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structure. Alana works to present her plan for a nationwide baked goods brand, receiving positive feedback on her packaging and the USP of her branding, yet faces concerns over her ability to run a large business. Courtney works to present his idea for new brand of novelty goods, receiving praise for his ability to produce new products at a reasonable rate due to those he designs for his presentation, but faces questions over his proposal's costs and the ability to protect his ideas. Based on feedback from these presentations, Lord Sugar deems that Alana
Spencer will be his business partner for 2016 for the strong potential of her plan, leaving Courtney Wood to become runner-up due to issues over the weak presence his plan would have in his target market.
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design, their concept was well received thanks to a strong pitcher engaging their audience. Titans focus on an underwater-styled puzzle game in which player find and piece together various shells, but present a badly disorganised pitch, with their audience disliking their concept's overall design. Voting by the experts soon reveals Nebula to be the winner, leaving Titans to face questions over their flawed design. Amongst the losing team, Dillon St. Paul is dismissed for his unsuitable personality and limited skill set, along with creating the team's poor design, while
Sofiane Khelfa is ejected from the process for his poor authority, pitching and management skills, failing a task connected to his proposal, and his overall track record.
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of information on their bottle's label and the negative connotations of the branding. Nebula create a fruity gin, yet despite the team leader struggling to conceive certain aspects of the branding and handle the pitches, along with concerns over the weakness of one part of the flavour, the retailers make considerable orders due to giving good feedback on their product. Titans find their orders are less than those achieved by Nebula, and soon face criticism over what they created for the task. Of the final three, Trishna
Thakrar is fired for solely contributing to the colouring of the team's gin, refusing to accept responsibility for her mistakes, undermining the team leader's authority, and her negative attitude in the task.
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sales with their antiques, performing well despite choosing a poor marketing location late into the task and one sub-team making some mistakes with selling pieces. The women manage reasonable sales, but face chaos without any strategy, with half the team suffering from issues due to problematic members, spending too long valuing their pieces, and not having their items on hand for a potential deal. Titans achieve victory despite criticism against some members by Lord Sugar, while Nebula faces the boardroom to be questioned over their efforts. Of the final three, Michelle Niziol becomes the first candidate to be fired for her poor management skills and for providing no strategy for the team to use on the task.
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favourable feedback on the entertainment and canapes they provide, despite selling little of their chosen hot meal and providing a poor VIP tour. Nebula host a "casino night" themed event at Madame
Tussauds, yet while their VIP tour is well-received, they face issues with disorganisation on their ticket pricing strategy, providing poor canapes, and making a mistake with hot food sales that see many guests receiving these for free. Titans manage good satisfaction and sales to secure victory, leaving Nebula to face questions over the mistakes they made. Of the final three, Paul Sullivan is fired for his poor leadership and decisions in the task, and for his aggressive attitude with the other candidates.
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making use of good window display, despite customers disliking their new line, while they secure little sales from their personal shopping service due to a lack of customer information. Nebula secure little sales when handling handbags, due to not properly utilising a window display, despite providing a good personal shopping service. Titans win the task with their performance against the poor efforts of Nebula, though are surprised to learn that
Aleksandra King resigned from the process due to missing her family and personal reasons. Amongst the losing team, Mukai Noiri is fired for influencing the team on their choice of product, his lack of sales, and his overall track record.
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in-fighting between members, while their concept is panned by the experts for its poor advertising, despite being praised for their clear marketing message. Nebula focus their campaign's target market solely towards women, but face issues from a weak leader, with the experts criticising their concept for having an unclear marketing message and providing a poorly designed TV advert. In the boardroom, Lord Sugar deems neither team the winner, leaving three members from each to face scrutiny over their performance. Of the final six, Natalie Hughes is fired due to her self-confessed lack of drive to continue in the process, and her lack of contributions and business initiative.
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manage good sales throughout the task. Nebula focus on a range of traditional seaside treats, including candy rock and fudge, but face serious issues due to a problematic member up-selling an arranged deal at a reduced price, having no pricing strategy amongst their street sellers, and failing to sell any of their fudge due to the flavour they use with it. Titans manage success over their sweet range and sales, while Nebula face questions over the mistakes they made. Amongst the losing team, Oliver Nohl-Oser is dismissed for weak and indecisive leadership, failing a task he was suited to, and choosing a flavour for the fudge that was unappealing with customers.
