33:, since customers expect those interactions to reflect a consistent understanding of their history and preferences. However, some commentators have challenged the idea that a single view of customers across an entire organisation is either natural or meaningful, proposing that the priority should instead be consistency between the multiple views that arise in different contexts.
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held by an organisation about its customers that can be viewed in one place, such as a single page. The advantage to an organisation of attaining this unified view comes from the ability it gives to analyse past behaviour in order to better target and personalise future customer interactions. A
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single customer view is also considered especially relevant where organisations engage with customers through
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114:"Exploiting the Single Customer View to Maximise the Value of Customer Relationships"
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185:"The impact of a single customer view on consumer behaviour: infographic"
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199:"Why building a single customer view isn't as easy as you might think"
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Where representations of a customer are held in more than one
213:"Deposit Guarantee Scheme - Customer Review -FSCS"
24:, consistent and holistic representation of the
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97:"See the benefits of a Single Customer View"
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171:"Why a single customer view is essential"
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62:Financial Services Compensation Scheme
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60:due to new rules introduced by the
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131:"Streamlining Customer Data"
242:Business intelligence terms
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149:"Data-Driven Marketing"
54:financial institutions
50:master data management
31:multichannel marketing
18:single customer view
237:Identity management
135:www.ardentisys.com
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252:Data warehousing
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102:. Experian.
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68:See also
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