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395:. Critics also think that "Just Say No" contributed towards the well seasoned stigma about people who use drugs being labelled as "bad", and the stigma toward those people who are addicted to drugs being labelled as making a cognizant immoral choice to engage in drug use. In a 1992 paper, Evans et al commented: that the "Just Say No" approach had been “taken out of context and redirected in form as a formula for preventing all substance abuse. ... Because of the current pervasiveness of the catchphrase, we emphasize that ‘Just Say No’ is not enough!"
143:
284:, Kiwanis Club International, and the National Federation of Parents for a Drug-Free Youth to promote the cause; the Kiwanis put up over 2000 billboards with Nancy Reagan's likeness and the slogan. Over 5000 Just Say No clubs were founded in schools and youth organizations in the United States and abroad. Many clubs and organizations remain in operation around the country, where they aim to educate children and teenagers about the effects of drugs.
1070:"Eleanor Roosevelt America's Top First Lady for 6th Consecutive Time Abigail Adams Finishes a Close Second; Michelle Obama Moves to Third First Lady Initiatives – Lady Bird Johnson (Environmental Protection) Did Most to Raise Awareness and Address the Issue; Obama (Childhood Obesity), Betty Ford (Women's Rights), and Barbara Bush (Literacy) Made Major Contributions Jackie Kennedy - 4th but First on Being a White House Steward & Public Image"
212:. Nancy Reagan often attributed the origins of the phrase to a 1982 visit to Longfellow Elementary School in Oakland, California: when asked by a schoolgirl what to do if she was offered drugs by her peers, the First Lady responded, "Just say 'no'." Just Say No club organizations within schools and school-run anti-drug programs soon became common, in which young people were making pacts not to use drugs.
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The campaign drew significant criticism. Critics labelled Nancy Reagan's approach to promoting drug awareness reductive, arguing that tackling the issue of drug abuse required a more complex approach than simply encouraging the use of a catchphrase. In fact, two studies suggested that enrollees in
333:
in the mid-1990s sparked a media firestorm across both the UK and
Australia over the use of illegal drugs. Wood's parents even released her school photograph on a badge with the saying "Just say no to drugs" placed on it to warn society on the dangers of illicit drug use. The photograph was widely
362:
Nancy Reagan's related efforts increased public awareness of drug use, but extant research has not established a direct relationship between the Just Say No campaign and reduced drug use. Although the use and abuse of illegal recreational drugs significantly declined during the Reagan presidency,
220:
centers and abuse prevention programs. With the media attention that the first lady received, she appeared on television talk shows, recorded public service announcements, and wrote guest articles. By the autumn of 1985, she had appeared on 23 talk shows, co-hosted an
October 1983 episode of
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562:... in Oakland where a schoolchild in an audience Nancy was addressing stood up and asked what she and her friends should say when someone offered them drugs. And Nancy said, "Just say no." And within a few months thousands of Just Say No clubs had sprung up in schools around the country.
952:
The politics of the Reagan years and the Bush years probably made it somewhat harder to get treatment expanded, but at the same time, it may have decreased initiation and use. For example, marijuana went from thirty-three percent of high-school seniors in 1980 to twelve percent in
192:
125:. She recalls feeling impressed by a need to educate the youth about drugs and drug abuse. Upon her husband's election to the presidency, she returned to Daytop Village and outlined how she wished to help educate the youth. Nancy Reagan's longtime Chief of Staff
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When asked about her efforts in the campaign, Nancy Reagan said: "If you can save just one child, it's worth it." She traveled throughout the United States and several other nations, totaling over 250,000 miles (400,000 km). Nancy Reagan visited
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The "Just Say No" slogan was the creation of Robert Cox and David Cantor, advertising executives at the New York office of
Needham, Harper & Steers/USA in the early 1980s. The firm was working with the
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of 30 nations to the White House in
Washington, DC, for a conference entitled the "First Ladies Conference on Drug Abuse". She later became the first First Lady invited to address the
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helped her expedite what she viewed as one of her legacies as First Lady. She stated in 1981 that her best role would be to bring awareness about the dangers of drug abuse:
102:, which included teaching student skills to resist peer pressure and other social influences. The campaign involved University projects done by students across the nation.
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Understanding what drugs can do to your children, understanding peer pressure and understanding why they turn to drugs is ... the first step in solving the problem.
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circulated in the media. A photo of Betts in a coma in her hospital bed was also circulated in
British media. Both teenagers died due to
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The campaign and the phrase "Just Say No" made their way into popular
American culture when television series such as
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639:(Motion picture). Motion Picture Association, Ronald Reagan Presidential Library. May 2005. Event occurs at 3:08.
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Evans, R.I. (in press). Just say no. In
Breslow, L., Encyclopedia of Public Health (p. 1354). New York: Macmillan.
