193:
had run out of cash, partly due to a lack of sales, and because a key investor pulled out. Employees were told that they may not receive pay for work they had done the week prior, which was later paid by an anonymous donor. Many of Supie's perishable goods — such as meat, eggs and dairy products — were left to rot on the ground outside of a warehouse after its cooling equipment was liquidated. $ 400,000 worth of goods were sent back to suppliers, and other recoverable goods were planned to be sent to a food rescue organisation.
263:
Rather than buying from the two major supermarkets, Supie created its own supply chain, whose suppliers included those who supplied the major supermarkets. Supie believed that they were paying higher prices to suppliers than the major supermarkets. They were able take these higher prices as they had
192:
On Monday 23 October 2023, Richard Nacey and
Stephen White, of PwC New Zealand, were appointed administrators of Supie. Customers soon started reporting that they were unable to make purchases on the website, and a few days later, on 30 October, Supie was put into voluntary administration, after it
255:
Supie customers were offered a $ 99 annual subscription for free grocery delivery and 2% minimum cashback on all orders. At the time of launch, it stocked about 2,500 products which is compared to the 8,000 products that a
154:
Supie was launched in May 2021 in
Auckland by Sarah Balle with the goal of disrupting New Zealand's supermarket duopoly, operated by Foodstuffs and Woolworths. In November, it raised $ 2.5 million in seed funding, led by
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1086:
184:. This would have made its products available to 77% of the country's population, an increase from 50%. They also planned on launching physical stores, which would have operated 24/7 and be unmanned.
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offers. This increased to over 6,000 products by June 2022. Until closure, Supie was only available in
Auckland, Tauranga, and the Waikato, which amounted half of the country's population.
166:
in
Auckland 2021, Supie had a growth rate of 1700%. By June 2022, it had 23,000 members and $ 6.5 million in annual revenue, and in July 2023, it had 55,000 customers and about 130 staff.
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In 2022, Supie started wholesaling for small retailers such as dairies. In
September, they started selling meal bundles in partnership with the meal planning startup MenuAid.
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was owed almost $ 900,000. On 16 November, 89 staff were owed $ 120,000 in outstanding wages and holiday pay. When Supie went into liquidation, it had $ 179,000 in the bank.
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on 30 October, and subsequently liquidated, owing over $ 2.1 million to over 4,000 creditors. Its goal was to disrupt the country's supermarket duopoly, operated by
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Grocery commissioner Pierre van
Heerden described the closure as "disappointing", as the company did not become a competitor in the supermarket duopoly.
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159:. In August 2022, it raised $ 3.9 million. Balle said that Supie would need $ 150 million to compete with the two major supermarket operators.
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was an online New
Zealand supermarket. It was launched in 2021 by Sarah Balle and failed in 2023 after running out of cash. It was put into
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A report published in
November revealed that Supie owed $ 2.1 million to over 4,000 creditors, which included Foodstuffs, Woolworths,
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1142:"'Giving more power': Online grocer says Govt's supermarket shakeup will make Kiwis more reliant on the duopoly"
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Supie was planning to expand coverage to the entire North Island in 2024, from which it was only available in
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In
January 2024, Supie's trademarks and website domain was bought by The Meat Box, an online butcher.
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1079:"Supie failure: Nicola Willis says third entrant needed to 'break up' supermarket duopoly"
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393:"Supie, an online alternative to traditional supermarkets, plans to open in Auckland"
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736:"Supie staff told they may not receive pay as company goes into administration"
357:"Supie staff told they may not receive pay as company goes into administration"
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to investigate if any anti-competitive behaviour resulted in Supie's closure.
1049:"Nicola Willis 'gutted' by Supie closure, wants new supermarket competitors"
201:
1110:"NZ online grocery retailer Supie looks to expand its wholesale business"
497:"Where to next for Supie after a $ 3.9 million thumbs-up from investors?"
464:"'Netflix for grocery shopping' Supie raises $ 2.5 million in seed round"
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177:
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670:"The 'cheaper' supermarket option that 50% of the country can't access"
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317:"Online grocer Supie owed $ 2.1m to more than 4000 creditors - report"
632:"Supie, MenuAid work together to offer shoppers a dinner alternative"
430:"Supermarket startup Supie to put $ 2.5m seed funding towards growth"
321:
859:"Supie workers to receive final paycheque after anonymous donation"
599:"Price drop: The small supermarket undercutting the major players"
566:"Supie hopes to raise up to $ 5 million through Snowball Effect"
1016:"New grocery commissioner 'disappointed' Supie has hit trouble"
703:"Supie looks to open high-tech, unmanned, 24/7 physical stores"
923:"Supie suppliers dismayed at food left to rot by liquidators"
827:"Supie administrators receive 'interest' in brand IP, assets"
530:"Arm wrestle for share of $ 22b groceries market intensifies"
889:"Supie collapse: Veges, chilled and frozen food left to rot"
983:"Supie partially snapped up by online butcher the Meat Box"
796:"Supie in administration after key investor pulls support"
282:"Report reveals why Supie collapsed, what staff are owed"
239:
shared the same sentiment, saying that she was "gutted".
