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The Apprentice (British TV series) series 17

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buns, achieving good sales of the former despite issues with ordering ingredients, and receiving a lower price for their corporate order. The men sell chicken buns to the public, and created a fruit and marshmallow sweet bun for their corporate customer, but suffered issues in manufacturing, not selling all their stock, and a failure to upsell the garnishes along with a questionable pricing policy. In the boardroom, the women are revealed to have made a bigger profit - although they are left surprised when Shannon Martin chooses to leave the process before the results are announced owing to her concerns over the environment, leaving the men to be grilled over their errors. Of the final three, Kevin D'Arcy is dismissed over his mismanagement of the sub-team and coming up with a flawed pricing strategy for the savory buns.
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requirements, quality of service and are criticised for limiting the amount of liquid that their clientele can consume. Apex focus on the marina with jetskiing, a yacht ride and a DJ masterclass as the teambuilding course, but face issues with food delays, a sick team member and the amount of time the DJ is available. When the profits are revealed afterwards, it is announced that Affinity received smaller overall profits and a larger refund compared to Apex's, resulting in them facing questions over their strategy. Out of the final three, Joseph Philips is ejected from the process for providing poor food service and playing a role in the decision to limit the amount of drinks available to the clientele.
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slimy and the branding is dubbed childish, while potential buyers are put off by the fact that the product stains the skin of the user. Apex create a moisturising cream for older males, which is seen as unoriginal and comes with a star-shaped box that draws comparisons to scented candles. Apex win over Affinity by securing orders, leading to Bradley Johnson being fired immediately for being instrumental in creating a poor branding, for touting changes to the product too many times in the pitches and for losing three times as project manager. Out of the remainder of Affinity, Avi Sharma is dismissed for his contribution to the failed formula and his questionable track record.
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by industry experts. Marnie works to open a boxing gym in the centre of London; her ambition is noted as positive despite the fact she is planning to enter a crowded market. Rochelle works to open new locations for her hair salon and hairdressing academy; she faces scaleability concerns. Based on feedback from these presentations, Lord Sugar declares Marnie Swindells as his new business partner for 2023, with her determination, track record and his own risk-taking being deciding factors despite her lack of experience in running a business, leaving Rochelle Raye Anthony as runner-up due to concerns over the scaleability and narrow target market of her proposal.
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but face issues with an incomplete app design, a bland box colour and a poorly-chosen brand name, which along with constant talk of changes in the pitches leads to the retailers issuing no orders. Apex design a leaf-shaped lunchbox and app with a caterpillar mascot, securing some orders despite concerns that the branding is potentially targeting the wrong age group and that the lunchbox's shape and size makes it impractical. After the results are revealed, Lord Sugar puts Affinity to task for their failure. Out of the final three, Sohail Chowdhary is fired for mismanaging his team and standing by a failed product.
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original ideas for the concept are ignored and they face criticism for their brand name, logo and campaign. Apex market their bike towards owners of conventional petrol powered motorcycles, but face issues with the content of their advert, their message and their logo. After feedback from the experts, Lord Sugar selects Apex as the winners, leaving Affinity facing questions over their flawed design. Of the final three, Shazia Hussain is fired for making a variety of mistakes, including a failure to use her alleged skills in media design to her advantage and being instrumental in the creation of the poor branding.
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experience at Shrewsbury Prison involving the guests being placed in the role of prisoners, serving gourmet burgers and presenting a magician, but face issues with costs and fail to sell tickets to the public, while those who do get tickets do not know about the immersive element of the experience, leading to confusion. Afterwards, Apex's profit is revealed to be lower than Affinity's, leading to them facing questions over their experience. Out of the final three, Mark Moseley is dismissed over the team's failure to control their costs and his own failure to sell the immersive experience properly.
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with a signature dish that is based on a 'dog's dinner of a Sunday roast', but the food's protein content is thought to be too low, it is found to have no texture, and it does not go down well with a focus group. One of the retailers places an order for Affinity's food. With no orders for their food, Apex are made to face questions over their failure. In the end, Simba Rwambiwa is ejected from the process for contributing to the poor branding, having a questionable track record, and being perceived as not being someone who is listened to by others.
