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Randal Marlin

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342:, the book that now serves as one of the texts for his university course on propaganda. It contains extensive information about propaganda including various definitions, a brief history from ancient times to the 20th century and a discussion of propaganda techniques. Marlin bases his own definition of propaganda on what he sees as three of its main features. First, propaganda aims to influence many people in organized and deliberate ways. Second, it is likely to deceive its target audience and third, it uses psychological influences to suppress or bypass rational thought. Therefore, Marlin defines propaganda as: 691:, many heckled the author, objecting to his contention that Levine's political views were irrelevant to his work as a hospital administrator. The report added: "As some members of the crowd became more hostile, Mr. Marlin demanded to know if a heckler had read his book. When the man answered no, Mr. Marlin shouted back: 'It's typical of the prejudice I'm trying to fight.' The arguing continued for a lengthy time and then the heckler approached Mr. Marlin and whispered, 'I have two sons, and I'll never send them to Carleton because of people like you.'" 651:, an amalgamation of the Ottawa General, founded by French-speaking Roman Catholic nuns, and the Ottawa Civic which, although officially non-denominational, was regarded as a Protestant, predominantly English-speaking institution. Levine, who was fluently bilingual, had 15 years experience running hospitals in Montreal. He had also served as president of the Canadian Association of Teaching Hospitals. However, in 1979, Levine had run unsuccessfully as a candidate for the separatist 671:, published editorials and columns condemning Levine's appointment and calling on him to resign. On May 19, 1998, the "hurricane of protest" drew national attention when a boisterous crowd confronted the hospital's board of directors in an Ottawa auditorium expressing "unmitigated fury" and referring to Quebec separatists as "anti-Canadians, bastards." In the end, the hospital board refused to fire Levine and after about a month, the public anger subsided. 31: 325:
in France, he would establish a university course on propaganda. To his surprise, he won the fellowship. "I had this great delight of studying for a year with Jacques Ellul. I found him as fascinating in person as he was in his writings." After his year abroad, Marlin returned to Carleton and created
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The Northcliffe papers gave the story credibility by combining a mistranslated report from a German newspaper about dead horses being boiled down for glue, with an invented story, ostensibly from Belgian newspapers, quoting a detailed, eyewitness description of dead German soldiers being dumped into
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that a vivid example can be much more persuasive than logical arguments, an insight reinforced by a fellow community activist. "One thing I recall him saying," Marlin told an interviewer years later, "'If there's an accident in the area, exploit it. That's the time people will act to make changes in
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that promotes acceptance of other techniques in a mass society where people are routinely victims of the illusion that technology will solve all our problems. Thus, propaganda is needed to adjust people to conditions imposed by technological development --- conditions that may require them to adapt
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incited hatred and loathing of Germans who were supposedly "boiling their own dead soldiers to extract from their bodies lubricating oil, fats, soap, glue, glycerine for explosives, bonemeal for animal feed, and fertilizer." According to Marlin's research, the story was likely concocted by British
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Marlin's fascination with Ellul's writings gave him an idea. "During a crazy moment," he recalls, "I saw one of those advertisements for a Department of National Defence (DND) fellowship, offered for study abroad. It was $ 12,000, which, in those days -- 1979-1980, was a lot of money." Marlin told
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as a feature of U.S. political life, the Levine affair contained its basic ingredients -- "a strident patriotism, which reduced complex questions to a simple us-and-them mentality." He adds: "We are dealing not just with a local issue, but with a problem that is at the core of the Canadian unity
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Marlin explains that for Ellul, propaganda is founded on the governing myths of a society. These include the myths of work, happiness, the nation, youth and the hero. Ellul sees such myths as "pre-propaganda" because they lay the groundwork for active propaganda campaigns. Marlin points out that
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we have much to learn, and relearn, from this book. Marlin notes Ellul's belief that money predisposes people to neglect their primary obligation toward God. "The real question," Marlin writes, "is whether wealth or the prospect of attaining it is the dominant force in our lives. Any time we
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to the increasingly inescapable requirements of the technological system. Elsewhere, Marlin has argued that the large and powerful vested interests that benefit from what he calls "the technological system" generate systematic propaganda glorifying technology. In a review of Ellul's book
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criticizes the Ottawa news media for fanning the flames of intolerance in their quest for higher circulations and audience ratings. The book also documents how the media kept the controversy going with a barrage of stories, columns, letters, editorials and radio phone-in shows.
