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covered in brand names and logos. Hypebeasts usually wear a variety of name brands at once to boast their affluence and display popular trends. Another component of "hypebeast culture" is the link to resellers. Resellers will purchase an upcoming trending sneaker to resell it at a higher asking price later. The resale market and hypebeasts can profit from brands by purchasing them for the trend rather than their cultural significance.
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775:, credited with mixing Japanese street fashion and streetwear and increasing their visibility in high fashion. Fashion clothing manufacturers began to follow the streetwear companies, co-opting the idea of very limited edition capsule collections, known as "drops", using social media and product scarcity as marketing tools.
881:
With a growing trend of prominent brand names and logos on clothing, there has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and accessories to impress others. This trend is inspired by a 1990s fashion for clothing
1053:...it is usually centered upon casual, comfortable pieces such as jeans, t-shirts, baseball caps, and sneakers. It is also influenced by hip-hop and skateboarding styles as well as 1980s nostalgia, and often features bold colors, graphic prints, and retro designs and logos.
640:
began selling printed T-shirts featuring the same trademark signature he placed on his custom surfboards. Initially selling the items from his own car, Stussy expanded sales to boutiques once popularity increased. Then as sales peaked,
919:
scenes. Although styles of shoes have changed, the link between sneaker culture and streetwear remains strong. The sneaker market is approximately valued at $ 85 billion USD in 2022 and is predicted to reach $ 120 billion by 2026.
862:. Even after Ma's fashion blog expanded to a world-famous website, hypebeast still had some negative connotation in the US: namely a lack of authenticity and an interest only in following existing trends. In the UK, hypebeast is a
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have been a part of streetwear since the late 1970s. By the late 1980s, sneaker collecting had become a major part of the streetwear subculture, due in large part to
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1979:
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was the earliest luxury fashion brand to collaborate with a sportswear firm, Adidas, on a co-creation project in 1998. Since then, the advent of "
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Streetwear is an inclusive style in fashion as it is gender neutral and often designed by people of many different ethnicities and backgrounds.
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788:, and A Bathing Ape as the top streetwear brands, and many went on to collaborate on prized high fashion capsule collections such as Supreme x
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874:. Even though many people will refer to themselves as hypebeasts, taking it as a term of endearment (much like the evolution of the term
814:
Contemporary streetwear has an increasing influence on haute couture, and has itself been influenced by runway shows. Designers such as
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have had a large impact on the evolution of streetwear through their influence on hip hop and popular culture. Other designers such as
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became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as
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who appropriates designer streetwear and buys only the latest releases, in an ironic imitation of mainstream celebrities like
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moved into exclusive sales to create product scarcity, which established streetwear's focus on T-shirts and exclusivity.
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582:, with elements of Los Angeles surf culture. Early streetwear in the 1970s and 1980s also took inspiration from the
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Streetwear style is generally accepted to have been born out of the New York City hip-hop culture of the late
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1698:"I wear, therefore I am: investigating sneakerhead culture, social identity, and brand preference among men"
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In the 2010s, some streetwear brands were coveted as much as the most historically elite fashion brands.
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1359:"Kim Jones Takes Shawn Stussy's Artwork to "Couture Levels of Technique" in Dior's Fall 2020 Collection"
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680:. Professional American sports franchises have had a significant impact on the scene, especially the
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845:"Hypebeast" (occasionally "hype beast") culture is a colloquial term that at first was considered a
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993:"Think Streetwear Is a New Phenomenon? Meet Luca Benini, Who Started the Hype 30 Years Ago"
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caps and jackets, with their production of oversized team jerseys, as well as boots from
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In the early 1990s, burgeoning record labels associated with popular hip-hop acts like
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is a style of casual clothing which became global in the 1990s. It grew from New York
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1780:"The Forgotten History of the White on White Air Force 1, Nike's Perfect Sneaker"
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Matthews, Delisia; Cryer-Coupet, Qiana; Degirmencioglu, Nimet (5 January 2021).
1516:"Streetwear is what happens to fashion when consumers start dictating the terms"
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in
Japanese popular culture) others still respond to the negative connotation.
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747:" culture saw established luxury brands make inroads into the market, with
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1672:"Streetwear resale culture on rise, becomes source of profit for students"
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Brand launches by the chief executives of record companies followed, with
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1246:"English Inspiration | The Brain Behind Japan's Biggest Streetwear Brand"
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834:, championed trends such as the chunky sneaker and oversized hoodie.
