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442:, located in Berkel-Enschot, entered into an agreement with the Swinkels family to take over the daily operations of the monks' brewery within the abbey. The brewery, which operates as "De Koningshoeven NV", is a subsidiary of Swinkels Family Brewers, whilst the buildings and equipment remain in the ownership of the abbey. The monks remain the ultimate authority on the brewing process while Swinkels Family Brewers manages the commercial business. The beer is sold under the brandname La Trappe.
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460:. In March 2019, Wim van de Donk, Commissioner of the King of the province of Brabant, announced that Swinkels Family Brewers would from now on have the Royal predicate, officially naming the company 'Royal Swinkels Family Brewers'. It has been gained for the 300th anniversary of the company and their national significance. As from 2024 the name was shortened to Royal Swinkels.
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three consecutive generations. The names of the new brewing families were Van
Moorsel and Moorrees. In 1764 Brigitta Moorrees married Ambrosius Swinkels. After her mother's death in 1773, Brigitta and her husband became the full owners of the brewery. Since then, the brewery has been owned by the Swinkels family.
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From 1973 onwards the company took an interest in the exporting business, first of all in
Southern Europe. In the late seventies the firm introduced alcohol-free beer, that was exported to Islamic countries. By 1981 the total volume reached 1,000,000 hectolitres of beer. From the nineties onwards the
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at 10 kilometres (6.2 mi) from
Lieshout in 1890. Sales rose from 988 hectolitres of beer in 1890 to 1,900 hectolitres in 1900. After the First World War distribution was expanded to other towns and villages in North Brabant. By 1923 output had increased to 3,325 hectolitres of beer. By that time
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of more than 1128 million euros per year. The company is commercially active in more than 150 countries. Two-thirds of the turnover is achieved in Europe. The focus is in
Western Europe with more than half of the turnover. Outside of the European market, the largest contribution comes from the Middle
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The history of
Swinkels Family Brewers can be traced back to 1680. In that year Dirk Vereijken owned a brewery at the Kerkdijk (Church Dike Road) in Lieshout, proof of which can be found in an account of the municipal tax records of that year. This brewery was transferred from father to daughter for
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said she was "very disappointed" that the collusion took place at the very highest (boardroom) level. She stated, "This is simply unacceptable: that major beer suppliers colluded to up prices and to carve up markets among themselves. She added, "Heineken, Grolsch, Bavaria and InBev tried to cover
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In 1955 the company started manufacturing soft drinks under the brand name 3-ES. This name refers to the three
Swinkels brothers of the fifth generation. In the postwar years beer consumption in the Netherlands had decreased to a very low level. It took the firm until 1959 to recover in terms of
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The business operates eight brewery locations: three in the
Netherlands, three in Belgium, one in Ethiopia and one in Cuba. These breweries produced nearly 7 million hectolitres of beer in 2023. The group sells beer under several brand names, including Bavaria, Swinckels',
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For centuries the brewery only produced beer for the local market. It was not until the fourth generation of
Swinkels took charge of the brewery that production was expanded. Jan Swinkels, born in 1851, started distribution to the city of
522:), did not receive a penalty because it provided "decisive information" about the cartel's operations between 1996 and 1999, as well as about others in the European Union. These four brewers had control of 95% of the Dutch market, with
330:. The annual capacity totals 400,000 tons of malt, a third of which is used by Swinkels Family Brewers itself. One third of the production is sold to third parties in Europe and one third goes to countries outside Europe, mainly to
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the original brewery buildings had become too small so a larger brewery was built in
Lieshout. On that occasion three brothers of the fifth generation of Swinkels took over leadership, and adopted the brand name
608:. Tournament officials evicted the group en masse from the stadium upon which they were arrested and held by the Police. They were released upon talks between the management of Swinkels Family Brewers and FIFA.
449:. Initially the firm acquired 60% of the shares and this was expanded to 100% in 2021. In November 2016 the company acquired Latis Imports, establishing a dedicated US presence in one of its "five key regions".
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570:, with the brewery's logo on them. The Leeuwenhosen were given away with the purchase of Swinkels Family Brewers products prior to the World Cup. However the action was deemed to be an act of
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as
Swinkels Family Brewers, which was not a corporate sponsor, had not paid any money to be an official event partner. With pre-warning from FIFA officials, staff at the game versus
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was built. The output of the brewery at the beginning of the Second World War was approximately 40,000 hectolitres per annum, with an almost nationwide coverage in distribution.
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business expanded into exclusive and seasonal beers. Moreover, the company started to adapt its drinks to individual markets. Consequently, export grew to cover 130 countries.
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their tracks by using code names and abbreviations for secret meetings to carve up the market for beer sold to supermarkets, hotels, restaurants and cafes. The
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products. Swinkels Family Brewers itself uses the brand names 3ES and B52. Negus, a non-alcoholic, coffee-flavoured malt drink is brewed in Ethiopia.
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asked fans to remove the overalls upon entrance to the game and provided orange replacement shorts without any logo.
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About 12 percent of the total beer production consists of alcohol-free and low-alcoholic beer (less than 3.5%).