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a reasonable number of pledges, but provide a poor pitch due to a lack of proper pricing information, create a poor video of their PR stunt, and make a mistake on their crowdfunding site that delays pledging. Titans opt for promoting a gilet with built-in LED lights, yet while the promo video for the product is poorly conceived, they secure a good amount of pledges, in part due to presenting a strong pitch. Nebula face criticism over their performance, after Titans win the task with the total pledges they secure. Of the final three, JD O'Brien is dismissed for his mistakes as team leader, his unsuitable personality, and his lack of contributions in tasks.
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potential customers. Titans focus on selling jet skis, fish cushions, stand-changing robes and watersports boards, but secure few sales due to lack of focus on pricing strategy with accessories, and too much focus with pre-arranged appointments for the jet skis. Nebula are praised over their efficient sales skills, while Titans face the boardroom over their dismal sale figures. Amongst the losing team, Karthik
Nagesan is fired for his poor leadership, his lack of sales and his questionable personality, while Samuel Boateng is dismissed for his stubborn personality, not being involved with the high-end product, and his lack of presence in tasks.
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little negotiations on one other purchase. Nebula focus on sourcing their items and manage to secure seven of the required items, yet despite getting a bargain on one purchase and acquiring two others swiftly, the team waste time on a fruitless negotiation and researching places for each item, with half the team failing to return on time and earning a fine as a result. A tally of spends soon reveal that Titans managed to control it, leaving Nebula to face scrutiny on their performance. Of the final three, Rebecca
Jeffery is ejected from the process for failing to make any purchases, her poor presence in tasks, and her overall track record.
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proposals when questioned by interviewers. Feedback to Lord Sugar, alongside observations by his aides, leads him to dismissing
Grainne McCoy for a questionable proposal and lack of business experience, Jessica Cunningham for her poor track record and a serious flaw in her proposal, and Frances Bishop for her lack of appropriate business skills and the limited scale-ability of her proposal. Of the remaining two, despite concerns on their plans, Alana Spencer is praised for improving over the course of the process and her profitable products, while Courtney Wood is noted by interviewers with having business potential.
207:, rather than on Wednesdays as is traditionally arranged for the programme's broadcast schedule, and the only one to feature a candidate quitting the programme while a task is currently in progress. Alongside the standard twelve episodes, the series was preceded by the mini online episode "Meet the Candidates" on 27 September, with two specials aired alongside the series – "The Final Five" on 13 December, and "Why I Fired Them" on 16 December.
52:
1802:. From valuing antiques to creating Virtual Reality Games, through manufacturing sweets and creating cycle campaigns, he relives all of the mistakes, doomed decisions, and other notable events that occurred during the process, and provides his reasons behind each firing he made amongst the candidates for the process, which ultimately whittle them down to the two finalists for this series.
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had determined which eighteen applicants would form the final line-up. Both the filming and broadcast schedule for this series had to take into account three major events receiving live TV coverage during 2016 – the UK government had announced in 2015 that they would be holding a major referendum pertaining to the future of the
1692:
Each team is tasked in making their own brand of gin, before pitching their concept to major drink retailers. Titans create a spicy gin with an orange colour, but face issues from poor communication amongst the team, while the retailers make little orders due to criticising the gin's colour, the lack
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Each team heads to the Poole
Harbour Boat Show, selling a selection of boating and leisure industry products to visitors. Nebula focus on selling a motorboat, themed backpacks, full face snorkels and paddleboards, managing good sales thanks to strong salesmanship and their motorboat sellers engaging
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Teams handle specialised crowdfunding for a new cycling product, with each team coming up with their own PR stunt and campaign video to help secure pledges from cycling retailers. Nebula opt for promoting safety-designed headphones with a modified song performed by a gospel choir, managing to secure
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brand. It is also the first time in the show's history that a candidate quit the programme while a task was currently underway, while the result of the
Interviews stage drew notable criticism over gender discrimination in the aftermath of the episode that some members of the programme, particularly
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Each team find themselves working within the world-famous department store Liberty of London, selling products in their own retail space, complete with a new line, along with running their own personal-shopping service for discerning shoppers. Titans manage good sales when handling scarves through
