226:
283:. Sweet Baby's stated goal is to ensure characters from different demographic groups are not only added for nominal presence, but that their portrayal is respectful, fits into the overall context, and is written for quality scenarios. To achieve this, Sweet Baby organizes developer consultations with representatives of different ethnic groups and cultures when creating characters from these same cultures. The company connects developers with studios when vacancies arise. While the studio can be consulted at any point in development, Belair felt it had a better chance at improvement by entering early to avoid undoing completed work.
217:
29:
535:
s Ash
Parrish felt the Discord members were not attempting to "create meaningful change for their cause" but were "simply there for the vibes, rancid though they are". The studio continued to operate as normal; Bédard felt the industry had become familiar with similar controversies since Gamergate.
1706:
450:. Multiple journalists described these disproven ideas as conspiracy theories; several were based on isolated statements made by Sweet Baby employees on social media or at conferences, taken out of the larger context related to their views on diversity in game narratives.
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project encompassing comics, novels, and video games, initially as employees of developer
Reflector Entertainment and later as part of Sweet Baby. The studio consulted on the narrative and characters of
2419:
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1234:
412:". The curator group, known as "Sweet Baby Inc detected", received increased attention in February when a Sweet Baby employee asked others to report the group and its creator for violating Steam's
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videos about the backlash collectively received millions of views. Belair responded that Sweet Baby's work was to improve narratives generally rather than being solely focused on
420:
server had thousands of members. Both underwent purges of content in order to stay online after Steam and
Discord staff contacted their moderators about potentially violating
548:, supported the studio on social media. Journalists and academics urged the studio's other partners to publicly defend it to stop false accusations and avoid complicity, and
2152:
1777:
1693:"A company called Sweet Baby Inc. has become the target of 'anti-woke' gamers because it offers consultancy work, an industry-standard service that's been normal for years"
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334:. Bédard felt undertaking two projects simultaneously was "a bit too ambitious" for the studio due to their differing production schedules. The studio joined
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handheld console, and formed two teams of around twelve people to assist in the development of two other
Playdate games over the course of six months:
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2017:
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404:. Employees said a small degree of harassment was directed towards the company following this attention, which increased in January 2024, when a
1532:
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as consultants after the death of writer and designer
Mohammad Fahmi in 2022, having been speaking with Fahmi before his death. Belair assisted
3025:
2716:
901:
358:
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s Saga
Anderson black (which game director Kyle Rowley denied), and that it was responsible for recent failures in high-profile games such as
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540:, offered advice on moving past the backlash based on their own experiences with harassment, and several developers and consultants, like
482:
in response to the backlash, with attention drawn towards the company and its employees by high-profile social media accounts including
503:
s reporter who first highlighted the backlash and developers who worked with or publicly supported Sweet Baby. Several journalists and
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developers, including scriptwriter Kim Belair and product manager David Bédard, the company consults on video game narratives during
3065:
2013:
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2141:[One of the largest Steam curators, 'Sweet Baby Inc detected', is currently formenting a huge hate campaign online].
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1615:
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s Nathan
Grayson noted theories would likely continue spreading as long as their narrative compelled viewers and readers;
416:. The group's creator accused Sweet Baby of censorship. By April, the group had more than 355,000 followers and a related
1610:
408:
user created a curator group listing Sweet Baby's work, encouraging players to avoid the games as the studio promoted a "
937:
630:
352:
2269:
1507:
Hermus, Simoon (8 May 2021). "De maatschappij sijpelt de gamewereld in" [Society seeps into the gaming world].
1652:
1229:
706:
557:
s Bryant
Francis urged Steam and Discord to clarify their policies to avoid similar incidents and further harassment.
1587:
424:, as much of the user-driven content bordered on hate speech. Belair said Sweet Baby did not contact Steam's owner,
279:
and promotes gender and racial diversity in development teams, including correct and consistent pay, training, and
2415:
2412:"Online trolls are targeting a company involved in video game development, calling their efforts 'Gamergate 2.0'"
475:
when it had actually provided narrative work for about three years, including several levels and character arcs.
