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The website covers seven different categories: shopping, deals, restaurants, life, holiday, visas and events. It received over 6.5 million unique visitors in 2017 and, on average, 540,000 unique visitors per month, with 65% of traffic generated from the United
Kingdom and 24% from China. The reader
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As of
January 2024, Red Scarf has merged with the French-based company ECENTIME. Together, they aim to be the first and only platform of their kind. As part of the family, Red Scarf maintains its unique brand identity while utilizing ECENTIME’s vast network and cutting-edge technology. Under the
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demographic from the latest 2017 Red Scarf
Readers Survey shows that they are mostly females, aged 18 to 25, study undergraduate and postgraduate degrees in the United Kingdom, and mostly reside in England.
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The company owns and manages a United
Kingdom lifestyle website, written in the Chinese language, under the Red Scarf name. The stated aim of the site is to help people from
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leadership of the newly appointed Group CEO Yangke SUN, a renowned expert in recommendation systems, they are focused on helping UK brands expand into the
Chinese market.
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company with the stated aim of helping
British companies plan and execute online marketing activities, which include offline store.
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In 2017, the Red Scarf official website launched a preparation guide named the '2017 British Red Scarf life guide report'.
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who are currently living in or visiting the United
Kingdom. Red Scarf is also on two Chinese social media platforms,
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255:"Red Scarf, an organisation which helps Chinese students in the UK, has launched a road safety campaign..."
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556:"UNITED KINGDOM: Chinese customers show healthy appetite for UK fish and chips restaurant".
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Its readers commonly know Red Scarf as "honglingjin", which is a direct translation of
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and a part of the school uniform worn by primary school students in mainland China.
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229:"The bank sponsored "Mine Your Own Business" event for young Chinese enterprisers"
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in
Chinese. It is a symbol of the international communist
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Red Scarf surpassed 6.7 million online users in 2019.
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This article is about the company. For other uses, see
473:"Chinese Customers Show Appetite For Fish And Chips".
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621:Companies based in the London Borough of Lambeth
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626:Chinese community in the United Kingdom
378:"Yangke SUN CEO at Red Scarf Limited".
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601:Digital Marketing Agency Surrey
210:Red Scarf British life handbook
136:London College of Communication
535:"Pauline Guo:"日不落下的红领巾"的日久见人心"
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475:International Business Times
253:Ju, Zhang (20 April 2013).
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18:Red scarf (disambiguation)
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124:marketing communications
56:marketing communications
140:University of the Arts
596:www.honglingjin.co.uk
537:. www.socialbeta.com
118:) is a London-based
258:The Daily Telegraph
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454:. Official website
573:Missing or empty
490:Missing or empty
452:"About Red Scarf"
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355:"Introduction"
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539:. Retrieved
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313:. Retrieved
306:"留英访谈：微博看英伦"
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262:the original
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122:and digital
120:online media
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85:.honglingjin
52:Online media
38:Company type
359:Advertising
286:. Alumni UK
115:hónglǐngjīn
73:Pauline Guo
610:Categories
575:|url=
558:ITN Source
492:|url=
427:"郭仲的两条红领巾"
409:|url=
364:2024-08-21
340:2024-08-21
331:"About Us"
310:BBC Online
284:"郭仲：班长的故事"
215:References
167:Sina Weibo
144:Sina Weibo
514:Sina Corp
183:red scarf
98:Red Scarf
24:Red Scarf
566:cite web
541:23 March
519:23 March
483:cite web
458:23 March
433:24 March
386:cite web
335:Ecentime
315:24 March
290:24 March
268:23 March
238:23 March
205:See also
48:Industry
193:Website
130:History
102:Chinese
78:Website
70:Founder
62:Founded
171:WeChat
112::
110:pinyin
104::
157:About
579:help
543:2015
521:2015
496:help
460:2015
435:2015
413:help
401:help
317:2015
292:2015
270:2015
240:2015
177:Name
169:and
65:2012
54:and
106:红领巾
89:.uk
87:.co
83:www
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
