Knowledge (XXG)

Snow White design language

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design. In the end it was a compromise of Gemmel’s original design and Frog Design’s modifications. Likewise, the Macintosh SE was essentially Manock and Oyama’s design updated with Snow White details. The IIgs, which introduced Platinum gray, also evidenced the legacy design of the original Apple II case, in particular Manock’s wedge-shape. It wasn’t until the Macintosh II when Frog Design finally had a clean slate on which to design from the ground up, that the first pure example of pure Snow White was realized.
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adopting the darker grey color scheme which co-ordinated with the official corporate look, they also adopted a raised series of ridges mimicking the indented lines on the desktops. These early PowerBooks would be the last to use the aging Snow White look and the only ones to make such a radical adaptation of it.
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successfully argued that it would attract fingerprints. Nevertheless, Esslinger detested the original Apple beige color and insisted all Snow White-styled products use the same off-white color as the IIc. Until the change to Platinum, no Snow White designs appeared in any other color, except for the
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All Apple connectors and cables began a transition to beige in 1985, however, certain Macintosh peripheral cables (e.g. mice and disk drives), despite adopting the new connector style, retained their medium-brown appearance until the transition to Platinum in 1987, at which time all cables became a
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on which the new design language was to be applied. Several designers were courted by Apple under the Snow White project to see what they would come up with for the seven products (of which there were actually eight). The winner ultimately was Esslinger and the resulting style assumed the project's
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While the IIc generally gets credit for being the first Apple computer released in the Snow White design language, it was not a "pure" example. Rob Gemmel (who was instrumental in soliciting Esslinger) had designed the IIc a year earlier and unbeknownst to him, Frog Design was working on their own
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Both the 100- and 200-series PowerBooks and accessories were intended to tie into the rest of the Apple desktop products using the corporate Snow White design language. However, the light colors and decorative recessed lines did not seem appropriate for the scaled-down designs. In addition to
642:(1989) was designed in-house entirely by Apple and, though drawing upon the Snow White corporate language, departed considerably from the guidelines. This was the beginning of Apple's efforts to break ties with Frog Design and rebuild the Industrial Design Group. 168:
shallow horizontal and vertical lines, 2 mm wide, 2 mm deep, spaced 10 mm apart on center, which run along any and all of the surfaces of the product, some of which act as vents and set back 30 mm from the front and 4 mm from the
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for which it was designed to sit beneath as well as conform to the Apple IIgs color scheme released at the same time. This would be the only Snow White product to intentionally use the original beige color for the purpose of matching existing
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Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
614:(1984) had Snow White stripes added to the front bezel redesign along with the inlaid Apple badging four months before the Apple IIc was introduced, technically making it the first Snow White product. 47:
from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and to create the illusion that the computer enclosure is smaller than it actually is.
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The design language boosted Apple's global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
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Any or all of these features indicate a Snow White Frog Design influence over an otherwise Apple-designed product. In particular the first official implementation, the
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The distinguishing characteristics originated by the Snow White design language, in contrast to the original Apple industrial design style, include the following:
119:. The older right bezel featured the horizontal indentation aligning with the floppy drive which was a defining characteristic of the Snow White design language. 62:
In 1982, Apple officials looked outside the company, and indeed the country, for a designer who could help them establish the firm as a world-class company.
635:(1986) only included the inlaid Apple badging and simple floppy disk slot styling as well as the 2 and 3 mm radius corners and zero-draft enclosure. 542:
Though technically beige, like the connectors & cables, the Mouse IIc is considered to be colored as a Fog co-ordinated accent. It is definitely a
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Kunkel, Paul. AppleDesign: The work of the Apple Industrial Design Group, with photographs by Rick English. New York: Graphis, 1997, p.30
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color known at Apple as "Fog" but later other products moved to the warm gray "Platinum" color, lighter than the previous Apple "
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Fog products have beige accents and cables, Platinum products have uniform color (no accents) and Smoke gray cables
