20:
317:, where his father had a "mantequeria", a bakery/convenience store. He showed interest in cinema from a very young age thanks to the free tickets the neighborhood theater gave his father in exchange for hanging the poster of the weekly double session in the family store. He graduated in history at the
30:(born 1957) is a marketing executive, producer, screenwriter and film director. He is the founder and owner of Arenas Group and Arenas Entertainment from 1988 to 2019, the year in which he sells the marketing and publicity divisions to the agency D2H. He is a member of
602:
In recognition of his accomplishments, Pozo has received many awards and honors during his career. In 2009, he was the first recipient of the “Outstanding
Marketing in Film and Television Impact Award” presented by The National Hispanic Media Coalition.
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in 1982, without speaking
English. His first job is to clean buildings, experience that allows him to come into contact with the Hispanic immigrants of the city and that will help him develop the instinct for communication with the Hispanic population.
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Likewise, Pozo has spoken about the under-representation of Latino talent and executives within
Hollywood and has published numerous articles and participated in demonstrations demanding to increase the participation of Latinos in the Academy Awards.
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In 2003, Pozo was chosen by
Hispanic Business Magazine as an Entrepreneur of the Year Finalist as well as one of their 100 Most Influential Hispanics. And, in 2007, The Hollywood Reporter named Pozo as the 7th most influential Latino in Hollywood.
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Cinema School, becoming the first
Spaniard accepted into the prestigious Program and one of the first Europeans. The Master focus on the financial, marketing and creative aspects of the film industry. In 1985 Pozo, as an intern at
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In 2001, Pozo returned to
Universal Pictures, where he and the investment fund Marco Polo Investments formed Arenas Entertainment. Arenas' mission was to acquire, produce and distribute films targeting the US Hispanic market.
39:
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created the first multicultural marketing department for any Studio in
Hollywood dedicated to the ethnic markets with particular emphasis in the US Hispanic market, and offered Pozo to direct it.
415:. The theater, regardless of being a discount house and having half-price tickets, delivered the highest-grossing theater in the entire United States. Because of this success
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For his contribution to Arts and
Sciences, the prestigious “Premio Riojano del Mundo” was given to him by the government of La Rioja, Spain and the newspaper EL MUNDO.
31:
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1238:"Santiago Pozo - El español en la sociedad de la información - Paneles y ponencias - Valladolid 2001 - II Congreso Internacional de la Lengua Española"
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In 2005, he was presented with the “Minorities in
Business Magazine Prism Award” for outstanding contributions to the entertainment industry.
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for the re-release celebrating the 5th anniversary of one of
Universal's biggest hits. Pozo booked a dubbed Spanish print at the
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During the following years, he worked on numerous campaigns for major studio and independent releases, including Universal,
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Over 35 years in the industry, he has worked on the North American marketing campaigns of more than 300 films, including
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In 1987, Pozo resigned from Universal Studios and founded Arenas Group, a film marketing company. His first client was
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acquired an option in 2021. Pozo and Small also developed and co-wrote the adaptation of the bestseller.
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In 2007, The Imagen Foundation honored him with its award “For Powerful and Influential Latinos.”
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The “Nosotros Golden Eagle Entrepreneur of the Year Award” was presented to him in 2004.
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1163:"Defender a ColĂłn en EEUU: "AquĂ asesinaron a los nativos con fondos del Gobierno""
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scholarship from the Spanish-North American Permanent Committee, Pozo enrolled in the
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in 1984, which is considered the first economic and legal history of Spanish cinema.
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a star, and consolidates the importance of the Hispanic U.S. market for Hollywood.
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1263:"Protesters Picket During Oscar Lunch Over Hispanic Representation In Hollywood"
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Pozo is considered the pioneer of marketing film and television to the U.S.
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743:"d2H Partners Acquires Hispanic Marketing Firm Arenas Group (Exclusive)"
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etc. In 1997, Arenas does the marketing campaign for the release of
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https://kit.elaviso.com/amp/trunfo-latino-entrevista-santiago-pozo/
1465:"Technological and commercial innovations for the future of film."
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and in the mid-eighties he was freelance to the Spanish newspaper
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263:. As a screenwriter, Pozo, together with Gregory Small, wrote
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Academia de las Artes y las Ciencias Cinematográficas de España
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He has also spoken out against the removal of the statue of
346:. In 1980, Pozo wrote and directed one of the chapters of
277:, at the request of the internationally acclaimed author,
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As a producer and distributor, he worked on films such as
507:. Arenas has also produced and distributed such films as
1382:"Los latinos más influyentes en Hollywood | elmundo.es"
1213:"It's hard to get a job in Hollywood if you are Latino"
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USC Latino Alumni Association - SANTIAGO POZO Tribute:
323:"The Spanish Film Industry, Legal and Economic aspects"
1122:"Marco Polo adquiere el 21,5% de Arenas Entertainment"
354:Relocate to the US and work in Universal Pictures
1354:"El Mundo en Orbyt - SuscripciĂłn digital online"
767:"Los latinos de Hollywood dan un paso al frente"
32:The Academy of Motion Picture Arts and Sciences
8:
563:Activism and Defense of the Hispanic Culture
1551:Company website. Accessed 22 December 2013.
