1560:, each team is tasked with providing a special event for passengers in which success comes from good sales and customer sanctification. Velocity opt for a dance classes with a cash-prize competition alongside it, maintaining a firm organisation of their popular event to secure good ratings and income from passengers. Invicta host events above deck and across the ship for the day, but face issues from poor organisational skill and an overspend on gifts. A review of feedback and profits soon find Invicta's events were poorly conceived, compared to Velocity's, leaving them facing the boardroom. Amongst the remaining members, Syed Ahmed is held accountable for organising a selection of unpopular events but teammate Ruth is critiqued for her lack of participation and lying about reading the rules that were given during the brief, which she then blamed upon Project Manager Syed, leading to further condemnation from Sir Alan. After a hard-fought argument in the boardroom, contestant Syed Ahmed, despite his "flashes of genius" was narrowly fired from the task, with Nick Hewer and Margaret Mountford looking both visibly upset following his firing.
1231:, acquiring these for low prices and making good sales with them at both a market and going door-to-door. However, the women are accused of using sexual appeal to "waylay" the buyers and were forced to explain to Sir Alan Sugar as to why they should be awarded the victory. The men focus mainly on fruit and selling at a market, but make less money due to spending over half their budget and focusing on door-to-door sales at a late hour. Candidate Syed Ahmed is praised by his project manager for being the "best salesman" on his team, which is later denied by the project manager. Ultimately, Sir Alan grants the victory to Velocity due to their greater revenue and sales. In the boardroom, Sir Alan disapproves of Velocity's tactics, despite their strategy winning them the task. For the losing team, Ben Stanberry becomes the first to be fired for his poor leadership as he failed to split his team to enhancr sales, as well as his lack of knowledge on locating markets for products. Following Ben's firing, one candidate is warned by Sir Alan Sugar that he has got his "card marked".
1338:, with each seeking to manage costs while ensuring their food attracts reasonable profits. Velocity opt for selling noodles from a Chinese themed stall, controlling their costs and setting up a strong pricing strategy that leaves them with a reasonable profit, despite arguments between the team and their leader. Invicta focus on serving up pizza, but struggle throughout the task due to an overspend on ingredients, disorganisation and arguments between members, and a lack of sales strategy. Velocity win the task from making a profit against Invicta's performance creating a loss. Amongst the losing team, one problematic candidate is held accountable for the task's failure but Alexa Tilley is dismissed for being an ineffective leader, lacking proper control over the team and costs, and for displaying no decision making initiative.
1478:
selling their choices to a major retailer chain, against strong advice in the briefing, but are ultimately successful as they generate a greater profit through selling in bulk. However, Invicta face a fine for arriving back in the boardroom late and thus consequently, suffer a 25% penalty which in turn leads to
Velocity's victory. Project manager Syed Ahmed is praised for his sales techniques, and is thus offered immunity from the final boardroom and a potential sacking, however, he refuses the offer and instead opts to join his fellow teammates in the final boardroom.Invicta face criticism over their performance, and of the final three, Sharon McAllister is fired for being the weakest member of the team, selling the least, and for displaying a personality not suitable for business.
1515:
Invicta manage decent sales amongst the team, yet face problems from a weak team leader and an ineffective salesperson. A review of their performances soon reveals that
Velocity secured the most commissions, leaving members of Invicta to face an in-depth review of their performance. Candidate Syed Ahmed is praised for selling a house to a random couple passing by the shop, which is described as "bloody good" by Sir Alan, and his sales prowess is described by Sir Alan as "sparks of brilliance". Amongst the losing members, Sir Alan deems Tuan Le as the main culprit behind their loss, firing him for his poor leadership, and lacking the passion displayed by his teammates for selling properties.
1627:, coming up with their own theme for it. Ruth focuses on a murder mystery theme, managing her team efficiently and receiving an attractive amount of sales. Michelle focuses on a James Bond themed casino night, but faces issues from in-fighting between returning members and lower sales figures after a firm reorganisation of her team. Reviewing their performances, Sir Alan contends that Michelle Dewberry was a much stronger all-around candidate and makes her his new apprentice for 2006, leaving Ruth Badger to become the runner-up over concerns towards displaying no other skills than a focus on sales.
