292:
311:
281:
401:, Viva decided to retire the Coles Express brand and rebrand all stores as OTR. Due to delays with regulatory approval for the OTR acquisition, Viva announced in September 2023 that it would start transitioning Coles Express stations to a new brand, Reddy Express. Other stores would be converted to OTR, which began a few months after the announcement. Those stations may be converted to OTR upon approval of the acquisition, with Viva planning for OTR to be its leading brand.
438:, they are entitled to a fuel discount of 4c per litre or 8 bonus Flybuys points per litre at Reddy Express. This discount is obtained by providing a discount voucher, either on the flybuys card or printed at the bottom of their receipt, and includes all Shell fuels. Reddy Express also offers a 10c per litre discount on all Shell fuels when a customer spends $ 20 or more on qualifying products in store, this can be used in addition to the 4c per litre discount voucher.
38:
29:
441:
Additionally, there is a bonus 4 cent discount you can use in conjunction with the above discounts by scanning a barcode in certain apps, such as the free shell v-power racing team app and apps that require an account with certain companies such as the budget direct fuel discount app, linkt and g'day
455:
created a similar offer of an additional 4c discount if customers spend $ 5 in the one transaction at their petrol stations. The 2c per litre finished on 1 February 2013. Coles
Express now offers a "Spend $ 20 and Save 10 cents per litre" this was launched to an "Everyday" offer in late 2015 and has
377:
As of July 2021, there were 723 Coles
Express service stations and stand-alone convenience sites across Australia. All former Shell multi-site franchisee sites became Coles Express stores. This transition included the petrol stations and stand-alone Shell Select convenience stores in Melbourne's CBD
271:
some years earlier, proving attractive to shoppers. Coles Myer purchased the retail business of Shell
Australia multi-site franchisees for $ 94 million. Shell Australia (later also sold to Viva Energy) continue to be the exclusive supplier of fuel products, leases the service station property to
367:(Shell). Under the agreement Viva Energy is responsible for setting the price of fuel and receives the retail fuel margin. Coles Express receives a commission per litre from Viva Energy based on fuel volumes achieved and has no direct exposure to retail fuel price movements.
348:, and completed in mid-2004. The initial success of the discount offer saw fuel shortages in Victoria after the offer began in New South Wales – where Shell's busiest sites are located – as Shell failed to cope with the distribution of a 30 percent increase in demand.
416:
In April 2024, Reddy
Express rebrands began in Queensland and New South Wales. As of May 2024 they have rebranded sites in Queensland, New South Wales, Victoria & Western Australia. As of August 2024, more than 100 stores have been rebranded.
272:
Coles, and maintains the presence of the "pecten" and other Shell branding on the price board and other signage. The reasoning behind the term “Reddy” is a stylised version of the word "ready" due to the stores convenience-based nature.
463:
In the lead-up to
Christmas 2006, the 4c offer increased to 10c for customers spending $ 80 and over in one transaction at Coles Supermarkets; this offer was extended for a further short time in attempt to boost Coles' sales
682:
450:
An additional bonus discount was introduced in late 2006, with a further 2c per litre fuel discount when customers spent $ 2 in-store in the one transaction. The offer was made permanent in April 2007 after rival
404:
As part of Viva's acquisition of the OTR-branded retail sites of
Peregrine Corporation, Viva was required to divest 25 of its Coles Express convenience stores in South Australia. Viva divested those stores to
901:
374:
and Shell branding as well as all fuel dispensing equipment. Coles
Express is responsible for the maintenance of the retail store (including in-store pricing) and the everyday needs of the business.
1407:
267:
The business venture and corresponding fuel discount offer was launched by Coles Myer (predecessor of Coles Group) in July 2003 in response to the similar offer by rival
1564:
695:
1539:
724:
663:
1559:
1400:
849:
779:
830:
952:
351:
On 20 February 2006, 90 vehicle servicing bays at Coles
Express service stations (formerly part of Shell's Autoserv and AutoCare network) became
1569:
1393:
1549:
1012:
519:
386:
In
September 2022 Coles Group announced it had agreed terms with Viva Energy to sell the Coles Express retail business. As part of the deal
1147:
760:
337:. With the launch of Coles' fuel offer, these were rebranded as Coles Central with the service stations taking the Coles Express branding.
