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ad agency. In May 2009, the company began a series of promotional events in which it recreated "Mediterranean villages" in 11 major U.S. cities. By 2015, Sabra had established greater presence among
American and Canadian consumers by marketing a "cultural movement" based on a desire for people to
342:
By 2016, Sabra had gained a 60% market share of hummus in the United States, and, through its co-ownership and sales channels with PepsiCo, was close to $ 1 billion in annual sales. To parallel the rising consumer demand for hummus, American farmers have increased their production of chickpeas
890:
1294:
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1089:
292:, and are available throughout the U.S. and Canada. As of 2016, the company held a 60% market share for hummus sales in the United States, and was forecast to exceed $ 1 billion in sales in 2017.
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four-fold since 2009, harvesting more than 100 million pounds (45,000 metric tons) in 2015, up from about 25 million pounds (11,000 metric tons) in 2009.
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corporation. Strauss owns 50% and PepsiCo 50% of the company. In
November 2008, the company announced the construction of a new $ 61 million plant in
352:
516:
891:"Sabra Dipping Company, a Joint Venture Between Strauss Group and PepsiCo, Announced Plans to Open a State-of-the-art Plant in Richmond, Virginia"
324:. However, the deal never closed successfully, languishing for months until it became clear that Strauss was not interested in acquiring Basha.
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was discovered at one of its manufacturing plants, though the company stated the bacteria had not been found in any of its actual products.
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The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by
1743:
316:. Prior to the acquisition by Strauss, Sabra had entered into negotiations to purchase Basha hummus, which was then the leading
2178:
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997:
339:, expected to employ 260 people and come on line in mid-2010. The company grew over 50% between August 2008 and August 2009.
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705:
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866:"Governor Kaine Announces Sabra Dipping Company Will Open a New Food Manufacturing Plant in Chesterfield County"
461:
In March 2021, Sabra recalled about 2,100 cases of 10 oz. Classic Hummus, following a routine inspection by the
427:
On April 8, 2015, Sabra recalled 30,000 cases of its classic hummus after a tub in
Michigan tested positive for
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Irrational
Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $ 231,000,000 Business
2188:
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On
November 19, 2016, Sabra voluntarily recalled multiple hummus varieties across the U.S. after
1450:
871:(Press release). Virginia's Gateway Region Economic Development Organization. November 19, 2008
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campaigned unsuccessfully to have their schools switch to alternate brands. In 2019, the
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experience hummus as an old world food with new tastes close to what they already knew.
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stated on their
English-language website that the company donated food packages to the
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Sabra launched its first U.S. national advertising campaign in March 2009, with the
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Sabra
Recalls 2,000-Plus Cases of Its Popular Classic Hummus Amid Salmonella Fears
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called for boycotts of Sabra products over the donations. Student groups at
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Sabra recalls some of its
Classic Hummus due to salmonella risk, FDA says
429:
545:"Sabra 'well on its way' to becoming our next $ 1bn brand, says PepsiCo"
2000:
1916:
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652:"Sabra Hummus Co. Transforms Union Square Park into Mediterranean Café"
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contamination. The recall affected sixteen different states in the US.
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1970:
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Student Senate passed a resolution endorsing a ban on Sabra Hummus.
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998:"Sabra Takes a Mediterranean Village on Tour across North America"
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In March 2008, Strauss entered a joint-venture partnership with
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596:
626:
2347:
Vegetarian companies and establishments of the United States
1174:"Resolution Passed to Ban Sabra Hummus After Student Debate"
1327:
1112:"Canadian university students launch Sabra hummus boycott"
966:"Savory Moment's customers come to the aid of its founder"
733:"Big Hummus Is Watching. It Wants You To Eat More Hummus"
914:"Hummus's quest to conquer America, one mouth at a time"
435:
Michigan
Department of Agriculture and Rural Development
16:
Company that produces Middle
Eastern-style food products
1255:"Sabra hummus products recalled over Listeria concerns"
355:, Sabra commissioned sculptor Kirk Rademaker to create
1202:"Listeria in Sabra Hummus Prompts New Wave of Recalls"
547:. Foodnavigator-USA.com, William Reed Business Media.
