270:, so adjustments were made to the concept to suit the locale. Pallas said about Rehab, "At first we made the mistake of thinking it was more of the electronic scene, but the crowd that came showed us it was more of a Spring Break party scene." Rehab opened to the public on May 2, 2004, and Pallas hoped that the event could bring in revenue of $ 20,000 on its opening day. The first party proved to be successful, bringing in $ 90,000, and the event brought in profits of $ 1.5 million by the end of its first season in 2004. Following its initial success, the event returned the following year.
307:
342:
293:. Rehab's initial success was partly due to the lack of competition. By 2007, its popularity had inspired other Las Vegas resorts to begin offering similar pool party events. By 2008, yearly profits had reached $ 9 million. Lines would form hours prior to the opening of a Rehab party. As of 2008, the event had capacity for 2,000 people, and lines would sometimes reach into the casino once capacity was hit. VIP customers could skip the line and enter through a separate entrance. Rehab's popularity led to a
259:. Pallas later said, "It was the greatest time ever to get out there in that cheap pontoon boat and party during the day. I had just come home and was relaxing one day when I got a call from a girl who wanted to get a group of her friends into the resort pool. She said she couldn't just walk in, that they had grown more strict, yet I was going to meetings where we were complaining that pool business was down." The pool area had sometimes hosted private concerts and special events.
26:
358:
Rehab remained popular a decade after its opening. Aside from pool renovations and expansions, the event stayed largely the same over the years, a fact that the Hard Rock Hotel cited as a reason for Rehab's success. In 2013, Rehab hosted a bikini contest called the Bikini
Invitational, which became a
349:
In 2011, Ian
Kohoutek became the director of nightlife and launched an effort to help Rehab's public image following the lawsuit. Kohoutek said about the television series, "I think it was a poor depiction of what Rehab is all about. This is actually a very fun, clean environment. We have a clean
333:
sued the Hard Rock Hotel to cancel its name licensing agreement, citing negative publicity associated with Rehab and its reality television series. The lawsuit alleged that the resort was being portrayed on television as "a destination that revels in drunken debauchery, acts of vandalism, sexual
354:
and 51 cabanas. Describing the success of Rehab, Kohoutek said, "People want to come out and get some sun by the pool no matter what, but making it a nightclub atmosphere just entices them more. Everybody wants to party and they want to be in the sun while they do it."
239:. Aside from the cost of admission, alcohol and cabanas were offered for additional costs. Rehab parties were held on Sundays. The event operated during warm seasons, usually starting in April. It would typically end each year in October, depending on the weather.
359:
yearly event at Rehab. New bungalows were added to the event in 2015, followed by a revamped stage in 2016. In June 2018, it was announced that Rehab would come to an end later that year, as new owners prepared to renovate the Hard Rock and rebrand it as
303:, which premiered in 2008. As of 2009, Rehab averaged 2,000 to 2,500 guests during each party, although some busy weekends attracted up to 5,000 people. Cabana rentals ranged from $ 1,000 to $ 10,000 depending on how busy each party was.
277:. Word about the Rehab parties gradually spread to tourists, and the event pioneered the local trend of daylife (or dayclub) entertainment, similar to nightlife. Celebrity visitors over the years included
322:
launched an undercover operation at Rehab. They subsequently arrested seven people on narcotic-related charges, while another was arrested for solicitation of prostitution. The arrests prompted the
255:
for the Hard Rock, was looking for ways to keep the resort popular. He focused on improving the pool area and got the idea for Rehab after having one of his weekly boat parties on
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party, and each event featured DJ music. Rehab also featured live performances throughout its history, from musicians such as
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to investigate aspects of the pool operation, to determine whether such crimes were commonly occurring on the property.
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pool was not open to the public and was only accessible to resort guests. In 2004, Chad Pallas, the director of
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harassment, violence, criminality and a host of other behavior". The lawsuit also cited the 2009 arrests.
273:
Rehab was initially popular among local residents, including those who worked in nearby resorts on the
388:
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959:
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1014:
852:"Fifteen years ago, Rehab at the Hard Rock Hotel changed Las Vegas' pool-party game forever"
442:
315:
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25:
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527:"Hard Rock Hotel's Rehab is still sizzling at 10 years: 'If it ain't broke, don't fix it'"
274:
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185:, leading other resorts to begin offering their own versions. Its success also spawned a
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1282:"Nightlife News & Notes: Bagatelle's new bashes, Rehab bikini battles and more"
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pool; we operate effectively and by the law." At the time, Rehab offered 22
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By 2009, drugs and prostitution had become an issue at resort pools in the
605:"The final countdown: Five things we'll miss most about Rehab Beach Club"
228:
1041:"Hard Rock pool party, Rehab, only one in town with own television show"
1438:"Rehab Beach Club to close amidst Hard Rock Hotel transition, CEO says"
232:
960:"D. J.s, Swim Briefs, $ 25 Coladas: In Vegas, the Party's at the Pool"
351:
174:
61:
1308:"A photo diary of the highly prestigious Rehab Bikini Invitational"
1360:"Haute Event: Joanna Krupa Launches the Rehab Bikini Invitational"
340:
305:
642:"Rehab pool party boasts upbeat atmosphere with variety of music"
470:"Haute Event: Snoop Dogg Takes Over Rehab at the Hard Rock Hotel"
266:
in Miami, but he was not certain that such an idea could work in
208:
1201:"Hard Rock brand sues, cites Rehab behavior at Las Vegas hotel"
1334:"Photo Story: Bikini Invitational celebrates beauty of bodies"
1097:"8 arrested in undercover operation at Hard Rock's Rehab pool"
1015:"Hard Rock Hotel's sexy Rehab leads the pool-party conga line"
989:"Ready for Rehab? Hard Rock Hotel preps its iconic pool party"
754:"Court filing reveals Rehab reality TV show has been canceled"
236:
1491:
725:"High heels and low bikinis: It must be pool season in Vegas"
149:
815:"How dayclubs became integral part of Las Vegas party scene"
443:"Snoop Dogg kicks off the opening of Rehab at the Hard Rock"
1386:"Diddy, Mike Tyson host a splashy bash at Rehab Beach Club"
389:"Rehab's spring break-like party calls it quits for season"
1412:"Joe Bravo keeps the shine on the iconic Rehab experience"
877:
576:"Pauly D gets amped for his final Rehab set of the summer"
673:"Pool party trend paying off big for Las Vegas resorts"
363:. Rehab held its final pool party on October 14, 2018.
