261:
1285:
299:, to satisfy the demand of the large number of Puerto Ricans who had started to migrate there in those years. This was followed by expanding its market to the Caribbean area. In the 1960s, the company added new technology, marketing plans, and management turning "Rovira" into a household name among consumers in Puerto Rico. Also in the 1960s, the company expanded its marketing into areas in the United States beyond the East Coast.
465:
395:
Corporation sued Rovira alleging illegal used of the words "export sodas" in its labels. The U.S. Court of
Appeals decided in favor of Rovira stating that in the minds of Puerto Rican consumers the words "export soda" had come to be associated with the particular type of craker sold by Rovira. The
302:
In the 2000s a company spinoff, Rovira Foods, Inc., was established to respond to the growing sales and distribution business in Puerto Rico. It represents the "Rovira" crackers and "Eric’s" snacks brand names in addition to over 10 different product brands in the United States, Spain and
1763:
539:
700:
1768:
260:
366:
As a private, family business, the company's board of directors consists of Rafael Luis Rovira, president, and
Frances Rovira, Carlos Juan Rovira, and José Antonio Rovira, board members.
295:
sector, near
Avenida Las Americas. The new facility provided 50,000 square feet of space. In the early 1950s, further growth allowed the company to start marketing its products to the
1730:
1023:
1451:
29:
1082:
581:
567:
1456:
1988:
1978:
1748:
1608:
1968:
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747:
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1973:
908:
338:. This move is intended to "improve efficiency and production capacity to solidify position as the most important cracker manufacturer in Puerto Rico."
1714:
1681:
1333:
280:, JosĂ© MarĂa Rovira’s son, joined the Company and started the transformation into a crackers manufacturer. During the next decade, and throughout the
1914:
1691:
450:
1446:
1431:
1426:
1993:
1582:
1099:
1062:
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291:
and, in the same year, it built new manufacturing facilities in Ponce. In 1952 it moved from its original location in downtown Ponce to the
1783:
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The company has 43% of the cracker business market share of the Island. International exports account for 32% of the company's sales.
1899:
544:
Sandra Torres Guzmán. La Perla del Sur. Ponce, Puerto Rico. 21 August 2012. Year 30. Issue 1499. Page 26. Retrieved 22 August 2012.
28:
1753:
1249:
996:
449:
Jose Miguel Rovira, the son of founder Jose Maria Rovira and first Ponce-born member of the Rovira family is honored at Ponce's
1709:
1562:
1552:
1532:
296:
1313:
1308:
1144:
1055:
310:
In 2009, the company invested $ 25 million in a new 100,000 square feet corporate facility in the
Mercedita sector of Barrio
314:
in Ponce. The company had been operating from a facility one-third that size located in the Cuatro Calles sector of barrio
1484:
1436:
1239:
1149:
929:
Bryan A. Garner. A dictionary of modern legal usage. Oxford
University Press. 1995. Page 383. Retrieved 23 December 2011.
1983:
1499:
1421:
1179:
852:
Zenaida Ramos Ramos and Angel L. Vázquez. El Vocero. San Juan, Puerto Rico. 1 December 2011. Retrieved 23 December 2011.
838:
Zenaida Ramos Ramos and Angel L. Vázquez. El Vocero. San Juan, Puerto Rico. 1 December 2011. Retrieved 23 December 2011.
642:
Zenaida Ramos Ramos and Angel L. Vázquez. El Vocero. San Juan, Puerto Rico. 1 December 2011. Retrieved 23 December 2011.
558:
Zenaida Ramos Ramos and Angel L. Vázquez. El Vocero. San Juan, Puerto Rico. 1 December 2011. Retrieved 23 December 2011.
530:
Zenaida Ramos Ramos and Angel L. Vázquez. El Vocero. San Juan, Puerto Rico. 1 December 2011. Retrieved 23 December 2011.
516:
Zenaida Ramos Ramos and Angel L. Vázquez. El Vocero. San Juan, Puerto Rico. 1 December 2011. Retrieved 23 December 2011.
