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The station was gradually rebranded, with the stations RDS being changed on 25 August 2020 to 'Grt Hits' from its original RDS. On 28 August 2020 the station broadcast its last local breakfast show and on 1 September 2020, the station rebranded as
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in
Lowestoft were operated and run by local radio volunteers, including some freelance radio professionals, with proceeds being donated to local charities. The station was called "Lowestoft Town Radio" (LTR-fm). LTR presenters included
309:. The station's local breakfast show was replaced by a regional drivetime show with its current sister stations. Localised news bulletins, traffic updates and advertising were retained. The station's Norwich studios were retained.
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On 13 July 2020, local programming outside weekday breakfast was replaced by networked output from the GHR network, with The Beach retaining its own branding.
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The Beach started broadcasting on Sunday 29 September 1996. It has been voted The
Eastern Region Radio Academy Station Of The Year three times.
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Transmitters are located at Mobbs Way, Oulton Broad on 103.4 FM and on 97.4 FM from a transmitter located at a water tower in
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CMA today clears the acquisitions of Lincs FM, Celador Radio, UKRD and
Wireless local stations
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It formerly broadcast from studios at the junction of
Hollingsworth Road and Oulton Road, in
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On 8 February 2019, The Beach and
Celador's local radio stations were sold to
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From 9 January 2017, all 103.4 The Beach's programming was shared with
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Bauer starts to roll out Hits and
Greatest Hits to new radio stations
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On 27 May 2020, it was announced that The Beach will join Bauer's
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until 8 January 2017 when it was transferred to central hubs in
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until 8 January 2017 when it was transferred to central hubs in
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Most of acquired Bauer stations to become
Greatest Hits Radio
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had completed the purchase of the
Anglian Radio group.
355:(archived), 2 November 2005. Retrieved 8 April 2011.
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777:Defunct radio stations in the United Kingdom
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271:On 31 January 2017, it was confirmed that
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454:MB21 Transmitter Gallery - Great Yarmouth
413:Stuart Clarkson, Radio Today, 9 July 2020
401:Stuart Clarkson, Radio Today, 27 May 2020
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559:Midsomer Norton & Radstock Journal
374:, Awards 2010. Retrieved 8 April 2011.
772:Radio stations disestablished in 2020
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18:Radio station in Lowestoft, Suffolk
767:Radio stations established in 1996
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444:MB21 Transmitter Gallery - Oulton
425:, Media UK. Retrieved April 2011.
289:Competition and Markets Authority
336:through the Norfolk multiplex.
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386:, Bauer Media, 12 March 2020
241:along with sister stations.
198:along with sister stations.
166:station broadcasting to the
522:Brecon & Radnor Express
332:The Beach was available on
208:restricted service licences
115:29 September 1996
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787:Radio stations in Suffolk
782:Radio stations in Norfolk
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536:Cornish & Devon Post
307:Greatest Hits Radio East
206:In 1993 and 1994, three
132:31 August 2020
164:Independent Local Radio
588:Wellington Weekly News
562:Monomouthshire Beacon
519:Abergavenny Chronicle
459:MDS975's Coverage Map
370:21 April 2011 at the
353:Air Check UK: Suffolk
616:Isle of Man Examiner
593:Woking News and Mail
556:Mid-Devon Advertiser
797:Greatest Hits Radio
727:North Norfolk Radio
669:Republic of Ireland
611:Isle of Man Courier
531:Chew Valley Gazette
296:Greatest Hits Radio
246:North Norfolk Radio
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732:Radio Norwich 99.9
571:South Hams Gazette
258:Radio Norwich 99.9
69:North East Suffolk
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660:Soleil Radio
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568:Ross Gazette
497:Tindle Group
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313:Transmission
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100:Contemporary
65:East Norfolk
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792:Bauer Radio
712:Dream 107.7
707:Dream 107.2
697:Delta Radio
650:Channel 103
603:Isle of Man
553:Leigh Times
90:Programming
83:: 103.4 MHz
761:Categories
717:Kestrel FM
340:References
319:Blythburgh
213:Martyn Lee
136:2020-08-31
119:1996-09-29
737:The Beach
702:Dream 100
692:Bridge FM
655:Island FM
423:The Beach
298:network.
254:Dream 100
227:Lowestoft
184:Lowestoft
172:Lowestoft
160:The Beach
76:Frequency
48:Lowestoft
22:The Beach
742:Town 102
368:Archived
250:Town 102
85:97.4 MHz
722:Kick FM
327:Norfolk
273:Celador
266:Norwich
262:Ipswich
239:Ipswich
235:Norwich
231:Suffolk
202:History
196:Ipswich
192:Norwich
188:Suffolk
180:Ipswich
176:Norwich
162:was an
149:Website
134: (
117: (
105:History
52:Suffolk
44:Norfolk
685:Former
96:Format
635:Radio
505:Print
285:Bauer
217:Ofcom
144:Links
264:and
256:and
237:and
194:and
178:and
170:and
67:and
334:DAB
763::
391:^
329:.
325:,
291:.
268:.
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81:FM
50:,
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42:,
489:e
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475:v
138:)
121:)
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