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In his chapters on ethics, Marlin suggests that propaganda is always ethically questionable because it tries to manipulate using misleading information, emotional appeals and psychological pressure. He notes that although we tend to associate propaganda with
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college and boarding school, in England. "The school ran largely through the authority of the older boys over the younger boys," Marlin recalled during an interview in 2008. "You can see how people abuse power, and I got very interested in things about law."
578:"There is probably no other thinker who has thought as deeply about propaganda in all its dimensions and ramifications as Jacques Ellul," Marlin writes. "What sets him apart from other analysts is his rare if not unique combination of expertise in history, 501:
strongly influenced his own writing. He refers to both thinkers as major propaganda theorists "who sought to expose the forces at work integrating an individual into a larger system and frustrating an individual's self-development and freedom."
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to explore several interrelated themes. One reflected his growing involvement in preserving the older neighbourhood where he lived from being overwhelmed by heavy traffic. Marlin says that in the midst of that campaign, he realized from reading
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In his analysis of the affair, Marlin criticizes the Ottawa media for fanning the flames of protest in their competitive pursuit of higher circulations and audience ratings. He also argues that although Canadians tend to regard
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After the news of Levine's appointment broke on May 1, 1998, outraged readers wrote record numbers of letters to Ottawa newspapers and flooded radio phone-in shows with angry calls. Both of Ottawa's major newspapers, the
226:, but discovered that he "couldn't really handle the math of nuclear physics in the second year." Fortunately, the university encouraged students to enroll in subjects outside their main fields and Marlin studied 347:
The organized attempt through communication to affect belief or action or inculcate attitudes in a large audience in ways that circumvent or suppress an individual's adequately informed, rational, reflective
166:. Marlin acknowledges that there are many definitions of propaganda, including favourable ones. However, his book reflects Ellul's view that propaganda suppresses individual freedom and autonomy. 265:, France. Then in 1964, he began two years of teaching and PhD studies at the University of Toronto. His PhD thesis, completed in 1973, examined problems concerning morality and criminal law. 273:
In 1966, Randal Marlin accepted a teaching post at Carleton in Ottawa, partly because the university had a journalism school. By then, he had worked for two summers at the Montreal
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In 1998, Marlin published a book examining the public uproar following the appointment of a former separatist Quebec political candidate to the top administrator's post at the new
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Yaffe, Barbara. "Why David Levine is more than an Ottawa story: Patriotism and its evil twin, intolerance, are Canadian attributes, as protests against his employment suggest,"
308:. Marlin says Ellul's work showed him how the techniques of creating and managing public opinion feed off of or augment each other. Ellul had also published a landmark study of 312:
which explains how information can be used in the exercise of power. "That's the central idea of propaganda," Marlin says, "the maintaining or gaining of power over others."
659:. At the time of his appointment to the $ 330,000 hospital administrator's job in Ottawa, Levine was working as the Parti Québécois government's representative in New York. 547:
served to cover up state violence and murder. "The extraordinary thing," Marlin notes, "is that exactly the same word for exactly the same kind of activity was used in the
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Ellul's concept of "sociological propaganda" is similar in that it also provides the basis for more overt propaganda campaigns. He writes that the notion of an "
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debate. The Levine affair is a microcosm of suspicion, mistrust and misunderstanding that could someday be repeated on a larger scale with worse consequences."
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According to Marlin and Joachim Neander, the Corpse Factory story also illustrates other propaganda techniques including the use of deceptive language,
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DND that Canadians needed to know more about the dangers of subversive propaganda and that if he were given a chance to study with Jacques Ellul at the
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In his textbook and in other writings, Marlin examines a specific example of World War I atrocity propaganda to illustrate propaganda techniques.
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cause widespread unemployment, for example --- we reveal a preoccupation with the wrong standpoint. Our heart is after the wrong treasure."
1445: 154:, which examines historical, ethical, and legal issues relating to propaganda. The revised second edition, released in 2013, examines the 656: 1415: 1440: 1384: 1335: 1321: 535: 435:
Marlin writes that the Corpse Factory story illustrates the seven requirements for effective propaganda outlined in the 1938 book
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Timing: The mistranslated German report on the animal rendering plant coincided with the concocted Belgian corpse factory report.
