115:, Rice started a gym in Salt Lake City in 1952, eventually growing into Health Industries, known as European Health Spas Inc., with nearly 200 locations and more than a half-million members by the 1970s. At the time, it was the largest health club chain in the world and the first of its kind in the United States. He sold the company in 1974 but later became chairman, president, and chief executive officer of Spa Fitness Centers Inc. Rice played a key role in lobbying for legislation in 1981 to prevent deceitful practices by gyms.
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Rice (chairman of the board), along with Howard Newson (president) and George
Stevens (vice president of finance), in the mid-1980s, took Spa Lady USA and Spa Lady Corporation public. Both corporations owned and operated health facilities on the East Coast. David Gladstone of Allied Capital
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133:In November 2006, Rice was inducted into the
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174:"Laureates' Biographies: Robert L. Rice"
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162:. (Salt Lake City, Utah). p. A10.
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154:Cortez, Marjorie (July 29, 1998).
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