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discontinued the studio's B-pictures - comedies, musicals, mysteries, westerns, and serials - to begin a prestigious operation that would feature many independent productions. Goetz had no interest in
Universal's sizable backlog, and leased the entire sound-film library (dating from 1930 to 1946) to
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Theater managers were delighted with
Realart's oldies, which did better business than certain new pictures, and Realart prospered. There was a steady market for double features, but exhibitors would not pay a premium for reissues. Realart's Jack Broder saw a chance to make more money by making
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package deals, with new and more exciting advertising (Universal was never mentioned in the ads or posters). Most films were re-released under their original, familiar titles, while others were given more effective (and often more lurid) titles:
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in 1966. However, Realart continued to prosper in distribution through so-called "states' rights" offices in several major cities, handling product for production companies, such as
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was a motion picture distribution company founded in 1948 by Jack Broder and Joseph Harris. The company specialized in reissues of older pictures, particularly from the library of
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as a new vice-president and formed Jack Broder
Productions, releasing through Realart. These modestly budgeted films included the boxing drama
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making its television debut less than a year after its theatrical run. Broder released only four more
Realart originals to theaters:
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studios, and had no relation to the silent pictures' Realart
Pictures Corporation that handled Paramount Pictures releases.
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Broder and Harris. Realart had theatrical reissue rights for 10 years; television rights were not included.
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circulated more than once). By the early 1950s, television had become increasingly popular and many
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Supporting players who had since become stars were now given more prominent billing, such as
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Toward the end of
Realart's 10-year lease, certain re-releases were
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Play It Again, Jack! Remembering
Realart: The Re-Releasing Company,
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Play It Again, Jack! Remembering
Realart: The Re-Releasing Company,
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had closed. Broder sold his own productions to television, with
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featuring the veteran horror-movie actor and the comedy team of
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ventured into the horror and
Western genres, respectively.
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became
Universal-International in 1946, new studio head
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in 1956, and a science-fiction/horror double feature
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were incidental players in their first film, the 1940
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films for the double-feature theaters. Broder hired
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76:Learn how and when to remove this message
469:Mass media companies established in 1948
39:This article includes a list of general
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474:American companies established in 1948
464:Film distributors of the United States
146:Realart reissued Universal's films in
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331:Bela Lugosi Meets a Brooklyn Gorilla
275:Bela Lugosi Meets a Brooklyn Gorilla
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406:The Astounding B Monster | Profile
45:it lacks sufficient corresponding
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235:One Night in the Tropics
120:Jack Broder Productions
60:more precise citations.
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327:neighborhood theaters
216:was billed over star
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226:Abbott and Costello
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196:Dan Dailey
41:references
417:Ted Okuda
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343:in 1955,
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232:musical
194:(1943);
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