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Broadcast programming

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145: 785:), as counterprogramming for major events airing on other channels (such as the Super Bowl in the U.S.), to lead into new episodes of a series, or to commemorate milestones/events surrounding a specific series or franchise. Some marathons may focus on the roles of a specific entertainer; the death of 767:
is the scheduling of a continuous, long-term block of programming as an event, usually devoted to airings of a single program or film franchise. When conducted using television series, a marathon may either consist of episodes aired in sequential order, or focus on episodes sharing specific themes.
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At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Television scheduling strategies are employed to give shows the best possible chance of attracting and retaining an audience. They are used to
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is the practice of discouraging the audience from changing channels during the "junctions" between specific programs. This can be done, primarily, by airing promos for the next program near the end of the preceding program, such as during its credits, or reducing the length of the junction between
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is the practice of deliberately scheduling programming to attract viewers away from another, major program. Counterprogramming efforts often involve scheduling a contrasting program of a different genre or demographic, targeting viewers who may not be interested in the major program (such as a
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In some cases, broadcasters may attempt to adjust their schedules in order to avert attempts at counterprogramming, such as getting a slightly earlier time slot (in the hope that once viewers have become committed to a show they will not switch channels), scheduling the competing program on a
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will encourage the audience to tune-in early or stay for the second program. The second program is usually one that the broadcaster wants to promote to a wider audience, such as a new or lower-profile series. Sometimes, a lower-profile program may be scheduled between two tentpole programs, a
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or place in the schedule could be crucial to its success or failure; generally, earlier prime time slots have a stronger appeal towards family viewing and younger demographics, while later time slots generally appeal more towards older demographics. Some time slots, colloquially known as
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fame. A scene of the Connor family watching its opening on TV seamlessly transitioned into the program itself, with no junction in between. ABC commissioned a minute-by-minute Nielsen ratings report, which showed that the majority of viewers from
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resulted in several networks scheduling marathons of programming on or around January 17, 2022 (which would have been White's 100th birthday) featuring her television appearances, with Hallmark Channel airing a marathon of
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sporting event, which typically draws a predominantly-male audience, against an awards show that attracts a predominantly-female audience). Despite frequently being among the top U.S. television broadcasts of all time, the
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Syndicated reruns of network programs that originally aired on a weekly basis are often aired as strips. Shows that are syndicated in this way generally have to have run for several seasons (the rule of thumb is usually
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at traditional junction periods (since they had missed the beginnings of programs on other channels already). This can, however, cause disruptions with recorders if they are not aware of the scheduling (typically,
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intentionally scheduled all of its programs at 5 and 35 minutes past the hour rather than exactly on the half hour (a practice it marketed as "Turner Time"), to attract viewers tuning away from other channels.
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via streaming services in the 2010s led to many U.S. cable networks adopting marathon-like blocks of programs as part of their regular schedules. To compete with the release practices of streaming services,
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can be organized between multiple programs, in which a single storyline is extended across episodes of two or more separate programs. Typically, these involve programs that form a single franchise or
127:. Over time, though, television began to be seen during the daytime and late at night, as well on the weekends. As air time increased, so did the demand for new material. With the exception of 1822: 2258: 1804:"Fox Tackles Super Bowl With Sly Plan : Television: The 'rebel network' hopes to siphon off viewers from CBS with a halftime show of its own featuring the gang from 'In Living Color.'" 93:
deliver shows to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most likely to be effective.