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Lord Sugar assigns each team to manufacture their own range of sweets, selling these around Brighton to passing trade and a corporate client. Titans opt for making a range of luxury styled toffees and pillow sweets, yet despite a manufacturing mishap and an aggressive salesperson on the team, they
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Lord Sugar searches for a new business partner for 2016 amongst eighteen new candidates. For their first task, each team is given a collection of antiques which they must value, before making as much money with each piece by selling them around London at markets and to traders. The men manage good
222:
Towards the conclusion of the eleventh series' broadcast, applications for the twelfth series were made available in December 2015, with production staff assessing applicants between January and February 2016. Work on filming the series took place from late Spring to early Summer, once assessments
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draws closer to its finale, this special episode takes a look at profiling the true story behind the five remaining candidates. Discussing their backgrounds, experiences, personality, and strengths and weaknesses, are a selection of each candidate's friends, family and colleagues, as well as Lord
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After facing ten tasks as teams, the five remaining candidates now compete as individuals in their next task – a series of tough, gruelling interviews with four of Lord Sugar's most trusted associates. Each member faces scrutiny over their backgrounds, work experience, track record, and business
239:. As such it stuck to the same arrangement as had been used in the previous series, though unusually the episodes were arranged so that the majority took place on Thursdays within the standard timeslot it occupied; it is the only series to date to have this arrangement in its broadcast schedule.
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Lord Sugar gives each team a list of nine items he requires, but with a twist – they must each seek out bargains around London, from dusk to dawn. Titans opt to source items on the move and manage to secure eight of the required items, but waste time securing three of their purchases and making
1660:
Teams receive a special task to create a brand new VR video game, with each pitching their concept to gaming experts at the world-famous Comic Con exhibition. Nebula focus on a space-styled adventure game in which players seek out a lost space pet, yet despite issues with the branding and game
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Teams find themselves each creating a brand and advertising campaign for a new range of Japanese denim jeans, before pitching their concept to industry experts. Titans focus their campaign's target market towards both men and women, but face issues from poor communication amongst the team and
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After facing a multitude of business tasks and a tough interview, the two finalists, aided by old friends, face the task of presenting their business proposal to an audience of business and industry experts, detailing key areas in it – its name, its goals, its target market, and its business
1628:
Lord Sugar instructs each team to organise an exclusive late-night themed event, offering those who attend a guided VIP tour of their venue's site, along with food and entertainment. Titans host a "fantasy island" themed event at the London Aquarium, achieving good ticket sales and receiving
250:. The series is notable for being the second time that both teams lost a task, though with six candidates being brought to face an in-depth review of their performance, the highest number to ever be brought back to the boardroom on any incarnation of
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2285:"Virtual Reality Game, Series 12, The Apprentice – BBC One"
2229:"Cycling Crowdfunding, Series 12, The Apprentice – BBC One"
2133:"Series 12, The Apprentice – Meet the candidates – BBC One"
2187:"Advertising – Jeans, Series 12, The Apprentice – BBC One"
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Eighteen candidates took part in the twelfth series, with
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in late Spring of that year, alongside live coverage of
2271:"London Landmarks, Series 12, The Apprentice – BBC One"
2243:"Discount Buying, Series 12, The Apprentice – BBC One"
2201:"Corporate Candy, Series 12, The Apprentice – BBC One"
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Filming on the first task saw the men name their team
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2313:"The Final Five, Series, The Apprentice – BBC One"
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2257:"Boat Show, Series 12, The Apprentice – BBC One"
2215:"Liberty's, Series 12, The Apprentice – BBC One"
255:Karren Brady, disputed. Of those who took part,
1731:Sugar's aides, Claude Littner and Karren Brady.
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2355:"The Final, Series, The Apprentice – BBC One"
2119:"New series of the Apprentice in the AUTUMN!"
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2299:"Gin, Series 12, The Apprentice – BBC One"
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461:Design & marketing agency owner
2146:Hogan, Michael (18 December 2016).
246:, while the women named their team
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325:Children's clothing company owner
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525:Food distribution business owner
18:The Apprentice (UK series twelve)
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2725:The Apprentice: You're Fired!
