Knowledge (XXG)

Film distribution

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the United States at the time was normally three years. By 1983 in the United States, the theatrical window before a film would be made available to other media, (at the time, firstly cable or pay TV) was around a year. In France, with the rise of home video, a law was created to give a theatrical window of one year before a film was made available to home video with it then being available to pay television then free-to-air television two or three years later. By 1985 in the United States, the theatrical window before a film was released on home video was normally four to six months, depending on the performance of the film at the box office. Films in the US were then available for pay-per-view four months later and, approximately two years after its theatrical release date, available for free-to-air television. The reduction in the theatrical window impacted subrun theaters that showed films after they had been screened by first-run theaters. By 2019, the theatrical window had been reduced to an average of three months in the United States.
167: 395:, the producer would enter into an agreement with each theater, with priority given to large-seating and famous theaters. Money would be made via ticket sales. A movie's showing would be limited to drive up demand and to help create a sense of prestige. Although this method helped increase film earnings for the producer, given its nature, a movie's release would only be at the regional level. Some of the first road show films were the Italian film 144: 324: 121: 234:. The movie theater pays an average of about 50-55% of its ticket sales to the movie studio, as film rental fees. The actual percentage starts with a number higher than that and decreases as the duration of a film's showing continues, as an incentive to theaters to keep movies in the theater longer. However, today's barrage of highly marketed movies ensures that most movies are shown in 2440: 860: 190: 213: 536:. In response to such statements, theater owners made threats not to show the movie on their screens, but later reconsidered their position before the movie was released. As of 2019, most major theater chains mandated an exclusivity window of 90 days before release on physical home video and rental availability, and 74–76 days before 1847:
Cineworld and Warner Bros have also hatched a multi-year agreement that will see the No. 2 global exhibitor show the studio's 2021 theatrical and HBO Max day-and-date titles in the U.S. as of their theatrical release. Then, beginning in 2022, Warner Bros theatrical films will have a 45-day window of
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Simultaneous releases offer great advantages to both consumers, who can choose the medium that most suits their needs, and production studios that only have to run one marketing campaign for all releases. The flip side, though, is that such distribution efforts are often regarded as experimental and
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Initially, all mass-marketed feature films were made to be shown in movie theaters. The identity of the first theater designed specifically for cinema is a matter of debate; candidates include Tally's Electric Theatre, established 1902 in Los Angeles, and Pittsburgh's Nickelodeon, established 1905.
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in the United States passed a resolution in 1980 objecting to the proposed release of video cassettes at the same time as a film was released in theaters on the basis that their release would negatively impact theatrical revenues. The window between theatrical release and free-to-air television in
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Between 1967 and 1974, the average theatrical window in the United States between a film's theatrical release and its showing on TV was just over five years. By 1979, with the advent of pay television, films were normally made available to pay television in the United States one or two years after
743:) and will instead use a 45-day exclusive release window for theaters. Most recently, the parent company has reached an agreement for a 17-day and a 31-day theatrical window with Universal Pictures and has agreed on a deal with Walt Disney Pictures to show its movies in U.S. and U.K. theaters. 415:
The standard release routine for a movie is regulated by a business model called "release windows". The release windows system was first conceived in the 1970s as a strategy to keep different instances of a movie from competing with each other, allowing the movie to take advantage of different
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basis for 10 cents a foot. Absent major studios or national theater franchises, this system was generally the best way to ensure national release of a film, particularly for shorter films. However, in terms of profitability, the states rights system was not the most effective way to screen
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Under the states rights system, films were sold on a local, territorial basis. The local salesperson would then play the film as often as they desired in an attempt to make as much profit as possible. Film copyright holders would sell rights of a movie directly to the theater or franchise
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Cinema owners can be affected if they have to share their opportunity window, especially at the beginning of the movie lifecycle, since, according to Disney, about 95% of all box office tickets for a film are sold within the first six weeks after initial distribution.
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also became available for in-home on-demand viewing after a theatrical run shorter than usual in the wake of widespread theatre closures. As a result of the controversy surrounding the shrinking and even elimination of the theatrical window, in April 2020
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Currently, after a movie is released through movie theaters, it is released to home video and VOD services. After an additional period, it is usually released to pay television, and then made available for free-to-air television.