114:, and Nancy Reagan's larger campaign proved to be an effective dissemination of this social inoculation strategy.
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became spokesperson for the campaign in 1987 and recorded a song titled "Just Say No" with
British hit producers
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1043:"Just Say No: Dr Richard I. Evans Efforts to Influence Juvenile Behaviour through US Public Health Programming"
402:'s first ladies study to assess the signature initiatives of the then most-recent ten first ladies (those from
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and cigarettes. Journalist
Michael McGrath suggested that inflamed fears from "Just Say No" exacerbated
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738:(Music Video). Hollywood, California and The White House, Washington, DC: E.I.C. Event occurs at 3:15.
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309:. The cast's cover of the original US campaign song, with an added rap, reached the UK top ten.
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Zimmerman, Jordan (2015-01-25). Who Is Jordan
Zimmerman? Blog, 25 January 2015. Retrieved from
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Brian L. Dyak (Executive Producer), William N. Utz (Executive Producer) (December 11, 1985).
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First Lady Nancy Reagan throws out the first pitch at the 1988 World Series for Just Say No
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to garner support for the anti-drug campaign. She participated in a 1985 rock music video "
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and prevented youth from receiving accurate information about dealing with drug abuse and
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produced episodes centered on the campaign. In 1983, Nancy Reagan appeared as herself on
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The campaign emerged from a substance abuse prevention program supported by the
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campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led
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In 1985, Nancy Reagan expanded the campaign internationally. She invited the
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528:"Robert Cox, Man Behind the 'Just Say No' Antidrug Campaign, Dies at 78"
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876:"Leah Betts died 20 years ago and we still can't be honest about drugs"
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Nancy Reagan first became involved during a campaign trip in 1980 to
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This article is about the anti-drug ad campaign. For the play, see
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Address to the Nation on Drug Abuse Campaign on September 14, 1986
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914:. National Institute on Drug Abuse, National Institutes of Health
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onward), "Just Say No" was ranked as the second-worst, with only
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on enrollment in one of the most popular "Just Say No" programs,
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Social Psychology Professor Richard I. Evans. Evans promoted a
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In 2020, when scholars and historians were asked during the
801:"Pop-Culture Legacy of Nancy Reagan's Just Say No Campaign"
548:. Ronald Reagan Foundation. January 4, 1989. Archived from
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http://www.jzleadingfearlessly.com/who-is-jordan-zimmerman/
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66:, aiming to discourage children from engaging in illegal
848:"Anna Wood's father in despair as another teenager dies"
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Lilienfeld, Scott O.; Arkowitz, Hal (January 1, 2014).
479:. Ronald Reagan Presidential Foundation. Archived from
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hosts the First Ladies Conference on Drug Abuse at the
751:"12 videos from Nancy Reagan's 'Just Say No' campaign"
295:'s 1986 "Drugwatch" campaign, which revolved around a
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Alcohol, Drug Abuse, and Mental Health Administration
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storyline in the popular children's TV drama serial
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1101:. Lawrence, Kansas: University Press of Kansas.
611:. National First Ladies Library. Archived from
912:"NIDA InfoFacts: High School and Youth Trends"
663:"First Lady, Press Office: Records, 1981–1989"
291:in the 1980s, where it was popularized by the
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338:as they drank too much water after ingesting
180:Nancy Reagan at a "Just Say No" rally at the
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2026:History of drug control in the United States
1079:. Siena Research Institute. December 9, 2020
46:Reagan speaking at a "Just Say No" rally in
282:Girl Scouts of the United States of America
74:. The slogan was created and championed by
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709:"'Diff'rent Strokes': The Reporter (1983)"
208:on a media campaign for children, for the
1383:Reagan Presidential Library, burial site
2021:Anti-drugs public service announcements
1282:National Youth Anti-Drug Media Campaign
1124:First Lady Nancy Reagan and Just Say No
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1099:Nancy Reagan: On the White House Stage
780:from the original on December 21, 2021
643:from the original on December 21, 2021
576:Nancy Reagan: The Woman Behind the Man
414:" campaign being more lowly assessed.
2046:Drug control law in the United States
874:Buchanan, Daisy (November 16, 2015).
578:. Nova Publishers. pp. 104–105.
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846:Mullany, Ashlee (November 9, 2014).
609:"First Lady Biography: Nancy Reagan"
521:
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827:Malvern, Jack (December 12, 2003).
70:by offering various ways of saying
1020:McGrath, Michael (March 8, 2016).
356:Ronald Reagan Presidential Library
25:
1596:first ladies of the United States
379:DARE-like programs were actually
354:"Just Say No" memorabilia at the
1617:Clinton health care plan of 1993
970:"Why 'Just Say No' Doesn't Work"
799:Stewart, Tessa (March 7, 2016).