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In some cases, a channel may intentionally allow a program to overrun into the next half-hour timeslot rather than end exactly on the half-hour, in order to discourage viewers from
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Programs can also be counterprogrammed by a direct competitor in the same time slot, often resulting in the two programs attempting to attract viewers away from each other through
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With the beginning of scheduled television in 1936, television programming was initially only concerned with filling a few hours each evening – the hours now known as
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him) in a 10:00 p.m. ET/PT timeslot proved detrimental to the viewership of late local newscasts on its affiliates. NBC subsequently announced plans to shorten
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is the practice of scheduling a group of complementary programs together. Blocks are typically built around specific genres (i.e. a block focusing specifically on
1850: 2143: 873:, and films that relate to the holiday. Channels may also air marathons of their signature programs and film rights to target viewers who are on vacation. 845:
A broadcaster may temporarily dedicate all or parts of its schedule over a period of time to a specific theme. A well-known instance of a themed lineup is
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is the practice of running a single series in a consistent, daily time slot throughout the week, usually on weekdays. Daytime programs such as talk shows,
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and series. This strategy is part of an effort to position the channel as "a year-round destination for celebrations", and is synergistic with
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are known for broadcasting long-term holiday programming events. After experiencing success with holiday events such as
391:), target audiences, or other factors, with their programming often promoted collectively under blanket titles (such as 491: 396: 2729: 1647: 317:
declined throughout the season, and the show was cancelled. Fox attempted to use other sci-fi shows as a lead-in for
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can be configured to automatically record for a set length of time before and after a schedule's given timeslot in
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proved to be significantly more successful, and would eventually run for nine seasons. By contrast, viewership for
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different night, or moving it to a different portion of the television season to avoid competition altogether.
535: 287: 1326: 1146: 921:" or "death slots", are prone to having smaller potential audiences (with one such example in the U.S. being 100:, on-demand access to television content, this approach to broadcasting has since been referred to using the 2593: 2583: 1402: 922: 837:(FAST) services often feature narrowly-focused linear channels devoted to specific programs or franchises. 2629: 2403: 1302: 1196: 1121: 652: 531: 442: 366:, and ultimately resulted in his departure from the network, and the reinstatement of Jay Leno as host of 688:
into several parts, during each of which a different type program is appropriate for that time is aired.
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and other tactics; these tactics have most notably been seen in counterprogramming efforts surrounding
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A weak lead-in can have an impact on the viewership of programs that follow; NBC's 2009 attempt to
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to regularly change the scheduling of their shows to build an audience for a new show, retain that
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where popular, strips are rarely used for first-run entertainment programming outside of limited
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Stevenson, Jennifer (July 15, 1994). "Fox president shoots for the top from the bottom line".
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Ellis, J. (2000) Seeing Things: Television in the Age of Uncertainty, London: I.B. Tauris.
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Lead-outs can sometimes help to launch new programs and talent; in 1982, NBC premiered
1935:"BBC pilots Tuesday night slot as it takes on ITV in the battle of the costume dramas" 811:
While longer marathons are typically reserved for major events, the popularization of
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to a half hour and move it to 11:35 p.m. ET/PT in late-February 2010, displacing
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All shows of radio and television that were broadcast during a period of time
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used newscast-style toss segments to promote its new spin-off and lead-out,
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Broadcasters may schedule a program to air before or after a widely viewed
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How Johnny Carson Nearly Quit 'Tonight' and Scored TV's Richest Deal Ever
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in this manner. One of the most prominent examples of this practice was
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Schechner, Sam; Ovide, Shira; Schuker, Lauren A.E. (January 19, 2010).
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program, such as a popular series, or a special such as a high-profile
522:" (which featured an outtake from a previous toss segment) as normal. 388: 44:"Television programming" redirects here. For the content itself, see 2379:"Upfront uproar: The inside dope on Fall TV's 5 toughest time slots" 1876:"WWE's 'NXT' Moves to USA Network as Wrestling Competition Heats Up" 70:, in a daily, weekly, monthly, quarterly, or season-long schedule. 2554: 2355:"Is There Hope In Friday Night Television's 'Time Slot Of Death'?" 1508:
Carter, Bill. "ABC's Extra Careful Look At 'Jackie Thomas Show'."
797: 63: 1991:"How Not To Watch The Super Bowl: Sunday's TV Counterprogramming" 1966:"SYFY Unveils Schedule for The Twilight Zone New Year's Marathon" 772: 329: 244:. Characterized by an off-beat style appealing to young adults, 2427: 2423: 1521:
Carter, Bill. "As Cliff and Norm Drink Up, In Walks Seinfeld."
1279:"FOX SAVES 'PARTY OF FIVE,' SENDS 'SLIDERS,' 'VR.5' FOR A DIVE" 518:, who concluded his show with its traditional closing segment " 490:
would engage in a comedic conversation with the latter's host,
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would serve as the anchor of its Friday-night lineup. However,
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McCabe, Bruce (1996-01-28). "'Super' Episodes Of 'Friends'".