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The company produces approximately 626,000 hectoliters of soft drinks per annum, of which almost 95 percent as
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sector. The company is fully owned by the Swinkels family for seven generations. The head office is located in
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On 10 May 2016 it was announced that the company N.V. has taken a majority stake in the Belgian brewery
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The old wordmark, adopted in 2019. The logo was already in use in 2018 without the 'Royal' prefix.
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342:. Sales of malt contribute to around fifteen percent of Swinkels Family Brewers sales.
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765:"Bavaria brewer Swinkels Family Brewers gains Royal predicate (English source needed)"
386:. This name indicated that the new plant was a bottom fermentation brewery, producing
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514:(€31.65m) and Swinkels Family Brewers (€22.85m). A fourth participant in the cartel,
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East/Africa region, where a total of twenty percent of turnover is achieved.
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Five of the La Trappe beers: Blond, Dubbel, Witte Trapist, Tripel, Quadrupel
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Bavaria: a biography of the brewery in Lieshout and the family that owns it
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sales volume. In the sixties the company doubled its production capacity.
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imposed punitive fines on three major European breweries for operating a
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Swinkels Family Brewers owns two malt houses, one in Lieshout and one in
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The new branding since 2024, reflecting the simplified name.
744:"Bavaria company name changed into Swinkels Family Brewers"
562:, Swinkels Family Brewers got up to 1,000 fans of the
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722:"Dutch Brewer Bavaria N.V. Acquires Latis Imports"
452:In June 2018 it was decided to change the name of
916:17th-century establishments in the Dutch Republic
589:, 36 women clad in orange miniskirts went to the
694:"Dutch brewer Bavaria to acquire Belgium's Palm"
526:claiming a half and the three others 15% each.
222:Swinkels Family Brewers is the second largest
819:"Heineken and Grolsch fined for price-fixing"
597:, using tickets supplied at least in part by
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858:"Girls in miniskirts expose FIFA weak point"
845:Dutch fans given shorts for match (BBC News)
230:and one of the largest producers of malt in
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402:Distribution was broadened to include
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554:World Cup Ambush Marketing campaigns
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656:"Annual Report 2023 Royal Swinkels"
617:Antoon Swinkels & Peter Zwaal:
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226:company in the Netherlands after
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796:from the original on 2024-05-28
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817:Gow, David (April 18, 2007).
724:. Brewbound. 28 November 2016
591:Netherlands vs Denmark match
529:EU Competition Commissioner
621:(Lieshout: Bavaria, 2008).
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906:Breweries in North Brabant
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856:Pylas, Pan (2010-06-17).
604:pundit and ex-footballer
255:brewery of Royal Swinkels
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926:Price fixing convictions
282:Bottle of Rodenbach beer
203:, that is active in the
490:Price fixing conviction
458:Swinkels Family Brewers
398:Nationwide distribution
185:Swinkels Family Brewers
18:Swinkels Family Brewers
438:In 1999, the Trappist
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147:€ 1,128 million (2023)
49:Public limited company
494:On 18 April 2007 the
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234:. The business has a
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587:2010 FIFA World Cup
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440:Koningshoeven Abbey
164:€ 43 million (2023)
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627:978-0-9731100-3-6
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595:Johannesburg
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45:Company type
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728:29 November
612:Publication
585:During the
580:Ivory Coast
542:labels and
510:(€219.3m),
504:Netherlands
346:Soft drinks
296:soft drinks
201:Netherlands
129:soft drinks
94:Area served
86:Netherlands
72:Before 1680
900:Categories
873:2010-06-17
831:2007-08-01
800:2024-05-31
771:2019-03-29
750:2018-06-25
633:References
518:(formerly
420:malt house
388:pale lager
265:Pils lager
209:soft drink
183:(formerly
154:Net income
104:Key people
863:USA Today
706:April 19,
540:own-brand
520:Interbrew
412:The Hague
408:Rotterdam
404:Amsterdam
328:Eemshaven
313:Rodenbach
309:La Trappe
98:Worldwide
59:Beverages
921:Laarbeek
827:. London
794:Archived
524:Heineken
508:Heineken
394:) beer.
392:Bavarian
253:Lieshout
243:Products
236:turnover
228:Heineken
217:Lieshout
121:Products
82:Lieshout
55:Industry
699:Reuters
680:"Negus"
664:May 28,
599:British
558:At the
544:rebates
512:Grolsch
502:in the
454:Bavaria
416:Utrecht
384:Bavaria
379:Helmond
358:History
224:brewery
199:in the
191:) is a
169:Website
139:Revenue
69:Founded
625:
232:Europe
659:(PDF)
516:InBev
340:Japan
195:from
125:Beers
730:2016
708:2017
666:2024
623:ISBN
576:FIFA
548:bars
546:for
447:Palm
414:and
338:and
322:Malt
311:and
302:Beer
294:and
292:malt
288:beer
251:The
213:malt
211:and
205:beer
187:and
133:malt
63:Malt
602:ITV
593:in
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110:CEO
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