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but face concerns about the giraffe’s name and design. Apex produce a cartoon about the relationship between a boy and a girl who uses a wheelchair, but face concerns over its message and incomplete design. Ultimately, the experts pick Affinity’s cartoon over Apex’s, leaving the latter facing questions over their concept. Out of the final three, Lord Sugar fires Gregory Ebbs for making no contributions to the task, despite performing well previously. Following the firing, Lord Sugar visits the candidates' house, to inform them of the next task.
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backgrounds, work experience, track record, and business proposals when questioned by interviewers. Feedback to Lord Sugar, alongside observations by his aides, leads him to firing Victoria Goulbourne over having a business plan without a unique selling point, Dani Donovan for offering a poor business plan and Megan Hornby for a lack of business experience. As for the remaining two, Marnie Swindells and Rochelle Raye Anthony are both praised for their capabilities as candidates and businesspeople.
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The women offer a catamaran experience yet struggle to find customers due to poor location and team in-fighting. In the boardroom, the men are revealed to have made a larger profit leaving the women to face questions over their mistakes. Of the final three, Emma Browne is the first to be fired by Sugar for her lack of co-operation with the rest of the team.
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Candidate Shazia Hussain allegedly made a complaint to the BBC claiming that fellow candidate Mark Moseley racially abused her. It was claimed that the incident was caught on camera with the contestants wearing microphones but the BBC chose not to include it in the final broadcast of the programme. A
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to sell and run bespoke tours making money from commissions against any refunds they have to make. The men choose to run a historical and cultural tour of the island, selling out the tour, offering a high-quality tour and making good commission money despite some issues with pricing and negotiations.
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The candidates are asked to create a new brand of dog food with a signature dish, before pitching it to major retailers. Affinity create a gourmet brand with lamb as the signature flavour, but face issues with the food's protein content, name, tagline and packaging. Apex create an insect-based brand
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The candidates find themselves designing a new children's lunchbox for six-to-eight-year-olds, along with an accompanying app intended to encourage healthy eating, before pitching it to retailers. Affinity design a pirate-themed, treasure chest-shaped lunchbox and app with an animated pirate mascot,
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to purchase nine items associated with the city for the lowest prices. Between incorrect identification of items, poor strategy and misunderstandings in negotiations, Affinity correctly secure six items while Apex correctly secure five. In the end, Affinity’s costs after fines are lower than Apex’s,
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After facing a multitude of business tasks and a tough interview, the two finalists, aided by old colleagues, must create new brands for their proposed businesses, as well as a television advert, a digital billboard and a metaverse, before pitching their ideas to Lord Sugar at a gala event attended
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The candidates are summoned to London's Regent Street Cinema, where Lord Sugar reveals that they will be producing a new preschool cartoon aimed at two-to-four-year-olds to pitch to industry experts. Affinity create a cartoon about a nervous giraffe who uses her height to help in unique situations,
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The candidates become cosmetic designers for this task, where they must create a male skincare brand and host a launch event for it where they must sell it to industry buyers. Affinity attempt to create an exfoliant with a snake-themed bottle for the 30's-40's market, but their creation is seen as
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to punt to the public and a bespoke sweet bun to sell to a corporate client, with the team who secures the biggest overall profit winning. The women sell fish savory buns to the public, and a chocolate meringue sweet one to their corporate client, along with upselling garnishes with their savory
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The teams are summoned to Imperial College, where they are asked to brand a new electric motorcycle - they must create a name, a logo, a television advertisement and a digital billboard, before pitching their ideas to industry experts. Affinity market their bike towards younger bikers, but the
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The series is the first to feature two candidates leaving the competition of their own accord. Shannon Martin resigned before the results were revealed in Episode 2, while Reece Donnelly left at some point during Episode 6. This is the second consecutive series with only women present at the
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After facing ten tasks as teams, the remaining five candidates now compete as individuals in their next task – a series of tough, grueling interviews with some of Lord Sugar’s closest associates: Karren Brady, Claude Littner, Mike Soutar and Linda Plant. Each member faces scrutiny over their
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to run corporate away days with a teambuilding activity, although Reece Donnelly does not take part and ultimately leaves the process. Affinity focus on a camel tour with coffee making as the teambuilding exercise, attempting to making as much profit as possible, but face issues with dietary
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Running immersive experiences in Shropshire with food and entertainment is the theme of this task. Affinity run a Victorian experience in Blists Hill, serving fidget pie and presenting a contortionist, providing a memorable experience despite serving the wrong pie to a customer. Apex run an
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agreed with the allegations, calling the interview process for this season as 'hard to watch', and promised to tone it down in the next season. He has spoken to his advisors and the subsequent interview episodes will not be a repeat of the performance in this season.
