272:, TerraCycle sold its products in liquid form upon concluding that liquid fertilizer could have better consumer reception. The original rationale for packing its liquid fertilizer in used plastic bottles was because the company could not afford new ones. Later, the company continued this process and marketed their gardening products as "Waste in Waste". Schools and local organizations collected bottles for TerraCycle in exchange for proceeds in what became known as the "Bottle Brigade".
276:
533:
159:
544:. The office was originally a 20,000 square feet (1,900 m) abandoned warehouse for a newspaper distribution facility. The headquarters were purchased by TerraCycle in the summer of 2004. Its renovations were done by TerraCycle's internal design team, led by employee Tiffany Threadgould, and its walls are painted annually by local
1386:
576:
violations in TerraCycle's choice of colors, claiming they were similar to its own products. In response, TerraCycle started a media campaign known as "suedbyscotts.com". Scotts dropped the case after TerraCycle agreed to recolor its packaging to orange and green, and remove pictures of fruits and
518:
Its recycling programs enable individuals or groups to collect specified waste materials in exchange for donations to a selected cause or school. Users sign up via the firm's website, and shipping and donation costs are generally covered by a sponsoring company related to the specified recycling
402:, are refined into pellets that are then used in the production of plastic items such as shipping pallets, benches, and ashtrays. The company promises that the recycled plastic from cigarette filters will only be used in industrial products and not in household plastics, due to exposure to
374:
TerraCycle launched in the UK in
September 2009 as its first market in Europe, and operates in 12 European markets. By 2009, the firm moved away from manufacturing to licensing all of its products. The same year, it outsourced its vermicompost production to worm farmers in
301:
Canada began carrying TerraCycle products. During its growth, the company bought an abandoned mansion to house its interns and a warehouse for its fertilizer production and offices. In 2007, TerraCycle developed
Brigade and waste collection programs for
445:
companies. The system ships food, household cleaning, personal care products in a reusable padded container. The products are delivered in reusable containers, which are returned to the Loop tote, picked up by Loop, cleaned, refilled and reused.
620:
In 2021, TerraCycle agreed to update its labeling after settling a lawsuit accusing it of misleading product labeling. It was alleged that the company did not disclose the limits to the quantity of packaging that would be recycled.
433:
brand. The first bottles went on sale in France in June 2017 and in
October the project was recognized by the United Nations as a winner of a Momentum For Change Lighthouse Activities Award. In 2019, TerraCycle announced Loop, a
1665:
362:
named "reTotes". At the end of the year, TerraCycle lost $ 4.5 million. As a result, the company changed its manufacturing processes to use pre-consumer extra and misprinted packaging labels from other companies in its
350:
pouches. Kraft granted TerraCycle permission to use Capri-Sun brand pouches in its products, They obtained additional sponsorship for the Drink Pouch
Brigade as well. later followed by programs for other Kraft brands.
1902:
1691:
1639:
1177:
1442:
318:, founder and CEO of Honest Tea, asked Szaky for a waste program for its Honest Kids brand. As Szaky himself designed sample products for the aluminum-plastic pouches, including pencil pouches and
2023:
1875:
1661:
2318:
1549:
735:
671:
1578:
1898:
1687:
603:, a reality TV series providing a behind-the-scenes look at day-to-day operations at TerraCycle's headquarters. It also partnered with game developer Guerillapps to make a
1716:
2313:
2308:
1024:
638:
1363:
1739:
874:
1631:
1608:
1173:
1150:
1083:
1053:
1438:
842:
697:
2303:
2247:
2015:
2270:
1811:
1284:
429:
and Suez announced production of the world's first recyclable shampoo bottle made from plastic recovered from beaches, rivers and waterways for the
217:, and individuals to turn it into raw material to be used in new products. TerraCycle also manages Loop, a consumer-products shopping service with
1478:
1962:
1867:
2083:
1124:
2056:
1844:
1321:
1210:
972:
939:
485:
1931:
727:
1541:
783:
667:
2190:
2133:
1574:
421:
announced that Suez acquired 30% of TerraCycle's
European operations to develop collection and recycling programs in Europe. At the
34:
2155:
1712:
1518:
642:
1236:
1992:
492:
around 2007 and began creating products from other waste items such as making coin pouches and tablet cases from retired
1016:
901:
2323:
410:
376:
1355:
870:
806:
511:, that is not upcycled, is recycled into a raw material that can be used in plastic products, including playgrounds,
1747:
383:(around the weight of a jumbo jet) while earning over £744,000 for schools, charities and non-profit organisations.