1370:
features, but face criticism on over-emphasising one aspect of the venture, along with creating an unimpressive promotional campaign. Invicta focus on a theme for their promotion that demonstrates each aspect of the card, yet despite some delays with production of their video advert, their campaign is praised for being close to what is required. With
Velocity losing the task, the discussion in the boardroom focuses on their execution of the task. Amongst the losing members, Mani Sandher is eventually fired for his ineffective contributions on all tasks and his display of arrogant behaviour.
1303:
negotiations for discounts. Velocity manage to negotiate low prices on most of their purchases, but waste time researching where to find what they sought, faced issues with a problematic member, and failed to secure one of the required items. Their strategy soon proves to be ineffective when their costs are totalled and found to be higher than
Invicta's, failing them on the task. Questions amongst the final three soon leave Karen Bremner being ejected from the process for contributing to the team's loss, alongside her unappealing background and skill set.
292:
production staff with the programme's format at the time – due to the number of candidates taking part against the number of episodes for the series, he was not allowed to fire more than one candidate in any task prior to the
Interviews stage, despite the fact that two of the tasks featured outcomes where he felt more than one candidate deserved to be fired by him. Staff eventually reviewed the format after the production and broadcast of the second series, which led to eventual changes when work began on the third series.
1271:
Invicta opt for calendars featuring pictures of children in fun costumes, facing similar issues on the design and the pitching skills of one of its members, yet secure a large order from one retailer. Velocity soon face criticism over their performance when their sales figures are less than
Invicta's, with Nargis Ara blamed for contributing to this and being dismissed as a result, over her behaviour on the task, lacking proper creativity, and ignoring concerns on the calendar's design and her pitching skills.
1592:
process when questioned by the interviewers. Feedback to Sir Alan, alongside observations by his aides, leads him to deciding to fire Paul Tulip for his display of arrogance and immaturity in interviews, and Ansell Henry for displaying a lack of leadership qualities. Of the remaining two, Ruth Badger demonstrates a level of intelligence most suitable for Sir Alan, while
Michelle Dewberry demonstrates a clear committal to her work and a number of positive traits in her background.
283:, who returned to assume their roles, as it was decided that Hewer and Mountford would mainly supply feedback on observations over past tasks during discussions between Sugar and the interviewers. As with the previous series, the candidates faced a charity-based task, which this time featured a reward as done on similar tasks in the American original, before the use of it was discontinued following the conclusion of the series' broadcast.
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a clear strategy that leaves several members creating mistakes and problems for the team. Their sales figures in the end soon raise serious criticism over the productivity and sales skills of each team member, while
Invicta are praised for their performance. Amongst the final three, Samuel Judah is ultimately fired over his track record in the process and his lack of marketing skills on the task.
1409:
The review of commissions soon reveal that
Invicta's strong sellers on the extras secure them victory, leaving Velocity to face questions on the lack of focus on these. Amongst the losing team, Jo Cameron becomes the next to leave the process over her failure to sell, alongside the difficulty faced by candidates in working with her.
1650:, on grounds that he been unfairly treated by the broadcaster. The BBC Trust investigated the complaint and later rejected the accusations. Their findings pointed out that Sandher was aware that the programme was subject to editing after filming, and that this had been done to an acceptable standard that was not misleading per
1444:
is the order of business for the next task, as each sell new lines in their own retail space. Invicta focus on lines designed around the navy and modern
Oriental, managing a steady strategy and creating an appealing display set up. Velocity focus on lines designed around Goths and aviation, but lack
1408:
and extras. Invicta manage good sales on extras, thanks to strong salespeople, but face issues from a weak team leader and a poor decision on promoting their products. Velocity manage good sales on cars, but faced issues selling their extras due to ineffective sales skills by members handling these.