1315:
1228:"Listeria detection prompts national recall by Sabra"
252:
1052:"Strauss Group removes support for IDF from website"
776:"The Dip That Roared: How Hummus Conquered the U.S."
2151:
2097:
2024:
1958:
1907:
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1821:
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1029:"Strauss reposts IDF-support commitment on website"
1027:Ron Friedman; Stephanie Hodes (December 14, 2010).
247:
237:
216:
205:
191:
114:
97:
80:
61:
53:
43:
33:
964:Martinez, Amy; Allison, Melissa (March 13, 2009).
451:, according to MDARD spokeswoman Jennifer Holton.
941:"Ad Track: Winning ads really work for consumers"
437:(MDARD) learned of the possible contamination by
1343:
572:"Sabra Dipping Co. opens new plant expansion"
8:
2317:Food and drink companies established in 1986
1082:"DePaul students reject ouster hummus brand"
19:
760:: CS1 maint: numeric names: authors list (
502:
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443:after routine inspections on March 30 at a
1371:
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1328:
1320:
1143:"New Subject of Debate on Mideast: Hummus"
706:"The Surprising Rise of Hummus in America"
18:
2312:Condiment companies of the United States
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538:
536:
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2327:Food manufacturers of the United States
699:
697:
695:
591:
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574:. Richmond Times-Dispatch, Richmond, VA
509:"Sabra Hummus Breaks National Campaign"
494:
264:is a U.S.-based company which produces
2307:American companies established in 1986
1261:from the original on November 20, 2016
1153:from the original on November 30, 2019
1122:from the original on November 17, 2015
753:
712:from the original on 29 September 2017
479:List of vegetarian and vegan companies
2159:500 Park Avenue (Pepsi-Cola Building)
1234:from the original on October 14, 2015
912:Justin R. Silverman (20 April 2016).
603:from the original on October 28, 2017
7:
2281:
1092:from the original on August 27, 2024
1062:from the original on August 27, 2024
920:from the original on 7 November 2017
731:SingerOctober 29, Jenny; 2019Sabra.
804:Quality Assurance & Food Safety
543:Elaine Watson (29 September 2016).
284:. All Sabra products are certified
268:and other food products, including
2322:Food and drink companies of Israel
2249:Produced under a partnership with
1172:Brown, Lianna (December 5, 2019).
1050:Michal Toiba (November 18, 2010).
978:from the original on March 4, 2016
893:. PRNewswire.uk. November 24, 2008
551:from the original on 27 April 2018
331:, a division of the multinational
14:
1253:Ralph Ellis (November 19, 2016).
939:Howard, Theresa (June 30, 2008).
76:(as Sabra-Blue & White Foods)
2280:
2271:
2270:
1949:
1141:Tamar Lewin (December 3, 2010).
507:Todd Wasserman (March 3, 2009).
25:
2179:List of assets owned by PepsiCo
1200:Rachel Abrams (April 9, 2015).
810:from the original on 2020-06-04
743:from the original on 2019-11-05
353:2008 U.S. presidential election
1004:. May 19, 2009. Archived from
570:Mark Gormis (8 October 2014).
1:
844:"Strauss Group brands: Sabra"
704:Scott Goodson (5 June 2015).
465:in the US, due to a possible
371:out of 100 pounds of hummus.
337:Chesterfield County, Virginia
1226:Robin Erb (April 16, 2015).
57:Sabra-Blue & White Foods
2042:D'Angelo Grilled Sandwiches
800:"SABRA: Reimagining Hummus"
304:A container of Sabra hummus
67:; 38 years ago
2363:
2264:Fruit juices under license
262:Sabra Dipping Company, LLC
20:Sabra Dipping Company, LLC
2245:
1947:
680:. OK Kosher Certification
599:. Sabra Dipping Company.
351:During the run-up to the
145:(Chief Marketing Officer)
24:
2209:Leonard v. Pepsico, Inc.
