36:
27:
301:
286:
986:
In 2018, RTB House won the Big
Innovation Award for the implementation of deep learning that improved the effectiveness of advertising campaigns, from the international group of experts of the Business Intelligence Group. The company won the AIconics Award from the international AI Community, for the
990:
In 2020, the intelligence organization MarTech
Breakthrough recognized RTB House with the AdTech Innovation Award. The company was featured on the list of Best Places to Work and Best Paying Companies in 2020 by Built In NYC. In 2021, the Business Intelligence Group named RTB House the winner of the
877:
In 2018, RTB House opened a research division AI Marketing Lab, for a yearly budget of $ 5 million, to research and develop mar-tech solutions for publishers and advertisers – an internal unit that will conduct research and development across a broad marketing area. Separate from the main R&D
841:
In 2017, the company implemented deep learning algorithms in all its mechanisms, which made advertising campaigns more effective than traditional machine-learning methodologies by 41–50 percent. The personalized retargeting mechanism combines self-learning algorithms based on AI, with the
756:
platform WhitePress, from its founders, a technology-focused investment fund
Dirlango, and a CEE private-equity fund Innova Capital. Following the acquisition, WhitePress' revenues increased by 68 percent, to PLN 48.71 million. In late 2021, RTB House also invested in a Polish SaaS
838:(CTR) of individual ads but also take into account information on how offers are viewed, categories displayed, transaction finalization method, as well as preferred product search tactics. All variables are analyzed automatically, without human intervention.
3781:
954:
detailing the results of its early experiments with FLEDGE. The publication highlighted that low industry participation remained a roadblock for the
Privacy Sandbox and that certain technical steps would need to be taken before it could be adopted as an
687:
bought a package of shares of RTB House from its founders, to further internationalize the company, given Cinven’s presence in the United States, and to continue investing in the RTB House’s technology. The number of employees grew to 575.
982:
At the
International Business Awards competition, RTB House won several Stevie Awards, including gold for the "Innovation of the Year – Business Products Industries." (2019), and gold for the "Marketing/Public Relations Solution" (2020).
978:
ranking, RTB House was in the main category “The Fast 50,” it was ranked 32nd fastest developing tech company in the region. In 2019, RTB House ranked 37th in the ranking, while reaching revenue growth of 523% percent from 2015 to 2018.
2358:
911:
and insights into campaign performance. Oracle Moat’s advertisement analysis tools integrated into RTB House's deep learning-based advertising platform, and opened the opportunity for more precise non-cookie metrics.
709:
In late 2021, RTB House released a cookie-less contextual targeting solution
Context AI. It scans 1.5 million articles an hour, allowing for the creation of contextual audiences of users interested in a given topic.
3756:
3376:
971:
and
Statista in the list “FT1000,” as one of the fastest growing companies in Europe, seven times in a row. In 2018, it was ranked 8th among “the fastest growing technology companies in Europe.”
546:
The proprietary DSP built by Romański to purchase and optimize online advertising in the real-time bidding model, was one of the first tools in the world to utilize the auction system for buying
846:
function. They allow for a very accurate estimation of the CTR indicator. This translates into the ability to more accurately predict whether a user will click on an ad, resulting in a higher
1981:
1092:
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patterns. A user’s lack of purchase decision on the store's website is used in subsequently visited websites to attract the user back to the store. The mechanism is controlled by a
3428:
1194:
3605:
3852:
3299:
936:), developed in place of third-party cookies. It was executed through on-device ad auctions in a tool that served remarketing ads to custom audiences without the need for
2917:
2329:
3045:
959:. In April 2023, Google renamed FLEDGE to Protected Audience API. In June 2023, RTB House launched the first advertising network that uses the Protected Audience API.
666:
could be used to describe a user of a particular website without human intervention, building an understanding of a user without requiring them to click on an advert.
3857:
904:
500:. The proprietary solution included a DSP and algorithms enabling participation in auctions of advertising space in real time, as well as tools for optimization,
1566:
3827:
3655:
889:), Snippet Ads, with higher CTR of ads than static banners, and new product recommendations for individual shoppers based on their behaviors and preferences.
780:
investment of over PLN 8 million, and combined it with the previously purchased WhitePress. Senuto made its platform available in five
European markets.
3555:
3172:
2941:
2591:
643:, the company implemented deep learning components, with various scenarios for implementing business strategies: increasing sales, increasing traffic in
3020:
3222:
2248:
603:
From 2013, RTB House has expanded its activities internationally. Within its first year, the company began sales in 33 European markets, including the
1095:[Each area in the company must be managed by an appropriate person. There is no success without a great leader - Daniel Surmacz (RTB House)].
1067:
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In 2022, RTB House consisted of over 1,000 specialists in over 30 locations around the world. RTB House supported over 3,000 campaigns for clients in
353:
2488:
2385:
1755:
2887:
2059:
3147:
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680:
In 2019, the company changed its business model, by increasing its role as a development supporter and technology supplier for subsidiaries. A
932:. In early 2021, the company was the first demand-side platform to successfully test and use the simulation of the proposal codenamed FLEDGE (
3847:
1292:
1534:
35:
1489:
2671:
2275:
2163:
1700:
1169:
3832:
2645:
737:
733:
714:
2411:
1118:
1093:"Każdy obszar w firmie musi być zarządzany przez odpowiednią osobę. Bez świetnego lidera nie ma sukcesu – Daniel Surmacz (RTB House)"
2779:
3274:
3096:
3681:
2188:
1805:
1673:
1393:
808:
639:
In 2017, RTB House's retargeting solution was fully based on deep-learning algorithms in all of its products. Into the product
543:, with displays bought in bulk, the tools developed by RTB House gave advertisers and publishers easily quantifiable benefits.
