31:
422:
2265:
576:, based on the success of arcade games that used cards. Due to Hitmaker being one of the few profitable studio of Sega, Oguchi had the freedom to pursue businesses outside of video games, and invested into the darts business. Hitmaker was involved in the establishment of DARTSLIVE Co., Ltd. which produces electronic darts machines, and a darts bar called Bee was opened in Shibuya in 2002.
827:
746:. In 1996, producer Tetsuya Mizuguchi met with Hisashi Suzuki, the manager of the R&D division. He and Mizuguchi agreed to create a new department separate from AM3 that would be called AM Annex. Mizuguchi selected the initial team himself, a team of six or seven people that would later grow in number. The first game AM Annex began to develop was
515:
775:. AM Annex was rebranded as AM12 by September 1998, and AM5 in 1999. The AM5 designation was previously used for a team that designed large attractions for Sega's arcades and indoor amusement parks. Mizuguchi later chose to leave Sasaki after being granted his own department as CS4, later AM9, and even later
526:
Sega restructured its arcade and console development teams into nine semi-autonomous studios headed by the company's top designers in 2000. Oguchi chose to name his new company
Hitmaker, as "the perfect translation of our image". He expressed a desire to move forward with network gaming and work on
281:
Oguchi departed
Hitmaker in 2003 to become president of Sega. As part of Oguchi's studio consolidation plan with Sega, Sasaki's Sega Rosso studio was merged into Hitmaker. The next year, Hitmaker was integrated back into Sega. The AM3 designation would continue until 2009 until it was merged into
435:
In a 1997 interview, Oguchi stated that the culture at AM3 was that he would not reject or interfere with ideas, although he would make suggestions. He likened the environment to a university laboratory and called it "the AM3 way". Oguchi also addressed AM3's lack of a genre of game in which they
587:
replaced Oguchi as president of
Hitmaker, becoming Sega's first female studio head. Oguchi announced his intention to consolidate Sega's studios into "four or five core operations". As part of the consolidation, Hitmaker absorbed Sega Rosso, which worked on the
404:. The same magazine described AM3 as a "fledgling" studio, being Sega's newest arcade development department at the time. Director Kenji Sasaki declared that AM3 "wanted to make a racing game that was very different to all the others out there", while producer
600:
series. Then, in 2004, Sega reintegrated all of its studios into the company, with
Hitmaker shutting down its website on July 1. The AM3 designation continued within Sega until April 2009, when the studio was integrated into other departments. According to
277:
Hitmaker was one of the few profitable studios for Sega, which gave Oguchi the opportunity to expand beyond videogames and invest into the darts business. Owing to his work on medal and card related arcade games, Oguchi was promoted within Sega.
256:
In 2000, Sega reorganized its studios into semi-autonomous companies, and AM3 became
Hitmaker. The company expanded its development into Dreamcast games and ports, but saw a reduced amount of success in compared to previous years. However
629:
798:
When the studios were separated from Sega, Sasaki chose the name "Sega Rosso" to have a "hotter" image than the "cool" blue color of Sega, and he liked the combination of Sega with the
Italian word for red. Sega Rosso's next games were
469:
was released afterward with a deliberate selection of the Model 2. Of the newer hardware, Oguchi stated that AM3 would work with it, and that he anticipated it would eventually reduce in cost much as the Model 2 had already.
779:. Sasaki became head of AM5, while the AM8 designation went to Sonic Team. As the smallest AM department with a staff between 40 and 50 employees, most of Sasaki's staff came from
2613:
1330:
527:
new concepts with his staff of 128 employees. The company's official name was
Hitmaker Co., Ltd. Into 2001, Hitmaker continued to release arcade and Dreamcast games, including
436:
specialized, stating that his department's primary objective was to create games that "look interesting", which also meant a focus on arcade games that one would not find on a
299:
joined Sega in 1984, when there was only one research and development division for arcade and video games. As part of his earliest work, he worked on project planning for the
1406:
2608:
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1041:
545:. Even with these positive releases, Hitmaker was not reaching the level of success they had before. Although in the arcade market Hitmaker built upon the success of
2618:
1552:
1097:
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In 2003, Oguchi was promoted to president of Sega when Hideki Sato stepped down. At the time, Sega had recently announced its first profit in five years.
