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and used local villagers for the crowd scenes. The aims of the campaign were to promote
Guinness in general, to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, and to encourage bartenders to
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each tied back to the central theme of the campaign, which was successful at boosting sales, particularly among the older male demographic. The television/cinema commercial proved fairly popular with critics within the advertising and television industries, netting a number of awards - including a
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to his brother's seafront pub against the "clock" of pint of
Guinness being "correctly" poured at the bar. The brother declares that the hero will "never lose" as the punchline of the commercial shows the brother starting the clock a little later each year. The ad was shot in the remote Italian
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Creative Circle Gold for Best
Editing and a gold in the British Television Advertising Awards in the Alcoholic Beverages category. Following the success of
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campaign is a 60-second television and cinema commercial written by Tom Carty, art directed by Walter
Campbell and directed by
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which was broadcast in the United
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http://www.guinness.com/ie_en/ads/classic/1990sTVs/swimblack/
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Music
Production Company: Air-Edel Associates, London
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257:in January 1998. The centrepiece of the
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253:who had won the Guinness account from
16:Advertising campaign for Guinness beer
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395:Marmaduke, Lauren (27 August 2010).
360:Online: Smoke & Mirrors, London
300:The soundtrack uses Pérez Prado's "
446:Good things come to those who wait
345:Director of Photography: Ivan Bird
244:Good things come to those who wait
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324:came out the following year.)
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278:Print and billboard spots for
231:) is a 1998 advertisement for
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342:Art Director: Walter Campbell
539:1990s television commercials
534:Irish television commercials
287:, permission was granted by
130:Academy Commercials, London
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322:hit cover of "Mambo No. 5"
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397:"The Art of Selling Beer"
275:take the time to do so.
251:Abbott Mead Vickers BBDO
31:Abbott Mead Vickers BBDO
21:Swimblack / Swim Black
339:Copywriter: Tom Carty
529:Guinness advertising
316:as its soundtrack. (
247:advertising campaign
348:Editor: Rick Lawley
333:Creative Director:
255:Ogilvy & Mather
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328:Additional credits
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225:(also written as
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183:Surfer (Guinness)
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401:. Retrieved
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99:(television)
97:16 May 1998
61:Running time
20:
302:Mambo No. 5
270:village of
249:created by
179:Followed by
139:Nick Morris
135:Produced by
119:Pérez Prado
105:Directed by
523:Categories
382:References
228:Swim Black
210:/swimblack
173:(campaign)
171:3 million
125:Production
486:noitulovE
458:Swimblack
313:Guaglione
285:Swimblack
280:Swimblack
259:Swimblack
222:Swimblack
208:/1990sTVs
196:.guinness
318:Lou Bega
272:Monopoli
233:Guinness
206:/classic
115:Music by
79:Guinness
64:60
51:Language
479:Dreamer
237:draught
235:-brand
150:Country
127:company
82:draught
72:Product
66:seconds
55:English
493:Fridge
465:Surfer
403:30 May
294:Surfer
289:Diageo
165:Budget
45:Diageo
41:Client
35:London
27:Agency
500:Hands
240:stout
85:stout
405:2014
267:buoy
204:/ads
198:.com
320:'s
202:_en
200:/ie
194:www
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297:.
33:,
438:e
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212:/
169:£
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