1368:"Trunfo Latino Entrevista a: Santiago Pozo"
1340:"Trunfo Latino Entrevista a: Santiago Pozo"
1326:"Trunfo Latino Entrevista a: Santiago Pozo"
1312:"Trunfo Latino Entrevista a: Santiago Pozo"
981:https://www.youtube.com/watch?v=GRcoPgbBbZs
947:https://www.youtube.com/watch?v=vOcUwDeO0dw
1188:"Columbus Statue Comes Down in Grand Park"
792:"Regimen de gobierno, Universidad Nebrija"
259:, the first Hispanic novel written in the
1017:USCLatinoAlumniAssociation (2014-02-13).
900:USCLatinoAlumniAssociation (2014-02-13).
1056:"Universal's fast and furious marketer."
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567:In 2001, Pozo successfully lobbied the
336:’s production company as a P.A. in the
332:He began working in the cinema at the
394:The University of Southern California
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869:"Cine en español al asalto de EE UU"
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423:Foundation and development of Arenas
350:, also produced by Elias Querejeta.
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579:) to street signs where required.
301:Santiago Pozo was born in 1957 in
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1041:"Arenas Entertainment, 20 years."
1071:"Arenas Entertainment: 20 years"
994:"Arenas Entertainment: 20 years"
741:Gonzalez, Umberto (2020-12-10).
431:, for whom he marketed the film
319:Complutense University of Madrid
1575:American film studio executives
923:ImmigrantArchive (2013-05-15).
122:Dawn of the Planet of the Apes
1:
1097:"U Pix, Arenas speak Spanish"
992:Longwell, Todd (2008-09-04).
390:Peter Stark Producing Program
867:Crespo, Irene (2014-04-22).
571:to add the Spanish language
547:Jose Luis Rodriguez (singer)
660:(2005) (executive producer)
636:(1991) (executive producer)
384:In 1984, having received a
303:Santo Domingo de la Calzada
42:, the Board of Trustees of
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1261:Robb, David (2018-02-05).
1120:DĂŤAS, CINCO (2002-02-26).
1565:American chief executives
969:– via www.imdb.com.
960:On the Line (1984) - IMDb
657:Culture Clash in AmeriCCa
552:Culture Clash in AmeriCCa
434:The Milagro Beanfield War
233:Culture Clash in AmeriCCa
62:The Milagro Beanfield War
1478:"Un Reino Sin Fronteras"
1426:"Un Reino Sin Fronteras"
1169:(in Spanish). 2018-12-18
1095:Gray, Tim (2001-11-27).
815:(in Spanish). 2012-01-19
773:(in Spanish). 2018-09-09
489:Arenas’ first film wass
80:Like Water for Chocolate
1570:American film producers
1044:The Hollywood Reporter.
708:(2019) (in development)
598:Awards and recognitions
327:University of Barcelona
176:Beverly Hills Chihuahua
1242:congresosdelalengua.es
1075:The Hollywood Reporter
998:The Hollywood Reporter
700:Un Reino Sin Fronteras
677:Un Reino Sin Fronteras
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16:American film producer
1446:"Los primeros metros"
1406:"Los primeros metros"
1020:SANTIAGO POZO TRIBUTE
903:SANTIAGO POZO TRIBUTE
537:, with the voices of
370:On the Line/Rio Abajo
343:A un Dios desconocido
22:
1029:– via YouTube.
935:– via YouTube.
912:– via YouTube.
584:Christopher Columbus
325:, published by the
28:Santiago Pozo Arenas
945:Immigrant Archive:
690:Los Primeros Metros
671:Los Primeros Metros
649:Imagining Argentina
569:City of Los Angeles
510:Imagining Argentina
478:the film that made
203:Imagining Argentina
1167:elconfidencial.com
1059:Los Angeles Times.
1046:September 4, 2008.
458:Paramount Pictures
417:Universal Pictures
399:Universal Pictures
286:Hispanic audiences
44:Nebrija University
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1467:Ficod TV website.
1150:Los Angeles Times
692:(1980), producer
450:Columbia Pictures
386:Fulbright Program
74:Born in East L.A.
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1194:. 2018-11-10
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1077:. 2008-09-04
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140:Toy Story 3
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1559:Categories
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1297:2024-07-03
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1247:2024-07-03
1223:2024-07-03
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