565:
564:
symbol with two arrows pointed toward one another. Szaky designed the logo during a lecture at
Princeton. In 2007,
315:
595:, April 22, 2009. The show featured the company's team searching for solutions to various waste streams. In 2014,
2328:
1604:
1146:
1079:
1047:
834:
2243:
693:
2106:
2046:
1834:
1311:
1200:
962:
929:
2220:
1803:
1110:
442:
497:
202:
186:
44:
367:
products. TerraCycle changed to use the majority of its collected post-consumer waste for recycling into
283:
1469:
519:
program. The waste materials, typically non-recyclable, are either refurbished, upcycled, or recycled.
477:. The spray bottle tops were rejects from other companies. Residue left over from the vats was used in
417:
in TerraCycle Canada to cooperate on recycling initiatives in Canada. In
October 2016, TerraCycle and
1954:
1662:"REPEAT-Media Advisory: Progressive Waste Solutions and TerraCycle to Announce Recycling Partnership"
1114:
422:
414:
355:
265:
238:
20:
2079:
1777:
581:
541:
501:
493:
455:
430:
426:
206:
194:
95:
1899:"It's A Wrap: TerraCycle and Mars Co-Produce Plan to Stop Flow of Candy Packaging Into Landfills"
596:
584:
438:
368:
327:
218:
1955:"TerraCycle Recycles The 'Non-Recyclable' - Cigarette Butts, Candy Wrappers And Its Own Profits"
379:. In the UK, by 2010 its programmes have diverted over 57 million items of packaging waste from
275:
2052:
1840:
1317:
1206:
968:
935:
569:
399:
254:
1925:
1416:
779:
435:
418:
395:
343:
233:
and Jon Beyer in the fall of 2001. In 2002, the company bought a US$ 20,000 continuous-flow
210:
54:
2186:
2163:
2129:
508:
391:
307:
249:. Initial funding came from family and friends of Szaky and Beyer, as well as awards from
246:
1605:"Trenton-based company TerraCycle develops a way to recycle cigarette butts (with video)"
473:" by mixing it with air and warm water in large vats. It was packaged in reused plastic
1119:
811:
532:
512:
339:
214:
2297:
1688:"SUEZ and TerraCycle join forces in Europe to develop innovative recycling solutions"
474:
250:
242:
105:
2275:
2271:"Recycling in the U.S. is an absolute mess. This lawsuit shows just how hard it is"
613:
478:
462:
359:
323:
258:
198:
279:
TerraCycle's "plant food" packaged in reused bottles and reject spray bottle tops.
1510:
573:
311:
1439:"Hasbro brings its toy and games recycling programme to the UK with TerraCycle"
390:
companies partnered to launch a widespread collection and recycling system for
1988:
1244:
608:
470:
303:
294:
269:
234:
99:
33:
1147:"The Incredible Story Of How TerraCycle CEO Tom Szaky Became A Garbage Mogul"
897:
592:
515:, plastic pavers, bike racks, park benches, and garbage and recycling cans.
489:
364:
347:
331:
290:
both gave TerraCycle a license to use their bottles in TerraCycle products.
230:
190:
147:
128:
82:
1542:"Eliminating the Idea of Waste: Interview with Stephen Clarke (TerraCycle)"
668:"Trenton-based TerraCycle is making sustainability a mainstream movement"
604:
561:
545:
403:
380:
319:
298:
2048:
Revolution in a Bottle: How TerraCycle is
Eliminating the Idea of Waste
1836:
Revolution in a Bottle: How TerraCycle is
Eliminating the Idea of Waste
1313:
Revolution in a Bottle: How TerraCycle is
Eliminating the Idea of Waste
1202:
Revolution in a Bottle: How TerraCycle is Eliminating the Idea of Waste
964:
Revolution in a Bottle: How TerraCycle is Eliminating the Idea of Waste
931:
Revolution in a Bottle: How TerraCycle is Eliminating the Idea of Waste
387:
335:
287:
1410:
1408:
322:, Goldman agreed to sponsor the Drink Pouch Brigade. Upon deals with
454:
TerraCycle has created approximately 200 products, all of which are
531:
354:
In 2008, TerraCycle partnered with Target to sell recycled Target
334:
to buy the products, TerraCycle acquired approximately 20 million
274:
1598:
1596:
694:"TerraCycle announces $ 25M investment into Loop Global Holdings"
2212:
1174:"Terracycle: Building a Small Empire on a Foundation of Compost"
557:
466:
1713:"UN recognizes P&G recyclable bottle made of beach plastic"
1982:
1980:
1632:"Australia gets cigarette butt recycle scheme with TerraCycle"
2080:"PHOTOS: Inside TerraCycle's Incredible 99% Recycled Office"
1316:. New York, New York, USA: Penguin Group. pp. 135–137.