2337:
3352:
2752:
3070:
1195:"RTB House Appoints Lukasz Włodarczyk to the Newly Created Position of VP of Programmatic Ecosystem Growth & Innovation"
3630:
947:. It enables on-device auctions by the browser, to choose relevant ads from websites the user has previously visited.
1729:
1319:
3707:"RTB House Wins Three Stevie Awards in 2020 International Business Awards Including Most Innovative Company of the Year"
975:
3757:"RTB House AI Full-Funnel Marketing Solutions Wins AdTech Innovation Award In 2020 MarTech Breakthrough Awards Program"
2437:
3837:
1220:
540:
246:
1956:
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527:) founded a technology agency dubbed RTB House. For the initial capital, the founders provided their own capital of
3706:
2514:
1932:
1881:
784:
765:
758:
2138:
1647:
1591:
663:
401:
3606:"RTB House Places in Deloitte Fast 50 Second Year Running, Highlighting Strong Revenue and Team Growth Globally"
3377:"RTB House Launches PrimeAudience - The First Ad Network to use Protected Audience API from the Privacy Sandbox"
1780:
796:
3121:
1856:
2944:[RTB House introduces a new advertising mechanism, which is 41% better anticipates consumer needs].
2062:[RTB House SA's proceeds increased from PLN 72.5 to PLN 122.6 million, three quarters from abroad].
1906:
1014:
741:
597:
590:
497:
2967:
943:
Since late 2022, RTB House has been experimenting with the anonymous targeting solution through the FLEDGE
3842:
1419:
815:
804:
659:
409:
387:
251:
77:
2540:
2462:
3429:"RTB House Once Again Named Among the Fastest Growing Tech Companies in Europe According to FT1000 List"
908:
586:
547:
2942:"RTB House wprowadza nowy mechanizm reklamowy, który o 41 proc. lepiej przewiduje potrzeby konsumentów"
2302:
3580:
847:
831:
697:
582:
493:
380:
357:
271:
266:
82:
72:
67:
2726:
2566:
3302:[Google Delays Cookie Retirement, Allowing Industry to Test Further - RTB House comments].
2330:"Experts say these 9 European digital-marketing companies could be top acquisition targets in 2023"
2113:
920:
Since
January 2020, RTB House has worked on making its platform compatible with assumptions of the
819:
681:
655:
571:
524:
516:
384:
49:
3530:
3479:
3454:
3403:
2698:
1251:
885:
The Lab introduced Social
Banners (improved recommendation mechanisms in personalized offers with
2037:
1621:
956:
878:
department, the new division focused on creating an environment for inventing and developing new
835:
640:
616:
520:
501:
481:
455:
62:
3300:"Google opóźnia wycofanie plików cookie, umożliwiając branży dalsze testy – komentarz RTB House"
2249:"RTB House w pierwszej dziesiątce najszybciej rozwijających się firm technologicznych w Europie"
892:
In 2019, RTB House launched the Creatives Lab, a team focused on improving the effectiveness of
1831:
783:
Also in 2022, RTB House launched a media buying startup Adlook that focuses on advertising for
3337:
3333:
3021:"RTB House po raz kolejny wśród najszybciej rozwijających się firm technologicznych w Europie"
2857:
2029:
1456:
1452:
1444:
1221:"RTB House Appoints Krzysztof Słowik as VP of Engineering to Strengthen Growth and Innovation"
879:
866:
800:
753:
365:
256:
2806:
1343:
1144:"RTB House Bolsters Executive Team With the Hire of Michael Lamb as Chief Commercial Officer"
1007:
3250:
2618:
2019:
696:
In 2020, 90 percent of RTB House's revenues came from outside Poland, the company ran 2,000
594:
459:
928:, dedicated to establishing conditions of the online advertising market without the use of
2412:"How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool - ExchangeWire.com"
2251:[RTB House in the top ten of the fastest growing technology companies in Europe].
1256:
921:
900:
854:
843:
777:
644:
434:
425:
405:
3023:[RTB House once again among the fastest growing technology companies in Europe].
2007:
1982:"RTB House unveils deep learning backed digital marketing technology for brands globally"
1121:[Aleksander Baryś is a member of the board and financial director of RTB House].
528:
2891:[Artificial intelligence already supports all RTB House advertising campaigns].
570:
emitted in the tool, through personalized retargeting are displayed in local and global
3732:"RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing"
2918:"Design and Personalization: Tok&Stok's Recipe For Success Now In Online Campaigns"
2389:[List of the 25 Largest Polish Private Investors Abroad 2020. Forbes Ranking].
2386:"Lista 25 Największych Polskich Prywatnych Inwestorów za Granicą 2020. Ranking Forbesa"
893:
611:. In 2014, it achieved a turnover of €5 million. The company reached PLN 23 million in
604:
470:
463:
420:
2086:
26:
3821:
2674:[RTB House is bought by NapoleonCat, with Grzegorz Berezowski as president].
862:
773:
674:
648:
628:
394:
2041:
2592:"RTB House nabywa 100% udziałów WhitePress - przyspieszamy z ekspansją zagraniczną"
1368:
937:
886:
718:
369:
2831:
2515:"RTB House Introduces Generative AI Technology for More Precise Audience Insights"
2489:"30 Największych Polskich Prywatnych Inwestorów za Granicą. Sylwetki wyróżnionych"
991:
Artificial Intelligence Excellence Awards for its Full Funnel Marketing Solution.
869:
stage – and recommend a specific and personalized approach for each type of user.
853:
The company’s ad platform can identify the exact position of each user within the
729:. The value of the company's assets outside Poland amounted to PLN 2,021 million.