209:
becoming the overall winner. Excluding the special, the series averaged around 4.43 million viewers during its broadcast. A year after it had concluded, a candidate later raised a complaint against the BBC for their portrayal in the second series, which was refuted due to contradicting evidence
286:
This series is the first in the show's history to feature the iconic sequence involving the winner departing in Sugar's personal Rolls-Royce, giving a brief interview on their success, a sequence that was created to purely emphasise their victory on the programme as the overall winner. Of those who
1477:
Candidates find themselves looking for an innovative product that could do well, with each team pitching their choices to retailers. Velocity focus on a marketing strategy of securing further contacts to sell their choice of products, increasing their sales figures as a result. Invicta focus on
262:
As with the first series, production staff and researchers went through applications made by those who sought to participate in the programme, until around fourteen candidates, consisting of the same balanced mix of genders, were informed in Summer 2005 that they had landed a place in the final
1591:
After facing ten tasks as teams, the four remaining candidates now compete as individuals in their next task – a series of tough, gruelling interviews with three of Sir Alan's most trusted associates. Each member faces scrutiny over their backgrounds, work experience and performance within the
1514:
Entering the rental market, both teams each face the challenge of earning commission by closing deals on rental properties across London. Velocity focus on making individual sales and maintain close communication amongst themselves, with their strategy proving effective with potential renters.
1270:
and pitching it to retailers as a test of their creative and pitching skills. Velocity opt for calendars featuring photos of kittens, receiving orders from all retailers, yet face criticism for their concept's design and relevance to the charity, alongside poor pitching skills from one member.
1369:
Sir Alan has developed a new venture for business flights – the Amsair Card – and instructs each team to come up with a promotional campaign for it, including a video and billboard advert, pitching their concept to advertising experts. Velocity opt for a clear strategy of promoting the card's
291:
would become the eventual winner of this series, and go on to briefly take up a post under Sugar following its conclusion, leaving in September 2006 following a series of personal problems. Throughout its filming, prior to it being edited and prepared for broadcast, Sugar voiced issues to the
1302:
Sir Alan has a new shopping list of ten items to be found, testing each team's negotiating skills on sourcing and bargaining for the best deal with each purchase. Invicta manage to secure all the required items, but waste time hunting one item down and rush most purchases through with little
1222:
Sir Alan Sugar begins a new search for an apprentice for 2006 amongst fourteen new candidates. For their first task, they must purchase produce within a budget of £500, before up-selling their stock for a profit around Hackney. The women opt for a strategy of purchasing overripe
234:
returning to assume their roles within the programme and aid in production of the second series. One request made of production staff by the broadcaster was that a companion discussion show be created to air alongside it. This led to the creation of
52:
202:'s life after winning the first series, aired on 19 February 2006 and preceded this series' premiere. Alongside the standard twelve episodes of the series, it is the only series to not feature any specials being aired alongside its broadcast.
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1623:
After facing a multitude of business tasks and a tough interview, the two finalists now face one more challenge – with help from old friends, each must host an evening event at London's
2703:
271:. Although candidates faced a similar setup of tasks with only subtle changes to what these involved, one notable difference was that the Interviews stage was overseen by
1654:'s broadcasting codes. Although Sandher later attempted to appeal against the Trust's decision on his complaint, the Editorial Complaints Unit of the BBC dismissed this.
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This is the only series of the programme in which every candidate had at least one opportunity to Project Manage a task. This occurred again on the first series of
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In 2007, a year after the second series had been aired, Mani Sandher filed a complaint against the BBC, criticising them for his portrayal on
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commissioned additional episodes of the programme, along with ordering the creation of a new companion discussion programme titled
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line-up for the second series. Filming began later that year in Autumn, with the first task seeing the men name their team
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Following favourable ratings and viewing figures for the first series, the BBC commissioned additional episodes of
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alongside the main programme's broadcast schedule. A special titled "Tim in the Firing Line", focusing on
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The teams find their ability to sell put to the test, as each work to make commissions from the sale of
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2003:
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being offered the role, with his acceptance revealed prior to the second series' premiere episode.
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2004:"Four months after Sir Alan said: 'You're hired', Apprentice star tells him: 'I'm off'"
1976:
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The candidate was on the winning team for this task / they passed the Interviews stage.
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276:
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184:, from 22 February to 10 May 2006. Following the success of the previous series, the
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255:. The search for a host for this programme led to chief football presenter
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Promo group shot of Alan Sugar standing before the candidates for series 2
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1334:
Both teams find themselves cooking up a tasty treat for visitors to the
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The candidate lost as project manager on his/her team, for this task.