1230:
1228:
1010:
261:, who gave $ 2,000 in exchange for 1% of the company stock.
1278:
1276:
1274:
1272:
1270:
1268:
1266:
1264:
1262:
1008:
1006:
1004:
1002:
1000:
998:
996:
994:
992:
990:
864:
862:
860:
1349:
1347:
1345:
1343:
1341:
1339:
967:. New York, New York, USA: Penguin Group. pp. 40–41.
2130:"After a Good Fight, David Forced to Settle with Goliath"
1769:
1462:
1460:
773:
171:
1839:. New York, New York, USA: Penguin Group. p. 115.
771:
769:
767:
765:
763:
761:
759:
757:
755:
753:
2051:. New York, New York, USA: Penguin Group. p. 81.
1243:. The Reader's Digest Association, Inc. Archived from
1205:. New York, New York, USA: Penguin Group. p. 95.
1073:
1071:
458:, instead of being manufactured by TerraCycle itself.
268:
were the first sources of waste used. Instead of pure
2016:"A Recycling Company's New Office Reflects Its Ethic"
1504:
1502:
1500:
1498:
1496:
1356:"Greening Hollywood: TerraCycle's Big Green Business"
461:
It began with the production of fertilizer made from
406:. Tobacco and paper are composted in this program.
1664:(Press release). Market Wired.com. 29 January 2014.
807:"Garbage In, Garbage Out. A Princeton Success Story"
721:
719:
717:
715:
371:. Around 2008, it ended its Bottle Brigade program.
201:-based recycling platform to collect non-recyclable
2244:"TerraCycle launches waste-to-profit Facebook game"
833:Read, Stuart; Wiltbank, Robert (3 September 2010).
166:
153:
143:
135:
122:
112:
90:
78:
60:
50:
40:
1468:
1511:"Lewis: Mogul aims to make millions from garbage"
1417:"TerraCycle Fashions a New Life For Old Wrappers"
1797:
1795:
1046:CEO Tom Szaky (Interviewee) (22 December 2009).
900:. Immpreneur.com (F. Peacock Enterprises, LLC).
469:. The worms' excrement was then liquefied into "
465:, which is produced by feeding organic waste to
2162:. Bloomberg L.P. 22 April 2007. Archived from
1391:The Wall Street Journal Online: Small Business
540:TerraCycle's main headquarters are located in
1387:"Start-Up Seeks Profits in Mounds of Garbage"
923:
921:
919:
662:
660:
8:
2319:Horticultural companies of the United States
26:
1105:
1103:
1101:
934:. New York, New York, USA: Penguin Group.
728:"One man's rubbish is Terracycle's bounty"
32:
25:
2185:Shirazi, Fayazuddin A. (4 October 2007).
1017:"Garbage mogul makes millions from trash"
496:bags. Various products are produced from
1924:Tom Szaky (Interviewee) (30 July 2013).
871:"But the Employees Are Really Spineless"
780:"The Coolest Little Start-Up in America"
641:. Bloomberg Businessweek. Archived from
253:competitions. Further funding came from
1575:"TerraCycle to recycle cigarette butts"
1080:"Recycling the world's trash into cash"
630:
536:The front of TerraCycle's headquarters.
2314:Companies based in Trenton, New Jersey
2309:American companies established in 2001
2269:Segran, Elizabeth (16 November 2021).
2242:Lombardi, Candace (7 September 2011).
2223:from the original on February 16, 2020
2213:"Hey Pivot fans, thanks for watching!"
1802:McDonald, Natalie (20 December 2007).
