690:"About ten years after we started Reed, the company had become big enough to be made public. I was based in Bond Street and at about that time the Observer newspaper ran a series of articles about people who were having difficult lives. They invited potential volunteers to contact charity organisations, and because I was in Bond Street, I went to work with a drug addiction charity in Covent Garden. Then people began to find out that I was an employment agent and they were all after me to help them get jobs. A lot of them weren't job ready, though, so we started an employment agency for drug addicts . Our best support came from small and medium sized companies, where the manager really owned the company and could make the decision – 'yes, I can give this guy a chance.' The big companies were more bureaucratic and weren't able to do that so readily"
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at
Gillette. The agency’s premises was split into two businesses, with one side selling property and the other side selling carpets. Noticing that the carpet business was struggling, Reed approached the owner (who was the father of Reed's then-girlfriend) and offered to rent the carpet portion of the premises for his fledgling employment agency, funding the launch with £75 taken from his Gillette pension fund. On 7 May 1960, the 26-year-old Reed opened the first branch of Reed Employment. It went on to become one of Britain's largest privately owned businesses, with 441 business units in 163 locations worldwide, employing over 3,000 people.
702:"I believe it’s better for donors to separate the decision about how much money to spend on charitable giving, from the act of giving to charity. By deciding how much you want to give away and ring-fencing it in a foundation, you can elevate the satisfaction you get from giving and make it easier to make the gift. Once you’ve done that, you can continue your research and decide which good causes you wish to support. I call this 'Disneyland Giving': theme park visitors pay once at the gate and are then free to enjoy the rides. I'm still enjoying giving away money I 'spent' on charity 20 years ago."
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unmanageable number of appeals from charities seeking donations from high-profile philanthropists. The project was designed to encourage wealthy philanthropists potentially seeking to make donations between £100,000 and £10m. Having attracted few donors at that level, Reed switched to a match funding model, in which he put up £1m and requested other donors to match him; reportedly the site’s users matched Reed’s £1m within 45 minutes of it going live. The site now makes use of "challenge matching", in which donors effectively compete to be the first to kickstart a given charity project.
847:, in 1979, subsequently becoming the chairman of the college's finance committee. After the formation of the Royal Holloway School of Management in 1990, Reed recruited high-profile guest speakers and donated to the library. He also taught an interactive entrepreneurship course for undergraduates at the school called LIES (Leadership, Innovation and Enterprise Studies). Reed made his students turn up on time "...to introduce them to the basics of business life"; latecomers were fined £1, paid into a fund which purchased confectionery for the class.
383:. Reed would later write that he started Medicare simply to smooth out the cash flow performance of his then-publicly quoted companies. He is a noted critic of the administrative burden of running public companies, and has compared his experience of running the Reed group as a public company to being an "...unpaid greyhound on a racetrack called the stock market". He would later blame the stress of running Medicare for his diagnosis of colon cancer; the business was sold as part of his recuperation, at his wife's insistence.
994:"I hope people will remember me as both entrepreneurial and lucky - someone who laughed a lot and attempted to improve the lives of others. I do not just mean the poor in Africa...I also mean those rich people suffering from financial obesity. I hope I have been able to direct their giving in a more fulfilling way and to introduce them to charities with which they feel a strong bond but which they might never have encountered were it not for The Big Give... Above all, I hope they will think of me as an ideas man."
631:. Reed contributed £2m of the £40m required to launch the academy. He has also described his involvement as “…an interesting lesson in what happens when private-sector culture meets state-funded culture". He writes of incurring criticism for his ideas on education, notably his view that the school did not need a significant library in the internet age, nor should it teach foreign languages, owing to the multilingual composition of the school's intake and the primacy of the English language in global business.
678:, England. The house was purchased with the proceeds of the Reed Group’s stockmarket flotation in 1971, after which Reed donated the house to the Reed Charity. It opened in 1972 as The Reed College of Accountancy, changing its name to Reed Business School after the formation of the Reed Educational Trust in 1980. The school’s trading profits are donated to the Trust and distributed to numerous educational charities.