1236:
1066:
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1583:
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811:. Sasaki expressed a desire to work on both arcade and Dreamcast games, as the arcade industry was struggling. Sega Rosso would also work on the
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2294:
1889:
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753:
441:
1681:
1922:
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529:
565:. Sega was considered to be a pioneer of card related video games, which have become very prevalent in mobile games in Japan.
2071:
1872:
1386:
607:'s Travis Fahs, AM3 was one of Sega's top arcade studios but received little recognition in comparison to AM2. Rob Fahey of
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which also used physical card features. In 2006, Japanese arcades made record profits based on these type of arcade games.
1902:
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proved to be highly successful in the
Japanese arcade scene. All of which were made by Hitmaker and used magnetic cards.
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742:, previously Sega AM5, was a video game development studio headed by Kenji Sasaki, who had served as a designer on
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highlighted the game's realistic motion cabinet. Mizuguchi and Sasaki later departed AM3 with the team of
344:
305:
482:, stating it showed how AM3 had a "refusal to take a back seat to AM2 or any other R&D department".
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505:, helped to start a new wave of tennis video games and became one of the Dreamcast's best sellers.
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for the NAOMI system board. It quickly became a staple game at a number of arcades and received a
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stated that
Hitmaker had a strong reputation with consumers and within the industry.
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1940:
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before going to AM3. He was appointed as manager of AM3 one month after it opened.
296:
204:
771:
According to Hisao Oguchi, Mizuguchi and Sasaki had departed AM3 with the team of
207:
and developed a number of arcade games for Sega. Series introduced by AM3 include
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2014:
1998:
1967:
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has sold 850 million player cards, as of 2016, making it the bestselling arcade
360:
232:
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port, with more than one million copies sold. Another arcade and home release,
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proved to be highly influential as an arcade game with physical card features.
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1988:
1972:
1962:
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1778:(in Japanese). No. 36. Soft Bank Publishing. November 1999. p. 13.
1710:
569:
496:
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236:
30:
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2453:
2381:
2376:
2163:
2112:
850:
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456:
330:
352:. Over the next four years, AM3 continued to develop new games, such as
2142:
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1945:
1930:
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2117:
1485:"セガ・名越稔洋が語るクリエイター活動30年史。セガのハード事業撤退と任天堂との仕事、そして『龍が如く』成功の舞台裏【特別企画 後編】"
514:
249:
with AM3 before departing to form AM Annex, which later split into
2344:
1510:
780:
420:
756:
board. AM Annex later received the AM8 designation and developed
2412:
2319:
1912:
1907:
1881:
1348:"Notice on Reorganization of the Company's R&D Subsidiaries"
196:
180:
2283:
1854:
1455:"スクエニプロデューサー安藤武博氏のブログ"スマゲ★革命"第十八回 「PSO2とセガ魂」 [ファミ通App]"
2147:
1950:
1276:
1231:
603:
1220:
1218:
1216:
783:, where Sasaki himself had a role in the development of the
1511:"ゲームクリエイター小口久雄氏が語るエンタメ論（下）今後のエンタメのキーワードは「アナログ」 | ページ 2 / 5"
1429:"中村静香さんら秘書が『WCCF』新バージョンをお披露目！ セガ『WCCF 2015–2016』PRイベントリポート"
1839:
Woodward, Guy (July 2000). "Star Wars
Episode One Racer".
455:
even though the former released just a few weeks before
1850:
1399:"You're Not an Arcade Geek Unless You Played This Game"
1789:
EGM Staff (October 2000). "Sega's R&D Hierarchy".
2525:
2504:
2436:
2405:
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2194:
2156:
2090:
2049:
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2007:
1981:
1921:
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703:
695:
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667:
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398:as being potentially superior to the well reviewed
176:
147:
139:
125:
107:
89:
79:
69:
40:
815:series before being merged with Hitmaker in 2003.
1005:The Sega Arcade Revolution: A History in 62 Games
203:company. Established by 1993, AM3 was managed by
1545:"Sega reports a profit, but top execs step down"
1329:: CS1 maint: bot: original URL status unknown (
1311:. Archived from the original on February 1, 2014
1793:. No. 153. Sendai Publishing. p. 40.