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The candidate won as project manager on his/her team, for this task.
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in 2010, but has never happened again on the main adult programme.
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A segment recorded for this episode was cut out in the final edit.
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The candidate lost as project manager for this task and was fired.
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and operate within a similar format to spin-off sister shows like
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Blog of the 2nd series written by marketing expert Steve Gibson
2022:"Apprentice winners through the years – and where they are now"
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The candidate was brought to the final boardroom for this task.
185:
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Fourteen candidates took part in the second series, with
318:
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The candidate was on the losing team for this task.
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2247:"Episode 11, Series 2, The Apprentice – BBC One"
2233:"Episode 10, Series 2, The Apprentice – BBC One"
2261:"The Final, Series 2, The Apprentice – BBC One"
2219:"Episode 9, Series 2, The Apprentice – BBC One"
2205:"Episode 8, Series 2, The Apprentice – BBC One"
2160:"Episode 7, Series 2, The Apprentice – BBC One"
2146:"Episode 6, Series 2, The Apprentice – BBC One"
2132:"Episode 5, Series 2, The Apprentice – BBC One"
2118:"Episode 4, Series 2, The Apprentice – BBC One"
2104:"Episode 3, Series 2, The Apprentice – BBC One"
2090:"Episode 2, Series 2, The Apprentice – BBC One"
2076:"Episode 1, Series 2, The Apprentice – BBC One"
1925:"Spinoff show planned for next UK 'Apprentice'"
1262:The teams take on the job of raising money for
2341:
8:
2045:
2043:
210:from the broadcaster and production staff.
2704:The Apprentice (British TV series) seasons
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2334:
2326:
1662:Official episode viewing figures are from
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308:
50:
34:
1869:
1668:
562:
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1620:
1596:
1588:
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1543:
1519:
1511:
1487:
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1437:
1413:
1398:
1374:
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1342:
1331:
1307:
1299:
1275:
1259:
1235:
1219:
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2311:Times Online interview with Alan Sugar
2275:"Apprentice hopeful's claim rejected"
2055:Broadcasters' Audience Research Board
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1565:
1520:
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1414:
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1343:
1308:
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1236:
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1151:The candidate was fired in this task.
27:Second season of UK television series
7:
194:, which was aimed at being aired on
1977:"Apprentice winner quits prize job"
267:, while the women named their team
252:Strictly Come Dancing: It Takes Two
142:
2002:Taylor, Matthew (2 October 2006).
1440:Selling a new line of clothing in
239:, a sister show that would air on
25:
1951:"Ex-cashier wins TV's Apprentice"
1105:The candidate won this series of
2655:Comic Relief Does The Apprentice
1115:The candidate was the runner-up.
2699:2006 British television seasons
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1169:
88:
18:The Apprentice (UK Series Two)
1:
2648:The Apprentice: You're Fired!
2175:"There's only one Apprentice"
377:Fired after Interviews stage
237:The Apprentice: You're Fired!
191:The Apprentice: You're Fired!
169:The second series of British
1641:Mani Sandher portrayal claim
1264:Great Ormond Street Hospital
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246:Big Brother's Little Brother
2173:Teeman, Tim (10 May 2006).
