193:, was able to buy 90 per cent of the group. However, by 1999 declining sales and growing losses resulted in Truworths ceasing funding of the business. The company was put into voluntary administration in November that year. The core retail brands, Sportscraft, Sportsgirl and David Lawrence were sold individually in 2000 to respectively, Apparel Group, Sussan Corporation and Webster Holdings.
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In 1994, David Bardas, lost control of the group when the banks moved to secure the assets that underpinned their outstanding loans. Prime among these was the expensive
Sportsgirl Centre in Collins Street, which had put the group under intense financial strain. As a result, a South African company,
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Innovative marketing under the leadership of Morris Bardas resonated with women in post-war
Australia and became a respected and iconic brand. After his death in 1959, his vision was continued by his son David Bardas who succeeded him at the head of the company. Over the following decades the
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In July 2019, Sportscraft had been selected as the
Official Uniform Supplier of the 2020 Australian Olympic Team. Designing both the Opening Ceremony and Formal Uniforms, this will be the eighth time Sportscraft has provided apparel for Australia's athletes.
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The main
Sportscraft line targets women and men aged 25-plus, as well as an expanded kids and babies range launched in 2021. Sportscraft is one of Australia's most trusted fashion and lifestyle brands renowned for outstanding quality and consistent fit.
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and over 20 of its own branded outlets. It began with the 'Sportsleigh' manufacturing company, that grew from the tailoring business founded by
Russian Jewish immigrant Wolf Bardas in
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Road, Melbourne. The name was changed to 'Sportscraft' in 1948. The name reflected a focus on tailored casual wear, predominantly jodhpurs, slacks, pleated skirts and shirts.
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By the 1990s the company had grown into a fashion empire that was producing a multimillion-dollar turnover from 200 stores and nineteen women and men's fashion labels.
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for an estimated $ 30 million. Just Jeans had purchased the business (then known as Cheap Jeans) from founder Roger
Kimberley two years prior.
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CYBERfibres Online
Register of Australian Fashion and Textile Design, Corporate Entry, Sportscraft Pty Ltd Case Study (1914 – )
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business continued to flourish and grow, expanding into youth-oriented fashion in the 1960s and menswear in the 1970s.
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The
Australian, Friday, 2 December 2005, p.20 Fashion, 'Rebirth of an old favourite', Georgina Safe
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in 1914. In 1947 the business branched into retail with the first
Sportsleigh stores opened in
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Frances Burke
Textile Resource Centre, RMIT University, 2000, Updated 2 July 2004
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In late 1987, Sportscraft acquired the Extra Clothing chain from
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is an Australian women's and men's clothing brand sold through
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The Age, 18 February 2007, Fashion, Behind the seams
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270:"Just Jeans Succeeds By Selling Denim and Dreams"
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393:Clothing companies established in 1914
16:Australian clothing brand and retailer
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398:Retail companies established in 1914
306:Fairfax Digital The Age Company Ltd
268:Shoebridge, Neil (11 January 1991).
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347:"Sportscraft is heading to Tokyo"
388:1914 establishments in Australia
106:John Marshall and Andrew Michael
408:Clothing retailers of Australia
98:Apparel, footwear, accessories
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413:Companies based in Melbourne
403:Clothing brands of Australia
336:, accessed 17 December 2011
323:, accessed 17 December 2011
310:, accessed 17 December 2011
297:, accessed 17 December 2011
274:Australian Financial Review
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332:Webster Holdings Pty Ltd
235:Sportscraft Store Locator
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293:Marshall Investments
112:Number of employees
76:Number of locations
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140:.sportscraft
127:APG & Co
63:Alexandria,
60:Headquarters
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368:Sportscraft
153:Sportscraft
86:Area served
55:Wolf Bardas
22:Sportscraft
382:Categories
279:6 February
222:References
180:Just Jeans
351:ragtrader
191:Truworths
161:Melbourne
90:Australia
69:Australia
334:About DL
257:LinkedIn
205:See also
95:Products
36:Industry
133:Website
52:Founder
44:Founded
169:Toorak
122:Parent
65:Sydney
39:Retail
103:Owner
281:2024
167:and
142:.com
116:500+
47:1914
144:.au
138:www
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