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291:, Reed has described his childhood as generally "secure", though he has also said that much of his early motivation came from feeling overshadowed by his older brother. Along with a milk round, Reed's first business venture was started alongside his brother while both were still children: the pair made and sold toy soldiers forged from lead that had been salvaged from local bombed-out houses.
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charities. He writes in his autobiography that "Most of the non-executive directors were also devout
Christians who prayed before every meeting. Despite this, I found them extremely difficult to deal with in subsequent negotiations...that episode may have been the beginning of my disillusionment with Christianity".
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inspection saw the school rated as "Good"; Ofsted’s 2014 inspection, which was marked under Oftsed’s revised scoring regime, saw the school listed as "requiring improvement". The 2014 report noted that “…senior managers and leaders have accurately identified the areas of the academy requiring further
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He has twice recovered from cancer, after receiving a diagnosis of colon cancer in 1986 and non-Hodgkin's lymphoma in 2003. The latter left a significant scar on his forehead, which he refers to as his "Mail On Sunday headline", after being in dispute with the newspaper at the time of his diagnosis.
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to alleviate poverty, support the elderly, empower women and girls, help children with disabilities and increase access to health care and education. Reed founded the charity with a £1m donation in 1989, having visited the
Ethiopian capital in 1987 on a fact-finding tour organised and accompanied by
245:, one of the UK's largest private businesses. Knighted for services to business and charity in 2011, Reed is a high-profile charity donor and organiser. His various charitable initiatives have given away over £284m, mostly in support of women, addiction, overseas development, education and the arts.
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Keen to be self-employed, Reed pursued a number of sideline businesses while still at
Gillette, including making his own brand of aftershave that he brewed in his mother's kitchen and sold door-to-door. Reed also began working evenings and weekends in an estate agency in Hounslow, again while still
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and wife of a former mayor of the city. Reed had initially planned on promoting entrepreneurship in the area, but upon arrival was struck by Addis Ababa’s poor public sanitation, especially in the "kebeles" (poor urban neighbourhoods). Reed subsequently underwrote a two-year project to develop the
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The Reed
Foundation is the main vehicle for Reed’s philanthropic activities. It was founded in 1985 with Reed's £5m entire personal proceeds from the £20m sale of Medicare. The Foundation owns 18% of Reed Group, hence Reed’s remark that the firm’s employees "work one day a week for charity". As of
403:, Reed Restart at Holloway Prison, Women at Risk, and the Alec Reed Academy. In 1985, he established The Reed Foundation, a charitable foundation that provides much of the seed funding for his charity work. In 2007 he launched TheBigGive.co.uk, now one of the UK's foremost charitable giving sites.
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In addition to projects uploaded by charities, the site also runs emergency appeals (such as for victims of the 2014 Philippines hurricane and the 2013 Syrian refugee crisis, and an annual
Christmas Challenge), in which Reed’s funds (and those of external foundations) are joined with pledges from
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From 1985 to 1989, Reed was the honorary chairman and chief exec of
Andrews and Partners Estate Agency. He took the business from a loss of £297,000 in 1985 to profits of just over £1m in 1986. The profits were used to buy out the existing shareholders and transfer ownership to three Christian
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Professor of
Enterprise and Innovation at Royal Holloway until 2001; visiting Professor to London Guildhall University, which merged with the University of North London to become London Metropolitan University in 2002, where he also has an Honorary Doctorate; an Honorary Professor of Warwick
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Founded in 2007, TheBigGive.org.uk is a non-profit, charitable website which enables donors to find and support charity projects in their field of interest. Reed has referred to it as “…a
Knowledge (XXG) for big givers" and "his biggest success". The Big Give has raised over £280 million for
615:, in honour of its sponsor. The school has a sports and enterprise specialism. Its catchment area has a high percentage of Indian, Pakistani and Polish families; 52% of pupils do not speak English as a first language. 80% of its pupils achieve Level 4 or above in reading, writing and maths.
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The Big Give inverts the traditional model of charity funding in which donors are contacted by charities, to a model in which donors effectively "compare and shop" for charity projects, and then have their donations matched by other donors. Reed founded the site in response to receiving an
367:; to mark the handover, Reed presented his son with a conductor's baton in a glass case. Reed became non-executive chairman in 2000 and Founder at Large in 2004, a position he still holds and which he assumed after his son James succeeded him as chairman in the same year.
