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then spent the next few years trying to find how to successfully market a body spray for teenage boys. As a result of their research, TAG was released in the beginning of 2005. Gillette decided not to include any sign that
Gillette manufactured the product on the product itself or in the advertising.
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Tag debuted with 3 scents in 2005. However, during the "TAG Signature Series Launch Party" on July 28, 2009, the company renamed its products and gained celebrity endorsements. Four fragrances are currently offered under the TAG label, three featuring a different celebrity endorsing the product on
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The marketing campaign focuses on what the company describes as the "old man fantasies" of being approached by attractive women. The product's packaging, which is charcoal-grey and depicts silhouettes of women, uses fragrance names evoking success in dating. The product launched a line called the
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Body Spray, released in 2002. Right Guard Body Spray was discontinued after several months due to very low sales.
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http://www.businesswire.com/news/home/20160726005514/en/Imports-USA-Acquires-TAG-Deodorants-Body-Sprays
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It was decided that
Gillette's reputation from its other products would detract from the sale of TAG.
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in July 2009, which reintroduced three scents with new packaging which featuring
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was manufactured by TAG Fragrance
Company, a subsidiary of
139:"Gillette tries to capture a whiff of teen market"
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164:"Gillette 'Warns' Guys About TAG Body Shots"
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162:Von Hoffman, Constantine (2005-04-03).
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215:2007 mergers and acquisitions
137:Abelson, Jenn (2005-08-07).
210:Products introduced in 2005
166:. Brandweek. Archived from
38:TAG is a re-incarnation of
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16:Defunct Deodorant Brand
116:, (formerly Wild Card)
205:Personal care brands
58:TAG Signature Series
24:Procter & Gamble
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66:Carmelo Anthony
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28:Global Gillette
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20:TAG Body Spray
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170:on 2006-04-18
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172:. Retrieved
168:the original
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146:. Retrieved
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70:skateboarder
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40:Right Guard
194:Categories
174:2006-04-16
148:2006-04-16
121:References
96:Make Moves
86:Fragrances
73:Rob Dyrdek
62:basketball
108:Get Yours
51:Marketing
200:Perfumes
114:Step Out
80:Ludacris
44:Gillette
102:Stay Up
34:History
77:rapper
75:, and
64:star
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129:^
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