325:
The Coles
Express brand originally referred to a small number of medium-sized supermarkets Coles ran in the central business districts of
806:
494:
344:
on 28 July 2003. After this initial trial, it was followed by a national roll-out from 1 December the same year, starting with
456:
continued since, variations of this deal are offered occasionally e.g. Buy product X for X dollars and save X cents per litre.
390:
will remain a partner and Coles will continue stocking its own-branded products. The acquisition was completed on 1 May 2023.
370:
In addition to setting fuel pricing Viva Energy is the exclusive supplier of fuel, oil and lubricants. Viva also maintains it
630:
544:
576:
1518:
1462:
473:
352:
268:
1554:
1472:
668:
549:
1065:
926:
874:
291:
1364:
1348:
1005:
1354:
1140:
319:
1477:
394:
956:
310:
476:
has offered a 30c-per-litre discount offer when customers purchased four certain tyres in one transaction.
470:
has offered a 20c-per-litre discount offer when customers purchase six bottles of wine in one transaction.
834:
607:
398:
280:
1544:
1113:
998:
341:
285:
1331:
1246:
1133:
1107:
807:"Servo chain OTR to be sold for $ 1.15 billion in move to 'replace' Coles Express across 700 sites"
406:
387:
1369:
1241:
1035:
431:
749:
602:
1417:
1292:
1221:
363:
On 6 February 2019 Coles Express announced a new alliance partnership with their fuel partner
245:
1452:
1205:
371:
315:
1482:
1256:
1200:
1075:
345:
296:
249:
683:
Coles Express supports basketball across the country as new naming rights partner of NBL1
1513:
635:
177:
1385:
1533:
1442:
1315:
1231:
1091:
300:
100:
1447:
1236:
1057:
1045:
452:
435:
257:
459:
Other variations of the fuel offer have been offered from time to time including:
850:"Coles Express stores to be replaced by new brand Reddy Express, owner announces"
640:
554:
1226:
1184:
1040:
1021:
700:
364:
261:
253:
207:
199:
664:"Coles signs new fuel deal with Viva, says convenience earnings will fall 62pc"
580:
1503:
1437:
1359:
1251:
1156:
1070:
467:
191:
156:
70:
46:
326:
304:
104:
902:"Coles Express service stations to be rebranded after Viva Energy takeover"
37:
28:
1508:
1467:
1432:
1263:
1179:
334:
139:
696:"Coles offloads 710 Coles Express petrol stations in $ 300 million sale"
1487:
264:. Then in September 2023, Coles Express was renamed to Reddy Express.
430:
When a customer spends over a qualifying amount in one transaction at
410:
330:
780:"Viva closes deal for Coles Express to accelerate convenience shift"
725:"As Coles lets Express go, convenience stores are ripe for shake-up"
983:
340:
The Coles Express chain began at more than 150 service stations in
1457:
750:"Coles to sell its fuel & convenience business to Viva Energy"
309:
290:
279:
1310:
1389:
1129:
994:
990:
1125:
224:
953:"Coles Express Special Offers Save up to 6c a litre on Fuel"
662:
Mitchell, Sue; Macdonald-Smith, Angela (6 February 2019).
927:"Viva Energy completes $ 1.2 billion acquisition of OTR"
831:
Petrol station shakeup: goodbye Coles Express, hello OTR
16:
Australian convenience store chain owned by Viva Energy
393:
Following Viva Energy announcing its purchase of the
495:"Viva Energy completes acquisition of Coles Express"
1496:
1425:
1341:
1324:
1301:
1285:
1276:
1214:
1193:
1170:
1163:
1100:
1084:
1056:
1028:
219:
176:
166:
154:
146:
135:
125:
115:
95:
77:
66:
58:
44:
778:
955:. Eureka Operations Pty Ltd. 2009. Archived from
252:petrol stations. Until it became controlled by
1401:
1141:
1006:
8:
21:
1408:
1394:
1386:
1282:
1167:
1148:
1134:
1126:
1013:
999:
991:
579:. B&T. 30 October 2003. Archived from
36:
27:
20:
1565:Australian companies established in 2003
577:"Coles fuel offer extending after trial"
520:"Coles Group Limited 2022 Annual Report"
766:from the original on 23 September 2022.
486:
284:Coles Express on Hornibrook Esplanade,
1540:Automotive fuel retailers in Australia
900:Brook, Benedict (28 September 2023).