563:. In 2006 WomanKind Worldwide was merged with Women at Risk, a UK charity founded by Reed in 1997 which works in support of women suffering physical and mental abuse. Women at Risk generated over £1million for beneficiaries, including female survivors of
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306:, having also failed to get the grades to enter agricultural college and pursue his ambition of becoming a farmer. Reed's mother encouraged him to study a Chartered Secretary's course in the evenings during his day job at the exporters.
298:. At the end of his first year his school report said: "Conduct very unsatisfactory. He is lazy, inattentive and exerts himself to prevent his neighbours from working. He could do much better if he were more ambitious". Reed failed his
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in 1993, Reed
Restart was a not-for-profit charity dedicated the rehabilitation and assistance of women prisoners, helping them to become more employable on release. The pilot scheme at HMP Holloway was extended to provincial
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Reed is an amateur painter, with a focus on portraits. He wrote that painting "...particularly helped me get through chemotherapy after my second run-in with cancer". He studied with portrait painter Ken Payne and at the
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In 1970, Reed founded Inter-Company Comparisons, now ICC PLC, a wholly owned subsidiary of a Swedish business group. In 1974, he also founded Medicare Limited, a 50-branch drug store with 500 employees, now part of
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Reed has spoken of the "tremendous freedom" he was given to shape the academy’s approach, noting that he decided the school’s aims and ethos, chose its headmaster and commissioned the design of its buildings, from
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In 2022, he launched Reed Innovation Scholarships, providing financial support to undergraduate students at Royal Holloway, University of London. The scholarship rewards and encourages creative problem-solving.
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As with Ethiopiaid, Womankind Worldwide was set up with a £1m donation from Reed in 1989. The charity supports women suffering from abuse, neglect and illness; it also educates against
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is notable for setting the classic story during World War II and transforming the prince of the traditional fairy tale into an injured RAF pilot. The ballet played to full houses at
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UK-registered charities and aims to raise £1bn by 2030. It has supported 15,000 ongoing charity projects via 600,000 donors. It hosts £1.3bn worth of projects in need of funding.
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and Founder at Large during his career at the Reed group of companies. In 1997, he stepped down as chief executive to become chairman, handing control of the company to his son
520:. Ethiopiaid has gone on to donate £28m in funding and match-funding. The charity now partners with around 14 local Ethiopian organisations, providing around £2m in donations.
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Reed remains a significant minority shareholder, through both his personal holding and that of the Reed Foundation, to which he donated 18% of all shares in the company.
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Reed has founded seven charities, several companies, two schools and is the author of four business books. His current job title at Reed is Founder at Large. In 2023,
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The Big Give also helps charities to find trustees and runs educational programmes in schools in order to raise children’s awareness of philanthropic giving.
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Reed is the founder of a number of not-for-profit initiatives prior to the Reed Foundation, including the Reed Business School and Addicts Rehabilitation:
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Reed’s first charity was set up in the 1970s to help the recovery and rehabilitation of drug addicts. In a 2011 interview with CIMAGlobal.com, Reed said
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567:. the charity work with more than 40 partner organisations in 15 countries and claims to have reached millions of women and their families worldwide.
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charities' own major donors, in order to double online donations made by the public. The 2021 Christmas Challenge raised £24.1m for 928 charities.
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Reed has also personally supported a range of smaller UK charities, such as The Passage (homelessness) and The Branch Trust (deprived families).
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Fellow of the Beacon Charitable Trust, an Honorary Fellow of Royal Holloway, University of London and an Honorary Doctor of The Open University.
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but was rejected after his Brigadier deemed him to be a "...muddled thinker". Reed left the army in 1954 to work as a trainee accountant for
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during WWII, supervising the production of a number of government information posters, including the original version of the Ministry's "
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A Fellow of the Chartered Institute of Management Accountants (FCMA; awarded its outstanding contribution to business performance award.