3197:
3099:[RTB House is created by Creatives Lab, headed by Grzegorz Kłapkowski].
2809:[Adlook enters Poland. Bartosz Nowak at the head of the Polish branch].
1396:[Deep learning, or the evolution of advertising: RTB House case study].
951:
929:
827:
563:
559:
419:
Since 2018, the company has been featured in seven consecutive editions of the “
413:
361:
261:
3223:"Google's Privacy Sandbox Is Open For Testing – So, Why Are So Few Testing It?"
3656:"RTB House Streaming Video Ads Product Wins Twice at American Business Awards"
2648:[After being taken over by RTB House, Whitepress grew by two-thirds].
2060:"Wpływy RTB House SA wzrosły z 72,5 do 122,6 mln zł, trzy czwarte z zagranicy"
575:
567:
555:
505:
466:
390:
309:
3173:"The Online Advertising Industry Reacts To Chrome's Cookie Deprecation Delay"
2033:
2024:
3148:"RTB House Collaborates With Oracle Moat To Measure Ad Campaign Performance"
858:
670:
469:
Robert Dyczkowski, advertising solutions developer Bartłomiej Romański, and
397:
3325:
2218:"FT 1000: the seventh annual ranking of Europe's fastest-growing companies"
1493:[Poles from RTB House to conquer the world of online advertising].
764:
In 2022, WhitePress was merged with a Polish startup Senuto specialized in
3324:
Rumiński, Mateusz; Iwańczak, Przemysław; Włodarczyk, Łukasz (2022-09-15).
2888:"Sztuczna inteligencja wspiera już wszystkie kampanie reklamowe RTB House"
1567:"How Poland's Globally Outsourced Tech Talent Became Native Entrepreneurs"
1252:"FT 1000: the eighth annual ranking of Europe's fastest-growing companies"
1068:"TechBytes with Bartłomiej Romański, Chief Technology Officer - RTB House"
769:
722:
512:
485:
477:
430:
376:, Poland, it has more than 1,000 employees in over 30 offices worldwide.
2755:[Fusion at the startup top. WhitePress and Senuto join forces].
1674:"RTB HOUSE – a new Polish brand on online advertising market – AdHugger"
1445:"The Future of Frequency Capping in Privacy-Centric Digital Advertising"
799:
department are located in Poland. The created retargeting tool in a new
3275:"RTB House Releases Results From FLEDGE API Testing - ExchangeWire.com"
3046:"RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads"
2861:[The algorithm will determine the intention of the customers].
2164:"APAC Marketers Should Use Same Metrics to Compare Retargeting Results"
987:
Best Application of Artificial Intelligence for Sales & Marketing.
677:. The company's revenue was €99.89 million. It had over 300 employees.
612:
608:
551:
489:
3684:[Stevie Awards 2020: twelve awards for agencies from Poland].
3506:"FT 1000: the sixth annual list of Europe's fastest-growing companies"
3480:"FT 1000: the fifth annual list of Europe's fastest-growing companies"
3455:"The FT 1000: third annual list of Europe's fastest-growing companies"
3404:"The FT 1000: The complete list of Europe's fastest growing companies"
1756:"RTB House Leverages European Ecommerce Growth To Expand Programmatic"
1119:"Aleksander Baryś członkiem zarządu i dyrektorem finansowym RTB House"
803:
was based on proprietary deep learning algorithms that predict users’
2807:"Adlook wchodzi do Polski. Bartosz Nowak na czele polskiego oddziału"
2492:[30 Largest Polish Private Investors Abroad. Featured bios].
2440:[RMF Group, Antal, RTB House and Carrefour join IAA Polska].
1808:[RTB House launches an office in Taiwan led by Philip Chan].
1296:[How Poles are moving from outsourcing to entrepreneurship].
925:
823:
726:
702:
684:
624:
438:
373:
152:
146:
2359:"RTB House Listed As One Of the Fastest Growing Companies In Europe"
539:
When the RTB model became a breakthrough alternative to ineffective
3782:"Full Funnel Marketing Solutions From RTB House Win Prestigious AI"
2970:[RTB House Launches AI Marketing Lab, $ 5 Million Budget].
2276:"Cinven Invests in Ad-Tech Outfit RTB House to Further U.S. Growth"
2191:[RTB House opens offices in New York, Boston and Chicago].
2672:"RTB House kupuje NapoleonCat, prezesem dalej Grzegorz Berezowski"
3505:
3097:"RTB House tworzy Creatives Lab, kieruje nim Grzegorz Kłapkowski"
2438:"Grupa RMF, Antal, RTB House i Carrefour dołączają do IAA Polska"
2217:
1781:"RTB House launched its operations in UK and Ireland – AdHugger"
620:
2968:"RTB House rusza z AI Marketing Lab, budżet 5 milionów dolarów"
2753:"Fuzja na startupowym szczycie. WhitePress i Senuto łączą siły"
2646:"Whitepress po przejęciu przez RTB House urosła o dwie trzecie"
1538:[RTB House. The fastest Polish company in the world].
1344:"RTB House - Market Share, Competitor Insights in Retargeting"
944:
706:
listed it as the 10th largest Polish private investor abroad.
3556:"RTB House Ranked Amongst the Fastest Growing Tech Companies"
2012:
Proceedings of the AAAI Conference on Artificial Intelligence
1394:"Deep learning, czyli ewolucja reklamy: case study RTB House"
1320:"RTB House Strengthens Management Team by Regional Directors"
1293:"Jak Polacy przechodzą od outsourcingu do przedsiębiorczości"
1170:"Wojciech Glowacki Appointed As The VP Of Sales At RTB House"
3682:"Stevie Awards 2020: dwanaście nagród dla agencji z Polski"
2189:"RTB House otwiera biura w Nowym Jorku, Bostonie i Chicago"
1806:"RTB House z biurem na Tajwanie, pokieruje nim Philip Chan"
896:
that includes human input into generated campaign visuals.