766:"Online grocer Supie placed in voluntary administration"
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lower costs, such as by not having physical locations.
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In
November 2021, Supie had 6,000 customers. During a
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953:"The Meat Box Acquires Supie Brand | Scoop News"
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21:
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243:chief executive Jon Duffy encouraged the
1047:Sowman-Lund, Stewart (31 October 2023).
630:Mcilraith, Brianna (10 September 2022).
528:Pullar-Strecker, Tom (28 October 2021).
462:Mcilraith, Brianna (11 November 2021).
273:
734:Mcilraith, Brianna (30 October 2023).
668:Mcilraith, Brianna (25 October 2023).
355:Mcilraith, Brianna (30 October 2023).
16:Defunct online New Zealand supermarket
1183:2023 disestablishments in New Zealand
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7:
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921:Milne, Jonathan (14 December 2023).
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495:Carroll, Melanie (15 August 2022).
1178:2021 establishments in New Zealand
1152:from the original on 14 April 2023
1014:Edmunds, Susan (31 October 2023).
701:Mcilraith, Brianna (5 July 2023).
391:Foxcroft, Debrin (14 April 2021).
14:
564:Carroll, Melanie (29 June 2022).
1108:Carroll, Melanie (5 July 2022).
1193:Online retailers of New Zealand
825:Shaw, Aimee (1 November 2023).
597:Shaw, Aimee (19 January 2023).
800:NBR | The Authority since 1970
115:$ 6.5 million (June 2022)
1:
1198:Supermarkets of New Zealand
1188:Companies based in Auckland
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136:voluntary administration
988:The New Zealand Herald
284:. 16 November 2023.
245:Grocery Commissioner
214:Warehouse Stationery
1085:. 31 October 2023.
991:. 24 January 2024.
802:. 30 October 2023.
436:. 4 November 2021.
329:on 16 November 2023
125:118 (November 2023)
121:Number of employees
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164:COVID-19 lockdown
157:Icehouse Ventures
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74:Headquarters
18:
1156:10 February
1053:The Spinoff
780:17 November
750:17 November
371:17 November
333:16 November
292:10 February
241:Consumer NZ
210:Tegel Foods
85:Area served
46:Sarah Balle
1172:Categories
1126:7 February
1093:5 February
1063:4 February
1032:3 February
999:3 February
967:3 February
937:5 February
903:5 February
873:3 February
843:6 February
810:5 February
719:5 February
686:5 February
648:8 February
615:7 February
582:4 February
546:4 February
513:5 February
480:4 February
444:4 February
409:4 February
268:References
251:Operations
180:, and the
144:Woolworths
140:Foodstuffs
69:Liquidated
258:Pak'nSave
227:Reactions
202:Coca-Cola
30:Groceries
1150:Archived
1120:Archived
1087:Archived
1057:Archived
1026:Archived
993:Archived
961:Archived
931:Archived
927:Newsroom
897:Archived
867:Archived
837:Archived
804:Archived
774:Archived
744:Archived
713:Archived
680:Archived
642:Archived
609:Archived
576:Archived
540:Archived
507:Archived
474:Archived
438:Archived
403:Archived
365:Archived
286:Archived
233:National
198:Fonterra
178:Tauranga
174:Auckland
98:Tauranga
93:Auckland
78:Auckland
27:Industry
1146:Newshub
206:NZ Post
188:Closure
182:Waikato
112:Revenue
103:Waikato
56: (
51:Defunct
43:Founder
35:Founded
893:1 News
863:1 News
770:1 News
322:1 News
212:, and
150:Launch
1115:Stuff
1021:Stuff
832:Stuff
740:Stuff
708:Stuff
675:Stuff
637:Stuff
604:Stuff
571:Stuff
535:Stuff
502:Stuff
469:Stuff
398:Stuff
361:Stuff
132:Supie
22:Supie
1158:2024
1128:2024
1095:2024
1065:2024
1034:2024
1001:2024
969:2024
939:2024
905:2024
875:2024
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812:2024
782:2023
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688:2024
650:2024
617:2024
584:2024
548:2024
515:2024
482:2024
446:2024
411:2024
373:2023
335:2023
294:2024
142:and
66:Fate
58:2023
54:2023
38:2021
1083:RNZ
434:RNZ
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