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terrific—when queried, it turned out the man was wearing none other than Santal 26. Penot and Roschi realized they needed a personal fragrance to go with the candle, but by that point had taken a stance that fragrances for people and for rooms should be approached differently. They reached out to Frank Voelkl, the perfumer who had created the original sandalwood fragrance as well as the candle. He too had been wearing the fragrance and getting compliments, but had not been able to convince the owners to launch the perfume. Now they agreed and Voelkl tweaked the formula, creating a scent Penot described as “a little deeper and more comfortable”, and launched in 2011.
103:. It was initially proposed as a personal fragrance by perfumer Frank Voelkl, but Le Labo owners Fabrice Penot and Eddie Roschi cut it from the perfume line for their 2006 launch and asked Voelkl to develop a candle and then a room spray instead, called Santal 26. By 2010 Penot and Roschi acceded to popular demand and asked Voelkl to develop a modified version as a personal perfume, Santal 33, which launched in 2011. Santal 33 quickly gained cult status, then grew into broad popularity, especially after Le Labo sold to
150:, Olivia Fleming wrote that in the year after the launch of Santal 33, Le Labo’s independent perfumery felt like "an antidote to the obsession with hype: Like an under-the-radar It bag prized for its unidentifiable features and nondescript branding, Santal 33 quickly became a sort of cult secret, whispered through wafts of sandalwood and cedar, only detected by those in the know". In addition to sandalwood, it also has notes of violet accord, cardamom, iris, ambrox, cedar, and leather.
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132:—and gave the rest as a wedding gift to a beauty editor who had written a favorable piece about their launch and loved the candle. But eventually hotel guests began asking to purchase the candle, leaving Le Labo scrambling to restock. Penot estimates the candle represented 70% of their turnover in the first few years of the business.
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Once, every third person on the train smelled of the same fragrance, a sandalwood-heavy number called Santal 33 that I learned to associate with fall, with city dwellers in a hurry; the uptown 2 train to Times Square on weekdays at 8 a.m. in the fall was the Santal
Express. What does the subway smell
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candle called Santal 26. They considered having a sandalwood fragrance but did not think the proposed version was one of the strongest perfumes in the line and had it made into a candle instead. Even the candle did not initially sell well, and they unloaded their stock onto one interested hotel—the
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Within a matter of years, the perfume had "become a predictable presence on the New York City subway, at bars in London, cafes in Paris, even on the beach in Los
Angeles. It has been wholly embraced by the fashion flock and A-list celebrities alike"—prominent devotees included television presenter
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During the first year, Le Labo created a room spray that matched the candle, but despite pleas from Jane
Larkworthy, the beauty editor who had been so enamored with the candle, they did not create a wearable fragrance for four years. Finally, Penot was in a bar and noticed someone smelling
199:. This brought all Le Labo fragrances into wider distribution and turned Santal 33 into a "beauty-counter mainstay". Lauder's executive group president called it "the icon fragrance of an entire generation, male and female". Writing during the
241:, creating a video of himself dressed as a bottle of Santal 33 and mocking the ubiquity of the scent in New York. Others felt a loss of the once-special scent, enjoying it less even though the scent had not changed. Writing in
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Santal Blush; as well as a hunt for more affordable versions. A 100-milliliter bottle of Santal 33 cost $ 220 at launch in the US in 2011 and by 2019 was up to $ 275, while the same size bottle of
255:: "the exercise of taste that sets you apart from the rabble". Wide popularity meant Santal 33 no longer served to distinguish its wearers' personal taste from that of the crowd on the subway.
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But other wearers—or anyone smelling the scent on a frequent basis—had a less positive reaction to the broad popularity. In 2018, performance artist Mur turned the scent into a
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The ubiquity in major US cities drew both more fans and also some complaints. On the one hand, it spawned enthusiasm for sandalwood perfumes as a genre, like
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and their fragrances went into much wider distribution. This development drew some disappointment from wearers who had prized its exclusivity.
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designer
Griffin Funk recently tweeted, 'At this point it's weird if someone doesn't smell like Le Labo Santal 33'". In
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In addition to prominent fans of the fragrance, its diffusion was also furthered by the 2014 purchase of Le Labo by
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found what she swore was a "a dead ringer Santal 33 dupe" for exactly half the price, in Kieran NYC Santal Sky.
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186:, the singer was depicted burning two Le Labo Santal 26 candles during the sequence for "Sandcastles".
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launched its original collection in 2006, owners
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646:"Peso Pluma Reveals 'Éxodo' Track List With Cardi B, Quavo, Natanael Cano Collabs"
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Stash, another woodsy fragrance, was $ 75. A bargain hunter writing for
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247:, Maya Singer explained this experience in terms of French sociologist
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359:"New York's Cult Fragrance Wouldn't Exist If It Weren't for Me"
301:"6 Affordable Dupes For This $ 275 Cult Favorite Fragrance"
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496:"What Happens When Your Signature Scent Goes Mainstream?"
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Reserve Sel Santal was $ 98 or a 50-milliliter bottle of
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395:"That Perfume You Smell Everywhere Is Santal 33"
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170:as well as many of their fans. "As the
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568:"Le Labo Santal 33 ~ fragrance review"
548:from the original on December 13, 2020
444:from the original on December 10, 2020
413:from the original on December 10, 2020
369:from the original on November 28, 2020
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393:Fleming, Olivia (November 16, 2015).
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494:Singer, Maya (April 16, 2020).
193:for $ 60 million, according to
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86:Santal 26 (candle, room spray)
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271:Peso Pluma
166:, actress
125:sandalwood
111:Background
542:0362-4331
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208:like now?
162:, singer
140:Fragrance
93:Santal 33
49:Fragrance
31:Santal 33
655:June 21,
607:Archived
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546:Archived
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442:Archived
411:Archived
367:Archived
309:Archived
305:HuffPost
218:Tom Ford
214:Diptyque
183:Lemonade
59:Released
363:The Cut
178:Beyoncé
121:L'Oréal
117:Le Labo
101:Le Labo
70:Le Labo
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276:Éxodo
244:Vogue
222:Clean
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615:2020
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538:ISSN
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239:meme
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