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made that the logo was simply constructed by bored surveyors during a delay in work on the Eyre
Highway as a unique advertisement. Regardless of the reason for its initial construction, it is regarded as unlikely that the diamond was ever actually used as a landing strip, and that subsequent regrading served only to maintain the logo as an advertisement and landmark.
161:. In 1965, the Readymix logo was carved into the ground by a grader driver, exposing the white limestone bedrock of the Nullarbor Plain. The logo was allegedly constructed without approval of the state government or the landholder, although informal permission may have been granted by the station manager at the time.
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between 1972 and 1991, first as the world's largest advertising sign and, later, as the world's largest letters. The 3.2 kilometres (2.0 mi) wide, 1.6 kilometres (0.99 mi) tall logo consists of the words "READYMIX" surrounded by a diamond. Each letter is 240 metres (790 ft) high by 180
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The reason for the initial construction of the logo is contested. Readymix staff have asserted that the logo was initially conceived as distinctively shaped and thus easily identifiable emergency landing strip for aircraft owned and operated by
Readymix. On the other hand, some suggestion has been
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The
Readymix logo geoglyph is purported to be the first advertisement visible from space. Several other oversized corporate logos and advertisements have been produced since the creation of the Readymix logo geoglyph in 1965, although it is unlikely the Readymix logo geoglyph served as a direct
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the Eyre
Highway was undertaken in the 1960s and 1970s by the state governments of South Australia and Western Australia. In mid-1964, the Readymix Group received a tender to undertake quarrying operations along the Eyre Highway during its construction, beginning in July 1964 at
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Permission to maintain the logo was eventually withdrawn, and by 1998 the diamond and letters were more or less overgrown and barely visible. Only with the advent of satellite mapping programs has interest in the
Readymix Logo renewed.
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Due to increases in aircraft size and the advent of modern navigational technology, by the 1980s domestic flights to and from Perth no longer passed over the logo, instead flying more directly by passing over the
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placed a 8,129 square metres (87,500 sq ft) image of
Colonel Sanders in the Nevada desert, incorrectly claiming that their "astrovertisement" was the first brand that could be seen from space.
196:. The close proximity of the Readymix logo to this navigational waypoint resulted in the logo being visible to the 400 or so passengers who flew across Australia daily.
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were used to construct a 142 metres (466 ft) rendition of the Coca-Cola logo in the
Chilean desert to celebrate Coca-Cola's 100th anniversary.
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224:, a 4 kilometres (2.5 mi) tall aboriginal figure anonymously created on a plateau 60 kilometres (37 mi) west of the township of
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131:. At the time of its creation the Readymix logo geoglyph was the largest such signage of its kind, and appeared in the
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In 2001 the Mundi Man or Eldee man, a 2 by 2 kilometres (1.2 mi × 1.2 mi) portrait of a smiling
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created a 33 by 23 metres (108 ft × 75 ft) version of an old cover image featuring actress
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533:"Marree man: Nature has brushed away world's second largest geoglyph etched in SA's red desert"
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The
Readymix logo geoglyph predates the creation of other modern Australian geoglyphs.
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336:"The diamond in the desert: the story of the giant Readymix logo on the Nullarbor"
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was created by artist Peter "Ando" Anderson on the Mundi Mundi Plains north of
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metres (590 ft) wide, with a line thickness of 12 metres (39 ft).
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3.2 km × 1.6 km (2.0 mi × 0.99 mi)
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was largely a dirt track, with only small sections of lightly graveled or
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558:"Ando Art - Mundi Man - world's largest art - by Australian Artist Ando"
400:"The Sydney Morning Herald - Giant Nullarbor logo zooms back into focus"
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246:, a 100 metres (330 ft) wide stone sculpture in the shape of a
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608:"Eva can now be seen from space - Entertainment - smh.com.au"
507:"The Real First & Largest Logo Visible From Space"
482:. No. 28. Australia. 31 March 1966. p. 1854
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583:"Even from outer space, UAE's progress is visible"
127:about 13 kilometres (8.1 mi) north west of
152:roads across the 1,664 km length. Work to
254:to commemorate the indigenous Creator Spirit
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180:at Caiguna as a waypoint on routes between
490:– via National Library of Australia.
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184:and eastern Australian capitals such as
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239:, to celebrate the Year of the Outback.
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123:logo carved into the ground of the
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479:Commonwealth of Australia Gazette
450:Swartz, Reginald (7 April 1966),
271:In 1986, 70,000 empty bottles of
424:Jeffrey, Brian (4 April 1982).
360:Guinness Book of World Records
250:, created in 2006 by sculptor
1:
654:Individual signs in Australia
293:to celebrate its 100th issue.
159:Balladonia, Western Australia
168:During the 1960s and 1970s,
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237:Silverton, New South Wales
129:Caiguna, Western Australia
404:The Sydney Morning Herald
357:Boehm, David A. (1989).
176:domestic flights used a
174:Trans Australia Airlines
144:Prior to the 1960s, the
133:Guinness Book of Records
94:32.216944°S 125.359417°E
334:Whyte, Brendan (2004).
226:Marree, South Australia
639:Advertising structures
537:www.adelaidenow.com.au
280:Kentucky Fried Chicken
202:Great Australian Bight
113:Readymix logo geoglyph
99:-32.216944; 125.359417
19:Readymix logo geoglyph
474:"DEPARTMENT OF WORKS"
363:. Sterling. pp.
649:Goldfields–Esperance
90: /
513:. 15 November 2006
511:Google Sightseeing
453:New air safety aid
430:The Canberra Times
426:"For trivia buffs"
262:Aboriginal people.
248:wedged-tail eagle
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63:Western Australia
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615:. Retrieved
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587:The National
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291:Eva Longoria
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146:Eyre Highway
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82:32°13′01.0″S
562:andoart.com
178:VOR station
115:is a large
97: /
71:Coordinates
633:Categories
298:References
260:Wathaurong
222:Marree Man
47:Dimensions
644:Geoglyphs
340:The Globe
285:In 2006,
278:In 2006,
273:Coca-Cola
190:Melbourne
486:23 March
459:23 March
258:and the
233:stockman
228:in 1998.
186:Adelaide
121:Readymix
117:geoglyph
55:Location
42:Geoglyph
617:7 March
592:7 March
567:9 March
542:9 March
517:9 March
435:9 March
409:7 March
346:: 1–24.
150:bitumen
140:History
119:of the
59:Caiguna
29: (
371:
256:Bunjil
212:Legacy
194:Sydney
192:, and
170:Ansett
287:Maxim
182:Perth
619:2018
594:2018
569:2018
544:2018
519:2018
488:2019
461:2019
437:2018
411:2018
369:ISBN
242:The
220:The
172:and
154:seal
111:The
39:Type
31:1965
27:1965
24:Year
365:259
635::
610:.
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509:.
496:^
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383:^
367:.
344:55
342:.
338:.
306:^
204:.
188:,
61:,
621:.
596:.
571:.
546:.
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439:.
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377:.
33:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.