122:- the industry's highest - from the Association of Hispanic Advertising Agencies. Other organizations that honored her include the Latin Business Association, the National Association of Hispanic Publications, the Women's Automotive Association International and Latin Business Magazine. Additionally, the legacy of the agency she founded in 1976 is featured in a collection of Hispanic Advertising History curated by the Smithsonian National Museum of American History. The agency is represented by a ship model made by Cuban “balseros” as well as early agency documents.
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Committee, Beacon
Council and Miami Children's Hospital. She was a co-founder and former chairperson of FACE, Facts About Cuban Exiles. Zubizarreta received several awards for her contributions to the U.S. Hispanic advertising industry, the last being the Eduardo Caballero Lifetime Achievement Award
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After a hard-fought battle with cancer, Tere died on July 26, 2007. Her legacy is rich on many levels... But it is the impact she had on family and friends, and the hundreds of employees, clients, and people whose lives she touched along the way – the ones who lovingly still refer to her as “Mama
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with one phone and a borrowed typewriter. In addition to a borrowed desk, a phone and a $ 465 retainer from her first client, she was armed with the vision that the
Hispanic consumer segment would grow to help redefine American culture, and with a mission to help remove what she believed was the
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Herself a product of change, Tere was displaced from her country by the Castro revolution in Cuba in 1959, arriving in the U.S. just in time to experience the Civil Rights and Women's movements of the 1960s and 1970s. Leaving behind a life and lifestyle that could never be replicated, she was
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undaunted by the realities of political exile, reinventing her roles as wife and mother, and embarking on a career that not only became a passion and successful business venture, but a catalyst for her future impact on the community.
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woman with no college degree in 1970s
America. Tere's career in advertising started at McCann/Marshalk Advertising, where she started as a secretary and worked her way thru the agency's many departments. In 1976, she started
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greatest barrier preventing minorities from participating in the
American Dream: the blinding power of stereotypes. The agency eventually came to have over 122 employees, billings in excess of
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Zubizarreta is survived by her husband
Octavio, son Joe, daughter Michelle, grandchildren Charlotte and Michael, sister Annie Slatkoff, nephew Joshua Slatkoff and niece Jessica Slatkoff.
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Zubi” – that serves as the most appropriate testimony to her kindness, compassion, and gift for honoring each and every individual.
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Zubizarreta was the first
Hispanic woman to be elected to the Board of Governors and Committee Chair of the
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AHAA Recognizes Tere
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195 million, won many awards, and had a number of Blue Chip clients including
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