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1646:"Will the '90s Logo Trend Last? Here's What the Experts Have to Say"
1842:
1488:"HYPEBEAST Founder Kevin Ma On Innovation, Learning, And Hong Kong"
1219:"Collaboration between luxury and sportswear: what are the roots?"
1066:"How Hip-Hop Left a Lasting Influence on Streetwear & Fashion"
875:
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1019:"Rental fashion: How luxury streetwear is changing the industry"
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233:
1846:
1274:
Blagrove, Kadia; La Puma, Joe; Deleon, Jian (3 December 2013).
2506:
1473:"What is Streetwear? The 411 on Fashion's Biggest Buzzword"
1304:"The hype machine: Streetwear and the business of scarcity"
1808:"The history of sneakers: from commodity to cultural icon"
1276:"The Oral History of Billionaire Boys Club and Icecream"
1331:"Why streetwear brands are now billion-dollar concerns"
759:
making appearances in films and hip hop videos. Singer
676:. By mid-decade, influences included skateboarding and
1595:"The Evolution of the Hypebeast: An Illustrated Guide"
1453:"What Is Vetements and Why Is Everyone Freaking Out?"
810:
developed "luxury sportswear" in his eponymous brand.
652:
Timberland boots are an everyday shoe in streetwear.
2747:
2699:
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2410:
2345:
2336:
2299:
2220:
2146:
2021:
1998:
1955:
1890:
1833:"Global: Sneakers market value worldwide 2012-2025"
668:began selling branded merchandise embroidered onto
19:For fashion which emerges from popular trends, see
1127:
1180:
1178:
849:until the Hong Kong journalist and businessman
1620:"All Your Questios About Hypebeasts, Answered"
1858:
1387:"Why is streetwear obsessed with Raf Simons?"
907:. Another sneaker of streetwear has been the
496:
8:
1980:Timeline of clothing and textiles technology
672:and workwear jackets made by companies like
1187:"50 Greatest Streetwear Brands of All Time"
2342:
2217:
1865:
1851:
1843:
503:
489:
27:
1754:
1713:
1406:"What's Next for Off-White After Virgil?"
696:and the latest shoe design releases from
598:, and established legacy sportswear and
562:. Brands may create exclusivity through
956:
39:
1432:"My 8-Month Search for $ 900 Sneakers"
903:, the signature shoes of basketballer
636:In the late 1980s, surfboard designer
1208:by Michel Marriott, 29 November 1992.
7:
2123:Social media in the fashion industry
1404:Schneier, Matthew (31 August 2022).
1357:Sawyer, Jonathan (4 December 2019).
856:it as the name of his fashion blog,
763:partnered with fashion designer and
1329:Berlinger, Max (26 February 2019).
1017:Baggs, Michael (10 December 2018).
1806:Braithwaite, Naomi (17 May 2021).
1310:. British Broadcasting Corporation
1302:Fowler, Damian (5 February 2018).
1151:Breinholt, Jacob (5 August 2009).
1126:. 11 February 1991. Archived from
1025:. British Broadcasting Corporation
972:. British Broadcasting Corporation
14:
1778:Warnett, Gary (25 January 2017).
1743:Consumption Markets & Culture
1244:Cook, Xerxes (27 November 2015).
2800:
1965:History of clothing and textiles
1946:
1739:"The sneaker – marketplace icon"
1670:Le, Nicholas (11 October 2018).
1566:Bassil, Ryan (25 October 2019).
1430:Caramanica, Jon (25 July 2018).
1385:Coretti, Valerio (1 June 2017).
1185:Hundreds, Bobby (21 June 2011).
1091:Sande, Steve (6 November 2005).
991:Yotka, Steff (12 January 2019).
964:Laux, Cameron (9 January 2019).
792:, Fila x Fendi, A Bathing Ape x
472:
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427:
264:
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237:
204:
193:
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124:
113:
102:
84:
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1898:Environmental impact of fashion
1568:"What Happened to the Hipster?"
1486:Bishop, Jordan (28 June 2016).
911:, popularized in the hip hop,
1:
1756:10.1080/10253866.2020.1741357
1737:Denny, Iain (17 March 2020).
1451:Fumo, Nicola (2 March 2016).
1120:"Style: Where Surf Meets Rap"
1644:Groce, Nia (15 March 2018).