2895:
2693:
1468:
2553:
2518:
2139:"Einer der größten Steam-Kuratoren »Sweet Baby Inc detected« schürt aktuell riesige Hass-Kampagne im Netz"
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550:
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860:
471:
368:
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1079:
261:
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239:
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developers, including scriptwriter Kim Belair and product manager David Bédard. Belair became Sweet Baby's
1888:
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725:
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297:
280:
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within game narratives and studios. Sweet Baby has consulted with several developers and games, including
174:
39:
2003:
1378:"How A Small Video Game Narrative Studio Wound Up At The Heart Of A Massive, Anti-Woke Conspiracy Theory"
920:
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431:
Theories about the studio included that it was directly or indirectly controlled by investment company
2652:
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as "possibly one of the biggest scandals in gaming history"; similar posts were shared on sites like
363:
341:
311:
216:
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1546:
989:
828:
731:
269:
265:
49:
2719:[What is Sweet Baby Inc and why do players criticize creators working with this company].
2931:
907:
822:
671:
323:
183:
2004:"Why a Montreal video game consulting studio is at the centre of an online anti-diversity storm"
2567:
1969:
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1743:
1413:
1325:
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1027:
617:
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366:
dialogue, and in-game advertisements. Sweet Baby was also involved in writing the script for
2783:
2102:
1317:
1033:
841:
636:
421:
401:
2717:"Co to jest Sweet Baby Inc i dlaczego gracze krytykują twórców współpracujących z tą firmą"
2648:
1960:
1853:
1734:
1509:
1104:
866:
611:
537:
504:
413:
405:
306:
491:
3019:
2936:
2864:
2636:
2632:
2200:
2107:
1583:
1418:
1278:
995:
523:
2270:"It's 10 years since Gamergate – the industry must now stand up to far-right trolls"
305:
character
Angrboda more relatable to black audiences while acknowledging the game's
28:
2778:
2379:
2274:
1313:
1138:
954:
847:
775:
545:
336:
302:
264:. Belair said that she founded the company to promote the advancement of women and
199:. In 2023, the studio became the target of online users who claimed it promoted a "
1225:"This video game company wants to make the industry safer for marginalized people"
286:
From 2018, Bédard was the brand content manager and Belair the story architect on
2622:
2600:
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2342:
2232:
879:
658:
541:
466:
409:
346:
200:
195:
2721:
2594:
2593:
Spira, David; Belair, Kim; MacGillivray, Ari; Bédard, David (23 August 2020).
1965:
1858:
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1702:
1008:
381:
344:
in refining the background and story arc of Saga
Anderson, the protagonist of
291:
1973:
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2195:
1662:
1657:
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528:
483:
432:
385:
2968:: The Hidden Details in that Gorgeous Reveal Trailer – Exclusive Interview"
2514:"Silence from Sony, Remedy, other studios could worsen harassment campaign"
1269:"Three considerations for improving diverse game narratives and characters"
2052:"Why are Valve and Discord permitting harassment against Sweet Baby Inc.?"
1575:
2792:
2644:
2375:"Sweet Baby Inc. Is Under Attack Due to Conservative Conspiracy Theories"
2143:
1697:
249:
166:
71:
2596:
VIDEO GAME ROOTS: The talk you want to attend even if you're not a gamer
1141:
mechanics—on which Sweet Baby Inc. had no input—rather than its writing.
350:, and worked with A44 Games in developing Nor Vanek, the protagonist of
2788:
2640:
2523:
2455:
2148:
2061:
1929:
1825:
1171:: how tech and communities could change the future of open-world games"
591:
458:
417:
315:
in 2020 and led the narrative team after development rebooted in 2021.
253:
170:
1885:"Afterlove EP: Major Update on Progress, Platforms, and Launch Timing"
2899:
2689:
2446:"Parler is back online; Gamergate 2.0 hits gaming company Sweet Baby"
2384:
2237:
2008:
1473:
1409:"We need a movement to tackle systemic abuse, not a moment | Opinion"
496:
479:
397:
165:
is a Canadian narrative development and consultation studio based in
1321:
1014:
794:
393:
2191:
devs speak up in support of consultancy studio Sweet Baby Inc"
1262:
1260:
1258:
1256:
1254:
1252:
462:
119:
2338:"What is Sweet Baby Inc. and why are people so mad about it?"