502:
Zenaida Ramos Ramos and Angel L. Vázquez. El Vocero. San Juan, Puerto Rico. 1 December 2011. Retrieved 23 December 2011.
1542:
1504:
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1323:
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1204:
1134:
334:, Rovira Biscuit Corporation now also operates out of a new facility located on the outskirts of Ponce, close to
1234:
903:
1328:
705:
Carmen Cila RodrĂguez La Perla del Sur. Ponce, Puerto Rico. 24 April 2013. Page 10. Retrieved 30 April 2013.
1557:
1547:
307:. From this point forward, Rovira Biscuits Corporation, became the manufacturing arm of Rovira Foods, Inc.
1396:
1391:
331:
327:
264:
Main entrance to the new facilities of Rovira
Biscuits Corporation in Barrio Sabanetas, Ponce, Puerto Rico
249:
241:
847:
833:
637:
553:
525:
511:
497:
915:
Nos. 79-1483, 79-1484. United States Court of
Appeals for the First Circuit. Retrieved 23 December 2011.
335:
277:
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1209:
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1033:
1028:
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470:
237:
93:
76:
1932:
1894:
1603:
1527:
1224:
1094:
924:
358:
every day in its manufacturing of crackers at its 100,000 square feet manufacturing facility.
287:
In 1947, the company became a legally registered corporation in Puerto Rico under the name of
245:
1937:
1844:
1801:
281:
1874:
1284:
1947:
1864:
1806:
1590:
1373:
1368:
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39:
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225:
183:
158:
1962:
1839:
1816:
1199:
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1942:
1791:
1343:
1139:
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315:
232:
crackers. The company's headquarters are located in
Urbanizacion La Ceiba, barrio
894:
El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.
873:
El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.
824:
El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.
775:
El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.
754:
El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.
663:
El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.
628:
El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.
607:
El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.
1479:
1189:
1154:
221:
110:
80:
1811:
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905:
624 F.2d 366 (207 U.S.P.Q. 465) KEEBLER COMPANY v. ROVIRA BISCUIT CORPORATION.
460:
967:
954:
798:
784:
728:
714:
686:
672:
272:
immigrant JosĂ© MarĂa Rovira Viza purchased a small bakery on calle Villa, in
1164:
803:
Rovira
Biscuits Corporation. Ponce, Puerto Rico. Retrieved 23 December 2011.
789:
Rovira
Biscuits Corporation. Ponce, Puerto Rico. Retrieved 23 December 2011.
733:
Rovira Biscuits Corporation. Ponce, Puerto Rico. Retrieved 23 December 2011.
719:
Rovira Biscuits Corporation. Ponce, Puerto Rico. Retrieved 23 December 2011.
691:
Rovira Biscuits Corporation. Ponce, Puerto Rico. Retrieved 23 December 2011.
677:
Rovira Biscuits Corporation. Ponce, Puerto Rico. Retrieved 23 December 2011.
233:
114:
1129:
228:
branded by the same name. The company is well known for its production of
1303:
382:
Frances M. Rovira, President & CEO, Rovira Foods, Inc. (distribution)
97:
1124:
392:
981:
884:
El Grupo Rovira se prepara para permanecer en el mercado 80 años más.
863:
El Grupo Rovira se prepara para permanecer en el mercado 80 años más.
814:
El Grupo Rovira se prepara para permanecer en el mercado 80 años más.
765:
El Grupo Rovira se prepara para permanecer en el mercado 80 años más.
744:
El Grupo Rovira se prepara para permanecer en el mercado 80 años más.
653:
El Grupo Rovira se prepara para permanecer en el mercado 80 años más.
618:
El Grupo Rovira se prepara para permanecer en el mercado 80 años más.
597:
El Grupo Rovira se prepara para permanecer en el mercado 80 años más.