1153:"Throwback Comeback: Stussy"
966:"Who decides what is cool?"
590:, Japanese street fashion,
2879:
1970:History of Western fashion
1715:10.1186/s40691-020-00228-3
1514:Bain, Marc (22 May 2019).
889:
345:Supplementary alternatives
18:
2795:
1975:History of fashion design
1944:
1884:Index of fashion articles
1881:
704:of Def Jam launching his
526:to encompass elements of
2355:British country clothing
1913:Fashion design copyright
584:do-it-yourself aesthetic
439:= Evening (after 6 p.m.)
16:Style of casual clothing
2714:Anti-sweatshop movement
1098:San Francisco Chronicle
826:, creative director of
602:fashion brands such as
540:Japanese street fashion
538:, 1980s nostalgia, and
2848:Culture of Los Angeles
2765:Chinoiserie in fashion
1045:"What is Street Wear?"
811:
694:The Timberland Company
653:
633:
2101:Fashion merchandising
806:
773:Billionaire Boys Club
651:
628:
580:1970s and early 1980s
432:= Day (before 6 p.m.)
245:Service dress uniform
2676:South Korean fashion
2138:Trickle-down fashion
2076:Fashion illustration
2061:Fashion entrepreneur
1938:Semiotics of fashion
1702:Fashion and Textiles
324:Sportswear (fashion)
282:(anything not above)
2724:Sustainable fashion
2691:Vietnamese clothing
2222:Western dress codes
2096:Fashion photography
2071:Fashion forecasting
1542:"Hypebeast Culture"
1206:The Carhartt Jacket
1132:on 16 February 2010
726:Roc-a-Fella Records
686:Los Angeles Raiders
564:artificial scarcity
41:Western dress codes
2807:Fashion portal
2755:Ballet and fashion
2739:Zero-waste fashion
2455:Sportswear fashion
2133:Trickle-up fashion
2118:Red carpet fashion
2086:Fashion journalism
2081:Fashion influencer
1546:The Register Forum
1540:Weissburg, Josie.
1437:The New York Times
892:Sneaker collecting
886:Sneaker collecting
812:
662:Def Jam Recordings
654:
634:
629:A Stüssy store in
479:Fashion portal
379:Religious clothing
228:, "dress clothes")
185:Mess dress uniform
92:Full dress uniform
44:and corresponding
2815:
2814:
2782:Music and fashion
2592:
2591:
2542:Thrift store chic
2370:Cruise collection
2332:
2331:
2257:Black lounge suit
2041:Designer clothing
2036:Clothing industry
1903:Fashion accessory
841:Hypebeast culture
794:Comme des Garcons
761:Pharrell Williams
736:Luxury sportswear
658:Tommy Boy Records
513:
512:
469:
168:Black lounge suit
2870:
2805:
2804:
2803:
2760:Capsule wardrobe
2719:Circular fashion
2701:Fashion activism
2666:Nigerian fashion
2661:Japanese fashion
2619:Filipino fashion
2609:Canadian fashion
2604:American fashion
2343:
2218:
1950:
1867:
1860:
1853:
1844:
1837:
1836:
1829:
1823:
1822:
1820:
1818:
1812:The Conversation
1803:
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1225:. 5 January 2021
1215:
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1203:
1197:
1196:
1192:Complex Magazine
1182:
1173:
1172:
1170:
1168:
1163:on 13 March 2013
1159:. Archived from
1148:
1142:
1141:
1139:
1137:
1131:
1116:
1110:
1109:
1107:
1105:
1093:"Street Threads"
1088:
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1079:
1077:
1072:. 2 October 2018
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1007:
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909:Nike Air Force 1
781:Complex Magazine
712:of Bad Boy with
682:New York Yankees
522:and Californian
505:
498:
491:
477:
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457:
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351:Ceremonial dress
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28:
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2858:Sneaker culture
2853:Hip hop fashion
2818:
2817:
2816:
2811:
2801:
2799:
2791:
2743:
2695:
2681:Swedish fashion
2671:Russian fashion
2649:Italian fashion
2644:Israeli fashion
2639:Iranian fashion
2614:Chinese fashion
2588:
2483:
2479:Vintage fashion
2467:Ghetto fabulous
2406:
2360:Business casual
2328:
2295:
2216:
2148:
2142:
2056:Fashion capital
2046:Digital fashion
2017:
1994:
1951:
1942:
1933:Fashion tourism
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989:
985:
975:
973:
963:
962:
958:
953:
926:
894:
888:
847:derogatory term
843:
796:, and Stüssy x
738:
702:Russell Simmons
666:Delicious Vinyl
576:
568:proxy purchases
520:hip hop fashion
509:
473:
471:
470:
468:
459:
452:
444:
441:
440:
433:
426:
417:
416:
346:
338:
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288:Business casual
283:
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229:
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134:
133:
66:
62:
43:
24:
17:
12:
11:
5:
2876:
2874:
2866:
2865:
2863:Street fashion
2860:
2855:
2850:
2845:
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2835:
2830:
2820:
2819:
2813:
2812:
2810:
2809:
2796:
2793:
2792:
2790:
2789:
2787:Fashion victim
2784:
2779:
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2683:
2678:
2673:
2668:
2663:
2658:
2657:
2656:
2646:
2641:
2636:
2634:Indian fashion
2631:
2629:German fashion
2626:
2624:French fashion
2621:
2616:
2611:
2606:
2600:
2598:
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1923:Fashion museum
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1749:(5): 456–467.