613:, identified that they were working on an agreement that would see certain movies receive a premium video-on-demand release within weeks of their theatrical premieres. Nothing came out of these discussions, and after 948: 724:, with theaters granted a higher 60% take of box office sales. In December 2020, Warner Bros. announced it would release its entire 2021 theatrical slate simultaneously in theaters and on Max for 30 days. 246:, about 26% of Hollywood movie studios' worldwide income came from box office ticket sales; 46% came from VHS and DVD sales to consumers; and 28% came from television (broadcast, cable, and pay-per-view). 1299: 735:
However, this would be short-lived, because in March 2021, it was announced that Warner Bros. would discontinue same-day releases in 2022, as part of an agreement the studio reached with
759:" movie. The production values on these films are often considered to be of inferior quality compared to theatrical releases in similar genres; some films that are rejected by their own 640:
broke the theatrical window due to widespread theatre closings and made several films available on home media shortly after their theatrical debuts, such as Universal releasing
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for the film, the media by which a film is to be exhibited or made available for viewing and other matters. The film may be exhibited directly to the public either through a
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claiming movies should simultaneously be made available on all media allowing viewers to choose whether to see it at home or at the theater, and disapproval, with director
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rented for a percentage of the gross receipts. Today, the bulk of the material shown before the feature film consists of previews for upcoming movies (also known as
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As a result of strong DVD sales, straight-to-video releases achieved higher success and were noted in 2005 to have become a profitable market, especially for
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Thousands of such theaters were built or converted from existing facilities within a few years. In the United States, these theaters came to be known as
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of movies became available to consumers to watch in their own homes. Recording technology has since enabled consumers to rent or buy copies of films on
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movies that start in only a few theaters and actually grow their theater count through good word-of-mouth and reviews. According to a 2000 study by
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Other strategies are also being deployed in order to make up for slow DVD sales. Most major studios have considered making movies available to
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takes place when a movie is made available on many media (cinema, home video, VOD) at the same time or with very little difference in timing.
1722: 602:, the film was simultaneously released theatrically and online through its subscription video-on-demand (SVOD) service on October 16, 2015. 2330: 1944: 795:
formats (such as VHS, DVD, etc.) without being released in theaters first, thereby not taking into consideration the "theatrical window".
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became the first magnetic format in which movies could be enjoyed in institutions outside the theatre. Later that year, the first
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has allowed films to be broadcast to larger audiences, usually after the film is no longer being shown in theaters. In 1971
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owners, whose profits depend solely upon attendance and therefore benefit from keeping a movie available on their screens.
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This method also made it possible to screen films of various genre which may be illegal in one state but legal in another.
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for a short run before being re-released in theaters. It then returned to pay television before being made available for
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Fabrikant, Geri (April 16, 1980). "NBC Pays $ 5 Mil For Fox' 'Breaking Away' In Hopes Of Bolstering Its Ratings".
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14 weeks after the movie's release date (instead of the then usual 17) in order to avoid competition from the
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reportedly pushed to shrink the theatrical window in an attempt to make up for the substantial losses in the
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in which the latter agreed to distribute a number of major movies to the aforementioned VOD service before
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would be released on video on demand on September 3, one month before its theatrical release. The British
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feature-length films since the film's producers only made money on the initial sale of each film copy.
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market suffered since the 2004 sales peak. These attempts have encountered the firm opposition of
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stated that the theatrical window is working for the company and they had no plans to adjust it.
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Monet, Jack (May 1, 1985). "French Exhibs Spur Seizures Of HV Titles As Vid Battle Continues".
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In the standard process in 1979 in the United States, a movie was first released through
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A Theater Near You: Washington Theater Memorabilia from the collection of Robert Headley
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Movie Roadshows: A History and Filmography of Reserved-Seat Limited Showings, 1911-1973
533: 424: 285: 254: 78: 46: 323: 2458: 2410: 2302: 2045: 1996: 1974: 1685:"Disney releases Onward for digital purchase two weeks after its theatrical premiere" 1386: 1369: 1349: 1226: 791:", depending on media used for film distribution) occurs when a movie is released on 751:
Some films may be made specifically for non-theatrical formats, being released as a "
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for less than 8 weeks. There are a few movies every year that defy this rule, often
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services shortly after their theatrical release for a premium price. In July 2010
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Distributors license films to theaters granting the right to show the film for a
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picture" rented by an independent theater for a lump sum, and a lower-quality
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Gelman, Morrie (October 8, 1980). "Hirschfield: Stake In New Media Crucial".