304:
376:
Carlos Juan Rovira, President & CEO, Rovira Biscuit Corporation
1274:
1269:
355:
311:
269:
268:
The company began in Puerto Rico in 1929 when company founder and
259:
206:
49:
985:
130:
284:, the company expanded its product offerings and facilities.
1283:
400:
was won on the basis that "Rovira's affirmative defense of
326:
In addition to its new facility near the intersection of
379:
José Antonio Rovira, Director of Corporate Development
240:, and its main production facilities are located on
1913:
1830:
1782:
1729:
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1627:
1581:
1518:
1465:
1382:
1294:
1115:
202:
192:
182:
172:
164:
154:
120:
104:
87:
71:
63:
55:
45:
35:
997:
354:The company uses 150,000 pounds (75 tons) of
8:
318:. The new facility operates 24 hours a day.
21:
1457:Panteón Nacional Román Baldorioty de Castro
943:TravelPonce.com Retrieved 23 December 2011.
1004:
990:
982:
27:
20:
373:Rafael Luis Rovira, Chairman of the Board
369:The leadership structure is as follows:
1989:Food and drink companies of Puerto Rico
1979:Privately held companies of Puerto Rico
490:
404:was not barred by the federal rules."
248:, just south of the intersection with
1969:Companies based in Ponce, Puerto Rico
1657:Parque Familiar Julio Enrique Monagas
1475:Ponce Hilton Golf & Casino Resort
541:Dan cátedra de empresarismo familiar.
7:
1715:Hospital Oncológico Andrés Grillasca
1447:Museo del Autonomismo Puertorriqueño
1407:Centro Ceremonial IndĂgena de Tibes
702:Consorcio reconoce a empresa local.
1974:1929 establishments in Puerto Rico
1722:Steven Anthony Children's Hospital
849:Dramatizan “¡a galletazo limpio!”.
835:Dramatizan “¡a galletazo limpio!”.
639:Dramatizan “¡a galletazo limpio!”.
555:Dramatizan “¡a galletazo limpio!”.
527:Dramatizan “¡a galletazo limpio!”.
513:Dramatizan “¡a galletazo limpio!”.
499:Dramatizan “¡a galletazo limpio!”.
451:Park of Illustrious Ponce Citizens
14:
1480:Holiday Inn & Tropical Casino
1427:Museo de la Música Puertorriqueña
1754:Ponce Health Sciences University
1672:Parque Urbano Dora ColĂłn Clavell
1442:Museo de la Arquitectura Ponceña
463:
1759:Pontificia Universidad CatĂłlica
1563:Nightlife in Ponce, Puerto Rico
1553:Festival Nacional de la Quenepa
1329:Playa del Club Náutico de Ponce
297:East Coast of the United States
1485:Ponce Plaza Hotel & Casino
1:
1994:Companies established in 1929
1662:Parque Luis A. "Wito" Morales
1437:Museo de la Historia de Ponce
137:, vice president Export Sales
1764:PUCPR School of Architecture
1533:Feria de ArtesanĂas de Ponce
1500:Hotel Ponce Intercontinental
1422:Museo de la Masacre de Ponce
252:exit in Ponce, Puerto Rico.
1543:Fiesta Nacional de la Danza
586:Retrieved 23 December 2011.
572:Retrieved 23 December 2011.
215:Rovira Biscuits Corporation
207:Rovira Biscuits Corporation
22:Rovira Biscuits Corporation
2010:
1774:Universidad de Puerto Rico
1749:Universidad Interamericana
1667:Parque Pedro Albizu Campos
1573:Cruce a Nado Internacional
1412:Museo Hacienda Buena Vista
1281:
289:Rovira Biscuit Corporation
1019:
26:
1739:Ana G. MĂ©ndez University
1647:Parque del Tricentenario
1619:Concha AcĂşstica de Ponce
1402:Museo Castillo Serrallés
16:Puerto Rican corporation
1652:Parque EcolĂłgico Urbano
1558:Bienal de Arte de Ponce
428:Tempting Snack Crackers
1719:Hospital San CristĂłbal
1637:Parque de la AboliciĂłn
1397:Museo Parque de Bombas
1392:Museo de Arte de Ponce
1288:
940:Commerce and Business.