936:
911:
886:
1090:"Has a lost Sonic arcade game been unearthed?"
1057:"Who Makes the Best Sonic the Hedgehog Games?"
2295:
1866:
1843:. No. 21. Future Publishing. p. 90.
1644:"Sega development studios return to the fold"
336:AM3 opened by April 1993. By May 1993, a new
8:
621:
195:from 2000 to 2004, is a defunct division of
23:
2614:Video game companies disestablished in 2004
969:"NG Alphas: An Interview With Hisao Oguchi"
348:was developed by AM3, with assistance from
2302:
2288:
2280:
1873:
1859:
1851:
627:
620:
29:
22:
1812:"Sega: On the Rebound or On the Ropes?".
1703:"Coming Soon: Star Wars Trilogy Arcade".
1125:. No. 4. April 1995. pp. 70–71.
2609:Video game companies established in 2000
2604:Video game companies established in 1991
1761:
1257:
1207:
1195:
513:
189:Sega AM Research & Development No. 3
1684:from the original on September 14, 2019
1239:from the original on September 28, 2014
1227:"IGN Presents the History of Dreamcast"
953:
867:
1322:
1170:
1168:
1044:from the original on October 13, 2017.
568:Oguchi was promoted in 2003 alongside
2619:Defunct video game companies of Japan
1637:
1635:
1603:
1601:
1586:from the original on November 8, 2021
1538:
1536:
1435:from the original on January 26, 2019
1342:
1340:
1284:from the original on October 31, 2014
1146:
1144:
1142:
1140:
1138:
1136:
1134:
1132:
1040:. No. 46. May 1993. p. 52.
998:
996:
977:. No. 32. August 1997. pp.
18:Defunct Japanese video game developer
7:
1751:. November 19, 1999. pp. 14–15.
1303:Parish, Jeremy (September 3, 2009).
1088:Dransfield, Ian (February 5, 2016).
963:
961:
959:
957:
888:Sega Daisan Ē Emu Kenkyū Kaihatsu Bu
1674:"Game Music Core Special Interview"
1610:"Sega Studio Mergers: Full Details"
1576:"Sega names new HitMaker president"
1069:from the original on August 8, 2017
440:. AM3 had a fondness for using the
342:arcade project was in development.
303:, and his first game developed was
1732:. September 11, 1998. p. 204.
1654:from the original on July 11, 2018
1555:from the original on July 11, 2018
1521:from the original on June 24, 2021
1491:from the original on June 24, 2021
1465:from the original on June 25, 2021
1409:from the original on June 24, 2021
1272:"IGN Presents the History of Sega"
1225:Fahs, Travis (September 9, 2010).
14:
1620:from the original on June 8, 2015
1100:from the original on July 6, 2017
2599:Video game development companies
2264:
2263:
1185:. November 1996. pp. 76–79.
825:
418:with their new group, AM Annex.
2594:Sega divisions and subsidiaries
1270:Fahs, Travis (April 21, 2009).
1161:. October 2000. pp. 68–78.
1055:Parish, Jeremy (June 5, 2014).
530:Cyber Troopers Virtual-On Force
35:Logo used as Hitmaker Co., Ltd.
1680:(in Japanese). April 1, 2009.
1361:. May 18, 2004. Archived from
1305:"9.9.99, A Dreamcast Memorial"
795:and released it by July 2000.
1:
1747:(in Japanese). Vol. 36.
1728:(in Japanese). Vol. 25.
1713:October 1998. pp. 22–25.
1608:Doree, Adam (July 25, 2013).
749:Sega Touring Car Championship
563:digital collectible card game
415:Sega Touring Car Championship
1774:"Sega Development Studios".
1743:"Sega development studios".
1724:"Sega development studios".
1642:Fahey, Rob (June 29, 2004).
559:World Club Champion Football
551:World Club Champion Football
520:World Club Champion Football
264:World Club Champion Football
2212:Gulf and Western Industries
1820:. October 2000. p. 8.
1574:Fahey, Rob (July 3, 2003).
1543:Fahey, Rob (May 20, 2003).