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deal primarily with the United States and do not represent a
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or daily in other dayparts, though exceptions are not rare.
81:, or compete with other broadcasters' shows. Most broadcast 2337:"'Elf' and 'Christmas Vacation' Make Holiday Magic for AMC" 1067:"In Age Of Time-Shifted Viewing, Networks Stay On Schedule" 96:
With the growth of digital platforms and services allowing
2206:"The FAST Approach to Streaming Content: A Special Report" 131:, variety shows became much more important in prime time. 1398:"NBC to Pay $ 40 Million to Show Conan O'Brien the Door" 1373:"WLUP all talked out, 'Byrd' to steer tunes for drivers" 427:, this is typically referred to as a "throw" or "toss". 2068:"'Saturday Night Live' Mega-Marathon Set To Air On VH1" 853:". Themed schedules are a common practice around major 538:
data to account for possible variances). For a period,
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from its traditional timeslot. This proposal led to a
502:, this segment was used to seamlessly segue into the 2231:"The Evolution of Shark Week, Pop-Culture Leviathan" 945:
Effects of time zones on North American broadcasting
925:), or intense competition from highly rated series. 2738: 2643: 2569: 2461: 1258:Vitaris, Paula; Dan Coyle (April 2002). "X'd Out". 808:episodes that featured White as a celebrity guest. 1821:Powers, Martine; Moskowitz, Eric (June 15, 2013). 1431:"NBC's Talk Show Wars Seen as PR Disaster for All" 271:would continue as a franchise with hosts such as 1476:"'Daily Show' Personality Gets His Own Platform" 692:shows are most often geared toward a particular 1622:"Odd timings cause TiVo to issue warning in US" 771:Marathons are often aired on holidays (such as 1823:"July 4 fireworks gala loses its national pop" 869:—where channels may air episodes of programs, 2439: 152:The examples and perspective in this section 8: 2013: 2011: 1648:"Inside Turner's Quest to Take on Broadcast" 1001:Media programming: Strategies and Practices 346:(a spiritual successor to Leno's tenure of 54:is the practice of organizing or ordering ( 2446: 2432: 2424: 999:Eastman, S.T., and Ferguson, D.A. (2013). 170:, or create a new section, as appropriate. 1698:Highfill, Samantha (September 17, 2020). 1361:. The Buffalo News. Retrieved 2009-11-17. 967:– automated scheduling for radio stations 440:and the December 1992 series premiere of 333:), but they were similarly unsuccessful. 186:Learn how and when to remove this message 1352:The Leno Effect sweeping channel 2 at 11 279:—both of whom would later go on to host 1727:"NASCAR going head-to-head with Oscars" 1596:"Why Do Americans Have the Worst DVRs?" 992: 463:had been retained during the premiere. 364:public conflict between O'Brien and NBC 241:The Tonight Show Starring Johnny Carson 1327:"SCI-FI SHOWS PROVE ALIEN TO NETWORKS" 835:free ad-supported streaming television 498:. On the December 18, 2014 episode of 2043:Steinberg, Brian (January 14, 2015). 1928: 1926: 1897: 1895: 1469: 1467: 1350:Pergament, Alan (November 17, 2009). 1003:(9th ed.), Boston: Thomson Wadsworth. 622:has had a prominent history of being 573:Law & Order: Special Victims Unit 7: 1933:Brown, Maggie (September 23, 2012). 1802:Weinstien, Steve (25 January 1992). 1410:from the original on August 29, 2017 1232:from the original on April 25, 2009. 634:airing of a special live episode of 256:instead, and Letterman departed for 211:(such as, in the United States, the 2229:Fetters, Ashley (August 13, 2012). 