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Marlin credits Orwell with effectively and passionately exposing the enslaving effects of propagandistic language. He points to
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that play on stereotypes as well as pre-existing fears, suspicions and resentments to incite intense emotional reactions.
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Aside from Ellul's work on propaganda and technology, Marlin has also written appreciatively about the French thinker's
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Randal Marlin spent his early childhood in Washington D.C. where he was born in 1938. His father worked for the U.S.
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Specific objective: The story incited hatred of the Germans and encouraged people to join in the fight against them.
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Marlin writes that Orwell showed how the owners of weekly magazines used adventure stories and comics to transmit
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a huge cauldron at a "Corpse Exploitation Establishment." Other news media spread the gruesome story worldwide.
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In 1998, Marlin published a book analyzing the uproar over the appointment of David Levine as administrator of
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About 200 people turned out in November, 1998 when Marlin launched his book on the Levine affair at an Ottawa
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In 1955, Marlin began four years of university studies at Princeton. He intended to pursue a career in
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subordinate human considerations to narrow economic exchange relationships --- ignoring the fact that
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Bourrie, Mark. "Book launch draws anti-Levine protesters: Author heckled as he criticizes reaction,"
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Repetition: The Northcliffe papers kept the story going day after day by publishing readers' letters.
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and Belgian propagandists in London and then spread far and wide beginning on April 17, 1917 by the
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Concealed motive: Publishing reports from "foreign" papers obscured the source of the propaganda.
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early in World War II—testimony to the long-lasting and harmful effects of atrocity propaganda.
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in a Quebec provincial election and he had campaigned in favour of Quebec's sovereignty in the
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field of human activity is now dominated by efficient technical methods or, what Ellul calls,
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Colour: The eyewitness description of the corpse factory appealed to readers' imaginations.
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the traffic patterns. So don't miss the opportunity when something like that comes up.'"
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Slogans: The story gave support to such propaganda slogans as "The Germans are ghouls."
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in 1979–1980, he started a philosophy and mass communications class at Carleton called
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Marlin's growing interest in persuasion took on added dimensions as he began reading
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and the phenomenology of language earning an MA degree in philosophy in 1961. At
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Sorry, I Don't Speak French: Confronting the Canadian Crisis That Won't Go Away
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Sorry, I Don't Speak French: Confronting the Canadian Crisis That Won't Go Away
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Mackenzie, A. J., (1938). London: John Gifford, pp. 50-71, cited in Marlin, (
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when it spread the story that the Iraqi soldiers who had invaded Kuwait were
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Kernel of truth: The Germans did have plants to boil down animal carcasses.
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Marlin's interest in both philosophy and journalism led him to study the
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by eradicating historical memory and narrowing the range of thought.
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Marlin, Randal. Review of The Technological Bluff by Jacques Ellul.
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The David Levine Affair: Separatist Betrayal or McCarthyism North?
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Marlin, Randal. Review of Money and Power by Jacques Ellul in the
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The David Levine Affair: Separatist Betrayal or McCarthyism North?
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The David Levine Affair: Separatist Betrayal or McCarthyism North?