890:19 August 2014 at the
869:19 August 2014 at the
820:19 August 2014 at the
771:19 August 2014 at the
750:19 August 2014 at the
659:19 August 2014 at the
624:19 August 2014 at the
603:19 August 2014 at the
416:Export Sodas, Integral
342:Sales and market share
265:
244:southbound, in barrio
67:JosĂ© MarĂa Rovira Viza
1287:
968:18.02167°N 66.57444°W
263:
1744:Caribbean University
1614:Teatro Vicente Murga
1548:DĂa Mundial de Ponce
1452:Museo Biblioteca RHC
911:7 April 2012 at the
479:Puerto Rican cuisine
1984:Puerto Rican brands
1769:PUCPR School of Law
1609:Teatro Antono Paoli
1596:Teatro Fox Delicias
1538:Ponce Jazz Festival
973:18.02167; -66.57444
964: /
174:Number of employees
148:José Antonio Rovira
89:Number of locations
23:
1705:Hospital San Lucas
1677:Plaza Las Delicias
1642:Parque de la Ceiba
1600:Ponce Towne Center
1289:
1013:Ponce, Puerto Rico
471:Puerto Rico portal
419:Export Sodas, Lite
278:José Miguel Rovira
266:
238:Ponce, Puerto Rico
224:that manufactures
188:Rovira Foods, Inc.
140:Carlos Juan Rovira
127:Rafael Luis Rovira
1956:
1955:
1710:Hospital Dr. Pila
1604:Caribbean Cinemas
1528:Carnaval de Ponce
1505:Solace by the Sea
1432:Museo del Deporte
1354:Guardia Costanera
276:Ponce. In 1937,
236:, in the city of
212:
211:
113:, United States,
2001:
1938:Cerro del Diablo
1417:Museo Casa Paoli
1215:Portugués Urbano
1006:
999:
992:
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978:
976:
975:
974:
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936:
930:
926:generic(al)ness.
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551:
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531:
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473:
468:
467:
466:
282:Second World War
31:
24:
2009:
2008:
2004:
2003:
2002:
2000:
1999:
1998:
1959:
1958:
1957:
1952:
1948:Cerro Maravilla
1933:Cerro del VigĂa
1909:
1826:
1807:Caja de Muertos
1778:
1725:
1686:
1623:
1591:Teatro La Perla
1577:
1514:
1461:
1378:
1339:Isla de Ratones
1290:
1279:
1185:Magueyes Urbano
1175:Machuelo Arriba
1111:
1015:
1010:
972:
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919:
913:Wayback Machine
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871:Wayback Machine
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822:Wayback Machine
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800:Rovira History.
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786:Rovira History.
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773:Wayback Machine
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730:Rovira History.
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716:Rovira History.
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674:Rovira History.
