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were located so that they fulfilled the purpose of providing goods and services to customers. Many social, economic and other factors may have had an influence on this, but, in general, it must be assumed that retailers in Roman
Britain wished to sell their products. A good site will have helped to
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Camillus having pitched his camp before the gates, wishing to know whether the same appearance of peace as was displayed in the country prevailed also within the walls, entered the city, where he beheld the gates lying open, and everything exposed to sale in the open shops, and the workmen engaged
276:. As the development of urban centers in Roman cities increased, the Roman elite continued to develop residential and commercial buildings to accommodate the large masses of people coming in and out of these market centers.
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class. Although the occupation of a merchant was not highly regarded in Roman culture, it still pervaded the freedman class as means to establish financial stability and eventually some influence within local governments.
270:(shops) within the Roman empire, those found in domestic and public settings, whether domestic houses with shops fronting the premises, or in residential multi-storey apartment blocks called
171:, in locations that were important for economic activities around the end of the 5th and 4th centuries BC. Upon the Roman Empire's expansion into the Mediterranean, the numbers of
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within a market had a window above it to let light into a wooden attic for storage and had a wide doorway. A famous example of such an indoor market is the
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provided places for a variety of agricultural and industrial products to be sold, like wheat, bread, wine, jewellery, and other items. It is likely that
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because they were the first permanent retail structures within cities, which signified persistent growth and expansion within the economy.
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was also used to denote a way-station or hotel on roads between towns where genteel travellers needed to stay in something better than
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and was where many economic activities and many service industries were provided, including the sale of cooked food, wine, and bread.
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79:, the main entrance to a home, but with one side open to the street. As the Roman Empire became more prosperous,
217:, a Roman general present during the expansion of the Roman Republic in the 5th and 4th centuries BC, had with
203:. Many of these cities were major port areas where imported luxury and exotic goods were sold to the public.
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was instead located within public markets and forums, areas that received high amounts of traffic.
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each on their respective employments... The streets filled amid the different kinds of people.
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were also the structures where free grain would be distributed to the public. Moreover,
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Mahon, Ardle Mac. "Fixed-Point Retail
Location in the Major Towns of Roman Britain",
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Cambridge
Ancient History, vol. IX: The Last Age of the Roman Republic 146–43 B.C.
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were often incorporated into domestic dwellings on the ground level flanking the
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functioned as the structural buildings that facilitated the sale of goods.
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were established within great indoor markets and were often covered by a
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Alberto Manco, "Taverna della
Schiava ~ trĂbarakkiuf slaagid ?",
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were used as lucrative measures to gain upward social mobility for the
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located on the lower levels of them. The class of people who ran the
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maximize a retailer’s net selling potential and for this reason,
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was not open to them. As the Roman Empire grew, so did its
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In Italy, they still survive in a number of place names.
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greatly increased, in addition to the centrality of the
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will normally be located within reach of their markets.
417:; 2nd ed. Edited by J. A. Crook, Andrew Linott, and
160:in Rome, shops at the right with replica shutters
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539:Image of Reconstructive model of a taberna
179:to the urban economy of Roman cities like
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99:, built in the early 2nd century by
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266:There were at least two forms of
259:flanking the entrance to a Roman
518:10.1111/j.1468-0092.2006.00262.x
156:along Via Biberatica Mercati at
462:Francese, Christopher. (2007).
342:("production and sale of felt")
213:writes about an encounter that
114:was a "retail unit" within the
466:. New York: Hippocrene Books.
299:Ardyle Mac Mahon writes about
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464:Ancient Rome in so many words
450:Oxford Journal of Archaeology
319:Among the different types of
39:on each side of the entrance
534:Image of actual Roman shops
255:, before 1927, depicting a
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31:Diagram of a typical Roman
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554:Ancient Roman architecture
145:Origins and proliferation
108:Cambridge Ancient History
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251:Pompeii Street Scene by
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280:were constructed, with
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523:Tabernae on Penelope
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340:Taberna Coactiliaria
436:The History of Rome
372:revolutionized the
346:Taberna Carbonaria
330:("cheese factory")
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35:, with a
390:freedmen
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452:, 2006.
278:Insulae
273:insulae
257:taberna
243:Formats
189:Corinth
181:Pompeii
177:taberna
112:taberna
89:taberna
87:. Each
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227:Latium
199:, and
134:mansio
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528:Image
261:domus
231:Italy
201:Narbo
193:Delos
185:Ostia
65:stall
33:domus
478:OCLC
468:ISBN
431:Livy
211:Livy
110:, a
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61:shop
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221:of
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