269:
after receiving user complaints of bullying. Currently, a user's only means of redress against bullies is to send a letter in
English to an American judge via the Brazilian foreign ministry, essentially leaving Brazilian users powerless. The decision itself is based on chapter 5, article 1 of the Brazilian constitution. The article states, "the expression of thought is free, anonymity being forbidden." The judge ruled this makes Secret's promise of anonymity unconstitutional. The three American companies were given ten days to comply before facing fines of 20,000 reals ($ 8,870) a day. The three American tech giants have the chance to appeal ahead of a final ruling.
314:
stores. Byttow intended to use the next two weeks to wind the company down, return money to investors, and delete all user data accumulated by the company. Of the decision to shut down the company and return the money to investors rather than attempt to pivot, he wrote: "Innovation requires failure, and I believe in failing fast in order to go on and make only new and different mistakes." He also promised to eventually publish postmortems "so that others can learn from the unique mistakes and challenges we faced and the wisdom gained from such an incredible 16 months."
1778:
97:
376:, noting that one of the app's main use cases was to spread malicious lies about people and organizations, and that she was puzzled that investors she considered ethical were considering investing in the company. She also suggested that there was a reasonable chance that the app would lead to teen suicides due to bullying and lies being spread about people. Secret co-founder David Byttow dismissed the post in a tweet, noting that it sent very little traffic to Secret's website.
133:, the former lead for Square Wallet, and Chrys Bader-Wechseler, a former Google product manager at Google+, Photovine and YouTube. Bader-Wechseler left the company in January 2015, with the stated reason that the company's shift away from beautiful design and towards more minimalistic design meant that he felt he was no longer the best person to be at the helm of the company. Byttow announced the shutdown of the app and the company on April 29, 2015.
273:
direct response to the court's concerns about the use of private images without consent. An improved screening process was also implemented to prevent certain feelings, keywords and images being published. The company's team investigates possible violations and users are notified of any potential breach.
313:
On April 29, 2015, Secret's founder and CEO David Byttow announced his decision to shut the company down, claiming that the way people were using the app, including the spreading of malicious rumors, was not in line with what he had originally envisioned. The app was removed from the iOS and
Android
268:
On August 18, 2014 a
Brazilian court granted a preliminary injunction to a public prosecutor that prohibits companies such as Apple, Google, and Microsoft from distributing the app and also compels the three companies to remotely delete the app on users' devices. The prosecutor sought the injunction
395:
that Secret's rapid rise, subsequent fall and eventual shutdown illustrated the "flash-in-the-pan" nature of many
Silicon Valley companies. The article also noted that the co-founders had cashed out to the tune of $ 3 million each during an earlier round of fundraising, raising questions of their
288:
In
January 2015, Secret launched its first "geofenced feed" at the CES conference, where both making and viewing posts was restricted to people within the geographical location of the conference. Later that month, Secret co-founder Bader-Wechseler left the company, with the stated reason that the
272:
After the
Brazilian courts hearing, the developers included new features for both the Android and iOS versions of the app aimed at safeguarding user privacy. After the changes, users can only use photos taken at the time of a posting, rather than images previously stored on the device. This was a
380:
responded on PandoDaily, and Secret's PR representative expressed disappointment saying she didn't like it when people wrote bad things about others without talking to them first. Carr responded again, noting the irony of the tweet given Secret's main use case. Lacy wrote a follow-up post a week
292:
In March 2015, it was revealed that the company was working on new apps based on what they had learned about user needs from the Secret app, but intended to continue to retain the original product. It was also revealed that Secret Dens were being used extensively internally at companies such as
402:, noted: "founder David Byttow seems to have realized what the rest of us have known all along: anonymity makes people into total assholes" but later in the article questioned whether, if Secret had enjoyed the traction that competitor
495:
After Secret shut down, Byttow began working on a project called Bold designed to "help teams and companies foster ideas." In 2017, after a few years working to establish this company, Byttow terminated the idea and joined
500:
to lead
Product and Engineering for their apps. In October 2018, he joined Snap as its director of engineering, but left the company six months later. Byttow had previously taken an interest in
241:. Secret added some more improvements in June: the launch of "Secret Dens" for schools and workplaces on June 9, and the ability to have a feed with only friends' posts on June 16.
117:
app service that allowed people to share messages anonymously within their circle of friends, friends of friends, and publicly. It differs from other anonymous sharing apps such as
1667:
857:"Would you really trust a 'secret' app to protect your secrecy? Anonymous sharing app Secret is all the rage in Silicon Valley, but we should be cautious about who we trust"
1282:
1129:
289:
company's shift away from beautiful design and towards more minimalistic design meant that he felt he was no longer the best person to be at the helm of the company.
234:
reported that Secret would add more privacy controls. This happened on
February 21: Secret added subscribe/unsubscribe options, post flagging, and unlinking options.