937:
912:
887:
709:; 15 years ago
683:; 28 years ago
243:and Kenji Sasaki developed
239:. Additionally, developers
113:; 15 years ago
95:; 31 years ago
2635:
2558:Sega Studios San Francisco
1403:www.americasbestracing.net
1033:"Sega, 1993 and Beyond..."
913:Kabushiki gaisha Hittomēkā
373:Virtual On: Cyber Troopers
289:
231:. AM3's main focus was on
2317:
2259:
1791:Electronic Gaming Monthly
1037:Electronic Gaming Monthly
928:
903:
878:
768:on Sega's Model 3 board.
626:
235:until the release of the
28:
2491:Sonic! Software Planning
2217:Sega Technical Institute
1151:"Sega's new beginning".
841:Sega development studios
765:Star Wars Trilogy Arcade
489:developer Kenji Kanno's
292:Sega development studios
1009:McFarland & Company
792:Star Wars: Racer Arcade
773:Sega Rally Championship
744:Sega Rally Championship
478:though comparing it to
428:Sega Rally Championship
410:Sega Rally Championship
355:Sega Rally Championship
246:Sega Rally Championship
2418:Marza Animation Planet
2332:Video game development
2050:Online gaming services
1003:Horowitz, Ken (2018).
813:Initial D Arcade Stage
789:series. AM5 developed
597:Initial D Arcade Stage
523:
485:In 1999, AM3 released
432:
345:SegaSonic the Hedgehog
2244:Video game franchises
517:
424:
329:. Oguchi worked with
2372:Ryu Ga Gotoku Studio
1941:Mega Drive / Genesis
1726:Sega Saturn Magazine
1706:Sega Saturn Magazine
725:Merged with Sega AM3
653:Sega AM5 (1999–2000)
649:AM Annex (1996–1998)
536:Confidential Mission
447:, which was used on
2563:Sega Sports R&D
2471:Relic Entertainment
2437:Former subsidiaries
2367:Rovio Entertainment
2311:Sega Sammy Holdings
2227:Sega Sammy Holdings
2202:Development studios
1923:Video game consoles
1749:SoftBank Publishing
1730:SoftBank Publishing
1616:. Superglobal Ltd.
1359:Sega Sammy Holdings
1355:www.segasammy.co.jp
777:United Game Artists
623:
445:arcade system board
282:other departments.
25:
2573:Three Rings Design
2548:Sega Racing Studio
2392:Sports Interactive
2207:Gremlin Industries
2072:Dreamcast services
1776:Dreamcast Magazine
1745:Dreamcast Magazine
1260:, p. 251-252.
1210:, p. 240-242.
833:Video games portal
524:
438:video game console
433:
367:Manx TT Super Bike
339:Sonic the Hedgehog
193:Hitmaker Co., Ltd.
59:Hitmaker Co., Ltd.
2581:
2580:
2466:Index Corporation
2444:ASCII Corporation
2423:TMS Entertainment
2397:Two Point Studios
2350:Creative Assembly
2340:Amplitude Studios
2324:Sammy Corporation
2277:
2276:
2174:Sega World Sydney
2034:Licensed consoles
1650:. Gamer Network.
1648:GamesIndustry.biz
1580:Gamesindustry.biz
1549:Gamesindustry.biz
1517:. April 3, 2018.
1175:"Sega AM Annex".
737:
736:
610:Gamesindustry.biz
574:Toshihiro Nagoshi
555:The Key of Avalon
547:Derby Owners Club
508:Derby Owners Club
406:Tetsuya Mizuguchi
392:was described by
327:Heavyweight Champ
306:Doki Doki Penguin
270:The Key of Avalon
260:Derby Owners Club
241:Tetsuya Mizuguchi
186:
185:
157:Tetsuya Mizuguchi
2626:
2533:Amusement Vision
2461:Demiurge Studios
2449:CA Sega Joypolis
2406:Other industries
2304:
2297:
2290:
2281:
2267:
2266:
2238:Sega v. Accolade
2232:SCSK Corporation
2179:SegaWorld London
2157:Amusement venues
1982:Portable devices
1903:Pinball machines
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1515:WHAT's IN? tokyo
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1368:on June 30, 2013
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846:Amusement Vision
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717:
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710:
691:
689:
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651:AM12 (1998–1999)
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624:
480:Virtua Fighter 3
465:on the Model 3.