331:Fired after Interviews stage
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541:Hair and beauty salon owner
343:Online fashion entrepreneur
1545:"Overnight Discount Buying"
557:Property consultancy owner
509:Business consultancy owner
309:Novelty gift company owner
186:UK EU membership referendum
180:was broadcast in the UK on
32:Season of television series
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2369:"Weekly Top 30 Programmes"
1817:18 December 2016
1780:16 December 2016
1746:15 December 2016
1708:13 December 2016
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477:Beachwear company owner
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563:Fired after first task
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483:Fired after fifth task
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414:Marketing agency owner
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385:Senior sales executive
375:Fired after tenth task
225:country's EU membership
1641:"Virtual Reality Game"
1513:"Cycling Crowdfunding"
1417:"Advertising – Jeans"
448:IT consultancy owner
356:Make-up studio owner
2152:The Daily Telegraph
291:Cake company owner
196:during Summer, the
2717:Related programmes
2688:Jessica Cunningham
1777:"Why I Fired Them"
1609:"London Landmarks"
1481:"Department Store"
369:Recruitment agent
338:Jessica Cunningham
171:reality television
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2121:. 9 March 2016.
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1956:3 November 2016
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2673:Stuart Baggs
2668:Jim Eastwood
2551:Tim Campbell
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2376:. Retrieved
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2155:. Retrieved
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1743:"Interviews"
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580:Task Number
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74:Karren Brady
38:
29:
2755:(franchise)
2653:Raef Bjayou
2612:Ruth Badger
2576:Leah Totton
2566:Lee McQueen
2157:21 December
1814:"The Final"
1577:"Boat Show"
1173:Aleksandra
489:Mukai Noiri
91:of episodes
2770:Categories
2683:James Hill
2643:Syed Ahmed
2617:Kate Walsh
2607:Saira Khan
2600:Runners-up
2378:27 October
2091:References
1874:(millions)
1867:(millions)
1821:2016-12-18
1784:2016-12-16
1750:2016-12-15
1712:2016-12-13
1680:2016-12-08
1648:2016-12-01
1616:2016-11-24
1584:2016-11-17
1552:2016-11-10
1520:2016-11-03
1488:2016-10-27
1456:2016-10-20
1424:2016-10-13
1392:2016-10-06
1374:(millions)
1372:UK viewers
577:Candidate
473:JD O'Brien
315:Runner-up
273:Background
263:Candidates
131:2016-12-18
121:2016-10-06
69:Alan Sugar
2703:Amy Anzel
2638:James Max
1263:RUNNER-UP
1227:Michelle
715:RUNNER-UP
674:Courtney
270:Candidate
233:Euro 2016
205:Series 16
190:Euro 2016
161:Series 13
151:Series 11
117:6 October
45:Series 12
2663:Susan Ma
1861:Air date
1344:Episodes
1212:Natalie
1091:Rebecca
1057:Karthik
906:Sofiane
863:Trishna
815:Grainne
769:Jessica
721:Frances
235:and the
192:and the
147:Previous
62:Starring
2544:Winners
1878:BBC One
1856:Episode
1842:Ratings
1819: (
1782: (
1748: (
1710: (
1678: (
1646: (
1614: (
1582: (
1550: (
1518: (
1486: (