400:Siena College Research Institute
375:, showed no impact on drug use.
287:Just Say No crossed over to the
210:National Institute on Drug Abuse
2041:American political catchphrases
1368:General Electric Showcase House
1272:Drug Abuse Resistance Education
1041:Vinson, Emily (December 2020).
934:"Interview: Dr. Herbert Kleber"
429:Drug Abuse Resistance Education
1287:Partnership for Drug-Free Kids
574:Loizeau, Pierre-Marie (2004).
526:Roberts, Sam (June 22, 2016).
1:
1221:I learned it by watching you!
901:Benze, James G. (2005), p. 63
774:"Clint Eastwood: Just Say No"
715:. The Internet Movie Database
698:Benze, James G. (2005), p. 62
280:She enlisted the help of the
92:National Institutes of Health
2016:American advertising slogans
1204:Public service announcements
1097:Benze, James G. Jr. (2005).
227:, and starred in a two-hour
94:, pioneered in the 1970s by
2036:Presidency of Ronald Reagan
1348:Foster Grandparents Program
1246:This Is Your Brain on Drugs
1128:Reagan Presidential Library
772:Oscars (October 12, 2015).
749:Roe, Mike (March 7, 2016).
231:documentary on drug abuse.
108:University of South Florida
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1265:Organizations and programs
500:February 26, 2017, at the
29:
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853:Daily Telegraph Australia
367:: a 2009 analysis of 20
100:social inoculation model
80:her husband's presidency
1430:The Day Reagan Was Shot
1195:Winners Don't Use Drugs
681:– via utexas.edu.
636:Tribute to Nancy Reagan
477:"Mrs. Reagan's Crusade"
449:Winners Don't Use Drugs
1512:Ronald Prescott Reagan
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1172:Anti-drug ad campaigns
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311:The death of Anna Wood
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997:. PBS. Archived from
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264:Stock/Aitken/Waterman
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96:University of Houston
68:recreational drug use
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27:Anti-drug ad campaign
1553:Nancy Reagan defense
393:responsible drug use
365:spurious correlation
224:Good Morning America
106:, then a student at
1530:Edith Luckett Davis
1422:Cultural depictions
1185:Above the Influence
1001:on January 10, 2008
994:American Experience
974:Scientific American
424:Above the Influence
218:drug rehabilitation
206:Advertising Council
1506:Patricia Ann Davis
1449:(2011 documentary)
1397:
1373:668 St. Cloud Road
1358:1989 trip to Japan
835:. British Council.
532:The New York Times
483:on April 27, 2006.
389:mass incarceration
369:controlled studies
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336:water intoxication
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146:A U.S. government
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2051:Songs about drugs
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1473:(2020 miniseries)
1353:White House china
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404:Lady Bird Johnson
248:Diff'rent Strokes
237:Diff'rent Strokes
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243:Punky Brewster
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1241:Stoner Sloth
1189:
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1052:. Retrieved
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156:War on drugs
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55:
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39:
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2056:Grange Hill
1976:Just Say No
1969:Chicken Man
1695:Grange Hill
1627:Let's Move!
1607:Just Say No
1481:(2024 film)
1470:The Reagans
1465:(2016 film)
1457:(2013 film)
1441:(2003 film)
1438:The Reagans
1433:(2001 film)
1343:Just Say No
1190:Just Say No
1005:January 22,
776:. YouTube.
719:October 18,
647:November 7,
619:November 9,
306:Grange Hill
184:in May 1986
182:White House
170:White House
60:advertising
56:Just Say No
48:Los Angeles
33:Just Say No
2010:Categories
1939:Characters
1651:Jill Biden
1526:(step-son)
1508:(daughter)
1500:presidency
1498:(husband,
1454:The Butler
1216:Dog's View
556:October 3,
455:References
327:Leah Betts
86:Initiation
939:Frontline
319:Australia
301:addiction
150:from the
58:" was an
50:, in 1987
1704:Episodes
1532:(mother)
1256:WeGotYou
1083:March 6,
946:June 12,
918:April 4,
778:Archived
713:imdb.com
677:July 17,
641:Archived
498:Archived
418:See also
154:for the
1986:Related
1711:Series
1637:Be Best
1546:Related
1411:My Turn
1178:Slogans
1137:youTube
1126:at the
412:Be Best
385:alcohol
358:in 2008
346:Effects
340:ecstasy
323:British
138:Efforts
78:during
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315:Sydney
297:heroin
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1961:Other
1538:(dog)
1514:(son)
1403:Books
1277:FRANK
1073:(PDF)
953:1991.
942:. PBS
331:Essex
329:from
325:teen
1336:Life
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759:2021
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580:ISBN
558:2007
410:'s "
381:more
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321:and
240:and
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1135:at
313:in
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229:PBS
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