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with
Macedonian leaf, and 777 was made with Turkish tobacco, for example. The numeric ranges for State Express cigarettes were not the only available variants in the market at that time. Other mark names included My Darling and Astorias, available in export catalogues. In addition to the cigarette business, cigars and tobaccos were available in the State Express range. But by far the most successful of these was the Virginia tobacco blend of State Express 555, introduced in 1896. It went on to become Ardath's flagship brand.
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The Ardath
Tobacco Company Limited was originally located at 62 Leadenhall Street in London and called La Casa de Habana (The House of Havana) until 1895, when it changed its name to the present day version. It is said that Sir Albert Levy derived the name Ardath from a book of the same name written
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on 10 March 1896. The numerals (a series of triple numbers from 111 to 999) forming the other part of the trademark were registered under UK Registration No. 290529 on 18 February 1907. All of these numbers were used as different brands, each with a different blend or mix of tobacco: 444 was made
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cars from 1993 to 2004. (the actual 555 brand placement became less frequent in the 21st century, being dropped in 2005). The Subaru 22B has been speculated that its name came from 555 as 22B is its hexadecimal equivalent. For rallies where tobacco advertising was forbidden, the 555 logos were
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retained the rights of sale within the United
Kingdom and Ireland. The State Express brand proved to be a boon for B.A.T., where it was a huge success in China until the rise of communism there (though it has since been re-introduced). Ardath's brands continued to be sold in Britain; they were
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Even after State
Express 555 withdrew its sponsorship, Subaru continues to use the 555 blue and yellow colour scheme as its WRC livery until its withdrawal, but with the manufacturer's own logos in place of the 555 brand. The State Express 555 livery is now regarded as the brand's standard
459:, and they were forced to run two similar liveries. They opted to have the Lucky Strike brand on the left of the car and 555 World Racing on the right, with a zip going along the middle of the nose. It was highly unpopular, and so for the
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Grands Prix, where the 555 brand is better known. However, from 2007 until their withdrawal at the end of 2008, Honda adopted a livery with no sponsorship logos at all, but a livery depicted
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In the 1920s and 1930s BAT held a dominant position in the
Chinese market with State Express 555 playing a key role. Sales of the brand exceeded 5 billion units in 1937. According to
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had bought out BAR, and were under pressure to drop tobacco sponsorship under new EU legislation), they prominently displayed the 555 World Racing brand at the
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The brand was originally owned by Ardath
Tobacco Company. The company was created in the late 19th century in London, England, and was originally called
463:, they chose to just display mostly Lucky Strike logos, with small 555 World Racing logos on the side and nose. Some years between 2000 and 2006 (After
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and
British American Tobacco formed a joint venture called CTBAT International Co. Ltd. in 2013, which own the worldwide rights to the brand.
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to raise environmental awareness. In countries where tobacco sponsoring was banned, the 555 logos were replaced by three crescent moons.
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329:. In 1961, British American Tobacco bought out Imperial Tobacco's share of Ardath, thus gaining full control of Ardath's trademarks.
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The name of the company was changed in 1901 to the "Ardath
Tobacco Company", and was split in 1925 when it was sold;
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train, which allegedly broke land speed records as locomotive No.999, the "Queen of Speed" sped its way from
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417:. 555 World Racing logos were seen on Hong Kong – Beijing Rally cars from 1985 to 1987 and
301:(in the Apocrypha) to the "Field of Ardath". On 31 July 1895 Levy registered the trademark
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336:'s personal physician, 555 was the Chinese leader’s favorite cigarette. On the day of the
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Integrated into other
British American Tobacco subsidiaries or business entities.
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The stories behind the brand names - ARDATH and STATE EXPRESS, Year unknown, BAT
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was named the State
Express Challenge Cup due to sponsorship from State Express.
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by the Ardath Tobacco Company. The overseas rights to the brand excluding the
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Article on The History of STATE EXPRESS 555, written for TMOA centenary 1986
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447:'s car in the blue & yellow livery of 555 World Racing, whilst branding
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tobacco merchant and businessman, was visiting the United States. While in
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297:. The title of the book is derived from numerous references in the
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555 STATE EXPRESS of London, Marketing Brand Manual, Issue 01/93
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A poster shows Ardarth Tobacco offices and factories in 1914
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The State Express Story, BAT Outlook, Issue 16, 1992,
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The State Express Story, BAT Outlook, Issue 16, 1992
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231:The idea for the State Express brand came from the
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312:acquired the overseas rights of Ardath, while the
601:"Subaru Manufacturer Profile & Rally History"
433:, which runs United States rally operations for
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455:colours. However, the move was blocked by the
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8:
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73:Learn how and when to remove this message
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235:in 1893. Sir Albert Levy (1864–1937), a
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34:contains content that is written like
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7:
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515:1992 World Rally Championship season
425:replaced by three crescent moons.
524:on Myanmar TV was sponsored by 555.