746:. New York: Vintage Books Edition, p. 256; Marlin, pp. 170–171. 230:. He also worked as a journalist at the student newspaper, the 1243: 1241: 611:"paying little attention to the human suffering they caused." 759:. Winnipeg, Manitoba: Fernwood Publishing, pp. 8–10 and 156. 847: 845: 843: 841: 1135: 1133: 953: 951: 898: 896: 594:
writings." Marlin adds that for Ellul, propaganda is a
516:, the language Orwell invented in his satirical novel 423:, a man with close connections to British propaganda. 362:, it also includes other forms of persuasion such as 831: 829: 827: 825: 823: 821: 819: 390:resorted to atrocity propaganda during the 1990/91 70: 62: 54: 40: 21: 708:"CURRICULUM VITAE, Randal Robert Alexander Marlin" 533:Marlin also refers to Orwell's famous 1946 essay 206:in 1946 after his father started working for the 150:One of the texts for this class is his 2002 book 241:at McGill University. He wrote his thesis on 8: 1314:Propaganda: The Formation of Men's Attitudes 1226:. Toronto: McClelland & Stewart, p. 176. 744:Propaganda: The Formation of Men's Attitudes 522:to illustrate how words could reinforce the 562:values partly through the repeated use of 277:. He decided to institute a course called 234:where he enjoyed stirring up controversy. 18: 777:Marlin, (Levine Affair), pp. 9 and 15–16. 66:Philosophy professor, Carleton University 1393:Winnipeg, Manitoba: Fernwood Publishing 1213:Marlin, (Levine Affair), pp. 8 & 12. 1377:Propaganda and the Ethics of Persuasion 809: 807: 722:Propaganda and the Ethics of Persuasion 699: 491:Propaganda and the Ethics of Persuasion 380:Propaganda and the Ethics of Persuasion 340:Propaganda and the Ethics of Persuasion 300:by Jacques Ellul. The book argues that 152:Propaganda and the Ethics of Persuasion 75:Propaganda and the Ethics of Persuasion 1421:NBN audio interview with Randal Marlin 1461:Academic staff of Carleton University 1436:People educated at Ampleforth College 1411:Truth & Propaganda course website 1344:. Toronto: McClelland & Stewart. 710:. Centre on Values and Ethics (COVE). 162:to persuade Americans to support the 147:, which has run annually ever since. 7: 1416:Publisher's notes and author profile 687:store. According to a report in the 626:studies. His 1986 review of Ellul's 539:which describes, for example, how a 1316:. New York: Vintage Books Edition. 768:Marlin, (Levine Affair), pp. 10–11. 724:. Toronto: Broadview Press, p. 10. 135:to study under propaganda scholar 14: 1456:Alumni of Trinity College, Oxford 864:. New York: Vintage Books, p.xxv. 536:Politics and the English Language 1278:Marlin, (Levine Affair), p. 156. 801:Bennett (Grub Street) interview. 104:who specializes in the study of 29: 1269:Marlin (Levine Affair), p. 156. 396:ripping helpless Kuwaiti babies 182:draws on Marlin's knowledge of 1287:Marlin, (Levine Affair), p. 9. 1247:Marlin, (Levine Affair), p. 8. 996:Neander and Marlin, pp. 73-74. 586:, along with careful study of 279:Society, Values and Technology 130:Department of National Defence 1: 657:provincial referendum of 1980 1476:Canadian non-fiction writers 1451:University of Toronto alumni 1379:. Toronto: Broadview Press. 1154:The Canadian Catholic Review 249:he spent two years studying 196:Office of Strategic Services 1446:Princeton University alumni 1330:. New York: Vintage Books. 1195:, July/August 1986, p. 266. 200:Central Intelligence Agency 44:1938 (age 85–86) 1497: 1049:Neander and Marlin, p. 79. 1040:Neander and Marlin, p. 77. 1005:Neander and Marlin, p. 75. 443:. Those requirements are: 398:from hospital incubators. 