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In 1984 Ingersoll
Publications Company purchased the free weekly Suburban Journals of Greater St. Louis. In 1985 Ingersoll Publications Company chief executive Ralph Ingersoll II began planning to solidify its entrance into the St. Louis newspaper market. Ingersoll wanted to compete directly with the
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in 1986 gave him the opportunity to do just that. Ingersoll used high-risk junk bonds to raise millions of dollars to finance a number of newspaper acquisitions including the $ 20 million his company needed to launch the
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s circulation nonetheless fell short of the company's expectations in the critical month of April. The paper's business strategy backfired, cannibalizing ad revenues at its sister publication, the
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In 1988 Ingersoll
Publications purchased The Alton Telegraph and Mississippi Valley Offset, where the paper would be printed. Ingersoll Publications Company announced its
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earned much local notoriety for a full-tabloid-page headline which read "He Bit Hers, She Sued His", which had to do with a lawsuit by a woman against a man who bit her
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began publishing on
September 25 with Ingersoll as editor in chief. The paper was the first American metropolitan daily since
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was published in 1982. For the first three months of 1990, the newspaper claimed sales averaging over 100,000 a day. The
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competitor in March 1989. The tabloid newspaper would be modeled after other papers such as the
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began publishing on
September 25, 1989, but was never as competitive as the well-established
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Newspapers published in the
Midwestern United States stubs
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220:"St. Louis Sun Shuts Down After 7 Months"
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40:. Seven months after it started, the
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447:1990 disestablishments in Missouri
395:. You can help Knowledge (XXG) by
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274:"Ingersoll Cutting Costs At Chain"
218:Kramer, Staci D. (26 April 1990).
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314:finding aid at the
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112:See also
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