443:in 1999 originally wanted to brand
344:reportedly smoked 555 cigarettes.
14:
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484:In 1979 and 1982, 555 sponsored
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23:
1321:British American Tobacco brands
211:originally manufactured in the
522:Star Trek: The Next Generation
243:, Levy was a passenger on the
1:
269:State Express was founded in
1235:Sir Joseph Hood, 1st Baronet
377:with 555 visible on boot lid
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325:in 1946 and again later by
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177:Smoothness Above All Else
90:
823:Murray, Sons and Company
682:British American Tobacco
630:"Subaru Motorsports USA"
422:World Rally Championship
359:Rallying and Formula One
310:British American Tobacco
287:Albert Levy & Thomas
221:British American Tobacco
114:British American Tobacco
877:Farmers Insurance Group
857:British American Racing
737:Imperial Tobacco Canada
491:In 1980, 555 sponsored
441:British American Racing
400:2005 Chinese Grand Prix
138:; 128 years ago
16:British cigarette brand
882:Frederick & Nelson
867:Cunliffe-Owen Aircraft
831:Rothmans International
815:Ente Tabacchi Italiani
807:Brown & Williamson
348:China National Tobacco
314:Imperial Tobacco Group
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168:Ardath Tobacco Company
280:
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55:neutral point of view
872:Eagle Star Insurance
493:1980 Summer Olympics
245:Empire State Express
1215:James Buchanan Duke
949:Benson & Hedges
505:In 1992, 555 (with
429:motorsport livery,
219:, were acquired by
205:Westminster, London
136:(10 March 1896
134:Westminster, London
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47:promotional content
1326:1896 introductions
1225:Hugo Cunliffe-Owen
500:1984 Challenge Cup
479:Other sponsorships
449:Jacques Villeneuve
375:Subaru Impreza WRC
327:Queen Elizabeth II
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49:and inappropriate
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1124:State Express 555
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755:Reynolds American
636:. 9 February 2021
634:Vermont SportsCar
431:Vermont SportsCar
354:Sport sponsorship
340:, Mao Zedong and
264:State Express 555
253:Buffalo, New York
193:State Express 555
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183:Carcinogenicity:
86:State Express 555
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611:on 2017-02-06
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413:555 sponsors
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1054:Lucky Strike
862:The Crescent
747:P.J. Carroll
689:Subsidiaries
638:. Retrieved
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624:
613:. Retrieved
609:the original
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453:Lucky Strike
451:'s car with
439:
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404:Lucky Strike
394:driving for
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307:
305:in Ireland.
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185:IARC group 1
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100:Product type
69:
60:
45:by removing
41:Please help
33:
1210:Jack Bowles
1129:Sweet Afton
939:Alain Delon
771:Ten Motives
724:(Sri Lanka)
716:(Indonesia)
461:2000 season
415:motorsports
262:Old tin of
201:Three-Fives
195:, known as
1315:Categories
1084:Parisienne
984:du Maurier
799:Batus Inc.
791:Integrated
763:Souza Cruz
640:2023-10-02
615:2008-02-25
529:References
342:Liu Shaoqi
334:Mao Zedong
317:granted a
143:1896-03-10
130:Introduced
63:April 2022
43:improve it
1079:Pall Mall
1044:Lexington
1009:Hollywood
964:Carroll's
954:Caballero
750:(Ireland)
708:BAT Ghana
486:Badminton
241:Manhattan
209:cigarette
104:Cigarette
1287:Category
1154:Winfield
1114:Rothmans
1099:Jin Ling
1094:Player's
1029:Kingsway
969:Craven A
766:(Brazil)
520:In 1996
203:), is a
1299:Commons
1175:Barclay
1144:Viceroy
1074:Newmore
1064:Mantano
999:Gunston
994:Everest
989:Dunhill
944:Belinda
932:Current
887:Gimbels
696:Current
469:Chinese
398:at the
227:History
207:-based
173:Tagline
158:Markets
152:Markets
141: (
120:Country
1203:People
1163:Former
1104:Prince
1039:Jadran
1024:King's
959:Caines
924:Brands
892:Kohl's
783:Former
435:Subaru
419:Subaru
406:livery
303:Ardath
271:London
237:London
1249:Other
1185:Elita
1180:Belga
1149:Vogue
1139:Tekel
1134:Teddy
979:Derby
834:(USA)
818:Italy
810:(USA)
802:(USA)
758:(USA)
473:Earth
465:Honda
110:Owner
1190:Free
1170:Alfa
1109:Ritz
1059:Main
1049:Look
1034:Kool
1014:Kent
844:Sold
826:(UK)
774:(UK)
509:and
498:The
156:See
1119:Sax
1019:Kim
457:FIA
396:BAR
321:by
293:by
251:to
197:555
1317::
1069:MS
1004:HB
632:.
603:.
592:^
560:^
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674:e
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660:v
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199:(
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70:(
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61:(
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39:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