1719:from the original on 20 September 2020
1467:Birchall, Jonathan (12 January 2010).
1568:
1566:
1481:from the original on 11 December 2022
1052:(News clip). Fortune Small Business.
700:from the original on 14 December 2020
504:, including messenger and tote bags.
7:
2136:from the original on 12 October 2007
2020:You're the Boss Small Business Blogs
1995:from the original on 29 January 2015
1540:says, Robert Johnston (2019-04-03).
1285:"TerraCycle: The Google of garbage?"
1056:from the original on 1 November 2019
639:"Company Overview of TerraCycle Inc"
1780:from the original on March 30, 2019
1573:Wright, Shawn (November 16, 2012).
898:"Where There's Muck, There's Brass"
841:. Business Life (British Airways).
237:system invented by Harry Windle of
2250:from the original on 13 April 2014
2193:from the original on 13 April 2014
1905:from the original on 13 April 2014
1878:from the original on 17 April 2014
1866:Green, Penelope (10 August 2011).
1738:Marie Mohan, Anne (17 July 2018).
1642:from the original on 19 April 2014
1521:from the original on 13 April 2014
1445:from the original on 12 April 2021
1354:Donner, Paige (25 December 2008).
1153:from the original on 13 April 2014
1086:from the original on 13 April 2014
1027:from the original on 16 April 2021
904:from the original on 13 April 2014
845:from the original on 15 April 2015
835:"Where there's muck there's brass"
738:from the original on 13 March 2014
734:. CNN Money (Cable News Network).
19:For the bicycle manufacturer, see
14:
2304:2001 establishments in New Jersey
2086:from the original on 7 April 2014
2026:from the original on 8 April 2014
1965:from the original on 10 July 2014
1934:from the original on 8 April 2014
1814:from the original on 8 April 2014
1668:from the original on 7 April 2014
1603:Brill, Emily (13 December 2012).
1581:from the original on 8 April 2014
1415:Bounds, Gwendolyn (1 July 2008).
1366:from the original on 8 April 2014
1078:Allen, Natalie; Knight, Matthew.
877:from the original on 8 April 2014
869:Strauss, Robert (10 April 2005).
726:Shambora, Jessica (13 May 2011).
674:from the original on 23 July 2020
139:Goods made from recycled products
1953:Bradford, Harry (30 July 2013).
1897:Dwass, Emily (2 November 2012).
1611:from the original on 11 May 2015
1180:from the original on 28 May 2015
786:from the original on 10 May 2015
670:. Jersey's Best. 23 April 2020.
580:TerraCycle was the subject of a
386:From 2012, the firm and various
158:
157:
1959:Huffington Post: Small Business
1694:from the original on 2016-12-21
1552:from the original on 2019-09-04
1477:. The Financial Times Limited.
1291:. Telegraph Media Group Limited
1127:from the original on 2009-04-11
346:, Canada, which contained many
2189:. Chief Executive Group, LLC.
2187:"Fertilizer Foes Settle Fight"
2160:BloombergBusinessweek Magazine
2078:Bhasin, Kim (25 August 2011).
2022:. The New York Times Company.
2014:Szaky, Tom (10 October 2011).
1961:. TheHuffingtonPost.com, Inc.
1930:(News clip). Huffington Post.
1868:"Making Design Out of Rubbish"
1630:Smith, Bridie (4 March 2014).
1362:. TheHuffingtonPost.com, Inc.
1172:Neff, Jack (22 October 2011).
1145:Bhasin, Kim (29 August 2011).
873:. The New York Times Company.
1:
1740:"TerraCycle to unveil 'Loop'"
1283:Young, Lucie (17 June 2010).
1235:Fenn, Donna (26 April 2012).
425:in January 2017, TerraCycle,
548:artists at "Graffiti Jams".
413:announced a 19.99% interest
2107:"Legal Lemons, PR Lemonade"
805:Jo Piazza (July 28, 2002).
481:and seed starter products.
411:Progressive Waste Solutions
66:; 23 years ago
16:American industrial company
2345:
1509:Lewis, Al (4 March 2009).
1470:"Alchemist of all garbage"
577:vegetables on its labels.
566:Scotts Miracle-Gro Company
229:TerraCycle was founded by
193:business headquartered in
18:
1515:The Denver Post: Business
1419:. The Wall Street Journal
1393:. The Wall Street Journal
591:. The pilot premiered on
568:charged the company with
456:licensed to manufacturers
257:. The first investor was
245:and have it processed by
31:
2082:. Business Insider.com.