180:was broadcast in the UK on
32:Season of television series
2720:
2051:"Weekly Top 30 Programmes"
1266:, each designing a themed
1206:22 February 2006
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1078:
568:
2554:Other notable contestants
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456:Fired after seventh task
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2181:. London. Archived from
536:Fired after second task
504:Fired after fourth task
466:Human Resources Manager
440:Fired after eighth task
1530:26 April 2006
1498:19 April 2006
1460:12 April 2006
1385:29 March 2006
1353:22 March 2006
1318:15 March 2006
552:Fired after first task
520:Fired after third task
488:Fired after fifth task
472:Fired after sixth task
424:Fired after ninth task
408:Fired after tenth task
1552:as it travels between
1457:"Selling to the Trade"
1424:5 April 2006
1286:8 March 2006
1246:1 March 2006
498:Management Consultant
482:Management Consultant
1607:10 May 2006
1575:3 May 2006
1527:"Moet & Chandon"
1421:"Selling in Topshop"
1315:"A Hundred Chickens"
335:Telecoms Consultant
2277:. BBC. 21 June 2007
2185:on 24 February 2007
1983:. 24 September 2006
1546:Brought aboard the
2640:Related programmes
2611:Jessica Cunningham
1931:. 10 December 2005
1382:"Second-Hand Cars"
450:Product Developer
434:Business Lecturer
418:Financial Adviser
232:Margaret Mountford
171:reality television
79:Margaret Mountford
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2621:Ryan-Mark Parsons
2479:Michelle Dewberry
1908:
1907:
1883:
1861:
1860:
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1350:"The Amsair Card"
1283:"Buying the Tyre"
1192:(millions)
1187:Original air date
1094:
1093:
559:Performance chart
556:
555:
430:Sharon McAllister
330:Michelle Dewberry
298:Junior Apprentice
289:Michelle Dewberry
207:Michelle Dewberry
167:
166:
139:Series chronology
16:(Redirected from
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2662:Young Apprentice
2581:Jennifer Maguire
2494:Yasmina Siadatan
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2028:. 1 October 2018
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1495:"Property Sales"
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1243:"Calendar Club"
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1203:"Fruit and Veg"
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214:Series overview
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2676:The Apprentice
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2631:Conor Gilsenan
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2279:. Retrieved
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2058:. Retrieved
2030:. Retrieved
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2008:The Guardian
2007:
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1987:28 September
1985:. Retrieved
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1959:. Retrieved
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1933:. Retrieved
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1781:5 April 2006
1725:8 March 2006
1711:1 March 2006
1661:
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1625:Tower Bridge
1572:"Interviews"
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569:Task Number
541:
530:PhD Student
525:
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494:Alexa Tilley
493:
478:Mani Sandher
477:
461:
446:Samuel Judah
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367:Ansell Henry
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29:
2678:(franchise)
2576:Raef Bjayou
2535:Ruth Badger
2499:Leah Totton
2489:Lee McQueen
1929:Digital Spy
1895:Firing Line
1851:10 May 2006
1604:"The Final"
1403:second-hand
387:Headhunter
350:Ruth Badger
315:Background
287:took part,
127:10 May 2006
117:22 February
91:of episodes
2693:Categories
2606:James Hill
2566:Syed Ahmed
2540:Kate Walsh
2530:Saira Khan
2523:Runners-up
2306:BBC Online
2026:Daily Star
1935:3 November
1911:References
1893:Tim in the
1882:(millions)
1837:3 May 2006
1683:(millions)
1611:2006-05-10
1579:2006-05-03
1534:2006-04-26
1502:2006-04-19
1464:2006-04-12
1428:2006-04-05
1389:2006-03-29
1357:2006-03-22
1322:2006-03-15
1290:2006-03-08
1250:2006-03-01
1229:vegetables
1210:2006-02-22
1190:UK viewers
566:Candidate
526:Nargis Ara
462:Jo Cameron
397:Syed Ahmed
383:Paul Tulip
361:Runner-up
312:Candidate
305:Candidates
228:Nick Hewer
224:Alan Sugar
131:2006-05-10
121:2006-02-22
74:Nick Hewer
69:Alan Sugar
2626:Amy Anzel
2561:James Max
2179:The Times
2032:2 October
2010:. London.
