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graphic design, billing and credit card processing, contract software, a CRM, ongoing continuing education programs, full-time customer service support, and helps with both the business and editorial sides of their operation. TAPinto provides significant training and support to help local news entrepreneurs
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is one of the largest online local news gathering operations in New Jersey. It was founded by New
Providence residents Michael and Lauryn Shapiro in October 2008 to provide independent local news. In the past two decades many local hardcopy newspapers have been acquired by national conglomerates that
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local news and digital marketing platform is independently owned and operated by a franchisee, who pays a small upfront fee, a monthly fee, and a nominal percentage of advertising revenue. In exchange, the network provides thorough training, a content management system, tech development and support,
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TAPinto is a member of the Local Media
Association, the Local Media Consortium, the New Jersey Chamber of Commerce, Downtown New Jersey, the New Jersey Society of Professional Journalists and the Center for Cooperative Media. Many TAPinto owner/publishers are members of their local chamber of
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is a network of more than 95 independently owned and operated local news and digital marketing platforms in New Jersey, New York, Pennsylvania and
Florida. Based in New Providence, New Jersey.
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TAPinto's local news and marketing platforms have received various awards and recognition over the years when it comes to original journalism that impact their communities.
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have slashed the newsroom. Other hardcopy newspapers have gone out of business leaving news deserts in their wake. In the coverage vacuum, hyperlocal online media such as
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on their popular What Works podcast about local news, during which
Shapiro gave this unique perspective on what makes local news click.
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featured TAPinto
Founder and CEO Michael Shapiro, TAPinto's unique franchise business model and Shapiro's entrepreneurship background
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to market its initiatives and events, resulting in sold-out events that promoted the business community in
Westfield, New Jersey.
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featured a case study by TAPinto on how the
Downtown Westfield Corporation has been able to successfully utilize TAPinto
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In 2023, Downtown New Jersey, the only statewide organization that focuses exclusively on New Jersey's great downtowns,
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including TAPinto
Berkeley Heights and Governor Livingston High School's newspaper, The Highlander
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Also in 2022, Dan
Kennedy of Northeastern University and veteran Boston Globe editor Ellen Clegg
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Many TAPinto sites have a partnership with high school newspapers in their communities,
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In 2023, the New Jersey
Society of Professional Journalists honored TAPinto with
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variety of effective and affordable marketing options for businesses of all sizes
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own and operate a local news and digital marketing platform in their community.
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TAPinto's franchise model is helping to change the local news landscape
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This article is about the hyperlocal news site. For other uses, see
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are often the only local news coverage that many communities get.
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In 2020, longtime journalist and news commentator Simon Owens
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The Lenfest Institute spoke with TAPinto in a piece about how
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called "In New Jersey, Only a Few Media Watchdogs Left."
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listed TAPinto as a news organization that is "thriving."
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interviewed TAPinto Founder and CEO Michael Shapiro
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commerce as well as civic and community organizations.
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In 2023, Franchise Business Review named TAPinto as a
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417:discussing the state of news media and the
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412:In 2017, CEO Michael Shapiro appeared on
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52:contains content that is written like
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380:named TAPinto as one of 10 publishers
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324:eight Excellence in Journalism Awards
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407:appeared in a New York Times article
278:operates on a franchise model. Each
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364:1851 Franchise Magazine recently
359:featured in the New Jersey Globe
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107:(formerly The Alternative Press)
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500:New Providence, New Jersey
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448:"TAPinto's About Us Page"
339:Most Innovative Franchise
127:News, digital advertising
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490:Mass media in New Jersey
347:Top Franchise for Women
343:Top Low-Cost Franchise
287:TAPinto also offers a
156:No. of locations
73:neutral point of view
18:The Alternative Press
382:that "do it right."
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81:November 2023
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241:October 2008
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140:Headquarters
123:Type of site
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59:Please help
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260:TAPinto.net
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474:Categories
434:References
207:Local News
187:Founder(s)
168:New Jersey
61:improve it
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238:Launched
229:.tapinto
213:Services
204:Industry
172:New York
419:TAPinto
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180:Florida
132:Founded
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