64:. Rethink made news by offering a money-back guarantee in the form of a five percent rebate to be earned based on client-set criteria. They also launched Rethink Beer to demonstrate their branding abilities. The product was available in BC and Alberta until 2003.
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The agency was also ranked by
Strategy Magazine as the most award-winning agency in Canada in 2008 and 2009. Partners and co-creative directors Staples and Grais were ranked the most awarded creative directors in 2006, 2008 and 2009 in the same surveys.
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Staples, Grais and
Shepansky opened Rethink with no staff and no clients. In December 1999 they won the Dominion Grocery Store account in Ontario and the
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Vancouver). Staples was the national creative director of that agency; Grais was the creative director and
Shepansky was the director of client services.
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The agency was founded on
November 1, 1999, by Chris Staples, Ian Grais and Tom Shepansky. All three were formerly employed at Palmer Jarvis DDB (now
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On April 5, 2010, Rethink opened an office in
Toronto, headed by partner and managing director Pema Hegan and creative director Dre Labre.
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The agency currently handles advertising, design and online work for a range of local, regional and national clients. These include
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In their first year of operation the agency grew to 20 people and was featured on the CBC-TV business program
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Rethink clients Coast
Capital Savings and Mr. Lube were named Marketers of the Year by the BC Chapter of the
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Rethink was named Canada's Agency of the Year three times: first in
November 2003 by
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147:"Chris Staples of Rethink Advertising Reimagines Vancouver Advertising"
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40:
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462:"Top creative directors: Ian Grais and Chris Staples of Rethink"
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Hunter, Jennifer (22 November 1999). "Shaking up the ad world".
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480:"Coast Capital Savings wins BCAMA 'Marketer of the Year' Award"
443:"Top Creative Directors: Rethink's Chris Staples and Ian Grais"
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Lazarus, Eve (24 November 2003). "Rethink's Fresh
Obsession".
418:"Top Creative Directors: Ian Grais, Chris Staples, Rethink"
482:(Press release). Coast Capital Savings. 18 July 2006
416:Williams, Natalie; Spevick, David (February 2006).
223:Folb, Mikala (26 November 1999). "The ad lib".
525:"Rethink moves East, opening a Toronto office"
19:is an independent advertising agency based in
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341:"Top agency: Rethink thinks local, wins big"
57:account nationally, in English and French.
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241:Prendiville Roux, Julie (May–June 2007).
375:"Rethink is the 2019 Agency of the Year"
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313:"Rethink named lead agency for WestJet"
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101:Science World at TELUS World of Science
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502:"Mr. Lube wins marketer of the year"
267:Williams, Natalia (December 2006).
114:in December 2006 and October 2019.
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110:, and a second and third time by
125:in 2006 and 2008 respectively.
288:"IKEA picks Rethink as new AOR"
212:. Season 17. September 1, 2001.
568:Advertising agencies of Canada
523:Lazarus, Eve (March 8, 2010).
508:. 25 June 2008. Archived from
460:Toane, Carey (February 2009).
339:Toane, Carey (February 2009).
183:Lazarus, Eve (24 March 2003).
123:American Marketing Association
1:
373:Horn, Jennifer (2019-10-31).
563:Companies based in Vancouver
145:Chong, Kevin (3 June 2009).
77:Molson Coors Brewing Company
153:. Vancouver. Archived from
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225:Canadian Business Magazine
449:. Toronto. February 2008.
405:. Toronto. February 2008.
311:Kolm, Josh (2018-04-04).
286:Kolm, Josh (2017-06-13).
191:. Toronto. Archived from
103:, and Weston Bakeries.
548:Rethink Communications
17:Rethink Communications
399:"Top Agency: Rethink"
157:on 16 September 2009.
85:Coast Capital Savings
55:A&W Food Services
269:"The Rethink Effect"
195:on 17 November 2009.
73:Shaw Communications
360:Marketing Magazine
247:Communication Arts
189:Marketing Magazine
170:Maclean's Magazine
108:Marketing Magazine
506:The Vancouver Sun
466:Strategy Magazine
447:Strategy Magazine
422:Strategy Magazine
403:Strategy Magazine
345:Strategy Magazine
273:Strategy Magazine
206:"Venture (CBC)".
112:Strategy Magazine
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528:. Retrieved
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151:BC Business
81:IKEA Canada
557:Categories
530:2019-09-21
468:. Toronto.
384:2019-12-19
362:. Toronto.
347:. Toronto.
322:2019-12-20
297:2019-12-19
275:. Toronto.
227:. Toronto.
172:. Toronto.
132:References
243:"Rethink"
21:Vancouver
379:strategy
317:strategy
292:strategy
97:Playland
93:Mr. Lube
37:Montreal
486:18 July
209:Venture
89:WestJet
62:Venture
33:Ontario
29:Toronto
41:Quebec
488:2006
429:2009
35:and
83:,
48:DDB
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