1230:"Hard Rock Hotel's Rehab pool party cleaning up image"
165:
was a pool party event held from 2004 to 2018, at the
1464:"Rehab making final splash at Las Vegas' Hard Rock"
1149:"Regulators expand probe at Hard Rock's Rehab pool"
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1175:"Gaming regulators looking into Hard Rock arrests"
876:
550:"Pauly D brings a little bit of Jersey to Rehab"
495:"Drake, Lil' Wayne Perform at Hard Rock's Rehab"
181:. Rehab popularized the pool party concept in
8:
878:"Rehab V 2.0: Are you ready for the summer?"
808:
806:
804:
802:
666:
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662:
1462:Lawrence, Christopher (October 11, 2018).
1223:
1221:
699:"Losing Your Shirt, but Not in the Casino"
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635:
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627:
625:
1384:Katsilometes, John (September 5, 2018).
982:
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320:Las Vegas Metropolitan Police Department
1522:Recurring events disestablished in 2018
934:"The end of an era: Rehab says goodbye"
598:
596:
548:De La Cruz, Kimberly (April 18, 2016).
382:
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1507:Hard Rock Hotel and Casino (Las Vegas)
1173:Mower, Lawrence (September 10, 2009).
1123:"Police arrest eight at casino's pool"
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841:
839:
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520:
518:
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468:Stapleton, Susan (September 2, 2013).
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1121:Mower, Lawrence (September 9, 2009).
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411:
409:
7:
1517:Recurring events established in 2004
1228:Padgett, Sonya (September 2, 2011).
958:Bond, Courtney (September 4, 2018).
932:Feldberg, Sarah (October 16, 2018).
603:Latham, Jason R. (August 30, 2018).
418:"Hard Rock's Rehab is One Big Party"
1332:Ebelhar, Jessica (August 7, 2013).
1254:McKee, David (September 13, 2011).
1199:Green, Steve (September 23, 2010).
1147:Manning, Mary (September 9, 2009).
1095:Manning, Mary (September 8, 2009).
697:Kaplan, Michael (August 26, 2007).
525:Domanick, Andrea (April 25, 2013).
300:Rehab: Party at the Hard Rock Hotel
192:Rehab: Party at the Hard Rock Hotel
39:Every Sunday, April through October
1436:DeSilva, Kristen (June 18, 2018).
1410:Ventura, Leslie (April 21, 2016).
752:Green, Steve (December 25, 2010).
14:
1358:Stapleton, Susan (May 12, 2014).
1306:Parvis, Matthew (July 15, 2013).
1013:Woodman, Xania (March 18, 2007).
987:Radke, Brock (January 21, 2016).
671:Finnegan, Amanda (July 5, 2011).
387:Brown, Joe (September 26, 2008).
318:. That year, detectives with the
195:, which aired from 2008 to 2010.
1280:Labrador, Jorge (July 2, 2013).
906:"Little Rehabilitation at Rehab"
723:Sylvester, Ron (April 7, 2012).
574:Radke, Brock (August 17, 2016).
24:
1039:Padgett, Sonya (May 27, 2010).
640:Padgett, Sonya (May 29, 2009).
416:Villano, Matt (June 10, 2007).
247:Before Rehab was launched, the
904:Kumler, Emily (May 26, 2005).
813:Mancini, Al (March 15, 2018).
1:
336:Rehab: Party at the Hard Rock
850:Radke, Brock (May 3, 2018).
783:Elfman, Doug (May 7, 2004).
338:was canceled later in 2010.
331:Hard Rock Cafe International
324:Nevada Gaming Control Board
1538:
167:Hard Rock Hotel and Casino
23:
1468:Las Vegas Review-Journal
1390:Las Vegas Review-Journal
1338:Las Vegas Review-Journal
1234:Las Vegas Review-Journal
1179:Las Vegas Review-Journal
1127:Las Vegas Review-Journal
1045:Las Vegas Review-Journal
910:Las Vegas Review-Journal
893:– via NewsLibrary.
819:Las Vegas Review-Journal
789:Las Vegas Review-Journal
646:Las Vegas Review-Journal
554:Las Vegas Review-Journal
499:Las Vegas Review-Journal
89:36.110014°N 115.154935°W
361:Virgin Hotels Las Vegas
203:Rehab was similar to a
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311:
94:36.110014; -115.154935
785:"Sure Sign of Summer"
344:
309:
30:A Rehab party in 2008
1076:on November 11, 2013
1512:Events in Las Vegas
916:on January 4, 2006.
85: /
1070:LA Travel Magazine
1066:"Rehab, Las Vegas"
964:The New York Times
883:Las Vegas CityLife
703:The New York Times
347:
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295:reality television
187:reality television
140:2,000 (as of 2008)
1260:Las Vegas Advisor
1019:Los Angeles Times
345:Pool area in 2013
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121:Inaugurated
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367:References
213:Snoop Dogg
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329:In 2010,
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221:Lil Wayne
183:Las Vegas
116:2004–2018
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