3401:
Blood, David; Smith, Ian; Rininsland, Ændra (2018-02-11).
1933:"RTB House – European Tech Meets Latin America – AdHugger"
1650:[RTB House launches Tandem Effect for Producers].
1037:"RTB HOUSE – a new brand on the online advertising market"
2702:[RTB House takes over social media specialists].
1882:"RTB House launches in Dubai, the Middle East and Africa"
1703:[RTB House will clean the web of annoying ads?].
3810:
3533:[RTB House in the Deloitte "Big Five" ranking].
2993:"RTB House Bids on Innovation, Opening AI Marketing Lab"
2783:[Senuto goes into the world with an SEO tool].
673:, and Asia, followed by subsequent offices in the
3071:"RTB House Unveils First AI Marketing Lab Innovations"
1420:"The Initial Results Are In for Google's Fledge Tests"
934:
First Locally-Executed Decision over Groups Experiment
834:
algorithms collect and interpret not only data on the
338:
1490:"Polacy z RTB House na podbój świata reklamy w sieci"
967:
Between 2018 and 2024, RTB House was featured by the
732:
In late 2023, the company launched content-targeting
1594:[RTB House - new Real-Time Bidding agency].
795:
RTB House’s technological facilities along with the
492:
and the winner's ad is immediately displayed on the
3631:"RTB House Wins Silver Stevie Award for Innovation"
2543:[RTB House launches the agency SEM House].
2306:[Polish technology tempted a global fund].
2139:"RTB House expands to Japan, opens office in Tokyo"
1730:"RTB House wchodzi do Wielkiej Brytanii i Irlandii"
619:. By the end of 2016, RTB House opened branches in
333:
308:
293:
280:
239:
216:
179:
169:
159:
140:
117:
99:
91:
55:
45:
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2886:
2856:
2778:
2725:
2697:
2617:
2487:
2384:
2301:
2274:
2085:
2006:Żołna, Konrad; Romański, Bartłomiej (2017-02-12).
1533:
1488:
1291:
3581:"Deloitte Technology Fast 50 Central Europe 2019"
3353:"Protected Audience API: Our New Name for FLEDGE"
740:(GPT) algorithms. During that time, a subsidiary
404:. Since 2021, the company has contributed to the
3122:"RTB House Launches New Division, Creatives Lab"
2832:"Remarketing with RTB House – how does it work?"
1701:"RTB House posprząta sieć z irytujących reklam?"
1626:Cinven - Focused European Integrated World-class
3330:Cybersecurity, Privacy, & Networks eJournal
1732:[RTB House enters the UK and Ireland].
1449:Cybersecurity, Privacy, & Networks eJournal
669:Throughout 2018, RTB House expanded in Europe,
1959:[Polish technology in Latin America].
2699:"RTB House przejmuje speców od social mediów"
2463:"RTB House Suspends All Operations in Russia"
2303:"Polska technologia skusiła globalny fundusz"
581:The company bases the appropriate display of
368:(RTB) strategies. Founded in 2013, it's
8:
3531:"RTB House w rankingu Deloitte – "Big Five""
3326:"Findings from the Early Fledge Experiments"
1963:(in Polish). Polish Press Agency. 2016-02-17
1592:"RTB House - nowa agencja Real-Time Bidding"
899:Since 2021, RTB House has collaborated with
631:. The number of employees increased to 160.
19:
1648:"RTB House z Tandem Effect dla producentów"
1535:"RTB House. Najszybsza polska firma świata"
3853:Information technology companies of Poland
2780:"Senuto rusza w świat z narzędziem do SEO"
2730:[RTB House buys SEO specialists].
976:Deloitte Technology Fast 50 Central Europe
18:
3249:Dutton, Sam; Lee, Kevin K. (2022-01-27).
3198:"What is FLEDGE? Google FLEDGE Explained"
2622:[RTB House will write articles].
2569:[RTB House acquires WhitePress].
2023:
1957:"Polska technologia w Ameryce Łacińskiej"
1857:"RTB House launches in Singapore | Media"
1245:
1243:
1241:
2541:"RTB House uruchamia agencję SEM House"
2090:[RTB House will match the ad].
1909:[RTB House arrives in Brazil].
999:
3858:Software companies established in 2012
3244:
3242:
3015:
3013:
2911:
2909:
2881:
2879:
2727:"RTB House kupuje specjalistów od SEO"
2243:
2241:
2239:
2237:
2211:
2209:
807:, and therefore are able to precisely
2053:
2051:
1723:
1721:
1695:
1693:
1616:
1614:
1612:
1560:
1558:
1556:
1527:
1525:
1523:
1521:
1519:
1517:
1515:
1513:
1511:
1482:
1480:
1478:
1476:
1474:
1472:
1470:
1468:
1466:
1398:Media Marketing Polska Magazyn Online
1285:
1283:
1281:
1279:
1277:
1275:
1273:
857:– deciding if they are closer to the
752:In 2021, RTB House acquired a Polish
7:
3828:Polish companies established in 2012
2858:"Algorytm określi intencję klientów"
1832:"RTB House enters Taiwan – AdHugger"
1061:
1059:
1057:
916:Participation in the Privacy Sandbox
654:At the time, the company released a
2008:"User Modeling Using LSTM Networks"
1443:Iwańczak, Przemysław (2022-01-31).
2777:Mazurkiewicz, Piotr (2023-04-27).
