12:
11:
5:
1534:
1532:
1524:
1523:
1518:
1513:
1508:
1503:
1493:
1492:
1486:
1485:
1483:
1482:
1480:TM Advertising
1477:
1472:
1467:
1461:
1459:
1455:
1454:
1451:
1450:
1448:
1447:
1444:
1439:
1434:
1431:
1426:
1421:
1418:
1413:
1410:
1408:Campbell Ewald
1405:
1402:
1396:
1394:
1390:
1389:
1387:
1386:
1381:
1376:
1373:
1361:
1359:
1353:
1352:
1350:
1349:
1344:
1341:
1336:
1333:
1330:
1327:
1322:
1319:
1316:
1313:
1310:
1307:
1303:
1301:
1297:
1296:
1294:
1293:
1283:
1278:
1275:
1272:
1269:
1268:Devries Global
1266:
1265:Current Global
1262:
1260:
1256:
1255:
1253:
1252:
1245:
1242:
1239:
1236:
1233:
1230:
1227:
1224:
1221:
1216:
1213:
1210:
1207:
1203:
1201:
1197:
1196:
1194:
1193:
1190:
1189:Hello Computer
1187:
1184:
1178:
1176:
1169:
1165:
1164:
1159:
1157:
1156:
1149:
1142:
1134:
1128:
1127:
1125:R/GA By Design
1122:
1115:
1114:External links
1112:
1110:
1109:
1087:
1066:
1043:
1021:
999:
987:New York Times
973:
952:
931:
905:
893:New York Times
879:
868:. Fast Company
856:
833:
810:
783:
753:
720:
698:
676:
663:"Se7en (1995)"
653:
606:
594:New York Times
577:
547:
535:New York Times
516:
497:
484:"Reel Virtual"
469:
450:
432:
410:
382:
380:
377:
365:2014 World Cup
352:
349:
335:
332:
320:
317:
315:
312:
303:New York Times
298:
295:
285:
282:
272:
269:
259:
256:
232:
229:
219:
216:
143:
142:
131:
127:
126:
121:
115:
114:
111:
108:
105:
104:
101:
98:
95:
94:
89:
83:
81:
77:
76:
66:
62:
61:
55:Transformation
48:
44:
43:
40:
36:
35:
32:
15:
13:
10:
9:
6:
4:
3:
2:
1533:
1522:
1519:
1517:
1514:
1512:
1509:
1507:
1504:
1502:
1499:
1498:
1496:
1481:
1478:
1476:
1473:
1471:
1468:
1466:
1463:
1462:
1460:
1456:
1445:
1443:
1440:
1438:
1435:
1432:
1430:
1427:
1425:
1424:Hill Holliday
1422:
1419:
1417:
1414:
1411:
1409:
1406:
1403:
1401:
1398:
1397:
1395:
1391:
1385:
1382:
1380:
1377:
1374:
1371:
1367:
1363:
1362:
1360:
1358:
1354:
1348:
1345:
1342:
1340:
1337:
1334:
1331:
1329:McCann Health
1328:
1326:
1323:
1320:
1317:
1314:
1311:
1308:
1305:
1304:
1302:
1298:
1291:
1287:
1284:
1282:
1279:
1276:
1273:
1270:
1267:
1264:
1263:
1261:
1257:
1250:
1246:
1243:
1240:
1237:
1234:
1232:Media Experts
1231:
1228:
1225:
1223:IPG Media Lab
1222:
1220:
1217:
1214:
1211:
1208:
1205:
1204:
1202:
1198:
1191:
1188:
1185:
1183:
1180:
1179:
1177:
1173:
1170:
1166:
1162:
1155:
1150:
1148:
1143:
1141:
1136:
1135:
1132:
1126:
1123:
1121:
1118:
1117:
1113:
1098:. 29 May 2019
1097:
1091:
1088:
1076:
1070:
1067:
1054:
1047:
1044:
1031:
1025:
1022:
1009:
1003:
1000:
988:
984:
977:
974:
962:
956:
953:
941:
935:
932:
920:
916:
909:
906:
894:
890:
883:
880:
867:
860:
857:
844:
837:
834:
821:
814:
811:
799:
798:
793:
787:
784:
771:
767:
763:
757:
754:
741:
737:
733:
727:
725:
721:
708:
702:
699:
686:
680:
677:
664:
657:
654:
649:
645:
641:
637:
633:
629:
625:
621:
617:
610:
607:
595:
591:
584:
582:
578:
565:
561:
554:
552:
548:
536:
532:
525:
523:
521:
517:
512:
508:
501:
498:
485:
478:
476:
474:
470:
465:
461:
454:
451:
446:
442:
436:
433:
420:
414:
411:
398:
394:
387:
384:
378:
376:
374:
370:
366:
362:
361:2012 Olympics
358:
350:
348:
346:
342:
333:
331:
328:
327:
318:
313:
311:
308:
304:
301:In 2011, the
296:
294:
292:
283:
281:
278:
270:
268:
266:
257:
255:
253:
252:
247:
246:
241:
240:
236:sequence for
230:
228:
226:
217:
215:
213:
209:
205:
201:
197:
193:
189:
185:
181:
177:
173:
169:
165:
164:San Francisco
161:
157:
153:
152:New York City
149:
140:
132:
128:
125:
122:
120:
116:
112:
106:
102:
96:
92:
91:United States
86:
85:New York City
82:
78:
67:
63:
60:
56:
52:
49:
45:
41:
37:
30:
25:
19:
1470:Deutsch Inc.
