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which sits across all areas of the property. The tag management system then "fires" individual tags as appropriate based on business rules, navigation events and known data. Typical functionality includes a testing environment
35:), used to track activity on digital properties, such as websites and web applications. It can also be used to make dynamic changes to the website or application.
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helps manage the lifecycle of digital marketing tags (sometimes referred to as
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Tag management system replaces a multitude of tags with a single
89:"W3Techs: Usage statistics of tag managers for websites"
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According to W3Techs survey, as of
November 2023,
64:constitutes 99.6% market share, followed by the
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