738:generative pre-trained transformer
700:in over 70 markets. At that time,
585:on the retargeting model (through
476:Dyczkowski and Romański created a
14:
3221:Wlodarczyk, Lukasz (2022-10-05).
2619:"RTB House będzie pisać artykuły"
2300:Suteniec, Grzegorz (2019-01-14).
2084:Suteniec, Grzegorz (2018-04-26).
1392:Abgarowicz, Łukasz (2017-12-01).
725:. It suspended all operations in
589:), by selecting ads according to
16:Polish online advertising company
3351:Southey, Tristram (2023-04-17).
2137:Blanaru, Cristina (2018-03-06).
1931:Blanaru, Cristina (2016-02-15).
1880:Blanaru, Cristina (2016-09-24).
1830:Blanaru, Cristina (2016-05-25).
1779:Blanaru, Cristina (2014-01-27).
1672:Blanaru, Cristina (2013-11-06).
1219:Pryczkowska, Kaja (2023-12-04).
1091:Łopusiewicz, Adam (2023-10-10).
300:
299:
285:
284:
40:RTB House headquarters in Warsaw
34:
25:
3146:Sullivan, Laurie (2021-06-03).
2724:Zatoński, Marcel (2022-10-06).
2696:Zatoński, Marcel (2021-11-01).
2616:Zatoński, Marcel (2021-02-23).
744:agency SEM House was launched.
2855:Kostro, Paulina (2016-10-20).
2216:Kilby, Nathalie (2023-03-01).
1565:Coleman, Alison (2014-10-24).
1418:Ostwal, Trishla (2022-09-27).
1318:Polak, Wojciech (2014-07-09).
1290:Coleman, Alison (2014-10-27).
1250:Kilby, Nathalie (2024-03-01).
1193:Polak, Wojciech (2021-08-04).
1035:Polak, Wojciech (2013-11-06).
462:Paweł Chodaczek was joined by
1:
3171:Hercher, James (2021-06-25).
2567:"RTB House kupuje WhitePress"
2383:Kowalik, Filip (2020-11-26).
2328:O'Reilly, Lara (2022-12-30).
2273:Shields, Ronan (2019-01-14).
2114:"RTB House enters ANZ | News"
1754:Maul, Kimberly (2014-02-10).
1622:"Cinven invests in RTB House"
1532:Kowalik, Filip (2020-11-27).
1487:Kowalik, Filip (2016-10-26).
1066:Ghosh, Sudipto (2017-11-13).
647:applications, and supporting
531:1.5 million (€0.35 million).
515:), together with Dyczkowski (
484:in the RTB model, where each
473:entrepreneur Daniel Surmacz.
3848:Software companies of Poland
3503:Kelly, Maxine (2022-03-01).
3478:Kelly, Maxine (2021-03-02).
2112:Samadi, Faaez (2017-06-01).
2087:"RTB House dopasuję reklamę"
1905:Merker, Júlia (2016-02-17).
1855:Iyer, Byravee (2016-11-22).
1168:Joseph, Reeny (2018-07-31).
635:Leaning toward deep learning
535:Betting on real-time bidding
504:, and dynamic production of
356:company that specializes in
3196:Titone, Trey (2021-03-15).
2521:. Business Wire. 2023-11-22
1907:"RTB House chega ao Brasil"
814:The technology is based on
809:segment customers’ profiles
412:without the involvement of
247:Digital display advertising
3874:
615:and over PLN 1 million in
3833:Companies based in Warsaw
3453:Smith, Ian (2019-03-01).
2162:Yu, Eileen (2018-03-07).
1913:(in Brazilian Portuguese)
435:fastest growing companies
393:that utilize proprietary
33:
24:
3251:"Protected Audience API"
2893:Magazyn Online Marketing
2025:10.1609/aaai.v31i1.11068
950:The company published a
873:Research and development
748:Mergers and acquisitions
587:programmatic advertising
511:In May 2013, Chodaczek (
3587:(in Polish). 2019-10-17
3537:(in Polish). 2018-10-15
3306:(in Polish). 2022-08-23
3027:(in Polish). 2019-03-01
2948:(in Polish). 2017-09-15
2895:(in Polish). 2017-10-27
2759:(in Polish). 2022-10-06
2496:(in Polish). 2022-11-25
2255:(in Polish). 2018-04-12
1707:(in Polish). 2014-08-11
1015:National Court Register
905:Oracle Moat Measurement
816:mathematical structures
759:social-media management
742:search engine marketing
692:Cookie-less advertising
598:artificial intelligence
595:learning and developing
562:transactions happen in
458:AdPilot established by
456:online marketing agency
408:initiative of building
1011:Krajowy Rejestr Sądowy
805:behavior and interests
761:platform NapoleonCat.
660:long short-term memory
576:Google Display Network
388:personalized-marketing
354:advertising-technology
252:Personalized marketing
165:30 offices (2023)
105:; 11 years ago
78:Advertising management
850:(ROI) for customers.
698:advertising campaigns
641:recommendation engine
410:advertising solutions
379:RTB House develops a
289:€408.59 M (2022)
963:Awards and accolades
903:and marketing suite
848:return on investment
572:advertising networks
381:demand-side platform
358:targeted advertising
272:Audience measurement
267:Targeted advertising
83:Advertising research
73:Software development
68:Targeted advertising
3357:The Privacy Sandbox
2916:Pryczkowska, Kaja.
938:cross-site tracking
924:initiative, led by
820:biological activity
682:private equity fund
517:executive president
494:publisher's website
295:Number of employees
191:Bartłomiej Romański
161:Number of locations
130:Bartłomiej Romański
50:Joint-stock company
21:
3838:Online advertising
3585:CEO Magazyn Polska
3535:CEO Magazyn Polska
3025:CEO Magazyn Polska
2539:KAP (2023-11-30).