1987:Lewis, Al (8 May 2007).
1927:How I Did It: TerraCycle
1804:"Splendor in the Grass"
1237:"From Refuse to Riches"
1015:Feldman, Loren (2009).
556:The TerraCycle company
443:consumer packaged goods
369:plastic molding pellets
1810:. New Jersey Monthly.
1360:Huffington Post: Green
1023:. Cable News Network.
537:
398:, generally made from
280:
197:. It primarily runs a
45:Privately held company
535:
450:Products and services
356:plastic shopping bags
284:The Coca-Cola Company
278:
247:worms into fertilizer
1636:Brisbanetimes.com.au
1607:. Times of Trenton.
1241:Reader's Digest Asia
1149:. Business Insider.
488:its production into
431:Head & Shoulders
427:Procter & Gamble
423:World Economic Forum
266:Princeton University
264:The dining halls of
239:Gainesville, Florida
21:TerraCycle (bicycle)
2045:Szaky, Tom (2013).
1991:. The Denver Post.
1833:Szaky, Tom (2013).
1517:. The Denver Post.
1441:. Toy News Online.
1310:Szaky, Tom (2013).
1199:Szaky, Tom (2013).
1176:. Advertising Age.
1049:The duke of rubbish
961:Szaky, Tom (2013).
928:Szaky, Tom (2013).
582:National Geographic
542:Trenton, New Jersey
502:post-consumer waste
494:U.S. Postal Service
336:baled juice pouches
207:post-consumer waste
195:Trenton, New Jersey
162:$ 70 million (2023)
114:Number of locations
64:September 2001
28:
2324:Recycling industry
1989:"A dirty business"
1872:The New York Times
1715:. Plastics Today.
585:reality television
538:
498:pre-consumer waste
439:reusable packaging
358:fused together as
293:In 2004 and 2005,
281:
219:reusable packaging
2219:. 27 March 2013.
2132:. Inc. Magazine.
2058:978-1-59184-595-9
1901:. LA Weekly, LP.
1846:978-1-59184-595-9
1690:(Press release).
1638:. Fairfax Media.
1577:. Plastics News.
1323:978-1-59184-595-9
1212:978-1-59184-595-9
974:978-1-59184-595-9
941:978-1-59184-595-9
782:. Inc. Magazine.
570:false advertising
523:Corporate affairs
409:In January 2014,
400:cellulose acetate
396:cigarette filters
255:private investors
180:
179:
2336:
2329:Waste collection
2288:
2287:
2285:
2283:
2266:
2260:
2259:
2257:
2255:
2239:
2233:
2232:
2230:
2228:
2209:
2203:
2202:
2200:
2198:
2182:
2176:
2175:
2173:
2171:
2166:on April 6, 2014
2152:
2146:
2145:
2143:
2141:
2125:
2119:
2118:
2116:
2114:
2102:
2096:
2095:
2093:
2091:
2075:
2069:
2068:
2066:
2065:
2042:
2036:
2035:
2033:
2031:
2011:
2005:
2004:
2002:
2000:
1984:
1975:
1974:
1972:
1970:
1950:
1944:
1943:
1941:
1939:
1921:
1915:
1914:
1912:
1910:
1894:
1888:
1887:
1885:
1883:
1863:
1857:
1856:
1854:
1853:
1830:
1824:
1823:
1821:
1819:
1799:
1790:
1789:
1787:
1785:
1766:
1760:
1759:
1757:
1755:
1750:on 16 April 2019
1746:. Archived from
1735:
1729:
1728:
1726:
1724:
1709:
1703:
1702:
1700:
1699:
1684:
1678:
1677:
1675:
1673:
1658:
1652:
1651:
1649:
1647:
1627:
1621:
1620:
1618:
1616:
1600:
1591:
1590:
1588:
1586:
1570:
1561:
1560:
1558:
1557:
1537:
1531:
1530:
1528:
1526:
1506:
1491:
1490:
1488:
1486:
1472:
1464:
1455:
1454:
1452:
1450:
1435:
1429:
1428:
1426:
1424:
1412:
1403:
1402:
1400:
1398:
1382:
1376:
1375:
1373:
1371:
1351:
1334:
1333:
1331:
1330:
1307:
1301:
1300:
1298:
1296:
1280:
1257:
1256:
1254:
1252:
1232:
1223:
1222:
1220:
1219:
1196:
1190:
1189:
1187:
1185:
1169:
1163:
1162:
1160:
1158:
1142:
1136:
1135:
1133:
1132:
1115:"The Worm Turns"
1113:(May 20, 2007).
