627:
208:
308:
In 1975, the new owners were getting ready to sell or shut down the business. John Brooks, who stayed through the Irving Drew years as plant manager, bought the business back for $ 640,000, re-establishing The
William Brooks Shoe Company in Nelsonville. John Brooks then brought his son, Mike Brooks,
285:
The company originally employed 50 to 100 workers with a production rate of 300 pairs of shoes per day. With a newly constructed addition and the installation of more equipment, by the mid-1930s the factory employed 225 people and production output increased to more than 2,000 pairs per day. During
312:
As the company struggled in the early 1980s, the shoe market bounced back, and in 1983, the company began marketing occupational shoes, such as those worn by police officers and mail carriers, under the Rocky brand. It opened up new markets and new distribution methods. Sales rose and in 1988, the
316:
Two years after the retirement of John Brooks in 1991, his son, Mike Brooks took the company public, spending nearly three-quarters of a million dollars in the process, changing the name to Rocky Shoes & Boots and initiating the company's initial public offering.
305:. His nephew, John Brooks, who had worked in the plant full-time since age 17, attempted to make a play for the family-run business, but his efforts were rebuffed. William Brooks refused to sell, telling his nephew the shoe industry had no future.
309:
into the business as a product designer and manager. In 1977, Mike Brooks won an award for what now is called the original "Rocky boot," and the company paid $ 1,000 for a trademark and launched the Rocky brand.
324:
on
December 6, 2004, for $ 87.7 million in cash and roughly $ 10 million in stock. The move brought Georgia Boot, Durango, and Lehigh Safety Shoes brands into Rocky's fold and added a licensed footwear brand in
254:, is a company which designs, develops, manufactures, and markets outdoor, work, western and military footwear, and other outdoor and work apparel and accessories. The company was founded in 1932 in
282:
when Godman Shoe Co. of
Columbus went bankrupt. In search of opportunity, the brothers set up shop in a rent-free factory with lent equipment and what would eventually become Rocky Brands was born.
518:
332:
In 2006, Rocky Shoes & Boots changed its name to Rocky Brands, Inc. Following the name change Rocky Brands acquired comfort footwear
Zumfoot shoes and Michelin footwear.
647:
358:
In 2009, Rocky Brands formed the not-for-profit philanthropic organization Rocky
Community Improvement Fund (RCIF), which maintains an endowment and awards grants.
657:
642:
662:
286:
the 1940s and 1950s business continued to grow. While supplying more than one million pairs of shoes and boots for military conflicts such as
672:
346:'s performance and lifestyle footwear business for $ 230 million, including The Original Muck Boot Company, the neoprene boot brand
652:
543:
667:
570:
321:
468:
270:
In 1932, William Brooks, joined by his brother F. M. "Mike" Brooks, founded The
William Brooks Shoe Company in
160:
339:
for $ 11 million. In 2015, Creative
Recreation's original owner Rich Cofinco was made creative director.
336:
412:
212:
64:
271:
255:
126:
548:
297:
But in 1958, William Brooks decided to sell the business to the Irving Drew Shoe
Company of
279:
298:
626:
571:"Rocky Brands to Acquire Original Muck Boot Company and Xtratuf | SGB Media Online"
38:
636:
59:
46:
602:
287:
493:
17:
442:
291:
584:
343:
187:
182:
153:
77:
386:
544:"Rocky Brands to buy fashionable footwear business Creative Recreation"
347:
326:
294:, the company built key relationships with leading footwear retailers.
81:
55:
302:
275:
259:
177:
620:
370:
magazine's Plus Award in the work footwear category for 2010.
350:, as well as the Servus, NEOS and Ranger footwear brands.
236:
519:"Rocky Brands adds Creative Recreation to footwear line"
335:
In
February 2014 the company acquired Los Angeles based
262:, and still maintains its corporate headquarters there.
231:
221:
202:
170:
143:
133:
122:
105:
87:
73:
44:
34:
313:company reached $ 20 million in annual revenue.
413:"Rocky Brands, Inc. - Company Profile Snapshot"
8:
29:
436:
434:
625:
278:. Both men had lost their jobs during the
28:
494:"US: Rocky Shoes announces name change"
378:
648:Clothing companies established in 1932
658:Manufacturing companies based in Ohio
387:"RCKY: Profile for Rocky Brands, Inc"
7:
643:Shoe companies of the United States
585:"Rocky Community Improvement Fund"
25:
320:Rocky Shoes & Boots acquired
467:W.D. Crotty (December 7, 2004).
207:
206:
342:In 2021, Rocky Brands acquired
663:Companies listed on the Nasdaq
1:
469:"Rocky Shoe's Knockout Punch"
252:Rocky Shoes & Boots, Inc.
673:1932 establishments in Ohio
93:; 92 years ago
689:
417:Wright Investors' Service
653:Outdoor clothing brands
65:Russell 2000 Component
603:"Footwear Plus Award"
250:, formerly known as
139:U.S., Canada, Europe
668:Athens County, Ohio
589:Footwear Plus Award
573:. January 25, 2021.
523:athensmessenger.com
337:Creative Recreation
223:Number of employees
31:
366:Rocky was awarded
248:Rocky Brands, Inc.
115:F.M. "Mike" Brooks
30:Rocky Brands, Inc.