836:click-through rate
525:operation director
521:technical director
496:, on the provided
144:ul. Złota 61/101,
63:Online advertising
3686:wirtualnemedia.pl
3680:jd (2020-09-11).
3255:Chrome Developers
3202:Ad Tech Explained
3101:wirtualnemedia.pl
3095:jd (2019-02-22).
2972:wirtualnemedia.pl
2966:jd (2018-05-10).
2811:wirtualnemedia.pl
2805:jd (2023-11-07).
2676:wirtualnemedia.pl
2670:tw (2021-11-03).
2650:wirtualnemedia.pl
2644:tw (2022-08-24).
2571:wirtualnemedia.pl
2565:jd (2021-02-23).
2442:wirtualnemedia.pl
2193:wirtualnemedia.pl
2187:bg (2018-05-02).
2064:wirtualnemedia.pl
2058:tw (2018-08-17).
1810:wirtualnemedia.pl
1804:km (2016-06-08).
1734:wirtualnemedia.pl
1728:jj (2014-02-05).
1705:interaktywnie.com
1652:wirtualnemedia.pl
1646:jj (2014-01-29).
1596:wirtualnemedia.pl
1590:km (2015-04-23).
1459:– via SSRN.
1123:wirtualnemedia.pl
1117:bg (2019-09-18).
957:industry standard
880:martech solutions
844:image recognition
754:content-marketing
658:explaining how a
583:advertising space
498:advertising space
366:real-time bidding
347:
346:
304:1,254 (2022)
257:Real-time bidding
206:Łukasz Włodarczyk
203:Wojciech Głowacki
188:Robert Dyczkowski
127:Robert Dyczkowski
103:May 15, 2013
3865:
3814:
3813:
3811:Official website
3797:
3796:
3794:
3793:
3778:
3772:
3771:
3769:
3768:
3753:
3747:
3746:
3744:
3743:
3728:
3722:
3721:
3719:
3718:
3703:
3697:
3696:
3694:
3693:
3677:
3671:
3670:
3668:
3667:
3652:
3646:
3645:
3643:
3642:
3627:
3621:
3620:
3618:
3617:
3602:
3596:
3595:
3593:
3592:
3577:
3571:
3570:
3568:
3567:
3552:
3546:
3545:
3543:
3542:
3527:
3521:
3520:
3518:
3517:
3508:
3500:
3494:
3493:
3491:
3490:
3475:
3469:
3468:
3466:
3465:
3450:
3444:
3443:
3441:
3440:
3425:
3419:
3418:
3416:
3415:
3406:
3398:
3392:
3391:
3389:
3388:
3381:businesswire.com
3373:
3367:
3366:
3364:
3363:
3348:
3342:
3341:
3321:
3315:
3314:
3312:
3311:
3296:
3290:
3289:
3287:
3286:
3271:
3265:
3264:
3262:
3261:
3246:
3237:
3236:
3234:
3233:
3218:
3212:
3211:
3209:
3208:
3193:
3187:
3186:
3184:
3183:
3168:
3162:
3161:
3159:
3158:
3143:
3137:
3136:
3134:
3133:
3118:
3112:
3111:
3109:
3108:
3092:
3086:
3085:
3083:
3082:
3067:
3061:
3060:
3058:
3057:
3042:
3036:
3035:
3033:
3032:
3017:
3008:
3007:
3005:
3004:
2989:
2983:
2982:
2980:
2979:
2963:
2957:
2956:
2954:
2953:
2938:
2932:
2931:
2929:
2928:
2913:
2904:
2903:
2901:
2900:
2890:
2883:
2874:
2873:
2871:
2870:
2860:
2852:
2846:
2845:
2843:
2842:
2828:
2822:
2821:
2819:
2818:
2802:
2796:
2795:
2793:
2792:
2782:
2774:
2768:
2767:
2765:
2764:
2749:
2743:
2742:
2740:
2739:
2729:
2721:
2715:
2714:
2712:
2711:
2701:
2693:
2687:
2686:
2684:
2683:
2667:
2661:
2660:
2658:
2657:
2641:
2635:
2634:
2632:
2631:
2621:
2613:
2607:
2606:
2604:
2603:
2588:
2582:
2581:
2579:
2578:
2562:
2556:
2555:
2553:
2552:
2536:
2530:
2529:
2527:
2526:
2511:
2505:
2504:
2502:
2501:
2491:
2484:
2478:
2477:
2475:
2474:
2459:
2453:
2452:
2450:
2449:
2433:
2427:
2426:
2424:
2423:
2408:
2402:
2401:
2399:
2398:
2388:
2380:
2374:
2373:
2371:
2370:
2355:
2349:
2348:
2346:
2345:
2336:. Archived from
2334:Business Insider
2325:
2319:
2318:
2316:
2315:
2305:
2297:
2291:
2290:
2288:
2287:
2278:
2270:
2264:
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2261:
2260:
2245:
2232:
2231:
2229:
2228:
2213:
2204:
2203:
2201:
2200:
2184:
2178:
2177:
2175:
2174:
2159:
2153:
2152:
2150:
2149:
2134:
2128:
2127:
2125:
2124:
2109:
2103:
2102:
2100:
2099:
2089:
2081:
2075:
2074:
2072:
2071:
2055:
2046:
2045:
2027:
2003:
1997:
1996:
1994:
1993:
1978:
1972:
1971:
1969:
1968:
1953:
1947:
1946:
1944:
1943:
1928:
1922:
1921:
1919:
1918:
1902:
1896:
1895:
1893:
1892:
1877:
1871:
1870:
1868:
1867:
1852:
1846:
1845:
1843:
1842:
1827:
1821:
1820:
1818:
1817:
1801:
1795:
1794:
1792:
1791:
1776:
1770:
1769:
1767:
1766:
1751:
1745:
1744:
1742:
1741:
1725:
1716:
1715:
1713:
1712:
1697:
1688:
1687:
1685:
1684:
1669:
1663:
1662:
1660:
1659:
1643:
1637:
1636:
1634:
1633:
1618:
1607:
1606:
1604:
1603:
1587:
1581:
1580:
1578:
1577:
1562:
1551:
1550:
1548:
1547:
1537:
1529:
1506:
1505:
1503:
1502:
1492:
1484:
1461:
1460:
1440:
1434:
1433:
1431:
1430:
1415:
1409:
1408:
1406:
1405:
1389:
1383:
1382:
1380:
1379:
1365:
1359:
1358:
1356:
1355:
1340:
1334:
1333:
1331:
1330:
1315:
1309:
1308:
1306:
1305:
1295:
1287:
1268:
1267:
1265:
1264:
1247:
1236:
1235:
1233:
1232:
1216:
1210:
1209:
1207:
1206:
1190:
1184:
1183:
1181:
1180:
1165:
1159:
1158:
1156:
1155:
1148:businesswire.com
1140:
1134:
1133:
1131:
1130:
1114:
1108:
1107:
1105:
1104:
1088:
1082:
1081:
1079:
1078:
1063:
1052:
1051:
1049:
1048:
1032:
1026:
1025:
1023:
1022:
1008:"RTB House S.A."