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905:Michael Jordan
890:Main article:
887:
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854:reappropriated
842:
839:
824:Demna Gvasalia
808:Alexander Wang
784:named Stüssy,
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2843:2020s fashion
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940:Ready-to-wear
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765:A Bathing Ape
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544:haute couture
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400:Distinctions
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293:Casual Friday
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81:Morning dress
79:
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38:
34:
30:
29:
26:
22:
2729:Slow fashion
2709:Anti-fashion
2686:Thai fashion
2419:
2347:Smart casual
2267:Evening gown
2106:Fast fashion
2051:Fashion blog
2013:Fashion week
2008:Fashion show
1990:21st century
1985:19th century
1827:
1815:. Retrieved
1811:
1801:
1789:. Retrieved
1783:
1773:
1746:
1742:
1732:
1705:
1701:
1691:
1679:. Retrieved
1675:
1665:
1653:. Retrieved
1649:
1639:
1627:. Retrieved
1623:
1614:
1602:. Retrieved
1598:
1589:
1577:. Retrieved
1571:
1561:
1549:. Retrieved
1545:
1535:
1523:. Retrieved
1519:
1509:
1497:. Retrieved
1491:
1481:
1467:
1456:
1446:
1435:
1425:
1413:. Retrieved
1409:
1399:
1391:nss magazine
1390:
1380:
1368:. Retrieved
1364:Highsnobiety
1362:
1352:
1340:. Retrieved
1334:
1324:
1312:. Retrieved
1307:
1297:
1285:. Retrieved
1279:
1269:
1257:. Retrieved
1249:
1239:
1227:. Retrieved
1222:
1213:
1201:
1190:
1165:. Retrieved
1161:the original
1156:
1146:
1136:10 September
1134:. Retrieved
1129:the original
1123:
1114:
1102:. Retrieved
1096:
1086:
1074:. Retrieved
1070:Highsnobiety
1069:
1060:
1052:
1048:
1039:
1027:. Retrieved
1023:BBC Newsbeat
1022:
1012:
1000:. Retrieved
996:
986:
974:. Retrieved
970:BBC designed
969:
959:
945:Street style
895:
880:
857:
844:
836:
816:Virgil Abloh
813:
779:
777:
771:, to create
739:
655:
638:Shawn Stussy
635:
631:Kuala Lumpur
577:
524:surf culture
515:
514:
425:
396:Folk costume
361:royal courts
314:
305:Smart casual
190:Evening gown
110:Evening gown
96:
25:
21:Street style
2567:Heavy metal
2489:Alternative
2472:Bling-bling
2402:Young fogey
2252:Semi-formal
2147:Traditional
2091:Fashion law
1655:7 September
1629:7 September
1604:20 November
1551:20 November
1525:20 November
1415:4 September
1342:17 February
1308:BBC Capital
901:Air Jordans
678:gangsta rap
608:Dr. Martens
596:heavy metal
465:= Gentlemen
142:Semi-formal
2822:Categories
2770:Dress code
2597:By country
2582:Rockabilly
2445:Athleisure
2440:Sportswear
2420:Streetwear
2397:Teddy Boys
2380:Ivy League
2166:Diplomatic
2156:Ceremonial
1791:31 January
1579:29 October
1499:29 October
1370:29 October
1314:10 January
1287:28 October
1254:Vice Media
1229:22 January
1029:10 January
1002:12 January
976:10 January
951:References
930:Athleisure
872:Kanye West
864:pejorative
832:Balenciaga
820:Raf Simons
741:Jil Sander
728:launching
722:Damon Dash
710:Sean Combs
698:Nike, Inc.