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In the 1970s, Reed bought Keveral Farm in Cornwall where addicts could spend time in recovery. From 1989 to 1992, Reed served on
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Reed has described encouraging philanthropy as his “…main mission now". He is the founder of seven charities, including
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1165:"Hounslow-born millionaire who did not cross his exams tells pupils 'do not be afraid of failing' | Kent Live News"
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Reed has said that his early charity work was informed by his conversion to Christianity in his 20s. He is now an
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in the Cotswolds, Oxfordshire; Reed has written of plans to turn the land into a residential equestrian estate.
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Reed Business School is a not-for-profit residential and day accountancy college specialising in qualifications
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Reed is married with three children and 11 grandchildren. He and his wife live in a two-bedroom house in
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improvement. Their actions are beginning to have an impact on improving teaching and raising standards"
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698:'s fundraising committee. Reed described his approach to philanthropy in a 2013 interview with Coutts:
535:(a facially disfiguring disease caused by malnutrition and poor sanitation), animal bites and tumours.
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1455:"Renowned Philanthropist Sir Alec Reed Offers his Thoughts on Where to Focus Giving this Christmas"
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aged 14. In 2009 he purchased at auction nine lots of land comprising 1600 acres of the estate of
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In 1999 Reed was asked by Tony Blair to investigate a decline in teacher training enrolment.
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Reed credits his wife Adrianne as being responsible for his interest in the arts. He is a
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In forming The Big Give, Reed created an advisory Board of Philanthropists including
1260:"Philanthropy UK, 'You get what you give', Quarterly Issue: December 2007: Issue 31"
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and more recently AAT. The school is based in Reed’s former home, a 15th Century
1317:"Your donation means that charities can make a difference where it matters most"
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and Northholt Primary School. Both areas are close to Reed’s childhood home in
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exam; he left school aged 16 to work for a motor vehicle exporter in London's
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Giving is good for you : why Britain should be bothered and give more
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newspaper described him as "...the man who revolutionised philanthropy".
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Awarded a Beacon Fellowship and overall winner of the 2010 Beacon Prize.
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The Foundation has financed numerous charitable initiatives, including:
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2012 it reported total funds of £13.91m. Reed is one of four Foundation
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Fellow of the Chartered Institute of Personnel and Development (FCIPD).
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1715:"Dancing to his own tune: Sir Alec Reed's career and charity success"
1126:'Alec and James Reed: recruitment is just the job for father and son'
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One of Ethiopiaid's best-known and longest-standing partners is the
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Nice Hat, by Alec Reed, exhibited in the EAC Over 60s Art Awards
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Fellows of the Chartered Institute of Personnel and Development
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983:. The Reed Foundation does not fund religious organisations.
1616:"Sir Alec Reed awarded at CIMA's annual bash", by Kevin Reed
1481:"Reed Innovation Scholarships in UK : scholar-news.com"
268:. His father Leonard was a lithographic artist for the UK's
1033:"Big Give Christmas Challenge raises record £33m in a week"
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When asked how he would like to be remembered, Reed said:
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1606:, recruitment-international.co.uk; accessed 10 June 2014.
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Recruitment International's Hall of Fame, inducted 2011.
1515:, by Becky Slack, charityinsight.com; 24 January 2011.
1211:, Reed Business School Website; accessed 10 June 2014.
1128:, Guardian.co.uk, 3 June 2010; retrieved 10 July 2012.
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from its current home at the Royal Opera House to the
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Reed is currently serving as an Enterprise Fellow for
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1332:"Big Give Christmas Challenge raises record £28.6mn"
793:. Reed also invested in noted English choreographer
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1634:"UK: Masterclass- The Art of a Recruitment Expert"
1506:"The Charity Insight Interview with Sir Alec Reed"
494:Ethiopiaid works with local community partners in
843:Reed became a member of the governing council of
611:In 2012, the West London Academy was renamed The
858:Reed is the author of several books, including:
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1485:Scholarships for International students 2022-23
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1382:"School Performance Tables: Alec Reed Academy"
1192:, princes-trust.org.uk, accessed 10 June 2014.
1781:Commanders of the Order of the British Empire
1573:"Sir Alec Reed awarded at CIMA's annual bash"
835:, in which he is portrayed wearing a trilby.
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1826:People educated at Drayton Manor High School
739:Commander of the Order of the British Empire
730:for services to business and charity in the
347:First branch of Reed Employment agency, 1960
313:in 1952. He tried for a commission with the
1665:. London: Profile Books. pp. 236–246.
