310:(played by model Danielle Fornarelli) as she moves around the shop, or Raghav is singing and dancing with prominence of red and blue lens used in most of the video, or just black and white shots. The song's producer Labrinth does his own thing at the background of the Raghav shots. Kardinal Offishal joins in towards the end of the video dueting with Raghav. The final scene shows an ordinary man tasting his own choice order of ice cream.
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This is not the first collaboration by the two artists. They had collaborated earlier on the track "Sooner or Later" featuring vocals by
Kardinal Offishall, which is included on Raghav's debut 2004 album
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The video starts with Raghav entering the ice cream store with his friend (J Niice of B96 FM Chicago). In most of the video, Raghav is following a feminine
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who sings an electro-pop
Punjabi verse. Another version of the track features
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and was a Top 40 feature on many
Canadian mainstream music stations. and at
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The video was shot by Mid C Media at iCream, a trendy ice cream shop in
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The song was nominated for "R&B/Soul
Recording of the Year" at the
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show on 22 June 2010. The Desi version of the track features
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pan-Canadian music station. It is also available on
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16:2010 single by Raghav featuring Kardinal Offishall
418:RaghavWorldwide: "So Much" - behind the Scenes
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269:. "So Much" was released on the record label
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384:DesiHits: Raghav is Ready to Drop "So Much"
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406:OyeTimes: Raghav does "So Much" on radio
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322:premiered a remix of "So Much" on his
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816:Song recordings produced by Labrinth
513:Quest for Fire: Firestarter, Vol. 1
263:from Raghav's third album entitled
255:featuring Canadian hip hop artist
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395:DesiHits: Raghav Rocks Faux-hawk
434:Mid C Media: Raghav video shoot
373:DesiBox: Interview with Raghav
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534:Kardi Gras, Vol. 1: The Clash
826:Cordova Bay Records singles
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821:Kardinal Offishall songs
318:The neoDesi personality
737:Wavin' Flag (Haiti Mix)
178: singles chronology
140: singles chronology
780:Production discography
663:Numba 1 (Tide Is High)
247:" is a 2010 single by
544:Collaborative albums
642:Everyday (Rudebwoy)
353:Juno Awards of 2011
491:Kardinal Offishall
439:2011-03-15 at the
257:Kardinal Offishall
176:Kardinal Offishall
45:Kardinal Offishall
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768:Related articles
687:Featured singles
621:Ol' Time Killin'
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259:and produced by
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441:Wayback Machine
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51:from the album
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600:On wit da Show
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567:Extended plays
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452:BBC Nihal page
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716:Carnival Girl
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709:Back for More
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593:Naughty Dread
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498:Studio albums
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811:Raghav songs
806:2010 singles
758:Stylechanger
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649:Feel Alright
628:Belly Dancer
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552:A.M.T.R.I.M.
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775:Discography
751:Ghetto Love
677:Body Bounce
506:Eye & I
346:Nominations
295:Music video
288:Storyteller
271:Cordova Bay
266:The Phoenix
220:Music video
207:Ghetto Love
189:Body Bounce
149:"Humrahee"
125:Producer(s)
117:Cordova Bay
54:The Phoenix
801:2010 songs
795:Categories
702:Money Jane
527:Not 4 Sale
360:References
43:featuring
723:Beautiful
656:Dangerous
635:Bang Bang
275:MuchMusic
227:"So Much"
86:Dance-pop
22:"So Much"
607:Husslin'
575:Husslin'
437:Archived
320:DJ Nihal
261:Labrinth
131:Labrinth
69:Recorded
64:May 2010
61:Released
744:So Much
585:Singles
423:YouTube
338:artist
332:H-Dhami
328:Bhangra
314:Remixes
301:Chicago
251:singer
245:So Much
232:YouTube
211:(2011)
202:(2010)
198:So Much
193:(2010)
160:(2010)
156:So Much
151:(2009)
670:Clear!
555:(with
279:iTunes
253:Raghav
138:Raghav
95:Length
41:Raghav
37:Single
730:Freak
557:Nottz
340:Bashy
336:grime
330:star
112:Label
78:Genre
291:.
72:2010
421:on
281:.
230:on
39:by
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