1004:
974:In 2018, in the
940:of individuals.
818:inspired by the
801:analytical model
523:), and Surmacz (
513:leading investor
414:tracking cookies
343:
340:
303:
302:
288:
287:
209:Krzysztof Słowik
197:Aleksander Baryś
113:
111:
106:
38:
29:
22:
3873:
3872:
3868:
3867:
3866:
3864:
3863:
3862:
3818:
3817:
3809:
3808:
3805:
3800:
3791:
3789:
3780:
3779:
3775:
3766:
3764:
3755:
3754:
3750:
3741:
3739:
3730:
3729:
3725:
3716:
3714:
3705:
3704:
3700:
3691:
3689:
3679:
3678:
3674:
3665:
3663:
3654:
3653:
3649:
3640:
3638:
3629:
3628:
3624:
3615:
3613:
3604:
3603:
3599:
3590:
3588:
3579:
3578:
3574:
3565:
3563:
3554:
3553:
3549:
3540:
3538:
3529:
3528:
3524:
3515:
3513:
3511:Financial Times
3502:
3501:
3497:
3488:
3486:
3484:Financial Times
3477:
3476:
3472:
3463:
3461:
3459:Financial Times
3452:
3451:
3447:
3438:
3436:
3427:
3426:
3422:
3413:
3411:
3409:Financial Times
3400:
3399:
3395:
3386:
3384:
3375:
3374:
3370:
3361:
3359:
3350:
3349:
3345:
3323:
3322:
3318:
3309:
3307:
3298:
3297:
3293:
3284:
3282:
3273:
3272:
3268:
3259:
3257:
3248:
3247:
3240:
3231:
3229:
3220:
3219:
3215:
3206:
3204:
3195:
3194:
3190:
3181:
3179:
3170:
3169:
3165:
3156:
3154:
3145:
3144:
3140:
3131:
3129:
3120:
3119:
3115:
3106:
3104:
3094:
3093:
3089:
3080:
3078:
3069:
3068:
3064:
3055:
3053:
3044:
3043:
3039:
3030:
3028:
3019:
3018:
3011:
3002:
3000:
2991:
2990:
2986:
2977:
2975:
2965:
2964:
2960:
2951:
2949:
2940:
2939:
2935:
2926:
2924:
2915:
2914:
2907:
2898:
2896:
2885:
2884:
2877:
2868:
2866:
2854:
2853:
2849:
2840:
2838:
2830:
2829:
2825:
2816:
2814:
2804:
2803:
2799:
2790:
2788:
2776:
2775:
2771:
2762:
2760:
2751:
2750:
2746:
2737:
2735:
2723:
2722:
2718:
2709:
2707:
2695:
2694:
2690:
2681:
2679:
2669:
2668:
2664:
2655:
2653:
2643:
2642:
2638:
2629:
2627:
2615:
2614:
2610:
2601:
2599:
2590:
2589:
2585:
2576:
2574:
2564:
2563:
2559:
2550:
2548:
2538:
2537:
2533:
2524:
2522:
2513:
2512:
2508:
2499:
2497:
2486:
2485:
2481:
2472:
2470:
2461:
2460:
2456:
2447:
2445:
2435:
2434:
2430:
2421:
2419:
2410:
2409:
2405:
2396:
2394:
2382:
2381:
2377:
2368:
2366:
2357:
2356:
2352:
2343:
2341:
2327:
2326:
2322:
2313:
2311:
2299:
2298:
2294:
2285:
2283:
2272:
2271:
2267:
2258:
2256:
2247:
2246:
2235:
2226:
2224:
2222:Financial Times
2215:
2214:
2207:
2198:
2196:
2186:
2185:
2181:
2172:
2170:
2161:
2160:
2156:
2147:
2145:
2136:
2135:
2131:
2122:
2120:
2111:
2110:
2106:
2097:
2095:
2083:
2082:
2078:
2069:
2067:
2057:
2056:
2049:
2005:
2004:
2000:
1991:
1989:
1980:
1979:
1975:
1966:
1964:
1955:
1954:
1950:
1941:
1939:
1930:
1929:
1925:
1916:
1914:
1904:
1903:
1899:
1890:
1888:
1879:
1878:
1874:
1865:
1863:
1854:
1853:
1849:
1840:
1838:
1829:
1828:
1824:
1815:
1813:
1803:
1802:
1798:
1789:
1787:
1778:
1777:
1773:
1764:
1762:
1753:
1752:
1748:
1739:
1737:
1727:
1726:
1719:
1710:
1708:
1699:
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1691:
1682:
1680:
1671:
1670:
1666:
1657:
1655:
1645:
1644:
1640:
1631:
1629:
1620:
1619:
1610:
1601:
1599:
1589:
1588:
1584:
1575:
1573:
1564:
1563:
1554:
1545:
1543:
1531:
1530:
1509:
1500:
1498:
1486:
1485:
1464:
1442:
1441:
1437:
1428:
1426:
1417:
1416:
1412:
1403:
1401:
1391:
1390:
1386:
1377:
1375:
1367:
1366:
1362:
1353:
1351:
1342:
1341:
1337:
1328:
1326:
1317:
1316:
1312:
1303:
1301:
1289:
1288:
1271:
1262:
1260:
1257:Financial Times
1249:
1248:
1239:
1230:
1228:
1218:
1217:
1213:
1204:
1202:
1192:
1191:
1187:
1178:
1176:
1167:
1166:
1162:
1153:
1151:
1142:
1141:
1137:
1128:
1126:
1116:
1115:
1111:
1102:
1100:
1090:
1089:
1085:
1076:
1074:
1065:
1064:
1055:
1046:
1044:
1034:
1033:
1029:
1020:
1018:
1006:
1005:
1001:
997:
969:Financial Times
965:
922:Privacy Sandbox
918:
894:graphic designs
875:
855:purchase funnel
832:Conversion rate
793:
750:
694:
637:
537:
502:recommendations
471:social networks
452:
447:
433:'s list of the
426:Financial Times
406:Privacy Sandbox
402:neural networks
337:
329:
296:
276:
235:
212:
182:
172:
162:
155:
149:
136:
124:Paweł Chodaczek
109:
107:
104:
87:
41:
17:
12:
11:
5:
3871:
3869:
3861:
3860:
3855:
3850:
3845:
3840:
3835:
3830:
3820:
3819:
3816:
3815:
3804:
3803:External links
3801:
3799:
3798:
3786:MarTech Series
3773:
3761:MarTech Series
3748:
3736:MarTech Series
3723:
3711:MarTech Series
3698:
3672:
3660:MarTech Series
3647:
3635:MarTech Series
3622:
3610:MarTech Series
3597:
3572:
3560:MarTech Series
3547:
3522:
3495:
3470:
3445:
3433:MarTech Series
3420:
3393:
3368:
3343:
3316:
3291:
3266:
3238:
3213:
3188:
3163:
3138:
3126:MarTech Series
3113:
3087:
3075:MarTech Series
3062:
3050:MarTech Series
3037:
3009:
2984:
2958:
2933:
2905:
2875:
2847:
2823:
2797:
2785:Rzeczpospolita
2769:
2744:
2716:
2688:
2662:
2636:
2608:
2583:
2557:
2531:
2506:
2479:
2467:MarTech Trends
2454:
2428:
2403:
2375:
2363:MarTech Series
2350:
2320:
2292:
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2233:
2205:
2179:
2154:
2129:
2104:
2076:
2047:
1998:
1973:
1948:
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1462:
1435:
1410:
1384:
1360:
1335:
1324:MarTech Trends
1310:
1269:
1237:
1225:MarTech Trends
1211:
1199:MarTech Trends
1185:
1174:omnesmedia.com
1160:
1135:
1109:
1083:
1072:MarTech Series
1053:
1041:MarTech Trends
1027:
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3790:. Retrieved
3788:. 2021-03-30
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3763:. 2020-09-24
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352:is a Polish
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310:Subsidiaries
200:Michael Lamb
141:Headquarters
46:Company type
3688:(in Polish)
3304:infowire.pl
3227:AdExchanger
3177:AdExchanger
3103:(in Polish)
2997:PR Newswire
2974:(in Polish)
2946:AdMonkey.pl
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1736:(in Polish)
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1497:(in Polish)
1400:(in Polish)
1369:"RTB House"
1300:(in Polish)
1227:. RTB House
1201:. RTB House
1125:(in Polish)
1099:(in Polish)
1043:. RTB House
952:white paper
907:to provide
828:human brain
560:ad exchange
556:web portals
548:impressions
541:display ads
482:selling ads
362:retargeting
320:NapoleonCat
262:Retargeting
226:Snippet Ads
171:Area served
92:Predecessor
3822:Categories
3792:2023-07-16
3767:2023-07-16
3742:2023-07-16
3717:2023-07-16
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1378:2023-07-03
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1304:2023-07-05
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1231:2024-01-23
1205:2024-01-23
1179:2023-10-10
1154:2023-10-10
1129:2023-07-07
1103:2023-10-10
1097:MamStartup
1077:2023-07-05
1047:2024-01-23
1021:2023-07-07
995:References
867:conversion
791:Technology
785:CPG brands
721:, and the
568:Banner ads
398:algorithms
385:autonomous
383:(DSP) for
360:including
317:WhitePress
229:Context AI
181:Key people
110:2013-05-15
3152:MediaPost
2253:manager24
2034:2374-3468
859:awareness
776:, with a
671:Australia
506:banner ad
490:auctioned
467:developer
400:based on
350:RTB House
323:SEM House
175:Worldwide
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