1574:
129:
in that it was intended for sharing primarily with friends, potentially making it more interesting and addictive for people reading the updates. It was founded by
228:
was the first brand to join Secret. On
February 13, 2014, Secret launched a Bug Bounty program for hackers who found vulnerabilities in its app. On February 14,
682:
613:
163:
over the next two months. It started receiving press coverage in early
February 2014, where it was revealed that the company had raised $ 1.4 million from
1605:
827:"'Secret' Blackberry App Is Silicon Valley's Newest Obsession. It's honest. It's fake. It's nice. It's mean. And sometimes you can't tell which is which"
1233:
489:
as Technical Director and head of Square Wallet. He was at Square for nearly a year before founding Secret with Google-colleague Chrys Bader-Wechseler.
1211:
1431:"Secret's out: CEO shuts down app. After going public just over a year ago, the struggling anonymous-messaging app is shut down by CEO David Byttow"
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reported the existence of Secret (then in stealth, so its purpose was unclear), and also that it was raising $ 1.2 million, based on a
153:
1543:
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1457:"New Apps Whisper and Secret Cater to a Craving to Dish Freely Messaging Services Offer Anonymity and a Web With Fewer Consequences"
912:
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798:
1798:
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856:
1403:"After pocketing millions and buying a Ferrari, Secret founder David Byttow may be pivoting his year-old startup yet again"
191:, SV Angel, and Fuel Capital. A number of technology news websites billed Secret as the latest craze in Silicon Valley.
1402:
1456:
462:
381:
after her initial post, discussing events that had transpired over the week and their implications for her thesis.
114:
62:
1636:
964:"Two Ex-Googlers Have A New App For Sharing Secrets, And Here's What People Are Saying About Silicon Valley On It"
1668:"Years after Evan Spiegel tried to buy Secret, its co-founder David Byttow joins Snap as Director of Engineering"
458:
238:
396:
commitment to and confidence in the long-term vision and success of the company. Issie Lapowsky, writing for
427:
225:
1485:"Can You Keep a Secret, App? Secret, a new app that lets you share honestly and anonymously, is addictive"
517:
1484:
423:
1575:"Secret founder doesn't care if teenagers kill themselves, as long as they don't cause a PR headache"
1130:"Secret Is Taking Its Anonymous Networking App To Schools, Workplaces With New "Secret Dens" Feature"
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argued that although Secret was fast becoming a craze, "we should be cautious about who we trust".
180:
69:
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461:
as a gameplay programmer for popular video game consoles. In 2007, Byttow did contract work for
457:
In 2001, Byttow joined a (now defunct) video game company named CodeFire. After that, he joined
335:, all part of a growing trend towards anonymous and quasi-anonymous sharing, a pushback against
244:
On July 14, 2014, Secret announced that it had raised a $ 25 million Series B. Funders included
1343:
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of Secret. In October 2018, it was announced that Byttow is now the director of engineering at
1606:"Secret's head of PR apologizes for "careless and flippant" response to teen suicide concerns"
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614:"Secret Co-Founder Chrys Bader-Wechseler Steps Down Because It's Not About Design Anymore"
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In December 2014, the company announced it would launch a faster 2.0 version with new
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1512:
1212:"Anonymish App Secret Has Raised Another $ 25M, Adds Facebook Login And Collections"
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1018:"Secret Launches Bug Bounty Program For Hackers Who Find Vulnerabilities In Its App"
649:
1344:"Secret Wants To Be The Stream Of Consciousness For Live Events, Starting With CES"
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486:
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344:
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590:"Former Square Wallet Lead, Google PM Raise $ 1.2M For Secret (Which Is A Secret)"
445:
and taught himself how to program video games at the age of 10. He dropped out of
1683:"Foundation: Secret's David Byttow Talks Privacy, Security, and Company Origins"
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1102:"Anonymish Sharing App Secret Launches On Android And Opens Up Internationally"
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1074:"Secret Adds Subscribe/Unsubscribe Options, Post Flagging, Unlinking And More"
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25:
559:"Anonymity's Moment: Secret Is Like Facebook For What You're Really Thinking"
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1234:"Brazil court to Apple, Google: wipe anonymous sharing app off users phones"
589:
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220:
202:
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reported rumors (circulated on Secret) that Secret was about to acquire
1544:"Investors have to stop trying to justify the lies and libel of Secret"
532:
403:
339:'s successful push to encourage real name use throughout the Internet.
302:
126:
1702:"Secret founder reveals his own secrets about anonymous app's failure"
1316:"Secret is relaunching as a faster anonymous social network with chat"
1050:
992:"Secret's Out: Gap Claims to Be First Brand on Anonymous Sharing App"
889:
720:
470:
294:
237:
On May 21, Secret became available globally and also launched on the
230:
683:"A Founder of Secret, the Anonymous Social App, Is Shutting It Down"
260:, SV Angel, Fuel Capital, Ceyuan Ventures, and anonymous investors.
1287:
1158:"Secret Finally Lets All Your Freaky Friends Have Their Own Feeds"
1375:"Secret Is Working On New Apps, Won't Shut Down Original Product"
508:
and tried to take Secret in a similar direction as the platform.
1434:
194:
The company had three employees and raised $ 8.6 million in its
110:
58:
938:"Anonymous Blogging App Secret Produces Its First Viral Hoax"
799:"That Secret App Is Becoming Silicon Valley's New Blind Item"
1283:"Secret Boosts Privacy Features Following Brazil Legal Woes"
492:
Byttow announced the shut down of Secret on April 29, 2015.