1107:
1096:
1095:
1093:
1091:
1075:
1066:
1065:
1063:
1061:
1043:
1037:
1036:
1034:
1032:
1012:
985:
984:
982:
981:
958:
952:
951:
949:
948:
925:
914:
913:
911:
909:
893:
887:
886:
884:
882:
866:
855:
854:
852:
850:
830:
824:
823:
821:
819:
802:
796:
795:
793:
791:
778:Burlingham, Bo.
775:
748:
747:
745:
743:
723:
710:
709:
707:
705:
690:
684:
683:
681:
679:
664:
655:
654:
652:
650:
645:on July 25, 2013
635:
419:Suez Environment
344:British Columbia
211:corporate donors
176:
173:
161:
160:
74:
72:
67:
55:Waste management
36:
29:
2344:
2343:
2339:
2338:
2337:
2335:
2334:
2333:
2294:
2293:
2292:
2291:
2281:
2279:
2268:
2267:
2263:
2253:
2251:
2241:
2240:
2236:
2226:
2224:
2211:
2210:
2206:
2196:
2194:
2184:
2183:
2179:
2169:
2167:
2154:
2153:
2149:
2139:
2137:
2127:
2126:
2122:
2112:
2110:
2109:. Inc. Magazine
2104:
2103:
2099:
2089:
2087:
2077:
2076:
2072:
2063:
2061:
2059:
2044:
2043:
2039:
2029:
2027:
2013:
2012:
2008:
1998:
1996:
1986:
1985:
1978:
1968:
1966:
1952:
1951:
1947:
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308:Stonyfield Farm
299:Wal–Mart Stores
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463:vermicompost
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316:Seth Goldman
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228:
203:pre-consumer
182:
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91:Headquarters
41:Company type
2156:"Talk Show"
574:trade dress
560:is a green
486:diversified
471:compost tea
436:closed-loop
415:acquisition
312:Kraft Foods
297:Canada and
189:U.S.-based
2298:Categories
2064:2020-11-21
1852:2020-11-21
1698:2016-12-13
1556:2019-09-03
1329:2020-11-21
1218:2020-11-21
1131:2010-04-14
1111:Rob Walker
980:2020-11-21
947:2020-11-21
625:References
609:flash game
338:stored by
304:Honest Tea
270:fertilizer
241:, to take
235:composting
183:TerraCycle
172:terracycle
124:Key people
100:New Jersey
27:TerraCycle
1021:CNN Money
611:known as
599:launched
593:Earth Day
552:Marketing
490:upcycling
348:Capri-Sun
332:Walgreens
320:tote bags
231:Tom Szaky
199:volunteer
191:recycling
148:Recycling
129:Tom Szaky
86:Jon Beyer
83:Tom Szaky
2254:10 April
2248:Archived
2246:. CNET.
2221:Archived
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698:Archived
672:Archived
605:Facebook
562:infinity
546:graffiti
507:Plastic
404:nicotine
381:landfill
365:upcycled
144:Services
136:Products
79:Founders
51:Industry
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1938:7 April
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1082:. CNN.
1031:7 April
881:7 April
742:6 April
704:2 March
678:2 March
649:25 July
607:-based
388:tobacco
324:Safeway
288:PepsiCo
225:History
187:private
167:Website
154:Revenue
96:Trenton
71:2001-09
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467:worms
185:is a
131:(CEO)
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2256:2014
2229:2020
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2172:2014
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2001:2014
1971:2014
1940:2014
1911:2014
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1841:ISBN
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1756:2018
1725:2021
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1648:2014
1617:2014
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1546:eco-
1527:2014
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1451:2021
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1399:2014
1372:2014
1318:ISBN
1297:2014
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1159:2014
1092:2014
1062:2020
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969:ISBN
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910:2014
883:2014
851:2014
820:2010
792:2014
744:2014
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680:2021
651:2013
572:and
558:logo
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