338:In 2002, Marlin published 1328:The Technological Society 1300:, November 7, 1998, p.C7. 862:The Technological Society 489:Marlin makes it clear in 298:The Technological Society 269:Early professional career 28: 1441:McGill University alumni 1358:. London: John Gifford. 1193:Canadian Catholic Review 851:Bennett interview; COVE. 485:Two propaganda theorists 408:The Corpse Factory story 210:. Marlin moved again to 198:, the forerunner to the 190:Early life and education 160:propaganda based on fear 122:Aix-Marseille University 89:) is a Canadian retired 1375:Marlin, Randal. (2002) 1354:Mackenzie, A.J. (1938) 1340:Fraser, Graham. (2006) 1326:Ellul, Jacques. (1964) 1312:Ellul, Jacques. (1973) 1222:Fraser, Graham. (2006) 860:Ellul, Jacques. (1964) 755:Marlin, Randal. (1998) 742:Ellul, Jacques. (1973) 720:Marlin, Randal. (2002) 637:cost-savings programmes 607:" during the 1990-1991 601:The Technological Bluff 247:Trinity College, Oxford 180:The David Levine Affair 1389:Marlin, Randal. (1998) 1260:, May 22, 1998, p.A23. 1156:, January 1993, p. 30. 419:, newspapers owned by 351: 323:University of Bordeaux 257:and the philosophy of 239:philosophy of language 202:. The family moved to 431:Propaganda techniques 344: 334:Propaganda and ethics 184:propaganda techniques 164:2003 invasion of Iraq 156:Bush administration's 126:University of Toronto 108:. He was educated at 35:Randal Marlin in 2010 1466:Propaganda theorists 1204:Marlin, CCR, p. 266. 617:American way of life 519:Nineteen Eighty-Four 402:Corpse Factory story 328:Truth and Propaganda 316:Truth and propaganda 145:Truth and Propaganda 128:. After receiving a 118:University of Oxford 110:Princeton University 649:The Ottawa Hospital 643:David Levine affair 551:many years later." 388:Hill & Knowlton 374:Atrocity propaganda 98:Carleton University 835:Bennett interview. 733:Marlin, pp. 15–21. 232:Daily Princetonian 1399:978-1-55266-003-4 1350:978-0-7710-4767-1 1018:), pp. 75&92. 584:political science 471:appeal to emotion 114:McGill University 80: 79: 16:Canadian academic 1488: 1301: 1294: 1288: 1285: 1279: 1276: 1270: 1267: 1261: 1254: 1248: 1245: 1236: 1233: 1227: 1220: 1214: 1211: 1205: 1202: 1196: 1189: 1183: 1176: 1170: 1163: 1157: 1150: 1144: 1137: 1128: 1121: 1115: 1108: 1102: 1095: 1089: 1082: 1076: 1069: 1063: 1056: 1050: 1047: 1041: 1038: 1032: 1025: 1019: 1012: 1006: 1003: 997: 994: 988: 981: 975: 968: 962: 955: 946: 939: 933: 926: 920: 913: 907: 900: 891: 884: 878: 873:Ellul, Jacques. 871: 865: 858: 852: 849: 836: 833: 814: 811: 802: 799: 793: 792: 784: 778: 775: 769: 766: 760: 753: 747: 740: 734: 731: 725: 718: 712: 711: 704: 609:Persian Gulf War 421:Lord Northcliffe 368:public relations 228:Greek philosophy 87:Washington, D.C. 33: 19: 1496: 1495: 1491: 1490: 1489: 1487: 1486: 1485: 1426: 1425: 1407: 1372: 1356:Propaganda Boom 1309: 1304: 1295: 1291: 1286: 1282: 1277: 1273: 1268: 1264: 1255: 1251: 1246: 1239: 1235:Fraser, p. 176. 1234: 1230: 1221: 1217: 1212: 1208: 1203: 1199: 1190: 1186: 1177: 1173: 1164: 1160: 1151: 1147: 1138: 1131: 1122: 1118: 1109: 1105: 1096: 1092: 1083: 1079: 1070: 1066: 1057: 1053: 1048: 1044: 1039: 1035: 1026: 1022: 1013: 1009: 1004: 1000: 995: 991: 982: 978: 974:), pp. 194-199. 969: 965: 956: 949: 940: 936: 927: 923: 914: 910: 901: 894: 885: 881: 872: 868: 859: 855: 850: 839: 834: 817: 812: 805: 800: 796: 787:Bennett, Paul. 786: 785: 781: 776: 772: 767: 763: 754: 750: 741: 737: 732: 728: 719: 715: 706: 705: 701: 697: 653:Parti QuĂ©bĂ©cois 645: 632:Roman Catholics 628:Money and Power 576: 508: 487: 441:A. 