2172:Williams, Katy (November 5, 2015). 2066:Petski, Denise (January 14, 2015). 1989:Hipes, Patrick (February 1, 2019). 1429:Serjeant, Jill (January 15, 2010). 1220:Fretts, Bruce (December 10, 1993). 1165:"How David Letterman Reinvented TV" 1163:Browne, David (29 September 2011). 1120:Schwartz, Tony (10 November 1981). 1101:Baysinger, Tim (February 1, 2016). 700:typically engages in at that time. 302:The Adventures of Brisco County Jr. 235:as a lead-out for its long-running 1371:Lazare, Lewis (December 1, 2009). 1245:The St. Petersburg Times (Florida) 1038:Battaglio, Stephen (11 May 2019). 419:two programs as much as possible ( 25: 2335:Porter, Rick (13 December 2018). 1874:Littleton, Cynthia (2019-08-20). 1474:Steinberg, Jacques (2005-05-04). 267:beginning in the 1993–94 season. 248:helped launch the career of host 2560:BitTorrent television and movies 2309:Buckman, Adam (March 31, 2016). 1902:Plunkett, John (April 3, 2013). 820:premiered entire seasons of its 684:is the practice of dividing the 514:episode was merely a segment of 143: 2816:Director of network programming 1577:from the original on 2014-12-19 1548:from the original on 2014-12-19 1277:Pergament, Alan (24 May 1995). 1013:Andreeva, Nellie (2019-02-12). 610:Counterprogramming (television) 232:Late Night with David Letterman 2518:Digital terrestrial television 1153:. Retrieved September 4, 2014. 1065:Buckman, Adam (May 14, 2019). 876:The U.S. basic cable networks 337: 263:Late Show with David Letterman 260:to host a spiritual successor— 1: 2791:Television news screen layout 2257:Petski, Denise (2019-04-08). 1849:Holland, Jesse (2012-01-04). 904:and collectibles businesses. 446:, a new sitcom co-created by 2758:Broadcast television systems 2664:Children's television series 2204:Bridge, Gavin (2022-07-01). 1303:"Easy does it for Fox shows" 1195:Kissell, Rick (2002-05-21). 1122:"Letterman Replacing Snyder" 884:, 31 Days of Halloween) and 305:, with the expectation that 2660:Children's interest channel 166:, discuss the issue on the 62:media shows, typically the 2880: 1357:November 27, 2009, at the 1197:"Peacock struts its stuff" 894:original made-for-TV films 756: 707: 674: 607: 550: 377: 43: 36: 29: 2766:Digital on-screen graphic 2679:Movie television channels 2655:Adult television channels 2142:Webb, Matt (2015-11-05). 2117:Sabin, Sam (2018-11-06). 1222:"Will CBS take the fall?" 2730:Women's interest channel 1175:Penske Media Corporation 965:Radio Computing Services 466:Owing to both programs' 85:are presented weekly in 73:Modern broadcasters use 30:Not to be confused with 2594:Multichannel television 2584:Commercial broadcasting 2555:Peer-to-peer television 1403:The Wall Street Journal 532:digital video recorders 2674:Men's interest channel 2630:Religious broadcasting 2341:The Hollywood Reporter 1151:The Hollywood Reporter 890:Countdown to Christmas 653:professional wrestling 443:The Jackie Thomas Show 296:as a lead-out for its 199:Lead-ins and lead-outs 2282:Yarborough, Kaitlyn. 1756:Sports Business Daily 1527:, 1993-03-21, p. A31. 830:in a marathon format. 430:A bridge was used by 135:Scheduling strategies 52:Broadcast programming 2823:Outside broadcasting 1705:Entertainment Weekly 1512:, 1992-12-07, p. D8. 1385:on December 4, 2009. 