51:. She has mentioned it is easy to settle into the world of graphic design because Sophie's mother has been one of the first students at La Cambre in that particular field and was also teaching graphic communication there. Her specialty was everything that concerned the third dimension – shop window design, etc. Sophie Alouf-Bertot obtained her diploma in 1969.
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color, in their opinion, must be used in the primary intention of emphasizing the visual information not exaggerated creativeness for its own sake. They believe that the task of a graphic designer is to take into account
Individual characters of every project and building, not to use stereotyped signage.
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Sophie Alouf-Bertot devoted a large part of her professional life to teaching. From 1979 to 1992 she was teaching
Graphic Arts in the Graphic Arts Workshop at the Institut St. Luc in Brussels and afterwards been the head of this department from 1992 to 2010. Meanwhile after being invited to be a jury
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in 2019 Sophie Alouf-Bertot describes her working method. She uses cutting and pasting technique for designing her posters. Clippings glued on a see-through cellophane sheets allow her to experiment with color, shapes and composition until the desired result is made. After the poster image is done,
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Sophie Alouf-Bertot and Sami Alouf have designed orientation systems for several institutions. Their conviction was that orientation systems must not only be clear and easy to read but also attractive, therefore one should not limit the color scheme to the conventional black and white. However, the
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they created orientation system that served simultaneously as a trade-mark, using basic elements N and an arrow. Two illuminated panels made out of those arrows paced at the main entrance made it distinct from the entrance doors for the staff. The same arrow shaped panels guided customers from the
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In their collaboration Sophie has a predilection for bright colors, contrasts and illustrative work, whereas Sami specializes in creating logotypes, typography and anything connected with corporate identity programs. Although they have specific roles in their practice and sometimes one of them
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One of their first clients was Woluwe and
Westland Shopping Centers that commissioned them to create graphic identity as well as posters for thematic exhibitions that were organized every two to three months. That resulted in designing about 200 posters of a luxurious finish as they used
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countries. Despite financial security in the company after about a year and a half she decided to leave
Elizabeth Arden’s and set up her design studio together with her husband Sami Alouf who had also studied at La Cambre and where they met. After graduating Sami, who comes from
118:. There they adapted the style of the building by using enamelled steel plates of the same beige color as the walls of the building and bright green or bright blue letters and arrows thereby creating a distinguished, bright and friendly look.
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Other clients of "S+S design" include the Design Center in
Brussels, The Commission of the European Communities Culture and Communication Directorate and Media program as well as international projects for hotels such as hotel chain
107:(ULB)" they took another approach. They selected a different color related to each of department which then guided the students and visitors through the campus. The color code was supplemented by about 40 pictographs.
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and filling for someone else’s place several times at ENSAAV (La Cambre) Typography department in 1988 she started giving lectures at
Communication through image and color and continued to do that until 2004.
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With the works of her studio and her paintings Sophie Alouf-Bertot has participated in several group exhibitions in
Brussels, Kortrijk, Beirut, Metz, Amsterdam, Luxembourg, Paris and Athens. Those include:
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parking area towards the main entrance above which sat an illuminated shop sign of 26 feet. Inside the building a number or arrows arranged one above another created an impression of a street crossing.
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1980 April 4 till May 4 exhibition "Poster Art in
Belgium form 1900 – 1980" at Galerie CGER in Brussels and in the catalogue with a poster of the Woluwe Shopping Center.
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she would add fake texts to design the layout approaching it as a total image not a separate text and picture. She also uses painting which gives her even more freedom.
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Interview with Sara De Bondt for the exhibition "Off the Grid", Design Museum Gent, 2019. Video interview in the archive of Design Museum Gent.
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exclusively deals with the creation, their preferred approach is to make the final decisions for the finished version of the design together.
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43:(ENSAAV), where she got training in the Luc Van Malderen workshop and was also the head of the department at the time.
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to open a studio. In 1970 they got married and Sophie and Sami opened a workshop together named "S+S Alouf Design".
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2019 October 25 till 2020 February 16 "Off the Grid" – Belgian graphic design exhibition at the Design Museum Gent.
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technique to make them. Those posters were done in small runs which made this printing method possible.
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1976 October 15 till
November 21 Exhibition and the catalogue of Milton Glaser Exhibition at the
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277:"Off the Grid. Belgian Graphic Design from the 1960s and 1970s as Seen by Sara De Bondt"
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In 2020, Sophie Alouf-Bertot dedicates large part of her time to her passion painting.
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23:(born 1945), is a Belgian graphic designer, painter and teacher, living and working in
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Rohonyi, Charles (September 1977). "Orientation systems - orientation aids".
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Rohonyi, Charles (March 1977). "Sophie Bertot & Sami Alouf, Bruxelles".
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Several of "S+S Alouf design" studio posters are in the collection of the
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After graduating from La Cambre Sophie Alouf-Bertot started working at
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They also designed orientation system for the festival hall of the "
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where her responsibilities included designing shop windows in the
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In the interview with Sara De Bondt for the exhibition at the
258:"Do Graphic Designers Make Good Graphic Design Curators?"
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Belgian graphic designer, painter and teacher (born 1945)
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45:Typography
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