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in the previous series. Littner also returned to the series but in a "reduced role" and only appeared in two episodes. Eighteen candidates competed in the series, the highest number of candidates since the
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BBC spokesperson said that after Hussain had made a complaint, "an investigation was conducted and she received in-person support from senior members of the production team".
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The interviews stage, where the final five candidates are grilled on their business plans, was accused by viewers of going beyond grilling into bullying and belittlement.
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leaving the latter facing scrutiny over their failure. Out of the final three, Denisha Kaur Bharj is dismissed for demonstrating poor logistic and leadership skills.
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Lord Sugar searches for a new business partner for 2023 amongst sixteen new candidates. In their first task, the teams are sent to the Caribbean island of
195:. The first trailer for the series was released on 20 December 2022. The candidates were revealed on 3 January 2023, two days before the show's premiere. 1945: 202:
The series concluded on 23 March 2023, and it was announced that Marnie Swindells was the winner of Series 17, with Rochelle Anthony as the runner-up.
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As it was created to tie in with the BBC’s centenary, this episode features a cartoon with the voices of
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would be stepping in for Claude for the remainder of the process due to health concerns.
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The candidate was on the winning team for this task / they passed the Interviews stage.
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interviews stage, and the fourth consecutive series with two women in the final.
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in Central London. Lord Sugar reveals that they will be manufacturing savory
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The candidate lost as project manager on their team, for this task.
2178:"Children's Lunchbox and App, Series 17, The Apprentice – BBC One" 2148:"Dubai Corporate Hospitality, Series 17, The Apprentice – BBC One" 1547: 1380: 1263:
The candidate lost as project manager for this task and was fired.
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The candidate won as project manager on their team, for this task.
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The candidate was brought to the final boardroom for this task.
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The candidate was on the losing team for this task.
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the runner-up. 2943:2023 British television seasons 2453:Sarah Carson (16 March 2023). 1273:The candidate left the process. 492:Withdrew after the second task 412:Withdrew during the sixth task 2510:Baker, Emily (16 March 2023). 2484:Gibson, Matt (16 March 2023). 1478:Lord Sugar sends the teams to 1292: 1285: 345:Construction company director 277:Fired in the interviews stage 78: 1: 2887:The Apprentice: You're Fired! 1567:"Children's Lunchbox and App" 1527:"Dubai Corporate Hospitality" 255:Hair salon and academy owner 313:Senior sales representative 300:Online sweet business owner 358:Pest control company owner 29:Season of television series 2959: 1602:23 February 2023 1570:16 February 2023 1459:"Brighton Discount Buying" 1389:Beginning with this task, 1168: 1156: 1141: 524: 390:South Africa safari guide 380:Fired in the seventh task 374:Martial arts school owner 271:Sweet shop and café owner 2793:Other notable contestants 1744: 1726: 1712: 1694: 1680: 1662: 1648: 1630: 1616: 1598: 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Index

The Apprentice (British series 17)
Alan Sugar
Karren Brady
Tim Campbell
Claude Littner
BBC One
Series 16
Series 18
reality television
The Apprentice
BBC One
Karren Brady
Tim Campbell
Alan Sugar
Claude Littner
thirteenth series
Antigua
the Shard
bao buns
Tim Campbell
Craig Revel Horwood
Motsi Mabuse
Jessie Wallace
David Jason
Brighton and Hove
Dubai
Heathrow
Karren Brady
iNews
Lord Sugar

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