1137:
s mixed critical response was due to its combat gameplay and
3008:
380:
In October 2023, Sweet Baby attracted negative attention on
1537:, Transmedia Occult Thriller, Debuts at New York Comic Con"
1469:"Sweet Baby Inc. Doesn't Do What Some Gamers Think It Does"
1916:"Why Remedy Entertainment went all in on Saga Anderson in
1801:
1799:
1797:
1795:
1308:
E3 Cinematic Trailer". In Rose, Mikki; Takai, Joe (eds.).
151:
799:
Narrative direction, design, writing, sensitivity reading
362:
late in its development, focusing on writing audio logs,
1611:"Reflector : raconter des histoires au XXIe siècle"
1613:[Reflector: storytelling in the 21st century].
465:; she noted gamers thought the studio had simply added
1038:
Story development, cultural and character consultation
478:
Sweet Baby's employees faced harassment and attempted
388:
where a user described the company's involvement with
16:
Canadian narrative development and consultation studio
2483:"Diversity Is Not Your Enemy In A Life-Service World"
2746:
2744:
2098:"The Small Company at the Center of 'Gamergate 2.0'"
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95:
78:
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1953:
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1570:
1568:
1223:Ryssdal, Kai; McHenry, Sean (27 September 2021).
912:Scriptwriting (audio logs, non-player characters)
372:. As of April 2024, Sweet Baby had 16 employees.
1646:
1644:
1642:
1640:
1638:
2890:
2888:
2886:
1958:Peel, Jeremy (24 March 2022). "Lock and Load".
1759:
1757:
1653:"The return of Gamergate is smaller and sadder"
275:The company consults on game narratives during
2923:"Finji reveal spooky action mystery adventure
1526:
1524:
1310:ACM SIGGRAPH 2015 Computer Animation Festival
1218:
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1214:
1212:
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8:
2857:"Heart to Heart w/Kim Belair: Narrative for
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2439:
2437:
2307:For Being "Woke" Really Gives The Game Away"
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2170:
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1770:delayed to 2022, narrative reboot announced"
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1808:"Inside the development of Playdate titles
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1056:Narrative direction, design, writing, world
2228:"Sweet Baby Inc Detected drama, explained"
564:
27:
20:
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1000:Story structure and character development
3056:Video game companies established in 2018
2558:has been placed in detention until 2022"
2091:
2089:
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2083:
1914:Fillari, Alessandro (14 November 2023).
1513:(in Dutch). Vol. 51, no. 185.
1458:
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1450:
1448:
1446:
1444:
1442:
1440:
756:
2753:"January, brought to you by Baby Power"
1154:
1123:
494:. Others who faced harassment included
309:. Sweet Baby joined the development of
2826:will be released in autumn 2024].
1997:
1995:
1993:
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1989:
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1983:
1895:from the original on 27 September 2023
1623:from the original on 18 September 2023
1237:from the original on 28 September 2021
902:Suicide Squad: Kill the Justice League
518:s Stacey Henley called it "the latest
359:Suicide Squad: Kill the Justice League
356:. The studio joined the production of
2921:Castle, Katharine (8 December 2023).
2628:Dungeons & Dragons: Dark Alliance
2096:Farokhmanesh, Megan (14 March 2024).
1936:from the original on 13 November 2023
1502:
1500:
1187:from the original on 25 February 2020
653:Dungeons & Dragons: Dark Alliance
7:
2943:from the original on 8 December 2023
2759:from the original on 13 January 2024
1742:. 31 December 2020. pp. 35–37.
1553:from the original on 27 October 2021
1285:from the original on 4 December 2023
736:Narrative and character consultation
580:
2696:from the original on 25 August 2024
2574:from the original on 19 August 2021
1780:from the original on 18 August 2021
1609:Johnson, Maxine (10 October 2018).
1531:McMillan, Graeme (7 October 2018).
1304:Rabb, Alex Sándor (31 July 2015). "
1130:Several journalists countered that
2871:from the original on 19 April 2022
2530:from the original on 28 March 2024
2462:from the original on 22 March 2024
2373:Ulatowski, Rachel (7 March 2024).
2226:Beckwith, Michael (6 March 2024).
2114:from the original on 14 March 2024
2068:from the original on 11 March 2024
1669:from the original on 18 March 2024
1590:from the original on 19 March 2024
1165:Gordon, Lewis (25 February 2020).
1090:Sensitivity reading, scriptwriting
234:Sweet Baby Inc. was co-founded by
14:
2984:from the original on 11 June 2023
2836:from the original on 1 March 2024
2751:Bédard, David (11 January 2024).