18:Rocky Brands, Inc.
245:
244:
127:Nelsonville, Ohio
16:(Redirected from
680:
629:
624:
623:
621:Official website
607:
606:
599:
593:
592:
581:
575:
574:
567:
561:
560:
558:
556:
549:Business Journal
540:
534:
533:
531:
529:
515:
509:
508:
506:
504:
490:
484:
483:
481:
479:
464:
458:
457:
455:
453:
438:
429:
428:
426:
424:
409:
403:
402:
400:
398:
383:
280:Great Depression
241:
238:
216:
210:
209:
101:
99:
94:
32:
21:
688:
687:
683:
682:
681:
679:
678:
677:
633:
632:
619:
618:
615:
610:
601:
600:
596:
583:
582:
578:
569:
568:
564:
554:
552:
542:
541:
537:
527:
525:
517:
516:
512:
502:
500:
492:
491:
487:
477:
475:
473:The Motley Fool
466:
465:
461:
451:
449:
443:"Sole Survivor"
440:
439:
432:
422:
420:
411:
410:
406:
396:
394:
385:
384:
380:
376:
364:
356:
268:
235:
224:
211:
198:
166:
146:
136:
118:
97:
95:
92:
69:
49:
23:
22:
15:
12:
11:
5:
686:
684:
676:
675:
670:
665:
660:
655:
650:
645:
635:
634:
631:
630:
614:
613:External links
611:
609:
608:
594:
576:
562:
535:
510:
498:Just-Style.com
485:
459:
430:
404:
391:Yahoo! Finance
377:
375:
372:
363:
360:
355:
352:
267:
264:
243:
242:
233:
229:
228:
225:
222:
219:
218:
215:259.54 million
204:
200:
199:
197:
196:
193:
190:
185:
180:
174:
172:
168:
167:
165:
164:
159:Jason Brooks (
157:
149:
147:
144:
141:
140:
137:
134:
131:
130:
124:
120:
119:
117:
116:
113:
112:William Brooks
109:
107:
103:
102:
89:
85:
84:
75:
71:
70:
68:
67:
62:
52:
50:
45:
42:
41:
36:
24:
14:
13:
10:
9:
6:
4:
3:
2:
685:
674:
671:
669:
666:
664:
661:
659:
656:
654:
651:
649:
646:
644:
641:
640:
638:
628:
622:
617:
616:
612:
604:
598:
595:
590:
586:
580:
577:
572:
566:
563:
551:
550:
545:
539:
536:
524:
520:
514:
511:
499:
495:
489:
486:
474:
470:
463:
460:
448:
444:
437:
435:
431:
418:
414:
408:
405:
392:
388:
382:
379:
373:
371:
369:
368:Footwear Plus
361:
359:
353:
351:
349:
345:
340:
338:
333:
330:
328:
323:
318:
314:
310:
306:
304:
300:
295:
293:
289:
283:
281:
277:
273:
265:
263:
261:
257:
253:
249:
240:
234:
230:
226:
220:
214:
205:
201:
195:Western boots
194:
191:
189:
186:
184:
181:
179:
178:Hunting boots
176:
175:
173:
169:
162:
158:
155:
152:Mike Brooks (
151:
150:
148:
142:
138:
132:
128:
125:
121:
114:
111:
110:
108:
104:
90:
86:
83:
79:
76:
72:
66:
63:
61:
57:
54:
53:
51:
48:
43:
40:
37:
33:
27:
19:
597:
588:
579:
565:
553:. Retrieved
547:
538:
526:. Retrieved
522:
513:
501:. Retrieved
497:
488:
476:. Retrieved
472:
462:
450:. Retrieved
446:
421:. Retrieved
416:
407:
395:. Retrieved
390:
381:
367:
365:
357:
354:Philanthropy
341:
334:
331:
319:
315:
311:
307:
296:
288:World War II
284:
269:
251:
247:
246:
227:1,600 (2008)
192:Work apparel
123:Headquarters
35:Company type
26:
555:February 7,
528:February 7,
503:October 27,
478:October 27,
452:October 27,
441:John Case.
423:October 27,
397:October 27,
322:EJ Footwear
272:Nelsonville
256:Nelsonville
237:rockybrands
135:Area served
637:Categories
374:References
292:Korean War
188:Work boots
145:Key people
344:Honeywell
299:Lancaster
47:Traded as
290:and the
171:Products
154:chairman
78:Footwear
74:Industry
447:Inc.com
348:Xtratuf
327:Dickies
266:History
232:Website
203:Revenue
183:Apparel
106:Founder
96: (
88:Founded
82:apparel
58::
419:. 2008
393:. 2008
362:Awards
217:(2008)
129:, U.S.
56:Nasdaq
39:Public
557:2015
530:2015
505:2008
480:2008
454:2008
425:2008
399:2008
303:Ohio
276:Ohio
260:Ohio
239:.com
213:US$
98:1932
91:1932
60:RCKY
329:.
161:CEO
639::
587:.
546:.
521:.
496:.
471:.
445:.
433:^
415:.
389:.
301:,
274:,
258:,
80:,
605:.
591:.
559:.
532:.
507:.
482:.
456:.
427:.
401:.
163:)
156:)
100:)
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.