848:Jeffrey, Daniel (27 September 2023).
545:"Fletcher upbeat about Coles Express"
54:Coles Express (currently phasing out)
7:
1560:Retail companies established in 2003
875:"Viva Energy launches Reddy Express"
631:"Coles Myer adds to Kmart fuel load"
931:Convenience & Impulse Retailing
759:. Coles Group. 21 September 2022.
14:
723:Koehn, Emma (21 September 2022).
553:. 15 October 2003. Archived from
378:(which closed by December 2006).
256:in May 2023, Coles Express was a
639:. 8 January 2006. Archived from
446:Previous fuel discount offerings
805:Keane, Daniel (5 April 2023).
757:Australian Securities Exchange
359:Coles and Viva Energy alliance
1:
1570:2023 mergers and acquisitions
777:Packham, Colin (1 May 2023).
474:Kmart Tyre & Auto Service
409:, and the sites rebranded as
353:Kmart Tyre & Auto Service
1550:Companies based in Melbourne
603:"Coles runs short on petrol"
244:, is an Australian chain of
1473:NightOwl Convenience Stores
785:Australian Financial Review
669:Australian Financial Review
550:Australian Financial Review
397:service station chain from
83:; 21 years ago
1586:
1365:WA Chip & Pulp Company
1066:First Choice Liquor Market
685:Coles Express 15 July 2021
525:. Coles Group. August 2022
1349:Australian Railroad Group
150:$ 1.1 billion (2022)
142:, convenience and grocery
35:
26:
1355:Gascoyne Trading Company
320:Elizabeth Street, Hobart
162:$ 42 million (2022)
322:
307:
288:
1173:& office supplies
879:Viva Energy Australia
835:Sydney Morning Herald
729:Sydney Morning Herald
608:Sydney Morning Herald
399:Peregrine Corporation
313:
294:
283:
959:on 22 September 2010
434:, Coles Central, or
426:Fuel discount offers
286:Clontarf, Queensland
1247:First Choice Liquor
1114:Queensland Venue Co
881:. 27 September 2023
704:. 21 September 2022
421:Fuel discount offer
382:Sale to Viva Energy
168:Number of employees
117:Number of locations
23:
1555:Convenience stores
1418:convenience stores
1242:Coles Supermarkets
1036:Coles Supermarkets
643:on 26 October 2012
557:on 26 October 2012
432:Coles Supermarkets
323:
308:
289:
131:Leah Weckert (CEO)
1527:
1526:
1519:Woolworths @ Gull
1383:
1382:
1379:
1378:
1342:Former operations
1304:& fertilizers
1302:Chemicals, energy
1272:
1271:
1215:Former operations
1194:Department stores
1164:Retail operations
1123:
1122:
611:. 9 December 2003
453:Caltex Woolworths
295:Coles Express on
235:
234:
172:4,800 (2022)
1577:
1410:
1403:
1396:
1387:
1325:Other activities
1283:
1171:Home improvement
1168:
1150:
1143:
1136:
1127:
1085:Former divisions
1015:
1008:
1001:
992:
987:
986:
984:Official website
969:
968:
966:
964:
949:
943:
942:
940:
938:
923:
917:
916:
914:
912:
897:
891:
890:
888:
886:
871:
865:
864:
862:
860:
845:
839:
828:
822:
821:
819:
817:
802:
796:
795:
793:
791:
782:
774:
768:
767:
765:
754:
746:
740:
739:
737:
735:
720:
714:
713:
711:
709:
692:
686:
680:
674:
673:
659:
653:
652:
650:
648:
627:
621:
620:
618:
616:
599:
593:
592:
590:
588:
573:
567:
566:
564:
562:
541:
535:
534:
532:
530:
524:
516:
510:
509:
507:
505:
491:
231:
228:
226:
212:
204:
196:
188:
91:
89:
84:
40:
31:
24:
1585:
1584:
1580:
1579:
1578:
1576:
1575:
1574:
1530:
1529:
1528:
1523:
1492:
1421:
1414:
1384:
1375:
1337:
1320:
1303:
1297:
1278:
1268:
1257:Vintage Cellars
1210:
1189:
1172:
1159:
1154:
1124:
1119:
1096:
1080:
1076:Vintage Cellars
1052:
1024:
1019:
982:
981:
978:
973:
972:
962:
960:
951:
950:
946:
936:
934:
933:. 28 March 2024
925:
924:
920:
910:
908:
899:
898:
894:
884:
882:
873:
872:
868:
858:
856:
847:
846:
842:
829:
825:
815:
813:
804:
803:
799:
789:
787:
776:
775:
771:
763:
752:
748:
747:
743:
733:
731:
722:
721:
717:
707:
705:
694:
693:
689:
681:
677:
661:
660:
656:
646:
644:
629:
628:
624:
614:
612:
601:
600:
596:
586:
584:
583:on 29 June 2004
575:
574:
570:
560:
558:
543:
542:
538:
528:
526:
522:
518:
517:
513:
503:
501:
493:
492:
488:
483:
448:
428:
423:
384:
361:
346:New South Wales
297:Burwood Highway
278:
250:Shell Australia
223:
215:
210:
202:
194:
186:
169:
159:
128:
121:723 (2022)
118:
111:
107:
87:
85:
82:
53:
49:
17:
12:
11:
5:
1583:
1581:
1573:
1572:
1567:
1562:
1557:
1552:
1547:
1542:
1532:
1531:
1525:
1524:
1522:
1521:
1516:
1511:
1506:
1500:
1498:
1494:
1493:
1491:
1490:
1485:
1480:
1475:
1470:
1465:
1460:
1455:
1450:
1445:
1440:
1435:
1429:
1427:
1423:
1422:
1415:
1413:
1412:
1405:
1398:
1390:
1381:
1380:
1377:
1376:
1374:
1373:
1367:
1362:
1357:
1352:
1345:
1343:
1339:
1338:
1336:
1335:
1328:
1326:
1322:
1321:
1319:
1318:
1313:
1307:
1305:
1299:
1298:
1296:
1295:
1289:
1287:
1280:
1274:
1273:
1270:
1269:
1267:
1266:
1261:
1260:
1259:
1254:
1249:
1244:
1239:
1234:
1224:
1218:
1216:
1212:
1211:
1209:
1208:
1203:
1197:
1195:
1191:
1190:
1188:
1187:
1182:
1176:
1174:
1165:
1161:
1160:
1155:
1153:
1152:
1145:
1138:
1130:
1121:
1120:
1118:
1117:
1111:
1104:
1102:
1098:
1097:
1095:
1094:
1088:
1086:
1082:
1081:
1079:
1078:
1073:
1068:
1062:
1060:
1054:
1053:
1051:
1050:
1049:
1048:
1043:
1032:
1030:
1026:
1025:
1020:
1018:
1017:
1010:
1003:
995:
989:
988:
977:
976:External links
974:
971:
970:
944:
918:
892:
866:
840:
838:23 August 2023
823:
797:
769:
741:
715:
687:
675:
654:
636:The Australian
622:
594:
568:
536:
511:
485:
484:
482:
479:
478:
477:
471:
465:
447:
444:
427:
424:
422:
419:
383:
380:
360:
357:
314:Coles Express/
277:
274:
233:
232:
221:
217:
216:
214:
213:
211:(2023–present)
205:
197:
189:
182:
180:
174:
173:
170:
167:
164:
163:
160:
155:
152:
151:
148:
144:
143:
137:
133:
132:
129:
126:
123:
122:
119:
116:
113:
112:
109:
99:
97:
93:
92:
81:July 2003
79:
75:
74:
68:
64:
63:
60:
56:
55:
50:
45:
42:
41:
33:
32:
15:
13:
10:
9:
6:
4:
3:
2:
1582:
1571:
1568:
1566:
1563:
1561:
1558:
1556:
1553:
1551:
1548:
1546:
1543:
1541:
1538:
1537:
1535:
1520:
1517:
1515:
1512:
1510:
1507:
1505:
1502:
1501:
1499:
1495:
1489:
1486:
1484:
1481:
1479:
1476:
1474:
1471:
1469:
1466:
1464:
1461:
1459:
1456:
1454:
1451:
1449:
1446:
1444:
1443:Coles Express
1441:
1439:
1436:
1434:
1431:
1430:
1428:
1424:
1419:
1411:
1406:
1404:
1399:
1397:
1392:
1391:
1388:
1371:
1368:
1366:
1363:
1361:
1358:
1356:
1353:
1350:
1347:
1346:
1344:
1340:
1333:
1330:
1329:
1327:
1323:
1317:
1316:Kleenheat Gas
1314:
1312:
1309:
1308:
1306:
1300:
1294:
1291:
1290:
1288:
1284:
1281:
1275:
1265:
1262:
1258:
1255:
1253:
1250:
1248:
1245:
1243:
1240:
1238:
1235:
1233:
1232:Coles Express
1230:
1229:
1228:
1225:
1223:
1220:
1219:
1217:
1213:
1207:
1204:
1202:
1199:
1198:
1196:
1192:
1186:
1183:
1181:
1178:
1177:
1175:
1169:
1166:
1162:
1158:
1151:
1146:
1144:
1139:
1137:
1132:
1131:
1128:
1115:
1112:
1109:
1106:
1105:
1103:
1099:
1093:
1092:Coles Express
1090:
1089:
1087:
1083:
1077:
1074:
1072:
1069:
1067:
1064:
1063:
1061:
1059:
1055:
1047:
1044:
1042:
1039:
1038:
1037:
1034:
1033:
1031:
1027:
1023:
1016:
1011:
1009:
1004:
1002:
997:
996:
993:
985:
980:
979:
975:
958:
954:
948:
945:
932:
928:
922:
919:
907:
903:
896:
893:
880:
876:
870:
867:
855:
851:
844:
841:
837:
836:
832:
827:
824:
812:
808:
801:
798:
786:
781:
773:
770:
762:
758:
751:
745:
742:
730:
726:
719:
716:
703:
702:
697:
691:
688:
684:
679:
676:
671:
670:
665:
658:
655:
642:
638:
637:
632:
626:
623:
610:
609:
604:
598:
595:
582:
578:
572:
569:
556:
552:
551:
546:
540:
537:
521:
515:
512:
500:
496:
490:
487:
480:
475:
472:
469:
466:
462:
461:
460:
457:
454:
445:
443:
439:
437:
433:
425:
420:
418:
414:
412:
408:
402:
400:
396:
391:
389:
381:
379:
375:
373:
368:
366:
358:
356:
354:
349:
347:
343:
338:
336:
332:
328:
321:
317:
316:Hungry Jack's
312:
306:
302:
301:Vermont South
298:
293:
287:
282:
275:
273:
270:
265:
263:
259:
255:
251:
247:
243:
242:Coles Express
239:
238:Reddy Express
230:
222:
218:
209:
206:
201:
198:
193:
190:
184:
183:
181:
179:
175:
171:
165:
161:
158:
153:
149:
145:
141:
138:
134:
130:
124:
120:
114:
106:
102:
101:Hawthorn East
98:
94:
80:
76:
72:
69:
65:
61:
57:
52:Reddy Express
51:
48:
43:
39:
34:
30:
25:
22:Reddy Express
19:
1514:Night 'n Day
1483:Spar Express
1370:WestNet Rail
1237:Coles Online
1046:Coles Online
1029:Supermarkets
961:. Retrieved
957:the original
947:
935:. Retrieved
930:
921:
911:28 September
909:. Retrieved
905:
895:
883:. Retrieved
878:
869:
859:28 September
857:. Retrieved
853:
843:
833:
826:
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187:(2003–2007)
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1463:IGA Xpress
1438:BP Connect
1420:in Oceania
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1277:Industrial
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1157:Wesfarmers
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157:Net income
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1509:Circle K
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816:15 April
811:ABC News
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464:figures.
342:Victoria
335:Brisbane
136:Products
67:Industry
1488:WHSmith
1458:Foodary
1453:EzyMart
1332:Flybuys
1293:Curragh
1108:Flybuys
937:2 April
504:27 July
407:Chevron
388:Flybuys
276:History
220:Website
147:Revenue
88:2003-07
86: (
78:Founded
1416:Major
1206:Target
1058:Liquor
885:8 June
854:9 News
529:24 May
411:Caltex
372:pecten
333:, and
331:Sydney
178:Parent
140:Petrol
1372:(50%)
1351:(50%)
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1222:Bi-Lo
1201:Kmart
1116:(50%)
1110:(50%)
1101:Other
790:1 May
764:(PDF)
753:(PDF)
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965:2009
939:2024
913:2023
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861:2023
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736:2022
710:2022
649:2009
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