2729:from the original on 6 March 2024
2715:Orzeszek, Szymon (6 March 2024).
2603:from the original on 7 March 2024
2599:. The Reality Escape Convention.
2512:Francis, Bryant (28 March 2024).
2493:from the original on 7 March 2024
2422:from the original on 8 March 2024
2391:from the original on 7 March 2024
2354:from the original on 9 March 2024
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2244:from the original on 7 March 2024
2207:from the original on 7 March 2024
2155:from the original on 6 March 2024
2050:Francis, Bryant (11 March 2024).
2020:from the original on 3 April 2024
2014:Canadian Broadcasting Corporation
1883:Pikselnesia (17 September 2023).
1861:. 20 April 2023. pp. 12–13.
1832:from the original on 5 April 2023
1709:from the original on 7 March 2024
1485:from the original on 6 March 2024
1467:Mercante, Alyssa (6 March 2024).
1425:from the original on 29 July 2022
1388:from the original on 7 March 2024
1071:Narrative design and consultation
3071:Video game development companies
2898:. Sweet Baby Inc. Archived from
2268:MacDonald, Keza (8 March 2024).
1691:Randall, Harvey (7 March 2024).
1376:Grayson, Nathan (7 March 2024).
833:Proofreading, additional writing
435:, that it forced Remedy to make
224:
215:
179:diversity, equity, and inclusion
2552:Moyse, Chris (20 August 2021).
2481:Henley, Stacey (7 March 2024).
2444:Carless, Will (22 March 2024).
890:Characters, sensitivity reading
248:Sweet Baby Inc. was founded in
3061:Video game companies of Canada
2962:Skrebels, Joe (11 June 2023).
2855:Preston, Alx (18 April 2022).
2301:Switzer, Eric (5 March 2024).
2002:Ore, Jonathan (3 April 2024).
1764:Romano, Sal (18 August 2021).
1651:Parrish, Ash (18 March 2024).
770:Shadow Gambit: The Cursed Crew
376:Online backlash and harassment
318:In 2022, the studio developed
1:
3026:2018 establishments in Quebec
2410:Kaplan, Alex (3 March 2024).
2336:Hopley, Alex (8 March 2024).
1267:Wen, Alan (4 December 2023).
2818:[The rhythmic adventure
1806:Kerr, Chris (6 April 2023).
1111:
1092:
1073:
1058:
1040:
1021:
1002:
980:
965:
963:Narrative design and writing
948:
938:Flintlock: The Siege of Dawn
931:
914:
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835:
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782:
738:
719:
700:
682:
665:
643:
624:
602:
353:Flintlock: The Siege of Dawn
3036:Companies based in Montreal
1407:Belair, Kim (7 July 2020).
3087:
2177:Ngan, Liv (7 March 2024).
807:Quantum Phantom Basketball
61:; 6 years ago
2808:"Ритмическое приключение
2806:Pi, Lena (2 March 2024).
2416:Media Matters for America
1068:Stormy Nights Interactive
1044:
984:
896:
753:
750:
742:
686:
647:
631:Assassin's Creed Valhalla
606:
576:
573:
570:
567:
301:, focusing on making the
26:
3066:Video game controversies
2816:выйдет осенью 2024 года"
1019:Narrative and characters
3051:Progressivism in Canada
463:diversity and inclusion
448:recent industry layoffs
428:, regarding the group.
262:chief operating officer
258:chief executive officer
3046:Diversity in computing
1889:Fellow Traveller Games
1542:The Hollywood Reporter
1306:Assassin's Creed Unity
978:Character consultation
946:Writing and characters
814:Writing and production
680:Writing and characters
238:Kim Belair (left) and
921:Tales of Kenzera: Zau
861:Marvel's Spider-Man 2
472:Marvel's Spider-Man 2
369:Marvel's Spider-Man 2
242:David Bédard (right).
3041:Diversity (business)
3031:Canadian consultants
2653:Wizards of the Coast
2556:Goodbye Volcano High
2348:Gamez Publishing A/S
1851:"Catalog shopping".
1810:Recommendation Dog!!