1635:Criticism
706:RUNNER-UP
612:Michelle
241:BBC Three
196:BBC Three
2586:Susan Ma
1981:BBC News
1955:BBC News
1865:Specials
1554:Istanbul
1268:calendar
1162:Episodes
269:Velocity
161:Series 3
151:Series 1
147:Previous
62:Starring
45:Series 2
2467:Winners
2281:21 June
1886:BBC Two
1879:Viewers
1876:Airdate
1873:Episode
1687:BBC Two
1680:Viewers
1677:Airdate
1672:Episode
1658:Ratings
1609: (
1577: (
1532: (
1500: (
1462: (
1442:Topshop
1426: (
1387: (
1355: (
1320: (
1288: (
1248: (
1208: (
1173:overall
1068:Nargis
928:Samuel
893:Sharon
712:Ansell
514:Lawyer
414:Tuan Le
323:Result
265:Invicta
222:, with
182:BBC Two
173:series
158: →
145:←
129: (
125: –
119: (
108:BBC Two
99:Release
2366:Series
2189:25 May
1961:11 May
1558:Naples
1181:series
1155:
1149:
1143:
1137:
1131:
1125:
1119:
1113:
1103:
1046:Karen
1023:Alexa
342:Winner
279:, and
1652:Ofcom
1481:Note:
1225:fruit
1184:Title
1087:FIRED
1075:FIRED
1060:FIRED
1038:FIRED
1015:FIRED
997:Mani
989:FIRED
956:FIRED
920:FIRED
885:FIRED
851:Tuan
843:FIRED
802:Syed
794:FIRED
756:Paul
748:FIRED
659:Ruth
653:HIRED
2283:2007
2191:2010
2062:2015
2034:2018
1989:2006
1963:2006
1937:2010
1901:2.26
1854:5.95
1840:4.98
1826:4.68
1812:4.76
1798:4.58
1784:4.26
1770:4.45
1756:4.03
1742:4.11
1728:4.20
1714:3.51
1700:3.65
1664:BARB
1617:5.95
1585:4.98
1556:and
1540:4.68
1508:4.76
1470:4.58
1434:4.26
1406:cars
1395:4.45
1363:4.03
1328:4.11
1296:4.20
1256:3.51
1227:and
1216:3.65
1097:Key:
1083:Ben
976:LOSE
833:LOSE
731:LOSE
675:LOSE
634:LOSE
249:and
230:and
178:(UK)
156:Next
2304:at
1904:25
1674:no.
1177:No.
1170:No.
1071:IN
1050:WIN
1029:IN
1026:IN
1010:WIN
1006:IN
1003:IN
1000:IN
980:IN
967:IN
964:Jo
947:IN
944:IN
941:IN
937:WIN
916:IN
912:WIN
908:IN
905:IN
902:IN
899:IN
896:IN
875:WIN
871:IN
868:IN
860:IN
857:IN
854:IN
829:IN
826:IN
823:IN
814:WIN
810:IN
789:WIN
785:IN
782:IN
779:IN
776:IN
772:WIN
768:IN
765:IN
762:IN
759:IN
744:IN
741:IN
738:IN
735:IN
727:IN
724:IN
721:IN
718:IN
715:IN
702:IN
688:WIN
679:IN
671:IN
668:IN
665:IN
662:IN
649:IN
646:IN
642:WIN
638:IN
630:IN
627:IN
624:IN
621:IN
618:IN
615:IN
607:12
549:33
533:38
517:34
501:28
485:39
469:35
453:35
437:30
421:27
405:31
390:26
374:34
358:27
338:26
319:Age
186:BBC
89:No.
2695::
2458:18
2453:17
2448:16
2443:15
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2433:13
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2177:.
2053:.
2042:^
2024:.
2006:.
1979:.
1953:.
1927:.
1857:1
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1843:1
1834:11
1829:1
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1815:1
1801:1
1787:1
1773:1
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1731:1
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1703:2
1666:.
1601:12
1598:26
1569:11
1566:25
1524:10
1521:24
1489:23
1451:22
1415:21
1376:20
1344:19
1309:18
1277:17
1237:16
1197:15
1179:in
1055:BR
1033:BR
984:BR
971:BR
951:BR
932:BR
880:BR
864:BR
838:BR
819:BR
806:BR
698:BR
693:BR
683:BR
604:11
601:10
275:,
226:,
94:12
2413:9
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2398:6
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2383:3
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2207:.
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2162:.
2148:.
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2120:.
2106:.
2092:.
2078:.
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2036:.
1991:.
1965:.
1939:.
1806:9
1792:8
1778:7
1764:6
1750:5
1736:4
1722:3
1708:2
1694:1
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1504:)
1492:9
1466:)
1454:8
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1379:6
1359:)
1347:5
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1312:4
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1280:3
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1240:2
1212:)
1200:1
1109:.
598:9
595:8
592:7
589:6
586:5
583:4
580:3
577:2
574:1
133:)
123:)
20:)
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