1454: (
1422: (
1390: (
1355:overall
1194:Oliver
1025:Samuel
946:Dillon
279:Result
182:BBC One
173:series
158: →
145:←
129: (
125: –
119: (
108:BBC One
99:Release
2443:Series
1363:series
1337:
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1317:
1313:
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1285:
1281:
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1251:
1247:
1148:Mukai
623:Alana
298:Winner
248:Nebula
244:Titans
1673:"Gin"
1366:Title
1315:FIRED
1249:HIRED
1219:FIRED
1215:LOSS
1204:FIRED
1200:LOSS
1182:LOSS
1179:LOSS
1176:LOSS
1165:FIRED
1114:FIRED
1105:LOSS
1102:LOSS
1099:LOSS
1068:LOSS
1049:FIRED
1031:LOSS
1010:LOSS
1002:LOSS
994:LOSS
986:Paul
978:FIRED
952:LOSS
934:LOSS
923:LOSS
912:LOSS
898:FIRED
889:LOSS
869:LOSS
866:LOSS
855:FIRED
838:LOSS
824:LOSS
821:LOSS
818:LOSS
807:FIRED
789:LOSS
786:LOSS
772:LOSS
761:FIRED
739:LOSS
736:LOSS
733:LOSS
730:LOSS
727:LOSS
724:LOSS
697:LOSS
680:LOSS
668:HIRED
658:LOSS
2380:2016
2373:BARB
2159:2016
2081:7.62
2078:7.45
2064:7.37
2061:7.24
2047:7.02
2044:6.89
2030:6.57
2027:6.38
2013:6.59
2010:6.40
1996:6.80
1993:6.60
1979:7.41
1976:7.26
1962:7.51
1959:7.37
1945:7.83
1942:7.65
1928:7.49
1925:7.37
1911:7.59
1908:7.40
1894:7.60
1891:7.37
1848:BARB
1827:7.62
1774:SP–2
1702:SP–1
1686:7.02
1654:6.57
1622:6.59
1590:6.80
1558:7.41
1526:7.51
1494:7.83
1462:7.49
1430:7.59
1398:7.60
1335:LEFT
1283:LOSE
1241:Key:
1186:LEFT
1155:LOSE
882:LOSE
850:LOSE
828:LOSE
776:LOSE
178:(UK)
156:Next
2399:BBC
2033:10
2016:10
1858:no.
1808:168
1791:N/A
1771:167
1757:N/A
1737:166
1719:N/A
1699:165
1667:164
1635:163
1603:162
1571:161
1539:160
1507:159
1475:158
1443:157
1411:156
1379:155
1359:No.
1352:No.
1273:WIN
1197:IN
1151:IN
1136:IN
1133:IN
1125:IN
1122:JD
1079:IN
1076:IN
1060:IN
1045:IN
1041:WIN
1037:IN
1034:IN
1028:IN
1013:IN
990:WIN
973:WIN
964:IN
961:IN
958:IN
955:IN
949:IN
931:IN
919:WIN
915:IN
909:IN
893:WIN
886:IN
878:IN
875:IN
872:IN
841:IN
835:IN
832:IN
803:IN
800:IN
792:IN
783:IN
780:IN
752:IN
743:WIN
711:IN
707:WIN
703:IN
700:IN
693:WIN
689:IN
686:IN
683:IN
677:IN
664:IN
661:IN
655:IN
647:IN
644:IN
641:IN
637:WIN
618:12
560:35
544:30
528:33
512:38
496:36
480:37
464:31
451:33
435:27
417:38
404:37
388:32
372:28
359:31
346:29
328:25
312:29
294:24
276:Age
229:BBC
198:BBC
89:No.
2772::
2535:18
2530:17
2525:16
2520:15
2515:14
2510:13
2505:12
2500:11
2495:10
2371:.
2150:.
2084:3
2072:12
2067:4
2055:11
2050:4
2038:10
1999:8
1982:6
1965:4
1948:4
1931:4
1914:5
1897:4
1850:.
1811:12
1740:11
1670:10
1361:in
1325:PM
1305:BR
1231:PM
1160:BR
1140:PM
1129:BR
1109:BR
1095:BR
1083:PM
1072:BR
1064:BR
1017:PM
1006:BR
998:BR
968:BR
938:PM
927:BR
845:BR
796:BR
756:BR
748:BR
651:BR
632:BR
627:BR
615:11
612:10
94:14
2490:9
2485:8
2480:7
2475:6
2470:5
2465:4
2460:3
2455:2
2450:1
2426:e
2419:t
2412:v
2382:.
2357:.
2343:.
2329:.
2315:.
2301:.
2287:.
2273:.
2259:.
2245:.
2231:.
2217:.
2203:.
2189:.
2175:.
2161:.
2135:.
2107:.
2021:9
2004:8
1987:7
1970:6
1953:5
1936:4
1919:3
1902:2
1885:1
1823:)
1786:)
1752:)
1714:)
1682:)
1650:)
1638:9
1618:)
1606:8
1586:)
1574:7
1554:)
1542:6
1522:)
1510:5
1490:)
1478:4
1458:)
1446:3
1426:)
1414:2
1394:)
1382:1
1257:.
609:9
606:8
603:7
600:6
597:5
594:4
591:3
588:2
585:1
133:)
123:)
20:)
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