333:, which was granted in 2000 to Michael Loeb and Synapse Group, Inc. for "a system for providing an open-ended subscription to commodity items normally available on a term basis includes a central agent that serves as the front-end for commodity suppliers. This central agent maintains databases containing information associated with a group of commodity items and their sales. Using these databases, the central agent produces subscription records to provide open-ended subscription services to its customers, while supporting the term-based subscriptions of the commodity suppliers."
545:"From 2011 to 2016, Synapse falsely implied on its 'Mags for Miles' mailers that Delta Air Line miles would expire if consumers didn’t use them by a specific date. In fact, Delta miles never expire... The company used this misleading claim to motivate consumers to redeem their 'expiring' miles for magazines. After consumers redeemed their miles, Synapse then offered them the separate $ 2 subscriptions promotion to be paid for with a credit card — which would auto-renew, often without the consumer’s knowledge, at an average of about $ 50 per consumer."
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487:. Members may elect to redeem their frequent flyer miles or other points for subscriptions to traditional print or electronic magazines. Since the program was implemented, an estimated 100 billion frequent flyer miles have been redeemed for magazine subscriptions. But by early 2022, the number of magazines they offered was trimmed dramatically, to less than a dozen choices.
317:) and Michael Loeb, the company began by marketing fixed-term magazine subscriptions through credit card companies. Over the years, NewSub expanded its marketing channels to include retailers, airlines, catalogers, and dot-com companies. In 2000, the company changed its name to Synapse Group, Inc.
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is the e-commerce subsidiary of
Synapse Group. The company has developed a number of internet-marketing strategies that attempt to use Synapse's offline marketing strength to leverage online sales. Some of its properties include FreeBizMag.com, which launched in 2000 and was the first third-party
532:
Synapse Group has used a number of service marks over time in association with particular business channels, both for direct sales projects as well as with partner services. These marks include: Synapse Group Inc., Newsub
Services, Synapse Solutions, Synapse Retail Ventures, and Magazine Rewards
541:
Synapse Group has been prosecuted in court various times for its deceptive auto-renewal schemes, including a 2020 case in
Washington State in which it was ordered to pay restitution to 2,000 customers and to the Washington State Office of the Attorney General. According to the news release,
353:, Jeremy Koch (who was Consumer Marketing President at the time) explained, "the marketing of consumer magazines is undergoing substantial change. Our relationship with Synapse is an important part of Time Inc.'s strategy to support the expansion of new and innovative marketing methods."
377:
organization. The
Aquisition of Bizrate generated a consumer subscription revenue with a range of owned and operated brands along with third-party products. Consumer data cultivated through Bizrate's survey platform broadened the suite of
518:
exercises tailored to how a person responds to questions concerning their current emotional state. The app was created by two women, Jamie Price and Julie
Campistron, who both had positive experiences with mindfulness in managing
447:" has over a total of 17 million emotional check-ins to date. The app differentiated from its competition was its usage of emotional check-ins, multiple acts, and multi-day programs. With multiple apps for children, as well as
300:
Synapse attracts subscribers for these publications by working through a number of non-traditional marketing channels, including credit card issuers, catalog companies, and airline frequent-flyer programs.
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sites" provide survey feedback of companies at the end of a purchasing process. Synapse Group previously worked with
Magazine Discount Center with managing the website’s subscription sales
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Insights were well-known for its consumer ratings of products which earlier partnered with
Synapse Group by offering free magazine subscriptions, letting users of "
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in
Synapse Group, starting a partnership that would ultimately culminate with the outright purchase of Synapse in 2006. In a 2000 press release from
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Please help improve this article by looking for better, more reliable sources. Unreliable citations may be challenged and removed.
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Center. These names often appear on customers' credit card statements for the company's subscription service charges.
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was founded in 1995 as CAP (Customer
Appreciation Program) Systems to develop affinity marketing strategies for
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to provide to its advertising partners. Bizrate
Insights and Time Inc.'s relationship were further formalized.
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distributor in the United States, with access to over 700 magazine titles from major publishers, including
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In 2016, Synapse Group stated celebrating its “Acquisition Anniversary” one year after obtaining
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In 1996, NewSub introduced its Continuous Subscription Service system, which would
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1024:. p353: South-Western, Cengage Learning (published 2024). p. 696.
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Synapse Group began in 1991 as NewSub Magazine Service LLC. Founded by
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Go It Alone!: The Secret to Building a Successful Business on Your Own
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936:"Meredith Corp Buys Stop, Breath & Think Mobile Mindfulness App"
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581:"Meredith Corporation Names Scott Macon President Of Synapse Group"
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Acquisition of Stop, Breathe & Think and Re-branding to MyLife
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493:, a program introduced in 1998, offers magazine subscriptions to
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In 2019, Synapse Group acquired Stop, Breathe & Think, a
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Jackson, Susan E.; Randall S. Schuler; Steve Werner (2011).
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Synapse Group is headquartered at 225 High Ridge Road in
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and catalog customers when they call to place orders.
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Bloomberg Businessweek Profile: Synapse Group, Inc.
61:, and by adding encyclopedic content written from a
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994:"Meredith Rebranding App to MyLife Using My.Life"
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1087:"Free Mindfulness Apps Worthy of Your Attention"
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280:company. Synapse is also the largest consumer
371:marking Time Inc.’s transformation towards a
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579:Meredith Corporation (September 6, 2018).
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436:. In May 2020, the app was re-branded as
329:subscriptions. The company applied for a
134:Learn how and when to remove this message
81:Learn how and when to remove this message
1176:1991 establishments in the United States
1171:Companies based in Stamford, Connecticut
1141:BBB Business Review: Synapse Group, Inc.
965:"How to Help Teens Practice Mindfulness"
1161:Marketing companies established in 1991
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881:"Time Inc. Acquires Bizrate Insights"
879:Davison, Jill S (September 6, 2016).
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786:. p93: Harper Collins. p. 240.
934:Neuts, Dana E. (November 1, 2019).
523:. Much of the app content is free.
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905:Willis, John (October 9, 2017).
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992:Silver, Elliot (May 11, 2020).
963:Milbrand, Lisa (June 2, 2020).
357:Acquisition of Bizrate Insights
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1066:. health.com. May 18, 2020
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321:Continuous Service System
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674:Bloomberg Businessweek.
485:customer reward programs
407:Magazine Discount Center
337:Acquisition by Time Inc.
290:Condé Nast Publications
106:Some of this article's
780:Judson, Bruce (2005).
278:multichannel marketing
177:Multichannel Marketing
477:Elite Traveler Awards
465:Stamford, Connecticut
211:Stamford, Connecticut
63:neutral point of view
1186:Meredith Corporation
940:Subscription Insider
719:"Synapse Group, Inc"
686:on October 18, 2007.
676:"Synapse Group, Inc"
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607:"Synapse Group, Inc"
560:Meredith Corporation
521:occupational burnout
501:SynapseConnect, Inc.
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657:"Corporate Website"
327:automatically renew
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1122:December 9,
969:Real Simple
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585:PR Newswire
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374:data-driven
351:Time Warner
229:(President)
227:Scott Macon
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1155:Categories
890:August 28,
766:2018-07-18
566:References
516:meditation
483:and other
459:Operations
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416:e-commerce
384:(IMS) for
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185:Periodical
164:Subsidiary
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343:Time Inc.
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549:See also
363:Time Inc
282:magazine
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169:Industry
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