1226:Entertainment Weekly 960:Interstitial program 882:25 Days of Christmas 804:airing marathons of 661:Wednesday Night Wars 350:after Conan O'Brien 237:late-night talk show 215:), in the hope that 164:improve this section 75:broadcast automation 2725:Sports broadcasting 2669:Documentary channel 2625:Public broadcasting 2532:Internet television 1758:. February 28, 2012 1443:on January 31, 2010 640:against the game's 553:Crossover (fiction) 220:technique known as 18:Television schedule 2838:Television licence 2806:Broadcast designer 2018:Alexander, Bryan. 1783:. 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Variety 2024:USA TODAY 1652:adage.com 1490:0362-4331 914:time slot 912:A show's 908:Time slot 867:Christmas 863:Halloween 857:—such as 806:game show 753:Marathons 715:Stripping 704:Stripping 578:Dick Wolf 352:succeeded 321:(such as 205:tent-pole 168:talk page 107:(such as 60:broadcast 2858:Category 2647:channels 2498:Teletext 2263:Deadline 2077:July 31, 2072:Deadline 1834:June 16, 1575:Archived 1571:ABC News 1546:Archived 1436:ABC News 1408:Archived 1355:Archived 1266:(2): 38. 1230:Archived 1019:Deadline 976:TV Guide 929:See also 878:Freeform 871:specials 855:holidays 765:marathon 474:program 461:Roseanne 456:Roseanne 448:Roseanne 437:Roseanne 434:between 416:Bridging 411:Bridging 254:Jay Leno 162:You may 102:retronym 79:audience 66:and the 2540:Webcast 2513:Digital 2481:Digital 2359:NPR.org 2210:Variety 1880:Variety 1683:May 22, 1447:May 27, 1414:May 27, 1201:Variety 900:' core 841:Theming 824:comedy 747:repeats 584:dramas 567:Chicago 389:sitcoms 324:Sliders 119:History 2503:Analog 2462:Medium 2408:EW.com 2383:Ad Age 2148:TVLine 1488:  1107:Adweek 865:, and 822:police 796:, and 735:events 725:, and 494:, via 374:Blocks 105:linear 2572:niche 2536:radio 2508:Cable 2476:Cable 1600:Slate 1542:Salon 798:Buzzr 338:strip 64:radio 58:) of 2534:and 2322:2018 2296:2018 2244:2013 2191:2015 2079:2017 2053:2016 2002:2019 1952:2017 1917:2017 1836:2013 1789:2013 1738:2014 1713:2020 1685:2014 1634:2019 1608:2019 1486:ISSN 1449:2022 1416:2022 1182:2021 1133:2021 800:and 773:Syfy 659:and 632:1992 590:and 450:and 407:"). 403:'s " 397:TGIF 395:'s " 330:VR.5 327:and 275:and 111:and 2179:IGN 818:TBS 686:day 630:'s 628:Fox 600:). 582:ABC 540:TBS 506:of 454:of 432:ABC 401:NBC 393:ABC 288:Fox 258:CBS 115:). 2860:: 2686:/ 2662:/ 2618:/ 2406:. 2381:. 2357:. 2339:. 2313:. 2286:. 2261:. 2233:. 2208:. 2182:. 2176:. 2146:. 2121:. 2095:. 2070:. 2022:. 2010:^ 1993:. 1968:. 1937:. 1925:^ 1906:. 1894:^ 1878:. 1853:. 1825:. 1806:. 1779:. 1754:. 1729:. 1702:. 1675:. 1650:. 1624:. 1598:. 1573:. 1569:. 1540:. 1484:. 1478:. 1466:^ 1433:. 1406:. 1400:. 1375:. 1329:. 1305:. 1281:. 1264:34 1262:. 1224:. 1199:. 1173:. 1167:. 1149:. 1124:. 1105:. 1069:. 1042:. 1017:. 861:, 763:A 749:. 737:. 721:, 663:. 644:. 370:. 283:. 226:. 2562:) 2538:( 2447:e 2440:t 2433:v 2416:. 2392:. 2367:. 2343:. 2324:. 2298:. 2271:. 2246:. 2218:. 2193:. 2161:. 2131:. 2106:. 2081:. 2055:. 2032:. 2004:. 1978:. 1954:. 1942:/ 1919:. 1888:. 1863:. 1838:. 1810:. 1791:. 1765:. 1740:. 1715:. 1687:. 1661:. 1636:. 1610:. 1584:. 1555:. 1498:. 1451:. 1418:. 1340:. 1315:. 1291:. 1209:. 1184:. 1135:. 1109:. 1073:. 1054:. 1027:. 917:" 880:( 265:— 189:) 183:( 178:) 174:( 160:. 48:. 41:. 34:. 20:)

Index

Television schedule
Radio program
Radio programming
Television show
broadcast
radio
television
broadcast automation
audience
television shows
prime time
non-linear
retronym
prime time
sports television
worldwide view
improve this section
talk page
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tent-pole
sporting event
Super Bowl
audience flow
hammocking
Late Night with David Letterman
late-night talk show
The Tonight Show Starring Johnny Carson
David Letterman
Jay Leno
CBS

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