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The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management
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Apple products designed in the Snow White theme (all used the "Platinum" gray color scheme except as noted):
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introduced between 1984 and 1994 also used Snow White, except those specifically designed to match the
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Introduced simultaneously in both Apple/Macintosh beige and "Platinum" gray to better match the beige
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zero-draft enclosures, with no variances in case thickness and perpendicular walls
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Inside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple
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Front view of the manual-inject (left) and auto-inject (right) bezels of two
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An Apple IIc with its monitor, demonstrating the Snow White design language
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gradually altered and phased out the use of the Snow White language.
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Introduced in off-white "Fog" and later switched to "Platinum" gray
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inlaid three-dimensional Apple logo, diamond cut to the exact shape
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computer, and its peripherals, were the first Snow White design.
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Apple and the History of Personal Computer Design: Snow White
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Snow White refers to the seven projects code-named after the
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introduced between 1986 and 1993 were Snow White designs.
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3 mm radius, rear and 2 mm radius, front corners
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design, which elements form the basis for the subsequent
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colored a light off-white (Fog) or light gray (Platinum)
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London: Atlantic Books Ltd. 1: 633:Macintosh 800K External Drive 489: 483: 477: 106:Apple Industrial Design Group 743:Timeline of Macintosh models 1947: 1916:Snow White design language 1854:Interactive Television Box 894:(first Snow White machine) 782:designmind.frogdesign.com/ 263:AppleTalk Connector Family 33:industrial design language 29:Snow White design language 16:Industrial design language 1897:Apple hardware since 1998 1893: 802:Bidgoli, Hossein (2010). 377:Apple FDHD External Drive 150:minimal surface texturing 1757:Apple Communication Slot 1604:AppleColor Composite IIe 833:Kahney, Leander (2008). 665:PowerBook 100/200 Series 548:Apple Desktop Bus Mouse 104:Beginning in 1990, the 35:which was developed by 1543:Apple Workgroup Server 750:"Snow White's Coffin" 719:Apple Workgroup Server 602: 594: 586: 234: 226: 218: 202: 143: 133: 120: 24: 1931:Touch user interfaces 1747:Apple II serial cards 1249:68k-based PowerBooks 726:Workgroup Server 9150 600: 592: 584: 232: 224: 216: 200: 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Used by 1838:eMate 300 1780:Silentype 1752:LocalTalk 1731:QuickTake 1655:Macintosh 1237:PowerBook 938:Computers 752:radiogram 721:95 (1993) 513:products. 239:Apple IIc 184:Apple IIc 82:off-white 75:Apple IIc 1881:W.A.L.T. 1772:Printers 1701:Keyboard 1650:FileWare 1586:Displays 995:III Plus 980:IIc Plus 947:Apple II 737:See also 562:series. 560:Apple II 245:Disk IIc 1864:Paladin 1762:GeoPort 1726:Scanner 1680:PowerCD 1675:AppleCD 1660:ProFile 1645:Disk II 1319:PowerPC 1154:5200 LC 1043:Classic 965:II Plus 58:History 1874:Bandai 1869:Pippin 1859:Mac NC 1825:Newton 1149:LC 630 1139:LC 475 1134:LC III 843:  816:  728:(1994) 724:Apple 715:(1993) 709:(1993) 703:(1993) 697:(1993) 691:(1992) 685:(1992) 679:(1992) 673:(1991) 667:(1991) 661:(1991) 655:(1990) 608:Lisa 2 397:(1990) 391:(1989) 385:(1989) 379:(1988) 373:(1988) 367:(1988) 361:(1988) 355:(1988) 349:(1988) 343:(1987) 337:(1987) 331:(1987) 325:(1987) 313:(1986) 307:(1986) 301:(1986) 295:(1986) 289:(1985) 283:(1985) 277:(1985) 271:(1985) 265:(1985) 259:(1984) 253:(1984) 247:(1984) 241:(1984) 31:is an 1847:Other 1345:2400c 1340:3400c 1325:2300c 1215:660AV 1197:840AV 1129:LC II 1038:SE/30 1023:512Ke 929:Apple 554:Most 86:Putty 1548:9150 1483:9600 1478:9500 1468:8600 1463:8500 1458:8100 1448:7600 1443:7500 1438:7300 1428:7100 1418:6500 1413:6400 1403:6100 1393:5500 1388:5400 1383:5260 1335:1400 1330:5300 1106:IIvx 1101:IIvi 1096:IIsi 1091:IIfx 1086:IIci 1081:IIcx 1028:Plus 1018:512K 1013:128K 985:IIGS 841:ISBN 814:ISBN 789:2014 645:The 638:The 631:The 624:The 617:The 606:The 571:mice 569:and 565:All 169:back 73:The 27:The 1305:230 1300:210 1295:Duo 1288:190 1283:150 1278:180 1273:160 1268:170 1263:140 1258:100 1225:630 1220:605 1210:650 1205:610 1192:800 1187:950 1182:900 1177:700 1076:IIx 990:III 975:IIc 970:IIe 534:f:^ 519:e:^ 500:d:^ 474:c:^ 430:b:^ 403:a:^ 39:'s 1912:: 1350:G3 1124:LC 1071:II 1033:SE 960:II 855:^ 808:. 780:. 955:I 921:e 914:t 907:v 849:. 822:. 791:. 610:/

Index


industrial design language
Hartmut Esslinger
Frog Design
Apple Computer
Seven Dwarfs
Apple IIc
off-white
Putty
Jerry Manock
Hard Disk 20SC
Macintosh Plus
Apple Industrial Design Group

Macintosh LC IIs


Macintosh Portable
Apple IIc
Macintosh II
Macintosh LC




Apple IIc
Disk IIc
Apple Scribe Printer
Apple Mouse IIc
AppleTalk Connector Family

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