327:
Technology commentators likened Secret to the shuttered app
1717:"Postmates acqhires Secret CEO David Byttow's startup Bold"
608:
606:
1771:
85:
1637:"Now we've seen Secret's ugly soul, will investors act?"
1046:"Anonymous App 'Secret' Will Add More Privacy Controls"
747:"Secret shuts down because anonymity makes people mean"
473:
as a Staff Engineer for five years where he worked on
389:
Upon the shutdown of the app, Mike Isaac wrote in the
583:
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205:were circulated via Secret in early February 2014.
80:
68:
52:
34:
24:
1753:"Snapchat almost acqui-hired anonymous app Secret"
716:"Secret, The $ 100 Million Social App, Shuts Down"
552:
550:
548:
885:"Do You Want To Know A Secret? Download This App"
709:
707:
705:
643:
641:
639:
637:
740:
738:
1368:
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406:had, Byttow would still shut the company down.
201:False rumors about an impending acquisition of
676:
674:
672:
670:
449:to pursue a career in video game programming.
1661:
1659:
351:Detailed reviews of Secret were published in
8:
913:"Secret social network raises $ 8.6 million"
792:
790:
19:
850:
848:
1776:
1072:Etherington, Darrell (February 21, 2014).
370:published a lengthy critique of Secret in
95:
18:
422:(born February 12, 1982) is an American
962:Dickey, Megan Rose (February 7, 2014).
544:
1700:Moss, J Jennings (November 18, 2015).
936:Abbruzzese, Jason (February 6, 2014).
159:The app was released privately within
990:Fiegerman, Seth (February 10, 2014).
911:Chronicle News Service (2014-03-15).
825:McCracken, Harry (February 8, 2014).
7:
883:Rogowsky, Mark (February 10, 2014).
855:Dredge, Stuart (February 13, 2014).
588:Cutler, Kim-Mai (December 6, 2013).
557:Cutler, Kim-Mai (February 3, 2014).
165:Kleiner Perkins Caufield & Byers
1751:Constine, Josh (February 9, 2018).
1455:Rusli, Evelyn (February 12, 2014).
1401:Shontell, Alyssa (March 24, 2015).
1314:Newton, Casey (December 18, 2014).
309:Shutdown of the app and the company
1666:Shu, Catherine (October 2, 2018).
1483:Metz, Rachel (February 14, 2014).
1342:Constine, Josh (January 5, 2015).
1281:Mari, Angelica (August 25, 2014).
1044:Olson, Parmy (February 14, 2014).
1016:Lawler, Ryan (February 13, 2014).
745:Lapowsky, Issie (April 29, 2015).
154:Securities and Exchange Commission
14:
1511:Lawler, Ryan (February 9, 2014).
1429:Collins, Terry (April 29, 2015).
1373:Lunden, Ingrid (March 27, 2015).
797:Lawler, Ryan (February 5, 2014).
323:Reception upon release and growth
215:, another anonymous sharing app.
1715:Constine, Josh (June 10, 2017).
1232:Geuss, Megan (August 21, 2014).
1210:Lunden, Ingrid (July 14, 2014).
714:Helft, Miguel (April 29, 2015).
648:Byttow, David (April 29, 2015).
681:Isaac, Mike (April 29, 2015).
441:Byttow was born and raised in
1:
1681:Rose, Kevin (14 March 2014).
1185:"Onward: the next six months"
1156:Buhr, Sarah (June 16, 2014).
1128:Perez, Sarah (June 9, 2014).
1100:Lawler, Ryan (May 21, 2014).
465:on the Xbox 360 and PS3 game
16:Anonymous message sharing app
1704:. New York Business Journal.
277:Redesign and change of focus
426:who was the co-founder and
1815:
463:Bandai Namco Entertainment
264:Legal challenges in Brazil
437:Early life and education
239:Android operating system
917:San Francisco Chronicle
504:since 2014 when he met
385:Reception upon shutdown
142:Launch and initial buzz
1799:Anonymous social media
1794:Mobile social software
518:Anonymous social media
40:; 10 years ago
1261:"Brazil Constitution"
424:Internet entrepreneur
226:clothing retailer Gap
38:January 30, 2014
1462:Wall Street Journal
181:Initialized Capital
21:
1635:(August 3, 2014).
1604:(August 2, 2014).
1573:(August 1, 2014).
1295:on August 27, 2014
622:. January 29, 2015
366:On July 31, 2014,
146:In December 2013,
1542:(July 31, 2014).
1490:Technology Review
485:. He then joined
469:. He then joined
447:Purdue University
420:David Mark Byttow
354:Technology Review
250:Redpoint Ventures
104:
103:
75:Social Networking
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1772:Official website
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1291:. Archived from
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443:Munster, Indiana
218:On February 10,
208:Business Insider
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54:Operating system
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1191:. July 14, 2014
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862:TheGuardian.com
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198:in March 2014.
189:Matrix Partners
169:Google Ventures
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35:Initial release
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224:reported that
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