604:Schott NYC
528:sportswear
516:Streetwear
366:diplomatic
356:law courts
328:Athleisure
320:Sportswear
315:Streetwear
146:half dress
98:Frock coat
59:full dress
2537:Steampunk
2497:Androgyny
2309:Christian
2301:Religious
2262:Black tie
2245:Ball gown
2240:White tie
2128:Sweatshop
1765:1025-3866
1724:2198-0802
1223:Heuritech
1167:12 August
1104:12 August
859:Hypebeast
828:Vetements
767:creator,
714:Sean John
706:Phat Farm
670:letterman
542:. Later,
322:known as
157:Black tie
121:Ball gown
70:White tie
2748:See also
2734:Trashion
2532:Skinhead
2502:Bohemian
2460:Surfwear
2450:Gorpcore
2289:Pantsuit
2274:Informal
2178:Military
2171:Academic
2149:clothing
2111:in China
2023:Industry
1876:articles
1681:8 August
1259:7 August
1049:Wisegeek
935:Gorpcore
924:See also
897:Sneakers
851:Kevin Ma
749:Burberry
730:Rocawear
674:Carhartt
600:workwear
592:new wave
560:sneakers
552:T-shirts
458:= Ladies
371:academic
310:Workwear
261:Pantsuit
222:Informal
33:a series
31:Part of
2775:Undress
2654:History
2552:Greaser
2435:Hipster
2425:Hip hop
2319:Islamic
2193:Service
1957:History
1891:General
1874:Fashion
1817:7 March
1785:Complex
1599:Complex
1520:Quartzy
1410:The Cut
1281:Complex
1157:SoJones
868:hipster
786:Supreme
708:label,
574:History
449:Bow tie
423:Legend:
384:cassock
333:Undress
226:undress
46:attires
2562:Grunge
2547:Rocker
2522:Lolita
2517:Gothic
2512:Fetish
2430:Hippie
2375:Preppy
2338:Casual
2314:Jewish
2230:Formal
2205:Combat
2198:Sailor
2031:Awards
2000:Events
1763:
1722:
1624:Bustle
1493:Forbes
1458:Racked
1076:9 July
915:, and
866:for a
716:, and
664:, and
643:Stüssy
620:Adidas
612:Kangol
558:, and
451:colour
445:
442:
411:, etc.
409:medals
404:Orders
390:, etc.
373:, etc.
280:Casual
263:
252:
236:
203:
192:
176:
170:
159:
154:
123:
112:
101:
83:
72:
67:
55:Formal
2577:Skate
2527:Queer
2161:Court
1708:(1).
1250:Amuse
997:Vogue
917:grime
876:otaku
757:Fendi
753:Gucci
745:bling
718:Jay-Z
548:jeans
388:habit
2572:Punk
2557:Glam
2365:Chic
2279:Suit
2212:Folk
2188:Mess
2183:Full
1819:2022
1793:2019
1761:ISSN
1720:ISSN
1683:2021
1657:2019
1631:2019
1606:2019
1581:2022
1573:Vice
1553:2019
1527:2019
1501:2022
1417:2022
1372:2022
1344:2023
1316:2019
1289:2022
1261:2021
1231:2023
1169:2009
1138:2009
1124:Time
1106:2009
1078:2020
1031:2019
1004:2019
978:2019
913:trap
830:and
818:and
798:Dior
769:Nigo
755:and
720:and
688:and
618:and
616:Fila
588:punk
532:punk
326:and
234:Suit
2507:Emo
2387:Mod
1751:doi
1710:doi
724:of
586:of
2824::
1810:.
1782:.
1759:.
1747:24
1745:.
1741:.
1718:.
1704:.
1700:.
1674:.
1648:.
1622:.
1597:.
1570:.
1544:.
1518:.
1490:.
1455:.
1434:.
1408:.
1389:.
1361:.
1333:.
1306:.
1278:.
1252:.
1248:.
1221:.
1189:.
1177:^
1155:.
1122:.
1095:.
1068:.
1051:.
1047:.
1021:.
995:.
968:.
800:.
751:,
732:.
684:,
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