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Mackenzie 437:Propaganda Boom 433: 404: 376: 356:political power 336: 318: 271: 263:Aix-en-Provence 192: 171:Ottawa Hospital 50: 48:Washington D.C. 45: 36: 24: 17: 12: 11: 5: 1494: 1492: 1484: 1483: 1478: 1473: 1468: 1463: 1458: 1453: 1448: 1443: 1438: 1428: 1427: 1424: 1423: 1418: 1413: 1406: 1405:External links 1403: 1402: 1401: 1387: 1371: 1368: 1367: 1366: 1352: 1338: 1324: 1308: 1305: 1303: 1302: 1298:Ottawa Citizen 1289: 1280: 1271: 1262: 1249: 1237: 1228: 1215: 1206: 1197: 1184: 1171: 1158: 1145: 1129: 1116: 1103: 1090: 1077: 1064: 1051: 1042: 1033: 1020: 1007: 998: 989: 976: 963: 947: 934: 921: 908: 892: 890:), pp. 13-135. 879: 866: 853: 837: 815: 803: 794: 779: 770: 761: 748: 735: 726: 713: 698: 696: 693: 689:Ottawa Citizen 665:Ottawa Citizen 644: 641: 575: 572: 507: 504: 486: 483: 467: 466: 463: 460: 457: 454: 451: 448: 432: 429: 403: 400: 375: 372: 335: 332: 317: 314: 270: 267: 259:existentialism 251:Edmund Husserl 243:Ernst Cassirer 208:United Nations 191: 188: 85:(born 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595: 577: 553: 545:pacification 544: 534: 532: 528:police state 524:totalitarian 517: 511: 509: 490: 488: 468: 436: 434: 425: 416: 412: 405: 379: 377: 352: 346: 345: 339: 337: 327: 319: 305: 301: 297: 295: 288: 278: 274: 272: 236: 221: 193: 179: 174: 168: 151: 149: 144: 82: 81: 74: 1481:1938 births 677:McCarthyism 624:theological 605:smart bombs 582:, law, and 568:stereotypes 560:imperialist 549:Vietnam War 526:power of a 384:World War I 364:advertising 326:the course 216:Benedictine 55:Nationality 1430:Categories 1307:References 932:), p. 175. 919:), p. 170. 875:Propaganda 669:Ottawa Sun 556:capitalist 417:Daily Mail 310:propaganda 212:Ampleforth 133:fellowship 124:, and the 106:propaganda 91:philosophy 1364:562092672 1182:), p. 37. 1178:Marlin, ( 1165:Marlin, ( 1143:), p. 32. 1139:Marlin, ( 1127:), p. 31. 1123:Marlin, ( 1114:), p. 29. 1110:Marlin, ( 1097:Marlin, ( 1088:), p. 30. 1084:Marlin, ( 1071:Marlin, ( 1058:Marlin, ( 1031:), p. 75. 1027:Marlin, ( 983:Marlin, ( 970:Marlin, ( 961:), p. 71. 957:Marlin, ( 941:Marlin, ( 928:Marlin, ( 915:Marlin, ( 906:), p. 22. 902:Marlin, ( 886:Marlin, ( 596:technique 580:sociology 541:euphemism 348:judgment. 306:technique 284:Aristotle 94:professor 685:Chapters 667:and the 588:biblical 543:such as 513:Newspeak 473:and the 415:and the 392:Gulf War 360:ideology 289:Rhetoric 204:Montreal 141:Bordeaux 58:Canadian 592:Marxist 493:, that 475:Big Lie 224:physics 158:use of 1397:  1383:  1362:  1348:  1334:  1320:  1180:Ethics 1167:Ethics 1141:Ethics 1125:Ethics 1112:Ethics 1099:Ethics 1086:Ethics 1073:Ethics 1060:Ethics 1029:Ethics 1016:Ethics 985:Ethics 972:Ethics 959:Ethics 943:Ethics 930:Ethics 917:Ethics 904:Ethics 888:Ethics 116:, the 102:Ottawa 813:COVE. 695:Notes 564:class 413:Times 302:every 1395:ISBN 1381:ISBN 1360:OCLC 1346:ISBN 1332:ISBN 1318:ISBN 590:and 558:and 497:and 366:and 275:Star 214:, a 41:Born 439:by 378:In 358:or 286:'s 253:'s 139:at 100:in 96:at 1432:: 1240:^ 1132:^ 950:^ 895:^ 840:^ 818:^ 806:^ 370:. 330:. 173:. 120:, 112:, 791:.

Index


Washington D.C.
Washington, D.C.
philosophy
professor
Carleton University
Ottawa
propaganda
Princeton University
McGill University
University of Oxford
Aix-Marseille University
University of Toronto
Department of National Defence
fellowship
Jacques Ellul
Bordeaux
Bush administration's
propaganda based on fear
2003 invasion of Iraq
Ottawa Hospital
propaganda techniques
Office of Strategic Services
Central Intelligence Agency
Montreal
United Nations
Ampleforth
Benedictine
physics
Greek philosophy

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