1441:
1393:Independents
1364:MullenLowe (
1100:. Retrieved
1090:
1078:. Retrieved
1069:
1057:. Retrieved
1046:
1034:. Retrieved
1024:
1012:. Retrieved
1002:
990:. Retrieved
986:
976:
964:. Retrieved
955:
943:. Retrieved
934:
922:. Retrieved
918:
908:
896:. Retrieved
892:
882:
870:. Retrieved
859:
847:. Retrieved
836:
824:. Retrieved
813:
801:. Retrieved
795:
786:
774:. Retrieved
770:the original
765:
756:
744:. Retrieved
740:the original
735:
711:. Retrieved
701:
689:. Retrieved
679:
667:. Retrieved
656:
623:
619:
609:
597:. Retrieved
593:
568:. Retrieved
564:the original
538:. Retrieved
534:
511:The Guardian
510:
500:
488:. Retrieved
463:
453:
444:
435:
423:. Retrieved
413:
401:. Retrieved
397:the original
386:
357:Beats by Dre
354:
344:
343:named Nike+
340:
337:
334:Nike+ (2006)
324:
322:
302:
300:
287:
274:
261:
251:Ghostbusters
249:
243:
237:
234:
221:
207:
203:
184:Buenos Aires
147:
146:
80:Headquarters
39:Company type
18:
1339:MRM//McCann
1274:FutureBrand
1032:. Haymarket
822:. Brandweek
762:"Gearheads"
373:Apple Music
160:Los Angeles
59:Advertising
1495:Categories
1416:Deutsch NY
1288:(includes
1244:Stickyeyes
1219:Initiative
1186:FCB Health
403:7 December
379:References
369:Apple Inc.
293:platform.
225:numerology
99:Key people
51:Innovation
42:Subsidiary
1238:Promoqube
1102:7 October
1080:7 October
966:7 October
945:7 October
648:184700606
640:2475-1790
188:Singapore
180:São Paulo
1433:IW Group
1420:Elephant
1379:Mediahub
1247:UM (aka
1215:ID Media
1212:Identity
1059:14 April
1036:14 April
1014:14 April
1010:. Adweek
992:23 April
924:23 April
898:23 April
849:14 April
803:31 March
776:31 March
746:31 March
599:23 April
425:14 April
421:. Adweek
326:Superman
239:Superman
192:Shanghai
168:Portland
47:Industry
1446:Tierney
1343:PMK*BMC
1241:Reprise
872:3 April
826:3 April
797:GameSpy
713:3 April
691:3 April
669:10 July
570:2 April
540:2 April
490:3 April
486:. Wired
218:History
130:Website
70: (
65:Founded
1475:Mithun
1458:Former
1400:Acxiom
1318:Fitzco
1209:Healix
687:. IMDB
646:
638:
341:Adweek
248:, and
196:Sydney
176:Berlin
172:London
156:Austin
119:Parent
1315:Craft
1277:Golin
1235:Orion
1229:MAGNA
644:S2CID
626:(1).
291:Nike+
245:Alien
200:Tokyo
113:2000+
1442:R/GA
1429:HUGE
1368:and
1168:Main
1104:2021
1082:2021
1061:2010
1038:2010
1016:2010
994:2013
968:2021
947:2021
926:2013
900:2013
874:2010
851:2010
828:2010
805:2018
778:2018
766:R/GA
748:2018
736:R/GA
715:2010
693:2010
671:2012
636:ISSN
601:2013
572:2010
542:2010
492:2010
427:2010
405:2011
363:and
198:and
148:R/GA
139:.com
137:.rga
72:1977
68:1977
22:R/GA
1332:MCN
1321:FP7
1182:FCB
1175:FCB
628:doi
277:IBM
135:www
1497::
985:.
917:.
891:.
794:.
764:.
734:.
723:^
642:.
634:.
624:18
622:.
618:.
592:.
580:^
550:^
533:.
519:^
509:.
472:^
462:.
443:.
375:.
347:,
254:.
214:.
194:,
190:,
186:,
182:,
178:,
174:,
170:,
166:,
162:,
158:,
88:,
57:,
53:,
1372:)
1292:)
1251:)
1153:e
1146:t
1139:v
1106:.
1084:.
1063:.
1040:.
1018:.
996:.
970:.
949:.
928:.
902:.
876:.
853:.
830:.
807:.
780:.
750:.
717:.
695:.
673:.
650:.
630::
603:.
574:.
544:.
513:.
494:.
466:.
447:.
429:.
407:.
74:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