2062:North American Van Lines
2032:California Pizza Kitchen
2215:Pepsi, Where's My Jet?
1230:. Detroit Free Press.
656:The New York Blueprint
433:. Inspectors with the
305:
2164:2021 Frito-Lay strike
2067:Wilson Sporting Goods
397:Israel Defense Forces
303:
2342:PepsiCo subsidiaries
953:on October 25, 2012.
832:. Wiley. p. 82.
828:Zilko, Dave (2016).
658:. September 16, 2009
413:University of Ottawa
409:Princeton University
276:. It is co-owned by
266:Middle Eastern-style
167:(VP of Supply Chain)
1889:Scott's Porage Oats
1008:on January 31, 2013
708:. Huffington Post.
629:on October 24, 2015
399:. Activists in the
239:Number of employees
183:(EVP International)
21:
2189:Pepsi Number Fever
1297:2021-03-31 at the
1206:The New York Times
1147:The New York Times
1086:Quad-Cities Online
1056:The Jerusalem Post
312:food manufacturer
306:
212:800 million (2016)
2294:
2293:
2138:Donald M. Kendall
2047:East Side Mario's
1945:
1944:
1535:Paso de los Toros
1118:. March 9, 2014.
971:The Seattle Times
417:Dickinson College
405:DePaul University
383:Boycott campaigns
259:
258:
184:
178:
168:
162:
159:Colleen Flaherty
156:
146:
140:
133:Paula Fitzgerald
130:
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2255:Outside the U.S.
2152:Related articles
2143:Steven Reinemund
2133:Alberto Ibargüen
2037:Chevys Fresh Mex
1953:
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1316:Official website
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1179:The Dickinsonian
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1088:. May 25, 2011.
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1031:. Jerusalem Post
1024:
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949:. Archived from
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625:. Archived from
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519:on March 5, 2009
515:. Archived from
504:
440:L. monocytogenes
387:Until 2010, the
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2225:Pepsi-Cola sign
2169:Chester Cheetah
2147:
2123:Robert E. Allen
2093:
2025:Former holdings
2020:
1954:
1941:
1903:
1840:
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1606:
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1299:Wayback Machine
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846:. Strauss Group
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678:"Sabra Dipping"
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161:(Head of Sales)
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2016:Wimm-Bill-Dann
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1959:Other holdings
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484:Sabra (person)
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423:Hummus recalls
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393:Golani Brigade
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376:StrawberryFrog
359:of candidates
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1991:Pioneer Foods
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38:Joint venture
36:
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1864:King Vitaman
1854:Cap'n Crunch
1836:Propel Water
1786:Uncle Chipps
1749:Burger Rings
1728:
1630:Cracker Jack
1597:Sting Energy
1483:Mountain Dew
1368:subsidiaries
1287:
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1265:November 19,
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781:. 2014-06-20
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627:the original
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523:September 5,
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517:the original
512:
460:
455:
453:
438:
428:
426:
401:BDS movement
386:
373:
365:Barack Obama
350:
341:
326:
307:
261:
260:
103:White Plains
98:Headquarters
90:Yehuda Pearl
87:Zohar Norman
34:Company type
2258:Distributed
2204:Pepsi Stuff
2199:Pepsi Spire
2184:Pepsi Globe
2128:Dina Dublon
2111:Indra Nooyi
2072:Yum! Brands
1976:Lebedyansky
1884:Rice-A-Roni
1846:Quaker Oats
1714:Quaker Oats
1585:Frappuccino
1580:Ethos Water
1560:Sierra Mist
1530:Ocean Spray
1238:October 31,
1211:October 31,
1126:October 31,
1116:Haaretz.com
1096:October 31,
1066:October 31,
1035:October 31,
1012:October 31,
982:October 31,
897:November 1,
850:October 31,
737:The Forward
684:November 1,
662:November 1,
633:November 1,
623:"Sabra FAQ"
607:November 1,
361:John McCain
54:Predecessor
2301:Categories
2113:(chairman)
2057:Loft, Inc.