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425:Treats Crackers
410:
389:
364:
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258:
175:
146:
138:
133:
123:
107:
90:
83:
17:
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5:
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1961:
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1928:Peñón de Ponce
1925:
1923:Cerro de Punta
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1700:Hospital Damas
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1225:Quebrada LimĂłn
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1217:
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1202:
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1170:Machuelo Abajo
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1090:Transportation
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435:
432:
429:
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422:Vanilla Treats
420:
417:
414:
409:
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383:
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363:
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351:
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230:"export sodas"
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176:
173:
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168:$ 10 Million +
166:
162:
161:
156:
152:
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150:, board member
135:Frances Rovira
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1495:The Fox Hotel
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1200:Montes Llanos
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494:
491:
484:
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477:
476:
472:
461:
456:
454:
452:
444:
440:Crack'r Crums
439:
436:
434:100to en boca
433:
431:Tita Crackers
430:
427:
424:
421:
418:
415:
412:
411:
407:
405:
403:
399:
398:landmark case
394:
386:
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378:
375:
372:
371:
370:
367:
361:
359:
357:
349:
347:
341:
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333:
329:
321:
319:
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313:
308:
306:
300:
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293:Cuatro Calles
290:
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279:
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271:
262:
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44:
41:
38:
34:
30:
25:
19:
1943:Monte Jayuya
1905:San Patricio
1731:Universities
1510:Caribe Hotel
1344:Isla Cardona
1250:San Patricio
1140:Canas Urbano
949:
939:
934:
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920:
904:
899:
883:
878:
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857:
848:
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743:
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724:
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568:
563:
554:
549:
540:
535:
526:
521:
512:
507:
498:
493:
448:
413:Export Sodas
401:
390:
387:Legal battle
368:
365:
353:
345:
325:
309:
301:
292:
288:
286:
267:
229:
219:Puerto Rican
214:
213:
147:
139:
134:
126:
72:Headquarters
36:Company type
18:
1490:Hotel Meliá
1314:Las Salinas
1155:Coto Laurel
1083:Attractions
971: /
402:genericness
222:corporation
111:Puerto Rico
106:Area served
81:Puerto Rico
1963:Categories
1812:Morrillito
1682:La Guancha
1568:Las Justas
1369:Ensenadita
1334:La Guancha
1324:El MalecĂłn
1145:Capitanejo
1039:Government
959:66°34′28″W
583:Glassdoor.
569:Glassdoor.
485:References
362:Leadership
350:Production
122:Key people
1915:Mountains
1895:Portugués
1865:Cerrillos
1692:Hospitals
1245:San AntĂłn
1240:Sabanetas
1210:Portugués
1165:Guaraguao
1150:Cerrillos
1078:Landmarks
1034:Geography
1029:Education
1024:Buildings
956:18°1′18″N
322:Expansion
316:San AntĂłn
246:Sabanetas
234:San Anton
194:Divisions
144:President
115:Caribbean
1890:Pastillo
1880:Jacaguas
1870:Chiquito
1583:Theaters
1364:Carrucho
1349:PelĂcano
1304:El Tuque
1190:MaragĂĽez
1180:Magueyes
1056:Timeline
909:Archived
888:Archived
867:Archived
818:Archived
769:Archived
748:Archived
657:Archived
622:Archived
601:Archived
457:See also
408:Products
391:In 1980
274:downtown
226:crackers
159:Crackers
155:Products
98:Guaynabo
46:Industry
1885:Matilde
1845:Bayagán
1797:Ratones
1792:Cardona
1784:Islands
1384:Museums
1296:Beaches
1265:Tercero
1255:Segundo
1220:Primero
1195:Marueño
1117:Barrios
1105:Streets
1095:Airport
1073:Tourism
1051:History
437:Rositas
393:Keebler
270:Spanish
256:History
203:Website
165:Revenue
64:Founder
56:Founded
40:Private
1900:Prieto
1875:InabĂłn
1855:Bucaná
1850:Blanco
1832:Rivers
1822:Jueyes
1520:Events
1467:Hotels
1359:Blanca
1230:Quinto
1160:Cuarto
1130:Bucaná
1068:Sports
1063:People
1044:Mayors
445:Legacy
396:quasi-
305:Brazil
184:Parent
1860:Canas
1817:Gatas
1629:Parks
1374:Larga
1275:Vayas
1270:Tibes
1260:Sexto
1205:Playa
1135:Canas
1100:Roads
356:flour
332:PR-10
328:PR-52
312:Vayas
250:PR-52
242:PR-10
217:is a
96:(2),
94:Ponce
77:Ponce
1840:AnĂłn
1802:FrĂo
1235:Real
1125:AnĂłn
336:PR-2
330:and
59:1929
50:Food
131:CEO
100:(1)
1965::
453:.
178:50
142:,
129:,
79:,
1005:e
998:t
991:v
198:6
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