78:). However, although Marvel's titles could not compete with National in absolute volume of sales due to that restriction, the company's sell-through percentage soon caught National's attention in a way it could not ignore: Marvel's print runs were selling-through at 70% while National's were much closer to 50%. That meant that while Marvel's product might not have sold as much as National's in simple numbers, Marvel had to refund the distributors significantly less money for unsold product and thus was becoming much more profitable.
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through distributors in anticipation that a significant portion of the print run would eventually be unsold, then returned to the distributors who invalidated each returned copy by deliberately damaging the cover for return to the publisher for refunds where the material was pulped. Thus the business
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goal of the publisher would be to attempt to minimise those returns to maximise their income. By that measure, a sell-through percentage of a print run of roughly 50% was considered break-even by the standard fiscal measures of the comic book market.
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essentially refers to the same thing, in absolute numbers. Sell-through is calculated during a period (usually 1 month).
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of a product that is sold by a retailer after being shipped by its supplier, typically expressed as a percentage.
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Sell through refers to sales made directly (direct sales).
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Slugfest: In the Epic 50-Year Battle between Marvel and DC
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173:. Tata McGraw-Hill Education. pp. 76–.
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143:Retail Management for Salons and Spas
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146:. Cengage Learning. pp. 93–.
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111:Using Microsoft Office Excel 2003
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229:. You can help Knowledge by
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