1768:Goodbye Volcano High
1730:Goodbye Volcano High
1064:Breeze in the Clouds
975:Spitfire Interactive
886:Remedy Entertainment
789:Goodbye Volcano High
364:non-player character
342:Remedy Entertainment
312:Goodbye Volcano High
169:. Founded by former
1547:Eldridge Industries
1517:. pp. E16–E17.
990:Hyper Light Breaker
829:Ubisoft Ivory Tower
780:Sensitivity reading
732:Santa Monica Studio
726:God of War Ragnarök
536:Its partners, like
298:God of War Ragnarök
270:video game industry
266:marginalized groups
190:God of War Ragnarök
138:Number of employees
23:
2932:Rock Paper Shotgun
2902:on 30 January 2024
2859:Hyper Light Braker
2755:. Sweet Baby Inc.
2692:. Sweet Baby Inc.
2189:Ridiculous Fishing
1968:. pp. 50–65.
1316:. pp. 18–20.
1109:Story consultation
1099:Marvel's Wolverine
908:Rocksteady Studios
871:Story consultation
852:Additional writing
823:The Crew Motorfest
747:Recommendation Dog
328:Recommendation Dog
252:in 2018 by former
2966:South of Midnight
2795:. Scene: Credits.
2655:. Scene: Credits.
2568:Enthusiast Gaming
1414:GamesIndustry.biz
1331:978-1-4503-3326-9
1274:GamesIndustry.biz
1115:
1114:
1086:Avalanche Studios
1028:South of Midnight
713:WB Games Montréal
691:Lost Your Marbles
320:Lost Your Marbles
160:
159:
3078:
3012:
3011:
3009:Official website
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2784:Kingdom Eighties
2781:(26 June 2023).
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2151:. 6 March 2024.
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1964:. No. 370.
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1857:. No. 384.
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1738:. No. 354.
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842:Kingdom Eighties
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698:Full development
637:Ubisoft Montreal
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505:content creators
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2986:. Retrieved
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2945:. Retrieved
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2904:. Retrieved
2900:the original
2873:. Retrieved
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2838:. Retrieved
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2820:Afterlove EP
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2810:Afterlove EP
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2779:Fury Studios
2773:
2761:. Retrieved
2731:. Retrieved
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2380:The Mary Sue
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2356:. Retrieved
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2275:The Guardian
2273:
2246:. Retrieved
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2157:. Retrieved
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2007:
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1938:. Retrieved
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1390:. Retrieved
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1314:ACM SIGGRAPH
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1287:. Retrieved
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1189:. Retrieved
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1139:live service
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152:sweetbabyinc
118:Kim Belair (
96:Headquarters
88:David Bédard
36:Company type
18:
2824:Coffee Talk
2814:Coffee Talk
2623:Tuque Games
2563:Destructoid
2343:Gamereactor
2305:Alan Wake 2
2233:Dot Esports
1918:Alan Wake 2
1230:Marketplace
960:Pikselnesia
880:Alan Wake 2
811:Brenda Arts
659:Tuque Games
542:Rami Ismail
524:progressive
467:pride flags
437:Alan Wake 2
410:woke agenda
347:Alan Wake 2
277:development
201:woke agenda
196:Alan Wake 2
177:to promote
175:development
50:Video games
3020:Categories
2925:Usual June
2896:"Projects"
2722:Gry-Online
2690:"Projects"
2489:. Valnet.
2313:. Valnet.
2181:Spider-Man
2108:Condé Nast
1966:Future plc
1859:Future plc
1814:Reel Steal
1740:Future plc
1703:Future plc
1149:References
1080:Contraband
1009:Usual June
762:Reel Steal
574:Developer
520:dogwhistle
488:Matt Walsh
400:community
382:Kiwi Farms
332:Reel Steel
292:transmedia
111:Key people
85:Kim Belair
2978:Microsoft
2973:Xbox Wire
2829:Igromania
2700:26 August
2451:USA Today
2196:Eurogamer
2185:Alan Wake
1974:1350-1593
1867:1350-1593
1748:1350-1593
1663:Vox Media
1658:The Verge
1578:UNKNOWN 9
1535:Unknown 9
1515:Mediahuis
1479:G/O Media
1382:Aftermath
1181:Vox Media
1176:The Verge
943:A44 Games
929:Narrative
677:Shedworks
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2645:Xbox One
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2572:Archived
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2528:Archived
2491:Archived
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1627:29 March
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