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Lerman, Laurence (September 17, 2001). "Independents' 'Bread and Butter'".
1603:"Disney Soothes Exhibitors, Says It Loves Theaters Just As Much As Disney+" 1401: 922: 1807:"AMC Theatres boss criticizes Warner Bros. for HBO Max 2021 release plans" 673: 2275: 621: 305: 243: 368:(Edison Trust) in 1915, there were two main forms of film distribution: 77:). For commercial projects, film distribution is usually accompanied by 2179: 1544:"Relativity Media To Stream Movies On Netflix Instead Of Premium Cable" 883: 811: 787: 593: 548: 454:
Simultaneous release approaches have gained both praise, with investor
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for purchase 12 days after theatrical release, Warner Bros. releasing
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movies are also utilizing new release strategies. In 2009, the movie
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Avg. number of movies watched in cinemas in 2013 per person per year
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Hurwitz (March 3, 2015). "Netflix to stream 'Beasts of No Nation'".
1064:"The Early Film Business - Distribution: States Rights or Road Show" 1519:"Netflix Forgoes Wide Release for Martin Scorsese's 'The Irishman'" 1183: 1241: 522:
announced it would be putting out the DVD and Blu-ray versions of
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one month later. In August 2010, it was announced that the movie
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claiming it could potentially destroy the "magic" of moviegoing.
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AMC, largest cinema chain in US, announces boycott of Universal
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for purchase 15 days after theatrical release and streaming on
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Universal and AMC are quarreling: What it says about Hollywood
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Greenberg, James (October 25, 1983). "Exhibs Eyeing Future".
1313:"Ask FCC To Ban Theatre Pix On TV Til Cable Gets 1st Crack". 605:
In late 2018, five of the major Hollywood studios, including
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D'Alessandro, Anthony; Tartaglione, Nancy (March 23, 2021).
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markets (cinema, home video, TV, etc.) at different times.
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upon completion may be distributed through these markets.
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thus do not receive substantial investment or promotion.
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Epics, Spectacles, and Blockbusters: A Hollywood History
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theatrical release. With the advent of home video, the
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premiered on VOD systems on October 1, and received a
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has also undergone the same release timetable. After
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Typically, one film is the featured presentation (or
483:(2005) by James Erskine & Danny McCullough, and 2378: 2316: 2246: 2188: 2133: 2054: 1960: 1481:"Disney and UK theater chain reach deal on 'Alice'" 1848:theatrical exclusivity at Cineworld's Regal chain. 1626: 1624: 1622: 1289: 707:purchases simultaneous to its theatrical release. 845:Eyes and Ears of God: Video Surveillance of Sudan 469:Among relevant simultaneous release attempts are 1708:AMC bans Universal films from its theaters over 1429:Lauren A.E. Schuker; Ethan Smith (22 May 2010). 1163:"Movie Studios Push to Unlock VHS Release Dates" 1161:Ethan Smith; Lauren Cathode (12 February 2010). 1653: 1651: 1384:"U.S. Suppliers Irked By Ruling On HV Window". 693:stated it would no longer screen films made by 27:Making a motion picture available to the public 646:for rental 21 days after theatrical release, 1938: 8: 1094:. Wayne State University Press. p. 24. 596:bought the worldwide distribution rights to 1260:"Director Warns of Big Screens' Extinction" 1000:"Koreans are No. 1 moviegoers in the world" 2185: 1945: 1931: 1923: 1219: 1217: 1057: 1055: 1053: 475:(2006) by Academy Award-winning director 1199: 1197: 1178: 1176: 777:A direct-to-video release (also called " 96: 1424: 1422: 1362: 1360: 1083: 1081: 914: 1500: 1490: 1479:Reuters Editorial (19 February 2010). 