462:Virtua Fighter 3
121:
119:
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103:
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96:
33:
26:
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2496:Visual Concepts
2476:Rovio Animation
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2401:
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2313:
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2025:Amstrad Mega PC
2003:
1977:
1917:
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1833:
1816:. No. 68.
1814:Next Generation
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1709:. No. 36.
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1678:Game Music Core
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1461:(in Japanese).
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1181:. No. 23.
1178:Next Generation
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1157:. No. 89.
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1122:Next Generation
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1011:. p. 157.
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974:Next Generation
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622:Sega Rosso Ltd.
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522:set of cabinets
472:Next Generation
395:Next Generation
316:Super Monaco GP
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2486:SIMS Co., Ltd.
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1890:Arcade systems
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1764:, p. 158.
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1198:, p. 230.
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754:Model 2 arcade
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431:arcade cabinet
309:. He directed
287:
284:
253:and Sega AM5.
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2512:Hajime Satomi
2510:
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2481:Sammy Studios
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2250:
2249:List of games
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2139:
2138:Sega Net Link
2136:
2134:
2131:
2129:
2126:
2124:
2121:
2119:
2116:
2114:
2111:
2109:
2108:Dreamcast VGA
2106:
2104:
2103:Dreamcast Gun
2101:
2099:
2096:
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2067:Sega Net Link
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1936:Master System
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1818:Imagine Media
1815:
1808:
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1763:
1762:Horowitz 2018
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1258:Horowitz 2018
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1234:
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1208:Horowitz 2018
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1196:Horowitz 2018
1192:
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1183:Imagine Media
1180:
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1018:9781476631967
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802:NASCAR Arcade
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581:Virtua Tennis
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502:Virtua Tennis
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301:Master System
298:
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199:, a Japanese
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55:
53:Sega R&D3
52:
49:
46:
45:
43:
39:
32:
27:
21:
16:
2542:
2517:Hisao Oguchi
2236:
2082:Sega Forever
2062:Sega Channel
2057:Sega Meganet
2008:Dual systems
1898:Arcade games
1840:
1834:
1813:
1807:
1790:
1784:
1775:
1769:
1757:
1744:
1738:
1725:
1719:
1704:
1698:
1686:. Retrieved
1677:
1668:
1656:. Retrieved
1647:
1622:. Retrieved
1613:
1588:. Retrieved
1579:
1569:
1557:. Retrieved
1548:
1523:. Retrieved
1514:
1505:
1493:. Retrieved
1479:
1467:. Retrieved
1458:
1449:
1437:. Retrieved
1423:
1411:. Retrieved
1402:
1393:
1387:Hitmaker WEB
1382:
1370:. Retrieved
1363:the original
1354:
1315:December 10,
1313:. Retrieved
1308:
1298:
1286:. Retrieved
1275:
1265:
1253:
1241:. Retrieved
1230:
1203:
1191:
1176:
1152:
1120:
1114:
1102:. Retrieved
1093:
1083:
1071:. Retrieved
1060:
1050:
1035:
1027:
1004:
983:. Retrieved
972:
920:
895:
870:
812:
808:Cosmic Smash
806:
800:
797:
790:
784:
772:
770:
763:
759:Sega Rally 2
757:
747:
743:
739:
738:
730:Headquarters
699:Kenji Sasaki
658:Company type
608:
602:
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297:Hisao Oguchi
295:
280:
276:
268:
258:
255:
244:
233:arcade games
226:
220:
214:
208:
205:Hisao Oguchi
192:
188:
187:
161:Kenji Sasaki
140:Headquarters
70:Company type
20:
15:
2538:Career Soft
2091:Accessories
2015:LaserActive
1288:October 31,
1243:October 31,
1104:October 12,
1094:Digital Spy
904:株式会社ヒットメーカー
879:セガ第三AM研究開発部
786:Ridge Racer
672:Video games
637:Native name
585:Mie Kumagai
412:to develop
401:Daytona USA
388:. In 1995,
361:Gunblade NY
311:Super Derby
191:, known as
168:Mie Kumagai
164:Kenji Kanno
84:Video games
62:(2000–2004)
56:(1999-2000)
50:(1993-1999)
2588:Categories
2568:Technosoft
2505:Key people
2387:Sonic Team
2222:Sonic Team
2169:Sega World
2098:Atomiswave
1372:January 9,
1159:Future plc
948:References
938:Sega rosso
856:Sonic Team
740:Sega Rosso
641:株式会社セガ・ロッソ
617:Sega Rosso
591:Sega Rally
492:Crazy Taxi
487:Top Skater
476:Last Bronx
467:Top Skater
453:Top Skater
449:Last Bronx
390:Sega Rally
385:Top Skater
379:Last Bronx
350:Sonic Team
322:Rad Mobile
290:See also:
222:Crazy Taxi
216:Sega Rally
210:Virtual On
201:video game
149:Key people
134:Sega Rosso
2428:Sega Fave
2362:Hardlight
2186:GameWorks
2133:Sega Card
2041:Sega Zone
2020:TeraDrive
1989:Game Gear
1973:Dreamcast
1826:1078-9693
1799:1058-918X
1711:EMAP Ltd.
