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On April 4 and 11, 2016, Ace
Hardware, in an act that reversed their earlier condemnation, posted a countdown and released a poster for the fictitious event on their official Facebook page. On April 15, the day of the scheduled brawl, Ace Hardware prepared a small mock boxing ring where customers
231:
Leigh Reyes, President and COO of MullenLowe
Philippines, an advertising agency, criticized Ace Hardware's stern reaction to the tongue-in-cheek event, saying that disavowing any involvement and condemning those who organized the stunt is not an effective business strategy, but fame is. Reyes
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denied any involvement in the event. Netizens mockingly expressed their "disappointment" over the advisory, saying that they cancelled prior commitments, such as weddings and even a childbirth, to attend the event.
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Ace
Hardware held a promotional event in line with the fistfight theme, including setting up a mock boxing ring; no actual fist-fighting took place
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Curiously, Ace
Hardware later took actions consistent to Reyes' insights, and capitalized on the fame brought by the event.
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suggested using the ensuing publicity to their strategic advantage by offering discounts to actual attendees, for example.
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responded "going" on the event's page, which attracted attention from local news sources and made the event into an
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498:"Fans hype up Ace Hardware 'Suntukan' on April 15, Carrot Man drafted by netizens to fight"
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by the
Facebook page "Bulbulito Balagbag: tuberong kulay green", whose name is a crude
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could take photos. The date also coincidentally fell within a 3-day mallwide sale at
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597:"Suntukan sa Ace Hardware: Marketing Lessons from a Social Slugfest by Leigh Reyes"
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394:"Ace Hardware denies involvement in 'Suntukan sa Ace Hardware' meme | Money"
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471:"Ace Hardware Philippines added a new photo. - Ace Hardware Philippines"
445:"Ace Hardware Philippines added a new photo. - Ace Hardware Philippines"
258:– a fictional university that went viral through a Facebook satire page
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276:"Fictitious events like "Suntukan sa Ace Hardware" are the new memes"
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419:"Ace Hardware disowns viral fistfight event, netizens disappointed"
298:"'Suntukan sa Ace Hardware' goes viral on Facebook | Hashtag"
523:"INQUIRER.net - Happening now: Ace Hardware Sm City Lucena..."
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346:"Look: Stage is set for 'Suntukan sa Ace Hardware'"
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16:Filipino Facebook event of a satirical fist fight
150:event that took place on April 15, 2016, at an
716:Internet memes introduced from the Philippines
368:"VIRAL: ACE Hardware disowns 'Suntukan' event"
256:International State College of the Philippines
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95:with the joke over a mock fist fighting event
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103:"Bulbulito Balagbag: tuberong kulay green"
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324:"What's This 'Suntukan Sa Ace Hardware'?"
545:"Ace Hardware gets ready for 'Suntukan'"
250:Storm Area 51, They Can't Stop All of Us
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681:April 2016 events in the Philippines
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252:– a similar satirical Facebook event
111:more than 54,000 online participants
630:This Internet-related article is a
571:"About Us - MullenLowe Philippines"
634:. You can help Knowledge (XXG) by
496:Tantiangco, Aya (April 13, 2016).
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706:Internet memes introduced in 2016
348:. Coconuts Manila. April 15, 2016
326:. FHM Philippines. March 30, 2016
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278:. Coconut Manila. March 31, 2016
162:, supposedly for a free-for-all
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185:The event was created as a
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423:Philippine Daily Inquirer
141:Fistfight at Ace Hardware
691:2016 in Internet culture
525:Facebook. April 15, 2016
212:Ace Hardware Corporation
127:Suntukan sa Ace Hardware
23:Suntukan sa Ace Hardware
696:2016 in the Philippines
686:2010s fads and trends
34:; 8 years ago
227:Advertising industry
166:match. Thousands of
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477:. April 11, 2016
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636:expanding it
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306:. Retrieved
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206:Ace Hardware
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164:fistfighting
152:Ace Hardware
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108:Participants
100:Organised by
67:Ace Hardware
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83:Philippines
675:Categories
263:References
245:Josh fight
195:pubic hair
181:Background
154:branch at
56:UTC+08:00
701:Facebook
549:GMA News
502:GMA News
475:Facebook
449:Facebook
398:GMA News
302:GMA News
239:See also
201:Response
187:shitpost
171:netizens
168:Filipino
148:Facebook
146:) was a
607:May 26,
581:May 27,
555:May 26,
529:May 23,
507:May 24,
481:May 26,
455:May 26,
429:May 23,
403:May 23,
378:May 23,
352:May 24,
330:May 26,
308:May 26,
282:May 26,
191:Tagalog
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116:Outcome
37: (
89:Motive
79:Quezon
75:Lucena
50:15:00
63:Venue
632:stub
609:2016
583:2016
557:2016
531:2016
509:2016
483:2016
457:2016
431:2016
405:2016
380:2016
354:2016
332:2016
310:2016
284:2016
132:lit.
47:Time
29:Date
158:in
52:PST
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