2052:Hot 'n Now
2011:SodaStream
1996:PopCorners
1859:Honey Ohs!
1692:Lay's Stax
1645:Baconzitos
1640:Elma Chips
1498:Baja Blast
1424:Zero Sugar
1414:Real Sugar
1366:Brands and
1282:, usatoday
924:1 November
814:2019-12-24
785:2019-11-27
747:2019-12-24
716:1 November
597:"Products"
578:1 November
555:1 November
490:References
467:salmonella
449:Port Huron
411:, and the
290:vegetarian
243:500 (2014)
116:Key people
2261:49% owned
2174:Cola wars
2107:(founder)
2087:Taco Bell
2082:Pizza Hut
1932:Tropicana
1909:Tropicana
1831:CytoSport
1776:Sun Chips
1739:Smartfood
1719:Rold Gold
1650:Fandangos
1612:Frito-Lay
1575:Starbucks
1441:Concordia
946:USA Today
916:. Today.
513:Brandweek
347:Marketing
329:Frito-Lay
320:brand in
274:guacamole
253:sabra.com
2276:Category
2251:Ekaterra
2231:Pepsiman
2194:Pepsi P1
1986:Matutano
1937:Tropolis
1823:Gatorade
1781:Tostitos
1764:Twisties
1734:Sabritas
1620:Bluebird
1545:Rockstar
1508:LiveWire
1503:Code Red
1451:Lemonade
1431:Aquafina
1295:Archived
1259:Archived
1232:Archived
1151:Archived
1120:Archived
1090:Archived
1060:Archived
976:Archived
918:Archived
808:Archived
756:cite web
741:Archived
710:Archived
601:Archived
549:Archived
473:See also
456:Listeria
430:Listeria
280:and the
192:Products
107:New York
81:Founders
44:Industry
2286:Commons
2001:Sandora
1917:Copella
1811:Wotsits
1806:Squares
1801:Quavers
1791:Walkers
1771:Stacy's
1754:Nobby's
1744:Smith's
1724:Ruffles
1704:Munchos
1682:Kurkure
1677:Hostess
1667:Funyuns
1635:Doritos
1625:Cheetos
1525:No Fear
1513:Voltage
1478:Mirinda
1456:Mangola
1359:PepsiCo
1257:. CNN.
779:Haaretz
395:of the
333:PepsiCo
322:Detroit
314:Strauss
310:Israeli
278:PepsiCo
248:Website
229:PepsiCo
224:Strauss
206:Revenue
200:spreads
70: (
62:Founded
2332:Hummus
2098:People
1971:Duyvis
1709:Oberto
1672:Gamesa
1662:Fritos
1655:Stiksy
1592:Starry
1540:Punica
1468:Lipton
1446:Duke's
1002:PR Web
445:Kroger
318:hummus
296:Growth
286:kosher
270:hummus
109:, U.S.
2119:(CEO)
2006:Simba
1927:Naked
1894:Toddy
1879:Quisp
1759:Toobs
1729:Sabra
1687:Lay's
1565:Slice
1555:Shani
1436:Brisk
1419:Twist
1389:Pepsi
1384:Bubly
1376:Pepsi
869:(PDF)
357:busts
217:Owner
2237:Pilk
2077:KFC
1922:Dole
1869:Life
1602:Teem
1570:SoBe
1550:7 Up
1488:Diet
1409:Next
1399:Jazz
1394:Diet
1267:2016
1240:2015
1213:2015
1187:2019
1159:2011
1128:2015
1098:2015
1068:2015
1037:2015
1014:2015
984:2015
926:2017
899:2015
877:2009
852:2015
762:link
718:2017
686:2015
664:2015
635:2015
609:2017
580:2017
557:2017
525:2009
367:and
288:and
272:and
210:US$
198:and
196:Dips
153:CHRO
72:1986
65:1986
48:Food
1493:Amp
1463:Kas
1404:Max
463:FDA
447:in
175:CTO
137:CFO
127:CEO
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