1624:March 31,
583:producer
570:Yuji Naka
497:Dreamcast
237:Dreamcast
2553:SegaSoft
2543:Sega AM3
2454:Joypolis
2382:Sega AM2
2377:Sega AM1
2269:Category
2164:Joypolis
2113:Dreameye
1688:April 1,
1682:Archived
1658:July 11,
1652:Archived
1618:Archived
1590:April 1,
1584:Archived
1559:April 1,
1553:Archived
1525:June 24,
1519:Archived
1495:June 24,
1489:Archived
1469:June 24,
1463:Archived
1439:June 24,
1433:Archived
1413:June 24,
1407:Archived
1325:cite web
1282:Archived
1237:Archived
1098:Archived
1073:July 17,
1067:Archived
1042:Archived
985:April 1,
925:Japanese
900:Japanese
875:Japanese
851:Smilebit
819:See also
668:Industry
662:Division
646:Formerly
542:Segagaga
474:praised
331:Sega AM1
251:Sega AM9
80:Industry
74:Division
47:Sega AM3
41:Formerly
24:Sega AM3
2526:Defunct
2195:Related
2143:Sega VR
2128:Menacer
2123:Lock-On
2077:ALL.Net
1931:SG-1000
1459:ファミ通App
1309:1UP.com
1119:"AM3".
1062:USgamer
933:Hepburn
908:Hepburn
883:Hepburn
752:on the
712: (
704:Defunct
696:Founder
686: (
678:Founded
549:, with
442:Model 2
286:History
116: (
108:Defunct
98: (
90:Founded
2118:GD-ROM
1999:Gopher
1968:Saturn
1841:Arcade
1824:
1797:
1614:Kikizo
1015:
929:セガ・ロッソ
539:, and
382:, and
325:, and
225:, and
130:Merged
2355:Sofia
2345:Atlus
1994:Nomad
1366:(PDF)
1351:(PDF)
862:Notes
781:Namco
733:Japan
177:Owner
143:Japan
132:with
2413:ENGI
2320:Sega
1963:Pico
1956:Mini
1913:VR-1
1908:R360
1882:Sega
1822:ISSN
1795:ISSN
1690:2020
1660:2018
1626:2020
1592:2020
1561:2020
1527:2021
1497:2021
1471:2021
1441:2021
1415:2021
1374:2018
1331:link
1317:2016
1290:2014
1245:2014
1154:Edge
1106:2017
1075:2017
1013:ISBN
987:2020
805:and
762:and
722:Fate
714:2009
707:2009
688:1996
681:1996
594:and
572:and
553:and
451:and
267:and
197:Sega
181:Sega
126:Fate
118:2009
111:2009
100:1993
93:1993
2148:VMU
1951:32X
1277:IGN
1232:IGN
981:-55
604:IGN
459:'s
457:AM2
2590::
2322:ᐧ
1946:CD
1676:.
1646:.
1634:^
1612:.
1600:^
1582:.
1578:.
1551:.
1547:.
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1513:.
1487:.
1457:.
1431:.
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1327:}}
1323:{{
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102:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