1238:. London: Profile Books. pp. 374–382.
789:. He also reports donating £100,000 to the
1766:British charity and campaign group workers
1622:, 23 November 2011; accessed 10 June 2014.
1439:: CS1 maint: location missing publisher (
1139:"Alec Reed: How I got lucky and made £60m"
584:, including Eastwood Park Women’s Prison.
241:(born 16 February 1934) is the founder of
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1086:"The man who revolutionised philanthropy"
592:This 4-18 coeducational establishment in
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1597:"Sir Alec Reed Joins RI's Hall of Fame"
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876:Innovation in Human Resource Management
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1021:, debretts.com; accessed 10 June 2014.
27:British businessman and philanthropist
741:(CBE) for charitable services in the
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904:(2012), published by Profile Books;
845:Royal Holloway, University of London
785:enthusiast and a noted donor to the
1756:20th-century English businesspeople
1776:Businesspeople awarded knighthoods
1202:"Why Choose Reed Business School?"
891:(2002), published by McGraw-Hill:
889:Capitalism is Dead: Peoplism Rules
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865:(1989), published by Kogan Page:
416:, along with his three children.
1571:Reed, Kevin (23 November 2011).
1330:May, Melanie (6 December 2022).
1057:Furlong, Monica (7 March 1989).
1526:"New Year's Honours lists 2011"
1292:. DG Publishing. Archived from
936:lists his interests as family,
600:. It is composed of the former
351:Reed has held the positions of
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902:I Love Mondays – Autobiography
499:Jembra Teferra, a relative of
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1407:John, Nickson (23 May 2013).
829:Heatherley School of Fine Art
635:Other philanthropic projects
598:Learning and Skills Act 2000
525:Addis Ababa Fistula Hospital
296:Drayton Manor Grammar School
101:Drayton Manor Grammar School
924:and a converted cottage in
878:(2001), published by CIPD:
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1388:. Her Majesty's Government
1357:"Christmas Challenge 2021"
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470:Baroness Lane-Fox of Soho
260:Reed was born in 1934 in
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1791:English company founders
1761:British business writers
1511:23 February 2011 at the
1459:The Beacon Collaborative
1361:donate.thebiggive.org.uk
1017:10 November 2014 at the
282:declaring war on Germany
1786:English autobiographers
1771:British philanthropists
1602:14 January 2012 at the
374:Other business ventures
270:Ministry of Information
1695:. Web. 8 November 1997
1059:"Chance and a million"
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813:Sadler's Wells Theatre
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682:Addicts Rehabilitation
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561:Lady Helena Kennedy QC
361:non-executive Chairman
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274:Keep Calm and Carry On
1806:Founders of charities
1549:United Kingdom list:
1037:www.thirdsector.co.uk
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743:1994 New Year Honours
732:2011 New Year Honours
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629:Foster & Partners
588:The Alec Reed Academy
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278:Neville Chamberlain's
1821:People from Hounslow
1296:on 23 September 2015
1084:Kellett, Francisca.
797:'s original ballets
651:Reed Business School
643:Reed Business School
466:Sir Charles Dunstone
309:He was called up to
227:Sir Alec Edward Reed
124:Reed Business School
1661:Reed, Alec (2012).
1290:Charity Performance
1234:Reed, Alec (2012).
1207:1 July 2012 at the
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602:Compton High School
545:female circumcision
539:Womankind Worldwide
407:The Reed Foundation
397:Womankind Worldwide
138:WomanKind Worldwide
89:Hounslow, Middlesex
1725:on 23 October 2014
1557:The London Gazette
1145:. 18 December 2009
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721:Awards and honours
715:The Prince's Trust
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551:. Patrons include
462:Sir Adrian Cadbury
357:Executive Chairman
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243:Reed Executive Ltd
1796:English humanists
1672:978-1-84668-516-3
1461:. 1 December 2020
1286:"Reed Foundation"
1245:978-1-84668-516-3
1012:Alec Reed biodata
938:portrait painting
863:Returning to Work
791:Royal Opera House
613:Alec Reed Academy
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