1242:"Mark Cuban's distribution revolution" 1156: 1154: 1152: 1088:Hall, Sheldon; Neale, Stephen (2010). 874:Counterprogramming (film distribution) 662:18 days after theatrical release, and 500:National Association of Theatre Owners 423:(theatrical window), then released to 1270:from the original on January 27, 2013 1015: 1013: 7: 810:Feature films released directly to 720:simultaneously in theaters and on 676:29 days after theatrical release. 493:Shrinking of the theatrical window 25: 1912:21 (38): Section: Video Premieres 253:). Before the 1970s, there were " 2438: 1683:Gartenberg, Chaim (2020-03-20). 1302:from the original on 2022-01-11. 1210:. February 28, 1979. p. 17. 858: 650:and Columbia Pictures releasing 322: 211: 188: 165: 142: 119: 39:film distribution and exhibition 1431:"Hollywood Eyes Shortcut to TV" 947:McNulty, Timothy (2005-06-19). 257:s"; typically, a high-quality " 1725:theguardian.com April 29, 2020 1450:"'Alice' stirs more exhib ire" 1319:. October 9, 1974. p. 57. 970:"Pre-Nickelodeon/ Nickelodeon" 615:Disney bought 21st Century Fox 366:Motion Picture Patents Company 1: 1747:Rubin, Rebecca (2020-11-18). 1601:Lindahl, Chris (2020-02-04). 802:filmmakers and distributors. 1772:Swisher, Kara (2020-12-04). 380:salesperson, typically on a 364:Prior to the decline of the 232:theatrical rental rental fee 223: 200: 177: 154: 131: 1402:"Theatrical Release Window" 1390:. July 16, 1985. p. 1. 1066:. Cobblestone Entertainment 714:announced it would release 628:COVID-19 pandemic influence 360:Pre-studio era film release 273:) and paid advertisements. 65:(including physical media, 2486: 1576:Lang, Brent (2017-02-23). 1184:"Hollywood's death spiral" 923:"Tally's Electric Theatre" 770: 747:Other distribution methods 574:limited theatrical release 45:, who would determine the 2434: 1862:"Spending on DVDs up 10%" 951:. Pittsburgh Post-Gazette 767:Straight-to-video release 1128:. McFarland. p. 9. 1122:Holston, Kim R. (2012). 1045:Broadcasting & Cable 562:Producers of relatively 401:(1914) and the American 300:(older formats include: 109:Number of movies viewed 1737:cnbc.com April 30, 2020 703:was made available for 355:Theatrical distribution 1892:"DVD Exclusive Online" 1523:The Hollywood Reporter 1062:J.A. Aberdeen (2005). 1043:"Timeline/Fun Facts," 569:The House of the Devil 486:The Road to Guantanamo 2153:Principal photography 827:The Cult of Sincerity 771:Further information: 732:criticized the plan. 404:The Birth of a Nation 75:broadcast syndication 63:personal home viewing 2391:Guerrilla filmmaking 2365:Digital distribution 2308:Digital intermediate 2148:Cinematic techniques 1298:. 19 February 2010. 889:Digital distribution 821:Zeitgeist: The Movie 551:secured a deal with 538:digital sell-through 445:simultaneous release 439:Simultaneous release 2113:Production schedule 1872:on February 8, 2013 1713:CNN, April 29, 2020 1460:on February 5, 2013 1448:Pamela McClintock. 1435:Wall Street Journal 1167:Wall Street Journal 818:platforms include: 599:Beasts of No Nation 529:Alice in Wonderland 505:Major movie studios 276:The development of 99: 71:television programs 2426:First-dollar gross 1778:The New York Times 1503:has generic name ( 1248:. 24 October 2005. 710:In November 2020, 695:Universal Pictures 678:Sonic the Hedgehog 460:M. Night Shyamalan 236:first-run theaters 97: 2465:Film distribution 2452: 2451: 2242: 2241: 2118:Shooting schedule 1710:Trolls World Tour 1264:Los Angeles Times 717:Wonder Woman 1984 700:Trolls World Tour 686:The Invisible Man 643:The Invisible Man 634:COVID-19 pandemic 477:Steven Soderbergh 352: 351: 228: 227: 31:Film distribution 16:(Redirected from 2477: 2443: 2442: 2441: 2396:Development hell 2326:Film distributor 2229:Costume designer 2206:Daily production 2186: 2180:Dailies (rushes) 2175:Daily call sheet 2103:Production board 2064:Script breakdown 1947: 1940: 1933: 1924: 1913: 1906: 1900: 1899: 1894:. Archived from 1888: 1882: 1881: 1879: 1877: 1868:. 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Index

Release window
film distributor
marketing
release strategy
movie theater
television
personal home viewing
video-on-demand
television programs
broadcast syndication
film promotion
nickelodeons
South Korea
United States
Australia
France
India
theatrical rental rental fee
first-run theaters
limited-release
ABN AMRO
feature film
double feature
"B picture"
trailers
television
U-Matic
videocassettes
home media
VHS

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