574:) and tried to include more of the commonly used tactical approaches used in services, retail and B2B. In addition, unfocussed content that was formely in the tactics section has been moved to new headings including 'methods of setting prices' and 'theoretical considerations' of pricing. I have also included lots of images - all sourced from wikicommons and added wikilinks throughout the article in relevant places. Some copy editing has been done, but more is required to get this up to a reasonable standard. I have addressed the issue of
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can be a good thing because it serves as a counter-balance to
Marketing's desire to "make the sale" (which can translate to pressure to lower the price) and Accounting's desire to "control cost and increase margins" (which can translate to pressure to increase the price). Pricing professionals can use a variety of methods to analyze the market and arrive at
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towards the end of the article because they are poorly written, poorly conceptualised and in places, lacking in references or high quality sources. I feel that they have the potential to put readers off. Until these two sub sections can be cleaned up, I would be inclined to leave them where they are.
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I agree with Steven Forth in that the activity of
Pricing is a professional discipline in an of itself and worthy of an independent article. Although the pricing function in a business can sometimes be lumped in with Marketing or Accounting, it is increasingly separated into it's own function. This
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I have imposed a structure by changing some headings and sub-headings, and also creating new headings where appropriate. This imposition of an overall structure was in response to one comment that the article was a 'mish-mash' of topics in a random sequence. I had to agree with those comments, but
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I agree that the headings "Methods of setting prices" and "Theoretical considerations in pricing" should be moved. I would prefer that they appear earlier in the article, preferably before the section on developing strategies and tactics. For the time being, however, I left these two sub-headings
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Suggestion... it may help to seperate the "Art and
Science of Pricing" from what a price/pricing is. Optimization with underlying categories/sections for Price Analytics, Execution, Optimization, Management, Compliance Tracking, Forecasting, Customer Segmentation, etc... There are already
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Currently the overview section of
Psychological Pricing provides an example of a psychological pricing strategy known as the "left digit effect" but gives little to no explanation about the effect/impact of psychological pricing strategies as a whole have on consumers.
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Knowledge has such a proliferation of articles on pricing (See the See Also section in the article for an idea), it is difficult to know what to do next without duplicating content that has already been canvassed elsewhere. Suggestions would be most welcome.
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I believe that this section would be more effective if it gave an overview speaking along the lines of how a small change in the price/location of a product/figure can change the readers evaluation of whether it is greater or smaller than the actual value
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by including it in the section on peak/off peak pricing tactics. And, finally I have added copious numers of references - and therefore effected one good faith removal of a tag suggesting that the article contained original resesarch.
435:. --[[User:Piotrus|Piotr Konieczny aka Pr The activity of pricing is worthy of attention in its own right. Granted the currest article is a dreadful mish mash. I will try to do some work on this in January - February of 2007.
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It would be nice to have some general coverage of pay-as-you-go vs. all-you-can-eat pricing. I've read that consumers often prefer the latter, even if they would save money by using the former instead. --
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Since there are a lot of pricing tactics I don't think the length of that part of the page is not a problem. I would suggest to move the subjects of
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3. Theoretical considerations - includes a lengthy discussion of premium pricing (for the third time in the same article) and is repetitive
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This page is all over the place and, in some cases, way off in terms of actual theory. I will try to fix this up over the break.
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Revenue/Yield
Management entries but as a more diverse set of inductries are struggling with howser:MattBal4|MattBal4]] (
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Thomas, Manoj; Morwitz, Vicki (June 2005). "Penny Wise and Pound
Foolish: The LeftâDigit Effect in Price Cognition".
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to separate pages on â˛â˛Price_settingâ˛â˛ and â˛â˛Pricing_theoryâ˛â˛ to improve the accessibility. Some thoughts on this?
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OK, so I've done a bit of an overhaul of this article. I've tried to attend to all the comments on the talk page.
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I think that there are too many psychological pricing strategies/tactics to confine this overview to just one.
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articles on
Knowledge. If you would like to participate, please visit the project page, where you can join
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that describes the implications of flat rate in telecommunications from postage stamps to the
Internet.
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on
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2. Methods of setting prices - is a bit confused as a section and has many glaring omissions
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4. The lead section - appears to be completely unrelated to the article content
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An editor has asked for a discussion to address the redirect
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Are there any impacts of psychological cost to consumers.??
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There are still many problems with this article, notably:
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Regarding the "all-you-can-eat" (or, generally speaking, "
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